Benefits Of Guest Blogging: A Link Building Campaign Guide
3
Min Read Time
Joseph Mullins
Choquer Creative Copywriter
There are many benefits of guest blogging, especially for a high authority site as it can help build links back to your site. Choquer Creative has designed an easy-to-follow guide for a guest blogging campaign.
Establishing Your Outline
In order to have a successful link-building campaign, you need to decide on your goals, outcomes, and develop a comprehensive outline.
Goal: Establish a process to find guest blogging opportunities, perform outreach and create content to acquire backlinks.
Ideal outcome: You are able to consistently build high-quality and contextual backlinks to your site.
Prerequisites or requirements
You must have a good understanding of SEO and be able to perform keyword research and have a keyword strategy. You can look at our other blogs posts on SEO keyword research to gain a better understanding before building your campaign.
Why this is important
Link building is essential for SEO. If you want to rank high in search results you will need to be able to build links to high authority sites. That’s why Choquer Creative really values and recognizes the benefits of guest blogging for all website owners. To learn more about page authority, click here.
Where this is done
Link building can be done on a tool like Webflow. Our certified Webflow experts are here to help if you have any questions or concerns.
Who does this
The person in charge of SEO and link building for your site. You can outsource this task to Choquer Creative. We have in-house SEO experts who can optimize your pages and perform link building to high-authority pages.
Step-By-Step Guide To Guest Blogging
1. Perform keyword research
Determine your topic and what you want to build links around. Each of these link-building campaigns will be limited to single searcher intent.
Develop a solid keyword map and plan so you can start writing content with a strong knowledge of what keyword you are trying to rank for.
For a comprehensive step-by-step guide on keyword research, click here.
2. Create/find content that you can repurpose multiple times
You need to provide other websites with high-quality and original content.
Link building with high authority pages will increase your outreach.
Create or select a high-quality blog post that will be repurposed or rewritten by third-party writers.
Ensure that the blog post is relevant to the search intent you identified in the first step.
The guest blog post must be at least 800 words long.
Don’t just link to your own site, include external links.
The blog post should be easy to read, with legible headers and short paragraphs to keep the user’s attention.
Include relevant images and graphics when you can.
3. Find guest posting opportunities (prospecting)
Try doing this on your own but this can be outsourced.
Using your keyword and search intent information, find blog posts that seem relevant to your campaign.
Grab multiple URLs of blogs post and make a list and include the blog post title, author, website name, editor name and editor email.
Contact your prospects inquiring about writing them a guest blog post.
4. Launch your outreach campaign
Finalize the idea for your guest blog post and share that to your prospects asking for a feature.
Send an email detailing what your guest blog post will be about and what value it will add to their website.
5. Writing the guest blog post
Write an SEO-friendly guest blog post.
Check out our blog for tips on how to write an SEO blog post.
Conclusion
Hopefully from this guide, you can see the benefits of guest blogging. Link building is a crucial part of the SEO process and guest blog posts can be a great method to increase backlinks to your site. For a more advanced link building guide, check out the blog post written by our SEO strategist.
We understand that link building and SEO optimization take time away from building your business. That's why our SEO experts and copywriters are here to help. For more information, please contact us today!
Related Stories
Marketing
12.22.22
What Are Webflow eCommerce Features? Our Guide To Your Webflow Store
What is Webflow eCommerce?
Webflow eCommerce is one of the features offered by this robust tool allowing users to create their eCommerce website without the hassle of coding. To start with, you need to choose an eCommerce template from the library and with the help of visual editor you can create custom webpages. As opposed to many conventional eCommerce platforms, Webflow focuses on building functionalities for the website giving complete design freedom and customization solutions. From home page to inventory management you can can design everything using the Webflow eCommerce feature.
Is Webflow good for eCommerce?
Did you know that in 2022, Webflow's user base increased by 67%? One of the many reasons for this rise was Webflow eCommerce. It gives you an access to various kinds of functionality adding enormous value to your business. Webflow eCommerce is changing the way businesses are selling goods without the need to code. The Webflow inventory management helps you maximize your website's potential and bring traffic from different channels. Even though platforms like Shopify seem to be the top favourite, Webflow offer chock-full of features making it very for businesses like you to grow and generate enormous revenue. The Webflow store and Webflow eCommerce integrations help to boast high traffic as compared to WordPress, Wix or Shopify.
Other than helping you design a highly responsive and beautifully designed website, Webflow offers features like animations, template, themes, several shipping options and payment support to multiple formats. All this collectively makes Webflow eCommerce a perfect pick for developing your eCommerce website. All you need to have is the right Webflow agency with some expert Webflow specialists.
Some of the main features you get with Webflow eCommerce includes:
Sell goods and offer discounts
Inventory management
On-site checkout
Multi language support
Safe online transactions
Integration of APIs and webhooks
Product variations
Manage tax
Merchant dashboard to support eCommerce operations
Sending transactional emails giving order update.
In-built animations
You can customize you checkout process
How do I set up an eCommerce store with Webflow?
To set up an eCommerce store with Webflow, you can follow these steps:
Sign up for a Webflow account: First, you'll need to sign up for a Webflow account and choose a plan that includes eCommerce capabilities.
Choose a template: Next, choose a template for your eCommerce store. Webflow offers a variety of templates for different types of eCommerce stores, such as fashion stores, home decor stores, and art stores.
Customize the template: Customize the Webflow template to fit your specific needs and preferences by using the visual design editor to change the layout, design, and content of the template.
Add your products: Add your products to your eCommerce store by creating product pages and adding product details, such as images, descriptions, and pricing.
Set up payment and shipping options: Set up payment and shipping options for your eCommerce store by connecting a payment gateway and configuring shipping rates and options.
Publish your store: Once you've set up your eCommerce store, you can publish it and start selling your products.
By following these steps, you can set up an eCommerce store with Webflow and start selling your products online.
Can I accept payments through Webflow?
Webflow is a powerful platform that allows users to design, build, and launch websites without writing code. One of the most common questions about Webflow is whether it's possible to accept payments through the platform.
The short answer is yes, you can accept payments through Webflow. However, it's important to note that Webflow does not provide its own payment gateway or merchant account. Instead, you'll need to use a third-party payment processor to handle the transactions.
There are a variety of payment processors that can be integrated with Webflow, including Penni, PayPal, Stripe, and Square. These payment processors provide secure and reliable payment processing services, and they can be easily integrated with Webflow through the use of custom code or third-party plugins.
Overall, it is possible to accept payments through Webflow, but you'll need to use a third-party payment processor to handle the transactions. By working with a Webflow agency like Choquer Creative, you can ensure that your payment integration is set up correctly and functioning smoothly. Choquer Creative has a team of experienced designers and developers who can help you set up a payment gateway and integrate it with your Webflow website.
How do I add products and manage inventory in Webflow?
Adding products and managing inventory in Webflow is a straightforward process that allows you to easily sell your products online. Here's how you can manage inventory using Webflow:
Adding products: To add products to your Webflow eCommerce store, you'll need to create product pages and add product details such as images, descriptions, and pricing. You can do this by using the visual design editor and the eCommerce tools in Webflow.
Managing inventory: To manage inventory in Webflow, you'll need to set stock levels for each product and keep track of your inventory as you sell products. Webflow allows you to set low stock alerts to notify you when your inventory is running low, and you can also set up automatic reordering to help keep your inventory stocked.
Inventory management can get overwhelming or may go wrong, so you might need the help Webflow experts to set the things for you in the right place. Experts at Choquer Creative can help you streamline the process of adding products and managing inventory in Webflow. We can help you create product pages, add product details, and set up Webflow inventory management tools to help you keep track of your inventory and sell your products online efficiently.
Can I create discount codes and promotions in Webflow?
One of the benefits of using Webflow for eCommerce is that it allows you to create and manage promotions and discount codes. This can be a great way to drive sales and encourage customer loyalty.
So, can you create discount codes and promotions in Webflow? The short answer is yes, you can. However, it's important to note that Webflow does not provide built-in tools for creating and managing promotions. Instead, you'll need to use a combination of custom code and third-party tools to create and manage promotions on your Webflow eCommerce store.
There are a few different ways you can create promotions in Webflow eCommerce:
One option is to use custom code to create a discount code form that allows customers to enter a promo code at checkout. You can then use a third-party tool like Zapier to automatically apply the discount to the order when the code is entered.
Another option is to use a third-party plugin or integration to create and manage promotions in Webflow. There are several plugins and integrations available that can help you create and manage promotions on your eCommerce store, including the Webflow eCommerce promotions and discounts app.
How do I set up shipping and tax options in Webflow?
Setting up shipping and tax options in Webflow is an important step in setting up your eCommerce store.
Setting up shipping options: To set up shipping options in Webflow, you'll need to specify the countries you ship to, the shipping rates for different regions, and any shipping restrictions you may have. You can do this by using the eCommerce tools in Webflow.
Setting up tax options: To set up tax options in Webflow, you'll need to specify the tax rates for different regions and determine whether tax should be applied to shipping fees. You can do this by using the eCommerce tools in Webflow.
By setting up shipping and tax options in Webflow, you can ensure that your eCommerce store is compliant with relevant laws and regulations and provide a seamless experience for your customers.
Can I integrate Webflow with my existing inventory management system?
If you're using Webflow to build an eCommerce store, you may be wondering whether it's possible to integrate the platform with your existing inventory management system. The short answer is yes, it is possible to integrate Webflow with your inventory management system.
There are a few different ways you can integrate Webflow with your inventory management system including:
Using a third-party plugin or integration to sync your inventory data between the two systems. There are several plugins and integrations available that can help you sync your inventory data between Webflow and your inventory management system, including the Webflow eCommerce Inventory Sync app.
Another option is to use custom code to create an integration between Webflow and your inventory management system. This can be a more complex solution, as it requires writing and maintaining custom code to sync the data between the two systems.
How do I customize the checkout process in Webflow?
Customizing the checkout process in Webflow is an important step in optimizing your eCommerce store for conversions.
Customizing the checkout form: To customize the checkout form in Webflow, you can use the visual design editor to change the layout and design of the form, as well as add or remove fields. You can also use the code editor to make more advanced customizations.
Customizing the checkout experience: To customize the checkout experience in Webflow, you can use the eCommerce tools to set up payment gateways, configure shipping rates and options, and manage tax rates. You can also use the visual design editor to change the layout and design of the checkout pages.
By customizing the checkout process in Webflow, you can create a seamless and user-friendly experience for your customers, helping to increase conversions and grow your business.
Can I create customer accounts and allow for logins in Webflow?
If you're using Webflow to build an eCommerce store, you may be wondering whether it's possible to allow customers to create accounts and log in to your site. The short answer is yes, it is possible to create customer accounts and allow for logins in Webflow.
There are a few different ways you can create customer accounts and allow for logins in Webflow which include:
Using a third-party plugin or integration to manage customer accounts and logins on your eCommerce store. There are several plugins and integrations available that can help you manage customer accounts and logins on your Webflow site, including the Webflow eCommerce Customer Accounts app.
Using a custom code to create a login form and manage customer accounts in Webflow. This can be a more complex solution, as it requires writing and maintaining custom code to manage the accounts and logins on your site.
How do I track and analyze eCommerce metrics in Webflow?
Tracking and analyzing eCommerce metrics in Webflow is an important step in optimizing your eCommerce store and growing your business.
Tracking eCommerce metrics: Webflow provides a range of eCommerce metrics that you can track to measure the performance of your store. Some of the metrics you can track include sales, revenue, conversion rate, average order value, and customer lifetime value. You can track these metrics using the eCommerce tools in Webflow.
Analyzing eCommerce metrics: To analyze eCommerce metrics in Webflow, you can use the eCommerce dashboard to view your metrics over time and identify trends and patterns. You can also use third-party tools to track and analyze your metrics in more detail.
By tracking and analyzing eCommerce metrics in Webflow, you can optimize your eCommerce store and grow your business.
Can I create and manage an email marketing campaign in Webflow?
Email marketing is a powerful tool for businesses, and if you're using Webflow to build a website, you may be wondering whether it's possible to create and manage an email marketing campaign within the platform. The short answer is yes, it is possible to create and manage an email marketing campaign in Webflow.
There are a few different ways you can create and manage an email marketing campaign in Webflow. One option is to use a third-party email marketing service that integrates with Webflow. There are several email marketing services available that can be easily integrated with Webflow, including Mailchimp, Constant Contact, and AWeber. These services provide a range of tools and features for creating and managing email campaigns, including templates, automation, segmentation, and analytics.
Another option is to use custom code to create and manage an email marketing campaign in Webflow. This can be a more complex solution, as it requires writing and maintaining custom code to manage the campaign within the platform.
Overall, it is possible to create and manage an email marketing campaign in Webflow, but you'll need to use a third-party service or custom code to do so. By working with a Webflow agency like Choquer Creative, you can ensure that your email marketing campaign is set up and functioning correctly with our Webflow Developers.
Wrapping up
A survey by Forbes predicts the retail eCommerce business to go as high as $8168 trillion by 2026. This not only means more business opportunities but also huge competition. This pivots us to address one of the main challenges faced by eCommerce companies which is finding new ways to drive traffic to the platform. This starts by developing your website with the right tools and Webflow serves the purpose if you don't want to get into the technical hassle. Stuffing your website with a bunch of products and hoping to get sales won’t do any good. Having the right development tools and eCommerce SEO strategy can make or break your business whether you are a novice or established in the industry.
To help you set the right foot in the eCommerce industry with the Webflow inventory management done rightly, the expert Webflow developers at Choquer Creative will go above and beyond. Get in touch today to set up a consultation call and discuss your project.
Read More
Marketing
8.26.22
4 Ways a Lead Generation Agency Will Boost Sales
Did you know that generating high-quality leads is a priority goal for nearly 80% of businesses?
This number shouldn’t be surprising! Considering that over two-thirds of businesses admit they struggle with procuring leads, it may be worth considering a lead generation agency.
Lead generation works by utilizing a standard marketing sales funnel Awareness, Interest, Desire and Action (or AIDA).
The essential step involves getting traffic, or people, to your website. The next step involves persuading that traffic to engage your content and to take action with you. Let’s explore some methods a lead generation agency uses to get traffic to your website and boost sales.
Arguably any lead generation agency will tell you LinkedIn is worth your time when you’re in B2B marketing.
The in-house Lead Gen tool on LinkedIn helps autofill users’ contact details in the interface for quality leads. The tool helps reduce sign-up friction and abandonment of your products and services.
Facebook
Facebook is decent at generating leads for both B2C and B2B marketing campaigns.
The social media giant has developed a similar tool to LinkedIn called Facebook Lead Ads. These can operate as “lead magnets” for your potential customers, offering desirable content to engage and take action on such as:
A lead generation agency will use videos to distribute content to your audience. Video content can be completely repurposed. For example, a once-live webinar could become on-demand videos that customers can register to view later.
Blogging & SEO
Does your business want to generate authentic, organic traffic? If so, then look no further than blogging.
A recent study suggests that over half of organizations claim blogs deliver exceptional marketing results. A knowledgable lead generation agency understands the importance of blogging. Blogs that perform well follow these basic principles:
The content is user-friendly and easy to read for the target audience
Have a specific yet captivating title
Make use of images and visuals throughout
Are well proofread, updated and edited
Are strategized and tied into a website’s (and organization’s) big picture
Now, every blog is different. Oftentimes, businesses struggle with the trade-off of longer, high-quality content and a considerable number of blogs.
Most experts suggest writing between 2-4 times weekly, if not once per week at a minimum. However, it’s important not to sacrifice your blog’s quality content solely for more volume. This will affect your bounce, engagement and clickthrough rates negatively.
Similar to Youtube videos, blogs can be continually used in other marketing campaigns. Do you have a lead generation agency working on an email marketing campaign? Why not link the blog or produce a blog snippet as content in the email? Blogs also make effective social media embeds on your active channels.
Email marketing is still considered to be the most effective way to acquire leads. Any lead generation agency would agree that email marketing plays an integral role in the overall lead generation goals for a company.
It’s estimated that 90 billion emails are sent daily around the world. Emails are so effective because they can be personalized for a segmented audience of customers. Targeted campaigns based on hobbies, interests, location, age, or other variables to ensure your brand is exposed to an already curious audience.
Paid Search: Pay Per Click Ads (PPC)
If you’re still having issues ranking on search engines organically, another solid option is using Pay Per Click ads (PPC).
Google Adwords is a tool to ensure you find customers quickly. Starting a PPC campaign with Google will ensure your business is noticeable on search, Youtube and across the web.
However, you may need guidance from an experienced lead generation agency when selecting your keywords. Keep the following aspects in mind if you’re considering PPC ads:
Your Ad Copywriting needs to be engaging to your audience. It can require extensive A-B testing and hours of optimization.
Your keyword research should be thorough. Remember, each click costs you money. You need to ensure you attract the right people to your ad.
Your PPC bidding strategy and budget ought to be extrapolated beforehand.
You need an effective landing page to convince. It’ll need to cultivate leads into buyers and convey your brand’s value.
If your business needs assistance with any of the above lead generation strategies, we’re here to help you. Our experience as a lead generation agency rests in website design, copywriting, blogging, SEO, email marketing, Google Ads, Social Media and much more.
Don’t hesitate to reach out to us today to start increasing your online sales across Canada and the US.
Read More
Sign Up For Our Learning Hub Weekly Blog
Dive into one of our articles to learn more about web development, SEO tips & tricks, and how you can grow your business through your website.
Awesome! More content!
Oops! Something went wrong while submitting the form.