Bankruptcy Lawyer Web Design: Step-By-Step Solutions
3
Min Read Time
Joseph Mullins
Choquer Creative Copywriter
Have you ever thought of boosting your conversions on your bankruptcy law website through web design?
According to Stanford University, nearly 1 in 2 people claim that the top reason a business is trustworthy or not is based on its website’s design.
As a lawyer, you know trust is a make-or-break factor for your customers. They are going through a stressful, confusing and difficult time to say the least. Your clients may have no clue what to do next, how to file for bankruptcy, or even consider a bankruptcy lawyer as an option.
Steps To Deliver Outstanding Bankruptcy Lawyer Web Design
Step 1: Professionalism
Using high quality images and instinctive navigation will help your website be fresh and effortless for visitors.
Having a professional photographer take a clean image of you, your team and your office is a foundational piece in web design for a bankruptcy lawyer.
Images aren’t everything however. A web design agency can ensure your website uses navigation people are accustomed to. It’s tempting to be extra creative here but it may do more harm than good in the long run when your clients just want to easily find certain pages, like your law services.
To keep your website professional, start with a clean look with links that are easy to spot and connect to the proper pages.
Step 2: Create Content That Your Customers Want & Understand
Content that’s relevant to your target audience goes hand in hand with your website’s appearance.
Imagine, what does the journey look like for a client of yours going through the ordeal of bankruptcy? You likely already know some questions they ask, but it’s still worth doing a bit of research regardless.
You presumably have two types of customers: One who is knowledgable and needs a bankruptcy lawyer and those who may not know and are only gathering information before they make a decision. Either way, your client is under a lot of stress financially.
To combat your client’s uncertainty and stress, try to make your website as welcoming as possible. Make them feel like they can get to know you and what they can expect when they book a consultation with you.
Posting relevant resources via blogs and other formats is another great way to cater to your audience. Comparing the pros and cons of filing for bankruptcy in a blog, podcast or video is just one example in a sea of endless possibilities of content.
This is where building trust and authority comes into play. Although producing great content does help create both trust and authority, to stand out you’ll need to go above and beyond for your customers.
Whether or not bankruptcy is your sole practice, using testimonials is an amazing way to build trust with prospective clients. Over 70% of customers trust businesses through positive reviews and 88% trust online reviews as much as personal recommendations.
If you solve bankruptcy issues for a client, check if they are willing to be featured on your website. Offering both written and video testimonials will market your law firm in a compelling way.
Building website authority for your law practice takes a plenty of work. Authority is the level of competency you and your website bears. Showcasing your education, skills, and connecting to other firms while link building will help you boost authority. These Search Engine Optimization (SEO) factors plus a number of others will allow you to show up higher on search engines (like Google and Bing).
Consider Our Web Design Experts For Your Bankruptcy Law Practice
Building a website is a lot of work (we would know). Our website design and development team at Choquer Creative allows plenty of businesses to thrive online.
Are you getting frustrated with WordPress? If so, make sure to read our other blog on Webflow vs Wordpress.
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12.21.22
What is UX Design? The importance of User Experienced Defined
The importance of Usability
Usability is the measure of how easy it is for users to accomplish their goals on a website or application. At Choquer Creative, a Webflow agency, we understand the importance of usability for creating a good user experience. Here are a few reasons why usability is important:
User satisfaction: A website or application that is easy to use is more likely to satisfy users and keep them coming back. On the other hand, a poorly designed interface can lead to frustration and ultimately drive users away.
Conversions: A user-friendly interface can help increase conversions by making it easy for users to take desired actions such as making a purchase or filling out a form. A confusing or difficult-to-use interface can hinder conversions.
Business success: Usability is an important factor in the success of any business. A website or application that is easy to use can lead to increased traffic, customer satisfaction, and ultimately, higher profits.
By prioritizing usability and utilizing the features of Webflow, Choquer Creative can help you create a website or application that provides a great user experience and leads to business success.
User research and testing:
User research and testing are essential for understanding the needs and preferences of your users and creating a website or application that meets those needs. At Choquer Creative, a Webflow agency, we understand the importance of gathering user feedback and incorporating it into our design process. Here are some methods and tools for user research and testing:
Usability testing: Usability testing involves observing users as they interact with a website or application to identify areas for improvement. This can be done through in-person testing, remote testing, or using software such as Webflow's built-in usability testing tools.
User interviews: User interviews involve speaking directly with users to gather feedback on their experience with a website or application. This can be done through one-on-one interviews or focus groups.
Focus groups: Focus groups involve bringing a group of users together to discuss their experiences with a website or application. This can provide valuable insights into the needs and preferences of your users.
By conducting user research and testing and utilizing the features of Webflow, Choquer Creative can help you create a website or application that effectively meets the needs of your users. Gathering user feedback is crucial for ensuring that your design meets the needs and preferences of your target audience.
Design principles for effective UX:
Design principles are an important foundation for creating an effective user experience. At Choquer Creative, a Webflow agency, we understand the importance of following design principles in our design process. Here are some key principles of UX design:
Simplicity: Keeping the design simple and uncluttered helps users focus on the most important information and makes it easier for them to accomplish their goals.
Consistency: Using consistent design elements such as fonts, colors, and layout helps create a cohesive user experience and makes it easier for users to navigate your website or application.
Accessibility: Ensuring that your website or application is accessible to users with disabilities is an important aspect of UX design. This includes providing alternative text for images, using clear and concise language, and designing for ease of use on different devices.
User-centred design: User-centred design involves designing for the needs and preferences of your users. By gathering user feedback and conducting user research, you can create an interface that meets the needs of your target audience.
By following these design principles and utilizing the features of Webflow, Choquer Creative can help you create a website or application that provides an effective and enjoyable user experience.
Creating a user-centred design process:
Creating a user-centred design process is essential for designing websites and products that meet the needs and preferences of your users. In this blog, we'll cover how to shift your design process from a product-centred approach to a user-centred approach and how Choquer Creative, a Webflow agency, can help you implement this shift.
Empathy mapping: Empathy mapping is a technique that helps designers understand and empathize with their users by identifying their needs, goals, pain points, and emotions. Choquer Creative can help you create empathy maps to better understand the needs and preferences of your users.
User personas: User personas are fictional characters that represent your target users. Creating user personas can help designers understand the needs, goals, and behaviours of their users and design accordingly. Choquer Creative can help you create user personas that accurately reflect your target users.
User journey mapping: User journey mapping is a technique that helps designers understand the steps and decisions that users go through when interacting with a product or website. Choquer Creative can help you create user journey maps to better understand the user experience and identify opportunities for improvement.
By incorporating empathy mapping, user personas, and user journey mapping into your design process and working with Choquer Creative, a Webflow agency, you can create a user-centred design process that helps you design products and websites that meet the needs and preferences of your users. Check out our packages to see everything included.
Designing for mobile
Designing for mobile devices presents unique challenges and opportunities. At Choquer Creative, a Webflow agency, we understand the importance of designing for mobile and the considerations that come with it. Here are a few things to keep in mind when designing for mobile:
Screen size: Mobile devices have smaller screens than desktop computers, so it's important to consider how your design will look on a smaller screen. This may involve using larger fonts and buttons and simplifying the layout to make it easier to read and interact with on a mobile device.
Touch input: Mobile devices rely on touch input rather than a mouse, so it's important to design elements that are easy to tap with a finger. This may involve making buttons and links larger and providing ample space between them to avoid accidental clicks.
Device capabilities: Different mobile devices have different capabilities, such as different screen resolutions and processing power. It's important to consider these differences when designing for mobile to ensure that your website or application works well on a variety of devices.
By considering these factors and utilizing the responsive design features of Webflow, Choquer Creative can help you create a website or application that works well on mobile devices and provides a great user experience.
Accessibility in UX design:
Accessibility in UX design is about designing products and websites that are usable and enjoyable for all users, regardless of their abilities or disabilities. In this blog, we'll cover the basics of accessibility and how Choquer Creative, a Webflow agency, can help you design accessible products and websites.
What is accessibility in UX design?
Accessibility in UX design refers to the practice of designing websites and applications that can be used by people with disabilities. This includes designing for users with visual impairments, mobility impairments, hearing impairments, and cognitive impairments. Accessibility is an important aspect of UX design because it ensures that everyone can access and use a website or application, regardless of their abilities.
There are several guidelines and standards for creating accessible UX design, including the Web Content Accessibility Guidelines (WCAG). These guidelines provide specific recommendations for designing accessible interfaces, such as providing alternative text for images, using clear and concise language, and designing for ease of use on different devices.
By incorporating accessibility into the design process and utilizing tools such as Webflow's built-in accessibility features, designers can create user experiences that are inclusive and accessible to all users.
Why is accessibility important for a good user experience?
Accessibility is important for a good user experience because it ensures that all users, regardless of their abilities or disabilities, can use and enjoy your products and websites. By designing for accessibility, you can create a more inclusive and enjoyable experience for all users.
Accessibility is not just about compliance with laws and regulations, but about creating products and websites that are usable and enjoyable for everyone. For example, designing for users with visual impairments, such as using high contrast color combinations and providing alt text for images, can improve the experience for all users by making the website easier to read and navigate. Similarly, designing for users with physical impairments, such as using large buttons and providing keyboard navigation, can make the website easier to use for all users.
In short, accessibility is important for a good user experience because it ensures that all users, regardless of their abilities or disabilities, can use and enjoy your products and websites, resulting in a more inclusive and enjoyable experience for everyone.
Principles of accessibility in UX design: There are four main principles of accessibility in UX design, known as the POUR principles: perceivable, operable, understandable, and robust.
Perceivable: Design elements should be perceivable to users through their senses, such as sight, hearing, touch, and so on. This includes providing alt text for images, using clear and simple fonts, and providing visual cues for users with low vision.
Operable: Design elements should be operable, meaning that users should be able to interact with them easily and efficiently. This includes designing for touchscreen interfaces, providing clear and descriptive link text, and using intuitive navigation.
Understandable: Design elements should be understandable, meaning that users should be able to easily understand and use them. This includes using clear and concise language, providing context and explanation for unfamiliar terms, and using consistent design elements.
Robust: Design elements should be robust, meaning that they should be compatible with a wide range of devices and technologies. This includes designing for different screen sizes and resolutions, using web standards and semantic HTML, and testing the design on different devices and browsers.
By following the POUR principles and working with Choquer Creative, a webflow agency, you can design products and websites that are accessible and enjoyable for all users.
UX design trends:
UX design is constantly evolving as new technologies and design patterns emerge. At Choquer Creative, a Webflow agency, we stay up to date on the latest trends in UX design to ensure that our designs are innovative and effective. Here are a few current trends in UX design:
Emerging technologies: Technologies such as virtual reality, augmented reality, and voice interfaces are starting to make their way into UX design. These technologies offer new opportunities for creating immersive and interactive user experiences.
Design patterns: Design patterns are proven solutions to common design problems. Common design patterns include responsive design, material design, and modular design. Adopting design patterns can help create a consistent and efficient user experience.
User behaviour trends: Understanding user behaviour trends can help inform the design of a website or application. For example, the increasing use of mobile devices has led to a focus on responsive design and the need to design for smaller screens.
By staying up to date on the latest trends in UX design and utilizing the features of Webflow, Choquer Creative can help you create a website or application that is innovative, efficient, and effective.
Conclusion on UX Design
In conclusion, following UX design best practices is essential for creating products and websites that are usable and enjoyable for users. Choquer Creative, a Webflow agency, is focused on creating a great UI UX experience with your project by following best practices such as usability testing, user research, and user-centered design. By working with Choquer Creative, you can be confident that your project will be designed with the user in mind, resulting in a product or website that meets the needs and preferences of your users. Whether you need a responsive design, personalized UI elements, or accessibility features, Choquer Creative has the skills and experience to help you create a great UX experience for your users.
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Web Development
8.26.22
How To Develop your Brand Story with Custom Website Development
What kind of story does your website tell?
No, we’re not talking about what products you sell, their features, and how they work. Brand storytelling goes deeper than simply the blogs you post or the content you create for your company.
In this article, we’ll discuss what a brand story is and how custom website development can be used as an instrument to reinvigorate your company with your customers.
What is A Brand Story Anyway?
Storytelling is one of the oldest and most fundamental forms of communication.
Don’t you often feel connected and synchronized to the story's subject when you read or hear a captivating story?
Think of large companies which have used brand stories, such as Disney or Apple. Although these brands use custom website development to enhance them, their brand stories provide the framework for their websites and everything else they do.
The brand story embodies the feelings, emotions and facts that you want to be associated with your business. It goes far beyond product specifications or company history, but brand stories guide those elements and give your company authenticity, voice, purpose, and an ideal way to connect with customers.
Brand Voice
Before crafting or fine-tuning your brand story, ask yourself: “What do I want to sound like to my customers? What do I want them to think and feel when they see or hear my company name?”
Consider the potency of brands like Apple or Disney. There’s a reason why people quote Disney movies, know their songs, and even dress up in costume as their characters.
According to their brand identity, Disney represents family-friendly and wholesome fun for all ages. Their company values are optimism, innovation, storytelling, and community.
Apple on the other hand exhibits traits like accessibility, education, inclusion & diversity, innovation, creativity, and even supplier responsibility.
Brand voice is reflected in the brand story and influences future custom website development decisions down the road.
Creating a Brand Story
Have you created a brand story which resonates with customers?
A typical mistake is when companies identify themselves as the main character of their brand story. If this happens, it’ll make your company feel distant and drive poor custom website development decisions.
Remember, the primary goal is to connect with your customers. Creating the main character that is more relatable to the target customer or brand persona is infinitely more effective in storytelling than using the company.
Keeping your brand story simple will engage your audience more than a long, drawn-out epic. The brand story is composed of 3 basic steps:
Beginning (Problem): Explain the problem the main character (customer) is experiencing and that you set out to solve.
Middle (Solution): Describe how you solve their problem. (Products, services etc).
End (Success): Show success to the problem and drive future excitement.
This is a relatable story structure that people expect. Customers want to be in and buy themselves into the story, not just buy the product for the sake of itself.
In your storytelling, try using the following phrases in writing: we relate to you, we understand, and we are like you.
The type of customer you want for your business is the customer who desires to be in the spotlight of your story.
How to Show Your Brand Story Through Custom Website Development
After completing your brand story and brand design, then you can consider thinking about how custom website development can bring it all to life online.
Understanding Colours
Consider the effects of colour on your audience in custom website development. Colour influences how people experience and feel about your brand.
Dominant colours that correspond to or compliment your logo is a go-to method of web design. Using an eye-catching colour on your headlines and subheadings will captivate your readers, whereas subtle shades are best used for navigation bars, tabs and menus.
Understanding colours and choosing the correct combination grants your audience insight into your company.
Fonts & Copywriting
Fonts can say a lot about your website. There are so many styles, from old-fashioned serifs, script, and modern sans serifs, that it can be overwhelming.
Ensuring to simplify fonts with just the right amount of variety will help readers stay focused on your key messaging. Too much font variety during custom website development will make your audience confused and overwhelmed. Choosing the wrong font and improper copywriting altogether could detract from your brand story and erode trust.
Custom website design contains a plethora of visual tools to help illustrate your brand’s story.
Using powerful custom website design tools such as Webflow, we can add stunning visuals to websites without writing code. From adding compelling background videos to play on your homepage, making intuitive website navigation, making mobile optimized layouts, to editing colours.
At Choquer creative, we use Webflow to build mesmerizing websites which are customer-centric.
Is your website not captivating audiences along with your brand story? Let us know if you need help with your website.
Offering Custom Website Development Across North America
We offer our professional Website Development agency services, for businesses large and small across Canada and in the U.S:
