SEO

5 Best Personal injury lawyer SEO Tips You Need to know

Min Read Time

Joseph Mullins

Choquer Creative Copywriter

What is Personal Injury Lawyer SEO?

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Your digital and online marketing efforts aren’t in vain. People who find themselves in work-related injuries, complex disability claims or car accidents need to find your website. With the prevalence of mobile devices and laptops, the majority of people will use a search engine (like Google) to find a personal injury lawyer who can help them.

4.3 billion people around the world use Google - that’s roughly 3 times the population of China - and the platform processes nearly 100,000 search queries every second.

This is where personal injury lawyer SEO comes into play. Search engine optimization (or SEO) is the process of improving your website’s chances to be seen by search traffic online. With the proper techniques in place, your website can appear on the search engine result pages (or SERPs) for your potential customers.

Businesses across all industries need some level of search engine optimization to succeed online. This is why we’ve prepared a shortlist of our top 5 personal injury lawyer SEO tips you need to succeed.

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Keyword Optimization

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Keyword optimization is the foundation for personal injury lawyer SEO.

A keyword is any word, phrase, or question a user would put into a search bar. For personal injury lawyers, this could range from “personal injury lawyer near me” or “how much does a personal injury lawyer make?”.

Lawyers and attorneys have notoriously expensive cost-per-click Google ads online. The term auto injury lawyer can cost you over $66 per click on search engines.

There are tools you can use to get information about the keywords you pick (at Choquer Creative, we use SEMrush). The information you get is critical for strategy. You must consider not just a keyword’s search volume, but also competition and relevance levels.

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Keyword Search Volume

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This is the amount users who search a particular search query every month. The more popular the keyword is, the higher the volume. However, high-volume keywords tend to be fairly competitive and may lack relevance. For example, it’d be extremely difficult (or impossible) to rank for “lawyer”.

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Search Competition

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Search competition will give you insight into how difficult it is the rank for a particular keyword.

Pro Tip: For personal injury lawyer SEO, try to go for less competitive long-tail keywords. If your website is smaller, this gives you a better chance to rank on Google.

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Search Relevance

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Google organizes relevant information for searchers every day. Keywords on your webpage help Google identify what you’re offering, but you have to ensure that your content lines up too.

For example, if you’re making a webpage about work injuries, you may talk about types of workplace injuries, out-of-pocket appointment costs, governing regulatory bodies and more.

We know SEO strategies are tricky and take time to implement. Don’t hesitate to contact us if you need help.

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Local SEO

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Local SEO is huge for your marketing strategy. As a personal injury lawyer, you primarily need to market your services locally and not internationally.

Your search engine optimization strategy should target a specific city, country, state or geographic area. A keyword like “personal injury lawyer Surrey (or Vancouver)” would make a lot more sense if your office is in Surrey or Vancouver BC.

Think of the searcher’s intent as well. It’s most likely that someone searching for a specific service in a location lives nearby, therefore they are more qualified for your services.

You can boost your local SEO by this simply creating your Google Business Profile. This ensures Google has our updated name, address and phone number for users.

Technical SEO

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Technical SEO refers to the overall structure of your website. For personal injury lawyer SEO, this may look like a homepage, a few service pages, perhaps a blog, and a contact page.

Google news to read (or crawl) your web pages properly to rank your website. Technical SEO includes the following elements:

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Your Website Security (ie: HTTPS).
The number of Broken Links.
Website speed and loading times.
Mobile Friendliness (website responsiveness).
Image sizes and optimization.

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Pro Tip: You can check your website’s performance with Google’s free PageSpeed Insights tool.

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Optimizing Text & Content

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Google has some recommendations in terms of content optimization for your web pages. They’re usually quite simple to implement but beware of black hat tactics which can be harmful to personal injury lawyer SEO.

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SEO Content to Implement:

Meta descriptions so users can get a quick idea of what’s on the page via search results.
Headings tags: Use headings to organize your content into sections.
Use relevant words in links, not anything random or “stuffed”
Optimize images with descriptions (ie: Alt tags).

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SEO Content to Avoid:

Automatically generated content.
Content copied and pasted from other websites.
Keyword stuffing: Using one word/phrase over and over again.
Using invisible text (other than alt text).

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Ensure to Measure Your SEO Results!

Check your website's Google Analytics and Google Search console metrics

Lastly, we recommend that you measure your website’s SEO performance. This way, you can benchmark your progress with free tools like Google Analytics and Google Search Console.

Thankfully, search engine optimization campaigns are much easier to measure than traditional marketing channels (like TV, PR, Flyers or Radio).

The best numbers to monitor for your personal injury lawyer SEO strategy are the following on Google Search Console & Analytics:

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Organic Traffic
Bounce Rate
Conversion Rate
Average Duration time
Website Clicks
Total Impressions
Clickthrough Rate
Average Position in Search Results

By studying and tracking this data, you can understand your target audience more and their behaviour in real-time.

Ask an SEO Agency For Help

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Every industry can use SEO to gain the upper hand in search engines. But we know a lot of business owners simply lack the time and expertise in website development, design and SEO.

Don’t forget: if you need help with personal injury lawyer SEO for your website, you can always reach out to us at Choquer Creative, where we help legal websites thrive online.

Sales Web Design For Family Lawyers: 5 Things You Should Do

As the demand for online presence increases, web design for family lawyers has become a trending topic.

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Having a professional and user-friendly website is essential to attracting clients and building trust in your legal services.

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This article will provide an overview of five key things you should know about web design for family lawyers. By the end of this article, you'll have the right tools to start planning your website design and content.

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1. Know Your Audience

When designing your website, it’s important to understand the types of users that will be visiting your page. Think about the questions they may have and how they might search for answers.

It is also vital to take into consideration the design preferences of your target audience. For example, are you targeting an older population who might favour a traditional, professional website? Or are you targeting the younger demographic who might want a more modern and informative website?

By understanding who you are trying to reach, you can design a website that will effectively engage and convert users into leads.

2. Craft Compelling Content

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Good web design for family lawyers doesn’t just include the layout and design – content is an important aspect as well.

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Content is how you can incorporate keywords that will increase your website’s ranking in search engines.

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Keywords are essentially words and phrases people use to search on Google. By incorporating these words into your content, Google recognizes what your content is about and shows your website to your audience. If you want to learn more about keyword research and SEO, we have a handy guide that outlines the entire process.

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Having a great website by itself won’t do much - you need to make sure people can find it.

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However, try to avoid overusing keywords in your content. Google terms this “keyword stuffing” and it can actually harm your search engine ranking. Instead, incorporate keywords naturally through the content and make sure to create quality content in order to engage your audience.

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It is also important to ensure that your content is relevant and valuable to users seeking information from your website. This is a great way to build trust with potential clients.

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3. Create a Clear Call to Action

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To make sure you have a high-converting web design for family lawyers, you need to include clear CTAs (Call To Action).

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If a user wants to learn more about your services, they should be able to click on a button or icon that takes them to an information page. If a prospective buyer wants to schedule an appointment, you need to provide a clear CTA that allows them to do so.

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4. Make Sure Your Website Is Mobile Friendly

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The majority of people today access the internet through mobile devices. This means that your website needs to be compatible with smartphones and tablets. This is called a responsive design.

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Responsive design ensures your website looks great and is user-friendly on all screen sizes. This means potential clients can easily navigate your website and find information no matter what device they're using.

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There are many firms that use responsive web design for family lawyers. If a user has trouble accessing your site on their phone, you might lose them to your competition.

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5. Use Analytics

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If you want to see how well your website is performing, you should consider using a tool to track your website analytics. We recommend Google Analytics or Google Search Console.

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This will allow you to track the number of clicks that your website receives from various sources. You can also use analytics to find out which keywords are driving traffic to your site and how long users stay on each page.

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Redesign your website to optimize SEO with Choquer Creative

You've spent crazy amounts of time and money on that beautiful website you have. But sadly, you discover it doesn't pull in the same following you hoped for. What do you do now? Do you just live with it? Or, if you can, do you start over?

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Choquer Creative can help you fix this dilemma. Our professional web design team and copywriters can redesign your website to optimize SEO (Search Engine Optimization). We take care of everything from writing SEO-friendly content to improving the site on Webflow to optimize SEO. Our experts will do a careful audit of your website and suggest changes to redesign your website to increase your search engine rank.

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What is SEO?

SEO is a very useful tool for business. It will help you to make your website more visible to search engines. One of the key components to growing your business is how well you optimize your web page so that large search engines, such as Google, will pick it up.

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Search engines can scan your webpage and index the content onto their database. For example, if you had a webpage of a toy store, they would include your webpage in their database of toy shops. As a result, whenever someone is looking for a place to buy toys or even sell toys at their location, they will see your site and many others like it with comparable products for sale.

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If the website that you have is not optimized for search engines, it might rank on the 3^rd or 33^rd page of a search engine. This will prevent your website from getting the exposure you want. However, if you redesign your website with better-optimized pages, you'll be able to increase traffic to your site and earn more money by attracting more customers.

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Search engines are incredibly smart these days, so you'll need to catch up or risk being left behind. The best place to start is to redesign your website.

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Web Design and SEO

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There are so many new trends that are coming into play, that it can be overwhelming when you redesign your website. You may wonder if you should include more keywords in your content, or maybe you want to learn about Google's latest updates to impact search results for mobile-friendly websites. There are many facets of search optimization that need to be considered when you redesign your website, which makes the process a bit challenging.

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Choquer Creative will take care of everything from creating an easy-to-navigate site to integrating SEO tactics into your site to increase traffic. We can help you redesign your website by building a responsive web design that will work seamlessly on both mobile and computer websites. To fully optimize a webpage requires a holistic approach that encompasses each piece of content as well as its design. Choquer Creative specializes in this.

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The Next Steps

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Are you interested in undertaking a redesign for your website but are not sure what the next steps are? Contact us for answers to any questions you may have. Choquer Creative will help you get maximum exposure for your website and engage a larger audience by increasing organic traffic. With our design services, we can redesign your existing website or create an entirely new one that is search engine friendly and user-friendly.

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5 Best Personal injury lawyer SEO Tips You Need to know

What is Personal Injury Lawyer SEO?