3 Reasons Mobile Website Design is Important for Your Business

What kind of story does your website tell?

No, we’re not talking about what products you sell, their features, and how they work. Brand storytelling goes deeper than simply the blogs you post or the content you create for your company. 

In this article, we’ll discuss what a brand story is and how custom website development can be used as an instrument to reinvigorate your company with your customers. 

What is A Brand Story Anyway?

Storytelling is one of the oldest and most fundamental forms of communication. 

Don’t you often feel connected and synchronized to the story's subject when you read or hear a captivating story?

Think of large companies which have used brand stories, such as Disney or Apple. Although these brands use custom website development to enhance them, their brand stories provide the framework for their websites and everything else they do. 

The brand story embodies the feelings, emotions and facts that you want to be associated with your business. It goes far beyond product specifications or company history, but brand stories guide those elements and give your company authenticity, voice, purpose, and an ideal way to connect with customers. 

Brand Voice

Before crafting or fine-tuning your brand story, ask yourself: “What do I want to sound like to my customers? What do I want them to think and feel when they see or hear my company name?”

Consider the potency of brands like Apple or Disney. There’s a reason why people quote Disney movies, know their songs, and even dress up in costume as their characters. 

According to their brand identity, Disney represents family-friendly and wholesome fun for all ages. Their company values are optimism, innovation, storytelling, and community. 

Apple on the other hand exhibits traits like accessibility, education, inclusion & diversity, innovation, creativity, and even supplier responsibility. 

Brand voice is reflected in the brand story and influences future custom website development decisions down the road. 

Creating a Brand Story

Have you created a brand story which resonates with customers?

A typical mistake is when companies identify themselves as the main character of their brand story. If this happens, it’ll make your company feel distant and drive poor custom website development decisions. 

Remember, the primary goal is to connect with your customers. Creating the main character that is more relatable to the target customer or brand persona is infinitely more effective in storytelling than using the company. 

Keeping your brand story simple will engage your audience more than a long, drawn-out epic. The brand story is composed of 3 basic steps: 

• Beginning (Problem): Explain the problem the main character (customer) is experiencing and that you set out to solve. 
• Middle (Solution): Describe how you solve their problem. (Products, services etc). 
• End (Success): Show success to the problem and drive future excitement. 

This is a relatable story structure that people expect. Customers want to be in and buy themselves into the story, not just buy the product for the sake of itself. 

In your storytelling, try using the following phrases in writing: we relate to you, we understand, and we are like you. 

The type of customer you want for your business is the customer who desires to be in the spotlight of your story.

How to Show Your Brand Story Through Custom Website Development

After completing your brand story and brand design, then you can consider thinking about how custom website development can bring it all to life online. 

Understanding Colours 

Consider the effects of colour on your audience in custom website development. Colour influences how people experience and feel about your brand. 

Dominant colours that correspond to or compliment your logo is a go-to method of web design. Using an eye-catching colour on your headlines and subheadings will captivate your readers, whereas subtle shades are best used for navigation bars, tabs and menus. 

Understanding colours and choosing the correct combination grants your audience insight into your company. 

Fonts & Copywriting

Fonts can say a lot about your website. There are so many styles, from old-fashioned serifs, script, and modern sans serifs, that it can be overwhelming. 

Ensuring to simplify fonts with just the right amount of variety will help readers stay focused on your key messaging. Too much font variety during custom website development will make your audience confused and overwhelmed. Choosing the wrong font and improper copywriting altogether could detract from your brand story and erode trust. 

At Choquer, we help websites with copywriting and choosing the best fonts to represent you.  See our guide on selecting the best fonts for your website. 

Adding Distinct Visuals 

Custom website design contains a plethora of visual tools to help illustrate your brand’s story. 

Using powerful custom website design tools such as Webflow, we can add stunning visuals to websites without writing code. From adding compelling background videos to play on your homepage, making intuitive website navigation, making mobile optimized layouts, to editing colours, 

At Choquer creative, we use Webflow to build mesmerizing websites which are customer-centric. 

Is your website not captivating audiences along with your brand story? Let us know if you need help with your website.

When it comes to online marketing, there are no shortcuts. It's about generating RESULTS and helping your business grow. But what is a result driven online marketing agency? And what can it do for your business? We’ll answer all these and more!

Online marketing is a crowded field, and for a good reason. 

It’s the most effective way to reach potential customers and one of the cheapest ways to market your business. 

But how do you know which online marketing tactics will work best for you? And how do you achieve success in this very competitive arena? 

Read ahead to learn how a result driven online marketing agency can help you.

With marketing constantly evolving, it’s becoming harder for businesses to keep up with the trends.

If you are not careful, your business can fall behind and lose out on a significant number of potential customers. 

A result driven online marketing agency keeps you on top of trends beneficial for your business.

As a result, many business owners are turning to a result driven online marketing agency to ensure that their brand is getting the exposure it deserves.

A result driven online marketing agency conducts data analysis through statistical software like Google Analytics or Console; understanding what type of content works best based on previous results. 

This is where we come in. At Choquer Creative, we provide a variety of cost-effective services to help companies achieve their goals.

Here at Choquer Creative, we are a full-service digital marketing agency that offers a variety of services to help companies achieve their goals. 

Our team includes experts in website development and design, marketing, content writing, and search engine optimization. 

As a result driven online marketing agency, we use proven techniques to improve your SEO, website design, and marketing strategies. Throughout this process, we continuously monitor your website’s analytics to ensure we’re making progress. 

 We can work with you to develop a custom strategy to promote your business online and help it grow! 

Our result driven online marketing agency has helped over 100 businesses improve their digital marketing

Our team of experts knows that no business is identical, which is why we have a variety of services to help each company achieve its goals. 

We understand that each client has a unique set of needs. Regardless of your budget or industry, our team can help you reach your goals!

Whether you are looking for an agency that can take care of all aspects of your digital marketing efforts or if you just want some extra support from time to time, we have the tools necessary to increase ROI and build brand awareness.

Website Design

• A website is the first step in any online marketing strategy. It’s not just about a pretty design, a good website is also about functionality and brand identity.
• Website design takes time, but don't rush it—a good website should be an investment that lasts for years.
• Don't forget about mobile optimization when you're thinking about your site's layout and structure! Your website needs to be responsive in order to be successful in SEO.

Social Media Marketing

• Social media marketing is a great way to promote your business online.
• It can be used to increase brand awareness, drive traffic to your website, and build relationships with your customers.
• Social media marketing also has the potential to help you reach new audiences and build relationships with them.

SEO

Search engine optimization (SEO) is a process that helps improve the visibility of a website or web page in organic search engine results. For more information on optimizing SEO check out our blogs!

Blogging

Blogging is a great way to grow your business, build trust and authority, get referrals, and attract new customers. 

Blogging also allows you to share industry best practices with your readers. This helps you become an online resource for your clients, which can increase their confidence in working with you - and ultimately make them more loyal!

Grow your business with a result driven online marketing agency  

At Choquer Creative, we provide a variety of cost-effective marketing services to help companies achieve their goals. 

Our team of experts have helped over 100 businesses improve their digital marketing through website development and design, marketing, and blogging. Contact us today for more information on a result driven online marketing agency!

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