Keyword Competition: A Complete Beginner-Friendly Guide

When it comes to online marketing, there are no shortcuts. It's about generating RESULTS and helping your business grow. But what is a result driven online marketing agency? And what can it do for your business? We’ll answer all these and more!

Online marketing is a crowded field, and for a good reason. 

It’s the most effective way to reach potential customers and one of the cheapest ways to market your business. 

But how do you know which online marketing tactics will work best for you? And how do you achieve success in this very competitive arena? 

Read ahead to learn how a result driven online marketing agency can help you.

With marketing constantly evolving, it’s becoming harder for businesses to keep up with the trends.

If you are not careful, your business can fall behind and lose out on a significant number of potential customers. 

A result driven online marketing agency keeps you on top of trends beneficial for your business.

As a result, many business owners are turning to a result driven online marketing agency to ensure that their brand is getting the exposure it deserves.

A result driven online marketing agency conducts data analysis through statistical software like Google Analytics or Console; understanding what type of content works best based on previous results. 

This is where we come in. At Choquer Creative, we provide a variety of cost-effective services to help companies achieve their goals.

Here at Choquer Creative, we are a full-service digital marketing agency that offers a variety of services to help companies achieve their goals. 

Our team includes experts in website development and design, marketing, content writing, and search engine optimization. 

As a result driven online marketing agency, we use proven techniques to improve your SEO, website design, and marketing strategies. Throughout this process, we continuously monitor your website’s analytics to ensure we’re making progress. 

 We can work with you to develop a custom strategy to promote your business online and help it grow! 

Our result driven online marketing agency has helped over 100 businesses improve their digital marketing

Our team of experts knows that no business is identical, which is why we have a variety of services to help each company achieve its goals. 

We understand that each client has a unique set of needs. Regardless of your budget or industry, our team can help you reach your goals!

Whether you are looking for an agency that can take care of all aspects of your digital marketing efforts or if you just want some extra support from time to time, we have the tools necessary to increase ROI and build brand awareness.

Website Design

• A website is the first step in any online marketing strategy. It’s not just about a pretty design, a good website is also about functionality and brand identity.
• Website design takes time, but don't rush it—a good website should be an investment that lasts for years.
• Don't forget about mobile optimization when you're thinking about your site's layout and structure! Your website needs to be responsive in order to be successful in SEO.

Social Media Marketing

• Social media marketing is a great way to promote your business online.
• It can be used to increase brand awareness, drive traffic to your website, and build relationships with your customers.
• Social media marketing also has the potential to help you reach new audiences and build relationships with them.

SEO

Search engine optimization (SEO) is a process that helps improve the visibility of a website or web page in organic search engine results. For more information on optimizing SEO check out our blogs!

Blogging

Blogging is a great way to grow your business, build trust and authority, get referrals, and attract new customers. 

Blogging also allows you to share industry best practices with your readers. This helps you become an online resource for your clients, which can increase their confidence in working with you - and ultimately make them more loyal!

Grow your business with a result driven online marketing agency  

At Choquer Creative, we provide a variety of cost-effective marketing services to help companies achieve their goals. 

Our team of experts have helped over 100 businesses improve their digital marketing through website development and design, marketing, and blogging. Contact us, today for more information on a result driven online marketing agency!

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Marketing for accounting firms needs to utilize digital elements and foster an online presence to stand out in today’s market. 

Just like how marketers need accountants to understand how much resources can be devoted to marketing expenditures, accounting firms need marketing to attract new leads and customers. 

Here, we’ll go over 5 tips for lead generation - including important website maintenance recommendations - that can help with marketing for accounting firms. 

Think of Your Target Audience or a “Niche”

Marketing for accounting firms is difficult if you don’t know which clients you serve. Although it’s tempting to say “we serve everyone”, few companies do. 

Ask yourself and your team the following question: Do you tend to have clients in similar fields like trades, health, law, tech, eCommerce, or food & hospitality?

Your current and historical customer data can be a goldmine to determine your target audience. Try not to go for an abstract, far-fetched idea, but rather something tangible; something that already exists. Finding a pattern to this data is essential to establish who you’re selling to. 

Update & Maintain Your Website

Have you received an outside perspective look at your website before? According to Hubspot, your website is the second-most extensively used marketing channel for your firm. 

A poorly designed, developed and written website is like looking for a needle in a haystack for your customers. Websites can offer too much content since it’s tempting to post every offer you have on your homepage. The reverse is also true. Accounting firm websites can post too few details as well, not providing basic information about the business, how to get quotes or pricing information, contact information, or the location of the office. 

A good rule of thumb for marketing for accounting firms (and other industries) is to highlight the most important and popular services - usually the top 3. 

This guideline ensures you have a clean design that’s easy on the eyes and isn’t too busy. A simple summary of what your firm is about, some contact information, and a clear call to action (ie: what action you desire your customers to take) is all you need at first. Adding testimonials and other links to pages are some extra elements you may implement too. 

You can see our Webflow Showcase for some good website examples we’ve made or our blog on 3 professional Webflow showcase websites.

Client Referrals: Don’t Forget to Ask for Them

Despite the prevalence of new marketing technologies, you cannot overlook the power of word-of-mouth marketing. 

Word-of-mouth sales alone account for over $6 trillion of annual global spending. This means about 1 out of 8 sales is from old-fashioned word of mouth. That’s as many as 41 million people in the United States alone!

Knowing this, wouldn’t you want client referrals? You can promote this via vouchers and discount offers through a referral program, offering mutual benefits for your accounting firm. 

Social Media Marketing

Accountants aren’t exactly known for social media hype, but your firm can use certain platforms to find the right customers. 

At the very least, using social media marketing will push your company’s presence and awareness. Marketing for accounting firms can be tricky on social media. What types of posts do you make? What type of media does my firm need? Which posts will perform better than others? 

It’s worth considering the social media platform. LinkedIn has the majority of users that drive company decisions and is the largest B2B display advertiser in the U.S. Facebook has an extremely high rate of Daily Active Users. 

There will be trial and error and testing required for social media posts to see what sticks with your audience and monitor which platforms perform better than others. Consider the following metrics to track on your social media accounts: 

• Followers and/or likes 
• Comments (engagement)
• Shares (engagement)
• Mentions (tags, hashtags)
• Engagement rate (Engagements / Likes)
• Post Reach

In short, people around the world are using social media. If someone in your firm isn’t posting content, you can be sure your competitors are.  

Email Marketing

If you want leads and conversions, email marketing is a must-have. Email marketing is a critical component in marketing for accounting firms. 

Email collection forms had a 15% conversion rate in 2020 and over 45% of businesses with effective email copywriting have a staggering open rate of 26% or higher. 

Attention-grabbing content like your blog posts or additional accounting tips can get your audience interested, and later on, purchase from you. Don’t forget that a lot of people today view emails on mobile. Ensure your email marketing efforts use a mobile-friendly design. Try using small clips or article teasers that redirect to your website. 

Blogging & Search Engine Optimization (SEO)

A blog shows the world - and Google - that you know what you’re talking about. Marketing for accounting firms is much easier with a regularly maintained blog. Nearly 50% of companies with content marketing leverage blogging. 

Start by breaking down topics that your clients ask about. Do customers need help with taxes? Alright, then which element of taxes do they struggle to understand? Is it the amortization of assets? Filing taxes with a spouse or common-law? Or perhaps your clients are in business and they struggle with financial reporting and changes in tax laws?

As long as you can consistently keep blogging, your blog page will grant you results. Blogs directly help support and can be embedded in other digital marketing content you create like emails and social media posts. 

Search engine optimization (or SEO) for your site will be improved by blogging. Climbing up to the top of search engines like google should be an element to consider when marketing your accounting firm. 

Nuances of SEO like keywords, ranking difficulty, and keyword competition can get complicated. If you’re stuck or simply don’t have the time, consider hiring an agency to help out with SEO or blogging with marketing for accounting firms. 

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