Did you know that generating high-quality leads is a priority goal for nearly 80% of businesses?
This number shouldn’t be surprising! Considering that over two-thirds of businesses admit they struggle with procuring leads, it may be worth considering a lead generation agency.
Lead generation works by utilizing a standard marketing sales funnel Awareness, Interest, Desire and Action (or AIDA).
The essential step involves getting traffic, or people, to your website. The next step involves persuading that traffic to engage your content and to take action with you. Let’s explore some methods a lead generation agency uses to get traffic to your website and boost sales.
Social Media: LinkedIn, Facebook, & Youtube
This platform is the most well regarded to target business decision-makers. LinkedIn states about 80% of its users make and drive business decisions at their respective companies.
Arguably any lead generation agency will tell you LinkedIn is worth your time when you’re in B2B marketing.
The in-house Lead Gen tool on LinkedIn helps autofill users’ contact details in the interface for quality leads. The tool helps reduce sign-up friction and abandonment of your products and services.
Facebook is decent at generating leads for both B2C and B2B marketing campaigns.
The social media giant has developed a similar tool to LinkedIn called Facebook Lead Ads. These can operate as “lead magnets” for your potential customers, offering desirable content to engage and take action on such as:
- Newsletter signups
- Coupons and Deals
- Product testing or demonstrations
- Interest Generation Forms
Youtube Videos
Research suggests including the word “video” in the email subject line can improve clickthrough rates by over 7%.
A lead generation agency will use videos to distribute content to your audience. Video content can be completely repurposed. For example, a once-live webinar could become on-demand videos that customers can register to view later.
Blogging & SEO
Does your business want to generate authentic, organic traffic? If so, then look no further than blogging.
A recent study suggests that over half of organizations claim blogs deliver exceptional marketing results. A knowledgable lead generation agency understands the importance of blogging. Blogs that perform well follow these basic principles:
- The content is user-friendly and easy to read for the target audience
- Have a specific yet captivating title
- Make use of images and visuals throughout
- Are well proofread, updated and edited
- Are strategized and tied into a website’s (and organization’s) big picture
Now, every blog is different. Oftentimes, businesses struggle with the trade-off of longer, high-quality content and a considerable number of blogs.
Most experts suggest writing between 2-4 times weekly, if not once per week at a minimum. However, it’s important not to sacrifice your blog’s quality content solely for more volume. This will affect your bounce, engagement and clickthrough rates negatively.
Similar to Youtube videos, blogs can be continually used in other marketing campaigns. Do you have a lead generation agency working on an email marketing campaign? Why not link the blog or produce a blog snippet as content in the email? Blogs also make effective social media embeds on your active channels.
Check out this Choquer Creative article about the SEO sales funnel for more information.
Email Marketing
Email marketing is still considered to be the most effective way to acquire leads. Any lead generation agency would agree that email marketing plays an integral role in the overall lead generation goals for a company.
It’s estimated that 90 billion emails are sent daily around the world. Emails are so effective because they can be personalized for a segmented audience of customers. Targeted campaigns based on hobbies, interests, location, age, or other variables to ensure your brand is exposed to an already curious audience.
Paid Search: Pay Per Click Ads (PPC)
If you’re still having issues ranking on search engines organically, another solid option is using Pay Per Click ads (PPC).
Google Adwords is a tool to ensure you find customers quickly. Starting a PPC campaign with Google will ensure your business is noticeable on search, Youtube and across the web.
However, you may need guidance from an experienced lead generation agency when selecting your keywords. Keep the following aspects in mind if you’re considering PPC ads:
- Your Ad Copywriting needs to be engaging to your audience. It can require extensive A-B testing and hours of optimization.
- Your keyword research should be thorough. Remember, each click costs you money. You need to ensure you attract the right people to your ad.
- Your PPC bidding strategy and budget ought to be extrapolated beforehand.
- You need an effective landing page to convince. It’ll need to cultivate leads into buyers and convey your brand’s value.
If your business needs assistance with any of the above lead generation strategies, we’re here to help you. Our experience as a lead generation agency rests in website design, copywriting, blogging, SEO, email marketing, Google Ads, Social Media and much more.
Don’t hesitate to reach out to us today to start increasing your online sales across Canada and the US.
