An Introduction to SEO Keyword Research

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An Introduction to SEO Keyword Research

Keyword research is extremely important when trying to grow your company through marketing. It's the primary starting point in creating SEO-friendly content.

Keyword research is the process of finding and analyzing search terms to use for your SEO marketing strategy. This blog will provide a quick overview of the importance of keyword research in SEO. Once you're ready to start implementing keyword research in your marketing strategy, we have a comprehensive step-by-step guide on how you can conduct keyword research for any topic.

Keyword Research for SEO

SEO is a strategy for companies to rank higher in the Google search engine. With SEO you are able to increase the amount of organic traffic to your website and drive exponential growth. SEO is highly valuable for us at Choquer Creative.

As a web design agency in Langley, we use SEO to help grow our outreach and make meaningful connections with new clients. In fact, all of our web development packages include SEO optimization. We know that no matter how incredible a website is, it won't bring in enough traffic without SEO.

Keywords are integral for SEO practices because you are targeting words that users put into the Google search engine. Performing SEO keyword research and implementing keywords into your content is valuable for any stage of a business. If you are trying to expand your markets, you can quantifiably see how many people are looking for your service or product in a specific area. Give you important insight before deciding to expand your company. 

SEO keyword research doesn’t just have to be for online marketing, as it’s a proxy for demand. If you are a food truck business, you can do keyword research to see how in-demand food trucks are in a certain city. This will help you decide where to navigate your business. Keyword research can become a tool for your marketing strategy and can point your business in the right direction. 

You can use a keyword research tool, such as SEMrush, one of the best keyword research tools, to start your SEO keyword research. It will give you an in-depth analysis of your keyword by breaking it down into questions, related keywords, and keyword variations. You are able to customize your search by defining parameters for volume, keyword difficulty, related percentage, and more. 

Don’t leave keyword research too late. Don’t spend countless hours on a business and product idea only to find out no one is looking for it. Keyword research is meant to be an aid in your marketing and business strategy, it’s there to give you a behind-the-scenes look at what customers are looking for, so use that to your advantage. 


Here at Choquer Creative, we want our clients to understand our process. We will be taking you on a beginner’s guide through SEO with our easy-to-follow blog posts that will explain how we optimize your website with the help of our in-house SaaS SEO experts.

Or, if you prefer to save time and focus on growing your business, our in-house SEO experts will take care of your business' digital growth. Contact us today to find out what we can do for your business!

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