3 Things to Look for When Searching for a Vancouver Webdesign Agency
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Joseph Mullins
Choquer Creative Copywriter
What's your company's biggest need?
Is it a new website, or an update to the one you already have? Maybe you just want to make sure that your current site is optimized for search engines and mobile users. Or maybe you're looking to take your business digital but don't know where to start.
Whatever the case may be, finding the right Vancouver webdesign agency can seem like a daunting task. But with a little bit of research and a few key questions, you'll be well on your way to finding the perfect fit for your business.
Here are three things to look for when searching for a Vancouver webdesign agency:
Experience
You want to work with an agency that has experience in your industry. An experienced agency will be able to give you more value in the long run, because they will already know how to handle issues that arise with your project and they will be able to offer ideas on how to improve it.
Choquer Creative is a Vancouver webdesign agency that has worked with a variety of industries before. Whatever your goal may be, we can help you achieve it.
Creativity
The best web development agencies are not just good at designing websites—they're also good at marketing them as well! A creative marketing strategy is necessary for getting traffic and sales online. This can include social media posts, SEO strategies, responsive web design, and more! So when selecting a Vancouver webdesign agency, look for one that can help you develop creative strategies for marketing your website as well as designing it.
As a Vancouver webdesign agency, we know that a well-developed website is not enough – customers need to be able to find it as well! In addition to creating a great website, we also use SEO-friendly features and content to drive more traffic.
Good Communication Skills
If the creative team at a Vancouver webdesign agency doesn’t communicate well with each other or with the clients, then it will be difficult for them to create a high-quality product. Look for agencies that give you periodic updates on your website and take your feedback and needs into consideration.
At Choquer Creative, our creative team works in-house. With weekly project meetings, daily updates, and coworkers within reach, communication is seamless for every project we work on.
We’re Here To Help
Searching for a Vancouver webdesign agency can be difficult. We’re confident we can meet and exceed your expectations. If you have any questions or want samples of past projects, please contact us.
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Top 3 Benefits Of A Digital Strategy Agency
If you're not using a digital strategy agency, you're losing business.
Digital strategy is the key to success in today's business world. It's what separates companies that are thriving from those that are struggling. We can support this claim with a statistic from Forbes:
Companies with digital strategies have a 64% higher chance of achieving their business goals
A digital strategy is a set of actions, plans, and specific goals to help you develop your digital presence. The ultimate goal is to make your digital content more compelling so your business can reach new customers and increase sales.
Read on for 3 reasons you should hire a digital strategy agency.
Grow Your Business
The internet is an ever-changing and competitive landscape. You can't just set up a website and expect to get the results you want—you have to be on top of your game at all times.
So what do you do? You hire a digital strategy agency that knows how to navigate the ins and outs of online marketing and sales.
It's not just about social media or advertising—digital strategy is about understanding how all of these things work together and then using them to create a cohesive brand identity that allows you to reach the people most likely to buy from you.
A good digital strategy agency can help you build a loyal following, increase sales, and improve customer service. It also helps you stay ahead of the competition by anticipating trends before they happen!
Meet Business Goals
Investing in a digital strategy agency will help you achieve your business goals. If you need more convincing, we included another statistic from Forbes:
According to executives, investing in a digital strategy improved operational efficiency by 40%, time to market by 36%, and improved their ability to meet customer expectations by 35%
But how exactly does a digital strategy agency help you meet goals? Since the answer to this is complex and multi-faceted, we’ve broken it down into bullet points:
The agency works with you to develop a digital strategy that leads to better results and higher conversions
Your website will be optimized so users can find what they’re looking for quickly and easily
The agency will create effective digital ads to increase traffic
They’ll ensure your social media accounts are engaging and active
The bottom line: A digital strategy agency will ensure that every interaction customers have with your brand is positive, personalized, and meaningful. When customers feel they’ve received the best possible experience from your brand, they’ll come back for more!
Reduce Expenses
As a business owner, you don't want to waste time and money on business tactics that don't work.
A digital strategy agency will make sure every business decision is a good one. They’ll ensure that you are not wasting time or resources on things that don't matter.
In other words, while you may think a certain opportunity may be good for business, a digital strategy agency can provide you with data and research that either supports your strategy or shows you it’s a waste of time and money.
Similarly, a digital strategy agency will ensure you don’t miss out on opportunities to advance your brand. Remember: a digital strategy agency is committed full-time to finding good opportunities for your business. They will come across opportunities you may not have considered.
Reach Out To The Experts
A digital strategy agency has the expertise to help you develop and implement a digital marketing strategy that will give your business the boost it needs to grow.
Choquer Creative has helped hundreds of businesses like yours build their brands with cutting-edge digital strategies. We have experience with all types of industries including retail, manufacturing, healthcare, technology, and legal. Contact us today to learn how we can help your business.
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Thinking of Using a Traffic Bot? This Article is For You
Isn’t it strange that about 40% of all internet traffic is not humans? No, we’re not saying your pets are getting intelligent enough to use Google search (but it’s funny to picture).
Traffic bots are useful for services such as Google Assistant, Siri, and Amazon Alexa. However, some bots are malicious and can be used to scrape data, stuff credentials, and cause click fraud.
What is a Traffic Bot?
Any traffic activity on your website or app not related to humans is performed by traffic bots. These bots are developed to perform mundane, repetitive tasks on the internet under automated software. They aren’t necessarily a good or bad thing, it all depends on the purpose of said bots and what they’re created for.
Unfortunately, about 30% of all web traffic comes from bad traffic bots. These bots are designed to steal web content, scalp inventories and pocket user account information. Even when these immoral attacks are unsuccessful, they still fill your web servers and hinder your website’s performance, possibly making it inaccessible to real people.
Good Traffic Bots
There are a few examples of good traffic bots which try to make your website more visible and accessible to users. Unlike bad bots, these bots are designed with good intentions to enhance website performance and search engines.
Search Engine Bots
Some of the most prevalent bots are owned by search engine providers like Google or Bing. They are designed to crawl the massive amount of content on the internet to show human users who search for it. These traffic bots are the best of the bunch: they help you get on the search engine results pages (SERPs) and in front of customers!
Partner “Vendor” Traffic Bots
These bots are used when you or a website agency checks your website’s SEO performance. Good examples are Ahrefs, SEMrush and Moz, which check your traffic, keyword performance and more.
They do offer a variety of useful services. It’s best to limit the number of requests on these websites during any large events that you hope to measure afterwards.
Commercial Bots
Similar to vendor bots, commercial bots belong to companies that collect online content. These traffic bots may fit into a “neutral” category, as they are not helping or harming your business. The following examples are commercial bots:
Aggregator Bots: They find relevant content for other sites/platforms (usually without consent). They can boost your content reach however.
Price Comparison Bots: These are typical with merchandise and are similar to aggregator traffic bots. Any quick price comparison tool for flights or hotels uses these bots.
Copyright Bots: These traffic bots have good intentions to ensure nobody is illegally claiming copyrighted content. They scan images, videos, and other creative works. These come from reputable sources (Google, Youtube, Bing etc.) and follow site policies.
Bad Traffic Bots
These bots pose as human users with malicious intent. They will perform disruptive and harmful tasks and can permanently damage your website.
Signs of Bad Traffic Bots
There are a few symptoms and signs to observe if your website is attracting traffic bots.
Bounce Rate & Website Traffic
Are you noticing a sudden increase in your website’s bounce rate and traffic numbers? Usually, if it’s at the same time, it’s a sign of bad traffic bots. Traffic increases could mean bad bots coming to your site and the bounce rate would indicate the bot isn’t exploring your other pages' content.
The same can be said with a suspiciously low bounce rate as well. If your bounce rate is too low, it could indicate bots could be scraping and stealing your content.
A Drop in Page Loading Speed
If you haven’t made any big website changes to your website, your page load speed shouldn’t fall. Again, there are plenty of reasons for this, such as image resolution and web host plugins. It could also mean that bad traffic bots are entering your site at the same time.
It’s worth noting down if the page load speed was sudden or gradual, as the former could indicate bad bots.
SEO Performance
Search engine optimization (or SEO) is a gradual metric for website owners, but keep an eye on your website's keyword search ranking.
A sudden drop in SEO performance could indicate bad traffic bots duplicating your content. A good way to prevent this is to set up canonical tags on your pages and blog posts so Google knows your articles are canonical.
Unavailable Inventory/Products
If customers begin calling or emailing you about being unable to buy your products, it may be scalper bots. These bad traffic bots are designed to make rapid purchases of products online to then scalp later at a higher price to customers.
Conclusion On Using Traffic Bots
So, is it good to use traffic bots? The answer is sometimes. Many traffic bots are already used to help your website, but there are plenty of malicious bots to watch for.
If you’re worried about your site’s analytics or performance, we monitor your website’s analytics regularly at Choquer Creative. This way, we can inform you of any strange activity transpiring on your site.
