3 Reasons Mobile Website Design is Important for Your Business

Have you ever thought of boosting your conversions on your bankruptcy law website through web design?

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According to Stanford University, nearly 1 in 2 people claim that the top reason a business is trustworthy or not is based on its website’s design. 

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As a lawyer, you know trust is a make-or-break factor for your customers. They are going through a stressful, confusing and difficult time to say the least. Your clients may have no clue what to do next, how to file for bankruptcy, or even consider a bankruptcy lawyer as an option. 

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Steps To Deliver Outstanding Bankruptcy Lawyer Web Design

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Step 1: Professionalism

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Using high quality images and instinctive navigation will help your website be fresh and effortless for visitors. 

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Having a professional photographer take a clean image of you, your team and your office is a foundational piece in web design for a bankruptcy lawyer. 

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Images aren’t everything however. A web design agency can ensure your website uses navigation people are accustomed to. It’s tempting to be extra creative here but it may do more harm than good in the long run when your clients just want to easily find certain pages, like your law services. 

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To keep your website professional, start with a clean look with links that are easy to spot and connect to the proper pages.

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Step 2: Create Content That Your Customers Want & Understand

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Content that’s relevant to your target audience goes hand in hand with your website’s appearance. 

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Imagine, what does the journey look like for a client of yours going through the ordeal of bankruptcy? You likely already know some questions they ask, but it’s still worth doing a bit of research regardless. 

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You presumably have two types of customers: One who is knowledgable and needs a bankruptcy lawyer and those who may not know and are only gathering information before they make a decision. Either way, your client is under a lot of stress financially. 

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To combat your client’s uncertainty and stress, try to make your website as welcoming as possible. Make them feel like they can get to know you and what they can expect when they book a consultation with you. 

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Posting relevant resources via blogs and other formats is another great way to cater to your audience. Comparing the pros and cons of filing for bankruptcy in a blog, podcast or video is just one example in a sea of endless possibilities of content. 

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Ensure to see our blog regarding Content for a Law Firm’s Website for more information.

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Step 3: Building Trust & Authority

What good is content if it’s not validated?

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This is where building trust and authority comes into play. Although producing great content does help create both trust and authority, to stand out you’ll need to go above and beyond for your customers. 

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Whether or not bankruptcy is your sole practice, using testimonials is an amazing way to build trust with prospective clients. Over 70% of customers trust businesses through positive reviews and 88% trust online reviews as much as personal recommendations. 

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If you solve bankruptcy issues for a client, check if they are willing to be featured on your website. Offering both written and video testimonials will market your law firm in a compelling way.

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Building website authority for your law practice takes a plenty of work. Authority is the level of competency you and your website bears. Showcasing your education, skills, and connecting to other firms while link building will help you boost authority. These Search Engine Optimization (SEO) factors plus a number of others will allow you to show up higher on search engines (like Google and Bing). 

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Consider Our Web Design Experts For Your Bankruptcy Law Practice

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Building a website is a lot of work (we would know). Our website design and development team at Choquer Creative allows plenty of businesses to thrive online. 

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We have previous experience creating and revamping a variety of websites including real estate, health, and even law. If you're a bankruptcy lawyer needing guidance on web design, don’t hesitate to talk to us for a complementary website audit. 

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Are you getting frustrated with WordPress? If so, make sure to read our other blog on Webflow vs Wordpress.

It’s always good to make a positive first impression in business. Since only some business is done in person, why not do the same thing with your website for your online customers?

When considering landing page design, remember that most people are wired to remember poor experiences more than good ones. Your business may not have a dedicated landing page designer for your website. That’s why we’ll be sharing some of our top tips from our landing page designer here at Choquer Creative that you can use as a reference point for your company. 

What is a Landing Page?

A webpage that is purpose-built for a specific product, service or marketing campaign is considered a landing page. 

Landing page designers build these pages specifically for conversion purposes. In a marketing campaign, a link is used in a Google ad, QR code, social media or another post to navigate the customer to the company landing page. Technically speaking, any page can be deemed as a “landing page”, but it needs to be designed to convert leads into customers. 

Consider What Your Customers Are Looking For

Strong headers and page copy is fundamental for your landing page design. You may make a landing page that looks good but speaks to nobody without knowing what your company offers. 

Your Offer, Your Target Audience, Your Solutions To Their Problems

Knowing who your audience is and what your unique offer is to them is crucial for an effective landing page. Any landing page designer, copywriter, web developer or website strategist needs to know this critical information. 

Why is this important? Understanding your target audience will help writers create targeted, persuasive copy for those specific customer groups. 

A common issue is when businesses relay features but not solutions to customers. It’s important to communicate why your product features solve a customer's problem. Consider our Choquer Creative homepage. We believe business owners struggle in website design because they cannot rank high enough on Google, they don’t have time anymore to tend to their website, or their websites don’t bring in enough leads.  

Rather than thinking from the business’ point of view, think about what your target audiences expect to see when they open your website. Consider the following questions in landing page design:

• Right away, what questions does the landing page answer for customers?
• How do customers know they’ve made it to the correct place?
• What calls to action (CTAs) and headlines can you include to captivate them?
• What does your page look like t compared to your competition?
• How do you prove the value of your products/services to your customers?

Stunning Landing Page Design Elements To Implement

After your foundation with your target audience is determined, let’s discuss some captivating ways to attract your target audience and make your website stand out. 

Micro & Scrolling Animations

GIFs hero animations are more engaging than a blank background. Micro animations should be small and highlight an area of the landing page related to a call to action.

Landing page designers create unique micro animations to make your business memorable. Consider using wheels and even scrolling animations to make your website unforgettable to customers. 

Scrolling animations are a disruptive UX landing page design concept. They’re remarkable for landing page design because they capture the user’s attention while serving the function of adding more photos, and copywriting while decluttering the website. 

Ensure to explore both vertical and horizontal scrolling animations for landing page design inspiration.  

Illustrations as Hero Images

Artistic illustrations on your landing page are a great way to allow your business to stand out. Usually, these illustrations are smaller file sizes, giving your business an advantage in terms of load speed and even search ranking. 

Fun illustrated characters your audience can relate to are a trend in 2022. You can even integrate an animated character into your call to action, making it more fun and less forceful.

You can also explore our other blog for more advice on optimizing your website images.

Add Videos To Your Landing Page

Video helps showcase your brand story while being interactive and memorable for your customers. 

Video is becoming a more reliable method to increase business revenue. A staggering 86% of marketers say that video helped them generate leads, and over 80% believe videos directly increased sales. 

Ensure to include a brief video on your landing page. A 1-2 minute video is best to get your message across without losing your customer’s interest. Consult with a landing page designer for video ideas such as a featured product, testimonial reel, or a demonstration. It’s best to embed it via Youtube or Vimeo to not slow your page’s loading speed. 

If you need a team to work on your website, including a dedicated landing page designer, don’t hesitate to reach out to us for a consultation.