Keyword competition is the measure of how difficult it is to rank for a keyword. The competition for a keyword will depend on how popular the keyword is. You should begin analyzing keyword competition so you can aim to include SEO keywords that will be helpful for the optimization of your business. There’s no point choosing a primary keyword with an extremely high score, especially when you don’t have a lot of keyword authority.
What Is Keyword Competition?
Search volume isn’t the only thing you should be optimizing for, you also need to consider how difficult it will be for you to rank for an SEO keyword. If you are a small business, you don’t want to choose a keyword that is very competitive because you don’t have the authority to rank for it. It will take consistent blog posts, optimized content and link building for you to begin ranking for those keywords.
Don’t compete with companies way larger than yours. For example, while smartphones are in high demand, you probably don’t want to be competing with Apple. To learn how competitive a keyword is, you can use SEO tools.
How To Research Keyword Competition
You can use keyword research tools to find out the competitiveness of a keyword, so you know how much work it will take to rank for that keyword. However, the competitive ranking that a keyword research tool gives is only an estimation. You can usually find their methodology explaining their process on competition determination on their site. Choquer Creative doesn’t recommend comparing competitive scores across multiple SEO research tools. They determine this estimate by looking at the following features:
- How many people search for this term?
- How authoritative are the domains ranking for it now?
- How many sites have this keyword in their title tag, their heading tag, or in their internal/external links?
- How much does it cost to bid on this keyword?
Here at Choquer Creative, we utilize the SEO tool, SEMrush to find the best possible keywords for our client’s optimization. You can utilize their keyword difficulty feature to sort and filter keywords to find the most optimal one. With their filtering options, you can find high volume, low competition keywords.
Choquer Creative is here to help you find the best keywords for you to rank for. Understanding SEO keyword research is the first step in the process, so check out our other blog posts that provide easy-to-understand guides and SEO tips. If you don’t want to perform your own keyword research and find the keywords you can compete for, we have in-house SaaS SEO experts that are experienced in digital marketing that can help you increase your lead growth.