A Complete Keyword Research Guide: Step-By-Step

If you want to sell something, then you have to give your customers the opportunity to feel important—and it all starts with customer connection.

The reason for this is simple: Everyone has a deep-seated need to feel as though they matter. When we're connected to something, we feel like our opinions and thoughts are important.

When you connect with your customers, they will be more likely to do business with you again. They'll also tell their friends about their experiences with your company or brand—which means even more sales for you!

This article will dive into the science behind customer connection. It will outline everything you need to know to create meaningful connections with your consumers. 

Market Segmentation

Who's your audience? In the world of marketing, this question gets asked a lot. And for good reason!

Identifying your target audience is a crucial step in customer connection. This step helps you find who you’re trying to reach, what they want, and what they need. With this knowledge, you can target content and marketing strategies toward people who have the highest chance of buying your products or services. 

So, how do you identify your target audience? Market segmentation.

Market segmentation is a strategy used by successful brands such as Volkswagen, Kellogg’s, and Coca-Cola. The basis of this strategy is that not all potential customers have the same needs or interests. Because of this, target audiences are divided into 4 categories. 

• Demographic: based on gender, age, ethnicity, religion, family size, occupation, and income
• Geographic: where the customer resides provides important information on needs, interests, and language
• Psychographic: based on the psychology behind customer behaviour (personality traits, values, interests)
• Behavioural: analysis of customer buying patterns and decision-making (time of purchases, the reason behind purchases) 

By dividing customers into segments, you can create various marketing and customer connection strategies catered to each category.

Successful customer connection is based on how well you know your target audience. A broad marketing campaign does not feel as personable as curated marketing.

Emotional Connection Score (ECS)

The Emotional Connection Score (ECS) measures the percentage of customers who are emotionally connected to your brand. 

ECS is a valuable tool to gauge if your customer connection techniques are working. Emotional connections can dramatically increase the number of customers your business has. To put this into perspective:

When customers are emotionally connected to a business, the business sees a 50% to 100% increase in customers 

In other words, implementing ECS into your marketing is simple and well worth your time. 

For your convenience, we broke down ECS research and implementation into 3 steps:

The first step is acquiring a data set focused on emotional motivators for customers in your industry. These motivators can include:

• A sense of freedom
• Feeling secure
• A sense of belonging 
• Success 
• … and many more

The second step is to analyze motivators that led to a big spike in purchases. These emotional motivators are the most profitable. 

Lastly, incorporate these emotional motivators in your marketing campaigns and customer connection strategies. 

Techniques to Improve Customer Connection 

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Now that you’ve identified your target audience and their emotional motivators, it's time to implement this information in building a great customer connection.

To help you get started, we included a couple of options below:

The first way you can improve customer connection is by curated marketing. Once you’ve performed market segmentation, analyze the emotional motivators for each segment. Then, incorporate the motivators to create marketing materials for customers in each segment. This process might take longer than a broad marketing campaign, but it is more successful at creating a meaningful customer connection. 

The second way you can improve customer connection is by keeping track of the ECS after each marketing campaign. This will provide you with a quantitative value of the success of your marketing to build a good customer connection. 

We Can Help!

Analyzing data, researching your target audience, and creating custom content take time away from growing your business. 

We recognize that and want to help. 

The team at Choquer Creative is experienced in the science behind customer connection. For every client we help, we use updated data and SEO techniques to reach potential customers. Not only can we help your brand build a great customer connection, but we can also build brand trust and loyalty. 

Contact us today to learn more about how we can help increase customer connection for your business. 

Want to see what we've worked on before? See our 3 Webflow Showcase websites on our other article.

What is Webflow eCommerce?

Webflow eCommerce is one of the features offered by this robust tool allowing users to create their eCommerce website without the hassle of coding. To start with, you need to choose an eCommerce template from the library and with the help of visual editor you can create custom webpages. As opposed to many conventional eCommerce platforms, Webflow focuses on building functionalities for the website giving complete design freedom and customization solutions. From home page to inventory management you can can design everything using the Webflow eCommerce feature.

Is Webflow good for eCommerce?

Did you know that in 2022, Webflow's user base increased by 67%? One of the many reasons for this rise was Webflow eCommerce. It gives you an access to various kinds of functionality adding enormous value to your business. Webflow eCommerce is changing the way businesses are selling goods without the need to code. The Webflow inventory management helps you maximize your website's potential and bring traffic from different channels. Even though platforms like Shopify seem to be the top favourite, Webflow offer chock-full of features making it very for businesses like you to grow and generate enormous revenue. The Webflow store and Webflow eCommerce integrations help to boast high traffic as compared to WordPress, Wix or Shopify.

Other than helping you design a highly responsive and beautifully designed website, Webflow offers features like animations, template, themes, several shipping options and payment support to multiple formats. All this collectively makes Webflow eCommerce a perfect pick for developing your eCommerce website. All you need to have is the right Webflow agency with some expert Webflow specialists.

Some of the main features you get with Webflow eCommerce includes:

1. Sell goods and offer discounts
2. Inventory management
3. On-site checkout
4. Multi language support
5. Safe online transactions
6. Integration of APIs and webhooks
7. Product variations
8. Manage tax
9. Merchant dashboard to support eCommerce operations
10. Sending transactional emails giving order update.
11. In-built animations
12. You can customize you checkout process

How do I set up an eCommerce store with Webflow?

To set up an eCommerce store with Webflow, you can follow these steps:

1. Sign up for a Webflow account: First, you'll need to sign up for a Webflow account and choose a plan that includes eCommerce capabilities.
2. Choose a template: Next, choose a template for your eCommerce store. Webflow offers a variety of templates for different types of eCommerce stores, such as fashion stores, home decor stores, and art stores.
3. Customize the template: Customize the Webflow template to fit your specific needs and preferences by using the visual design editor to change the layout, design, and content of the template.
4. Add your products: Add your products to your eCommerce store by creating product pages and adding product details, such as images, descriptions, and pricing.
5. Set up payment and shipping options: Set up payment and shipping options for your eCommerce store by connecting a payment gateway and configuring shipping rates and options.
6. Publish your store: Once you've set up your eCommerce store, you can publish it and start selling your products.

By following these steps, you can set up an eCommerce store with Webflow and start selling your products online.

Can I accept payments through Webflow?

Webflow is a powerful platform that allows users to design, build, and launch websites without writing code. One of the most common questions about Webflow is whether it's possible to accept payments through the platform.

The short answer is yes, you can accept payments through Webflow. However, it's important to note that Webflow does not provide its own payment gateway or merchant account. Instead, you'll need to use a third-party payment processor to handle the transactions.

There are a variety of payment processors that can be integrated with Webflow, including Penni, PayPal, Stripe, and Square. These payment processors provide secure and reliable payment processing services, and they can be easily integrated with Webflow through the use of custom code or third-party plugins.

Overall, it is possible to accept payments through Webflow, but you'll need to use a third-party payment processor to handle the transactions. By working with a Webflow agency like Choquer Creative, you can ensure that your payment integration is set up correctly and functioning smoothly. Choquer Creative has a team of experienced designers and developers who can help you set up a payment gateway and integrate it with your Webflow website.

How do I add products and manage inventory in Webflow?

Adding products and managing inventory in Webflow is a straightforward process that allows you to easily sell your products online. Here's how you can manage inventory using Webflow:

1. Adding products: To add products to your Webflow eCommerce store, you'll need to create product pages and add product details such as images, descriptions, and pricing. You can do this by using the visual design editor and the eCommerce tools in Webflow.
2. Managing inventory: To manage inventory in Webflow, you'll need to set stock levels for each product and keep track of your inventory as you sell products. Webflow allows you to set low stock alerts to notify you when your inventory is running low, and you can also set up automatic reordering to help keep your inventory stocked.

Inventory management can get overwhelming or may go wrong, so you might need the help Webflow experts to set the things for you in the right place. Experts at Choquer Creative can help you streamline the process of adding products and managing inventory in Webflow. We can help you create product pages, add product details, and set up Webflow inventory management tools to help you keep track of your inventory and sell your products online efficiently.

Can I create discount codes and promotions in Webflow?

One of the benefits of using Webflow for eCommerce is that it allows you to create and manage promotions and discount codes. This can be a great way to drive sales and encourage customer loyalty.

So, can you create discount codes and promotions in Webflow? The short answer is yes, you can. However, it's important to note that Webflow does not provide built-in tools for creating and managing promotions. Instead, you'll need to use a combination of custom code and third-party tools to create and manage promotions on your Webflow eCommerce store.

There are a few different ways you can create promotions in Webflow eCommerce:

1. One option is to use custom code to create a discount code form that allows customers to enter a promo code at checkout. You can then use a third-party tool like Zapier to automatically apply the discount to the order when the code is entered.
2. Another option is to use a third-party plugin or integration to create and manage promotions in Webflow. There are several plugins and integrations available that can help you create and manage promotions on your eCommerce store, including the Webflow eCommerce promotions and discounts app.

How do I set up shipping and tax options in Webflow?

Setting up shipping and tax options in Webflow is an important step in setting up your eCommerce store.

1. Setting up shipping options: To set up shipping options in Webflow, you'll need to specify the countries you ship to, the shipping rates for different regions, and any shipping restrictions you may have. You can do this by using the eCommerce tools in Webflow.
2. Setting up tax options: To set up tax options in Webflow, you'll need to specify the tax rates for different regions and determine whether tax should be applied to shipping fees. You can do this by using the eCommerce tools in Webflow.

By setting up shipping and tax options in Webflow, you can ensure that your eCommerce store is compliant with relevant laws and regulations and provide a seamless experience for your customers.

Can I integrate Webflow with my existing inventory management system?

If you're using Webflow to build an eCommerce store, you may be wondering whether it's possible to integrate the platform with your existing inventory management system. The short answer is yes, it is possible to integrate Webflow with your inventory management system.

There are a few different ways you can integrate Webflow with your inventory management system including:

1. Using a third-party plugin or integration to sync your inventory data between the two systems. There are several plugins and integrations available that can help you sync your inventory data between Webflow and your inventory management system, including the Webflow eCommerce Inventory Sync app.
2. Another option is to use custom code to create an integration between Webflow and your inventory management system. This can be a more complex solution, as it requires writing and maintaining custom code to sync the data between the two systems.

How do I customize the checkout process in Webflow?

Customizing the checkout process in Webflow is an important step in optimizing your eCommerce store for conversions.

1. Customizing the checkout form: To customize the checkout form in Webflow, you can use the visual design editor to change the layout and design of the form, as well as add or remove fields. You can also use the code editor to make more advanced customizations.
2. Customizing the checkout experience: To customize the checkout experience in Webflow, you can use the eCommerce tools to set up payment gateways, configure shipping rates and options, and manage tax rates. You can also use the visual design editor to change the layout and design of the checkout pages.

By customizing the checkout process in Webflow, you can create a seamless and user-friendly experience for your customers, helping to increase conversions and grow your business.

Can I create customer accounts and allow for logins in Webflow?

If you're using Webflow to build an eCommerce store, you may be wondering whether it's possible to allow customers to create accounts and log in to your site. The short answer is yes, it is possible to create customer accounts and allow for logins in Webflow.

There are a few different ways you can create customer accounts and allow for logins in Webflow which include:

1. Using a third-party plugin or integration to manage customer accounts and logins on your eCommerce store. There are several plugins and integrations available that can help you manage customer accounts and logins on your Webflow site, including the Webflow eCommerce Customer Accounts app.
2. Using a custom code to create a login form and manage customer accounts in Webflow. This can be a more complex solution, as it requires writing and maintaining custom code to manage the accounts and logins on your site.

How do I track and analyze eCommerce metrics in Webflow?

Tracking and analyzing eCommerce metrics in Webflow is an important step in optimizing your eCommerce store and growing your business.

1. Tracking eCommerce metrics: Webflow provides a range of eCommerce metrics that you can track to measure the performance of your store. Some of the metrics you can track include sales, revenue, conversion rate, average order value, and customer lifetime value. You can track these metrics using the eCommerce tools in Webflow.
2. Analyzing eCommerce metrics: To analyze eCommerce metrics in Webflow, you can use the eCommerce dashboard to view your metrics over time and identify trends and patterns. You can also use third-party tools to track and analyze your metrics in more detail.

By tracking and analyzing eCommerce metrics in Webflow, you can optimize your eCommerce store and grow your business.

Can I create and manage an email marketing campaign in Webflow?

Email marketing is a powerful tool for businesses, and if you're using Webflow to build a website, you may be wondering whether it's possible to create and manage an email marketing campaign within the platform. The short answer is yes, it is possible to create and manage an email marketing campaign in Webflow.

There are a few different ways you can create and manage an email marketing campaign in Webflow. One option is to use a third-party email marketing service that integrates with Webflow. There are several email marketing services available that can be easily integrated with Webflow, including Mailchimp, Constant Contact, and AWeber. These services provide a range of tools and features for creating and managing email campaigns, including templates, automation, segmentation, and analytics.

Another option is to use custom code to create and manage an email marketing campaign in Webflow. This can be a more complex solution, as it requires writing and maintaining custom code to manage the campaign within the platform.

Overall, it is possible to create and manage an email marketing campaign in Webflow, but you'll need to use a third-party service or custom code to do so. By working with a Webflow agency like Choquer Creative, you can ensure that your email marketing campaign is set up and functioning correctly with our Webflow Developers.

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Wrapping up

A survey by Forbes predicts the retail eCommerce business to go as high as $8168 trillion by 2026. This not only means more business opportunities but also huge competition. This pivots us to address one of the main challenges faced by eCommerce companies which is finding new ways to drive traffic to the platform. This starts by developing your website with the right tools and Webflow serves the purpose if you don't want to get into the technical hassle. Stuffing your website with a bunch of products and hoping to get sales won’t do any good. Having the right development tools and eCommerce SEO strategy can make or break your business whether you are a novice or established in the industry.

To help you set the right foot in the eCommerce industry with the Webflow inventory management done rightly, the expert Webflow developers at Choquer Creative will go above and beyond. Get in touch today to set up a consultation call and discuss your project.

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