Make Sure Your Chosen Font Reflects Your Brand’s Voice, Tone & Aesthetic
Fonts are an irreplaceable, important part of your brand. If you’re a wedding planner, you’d use a very easy-on-the-eyes, clean, slightly feminine font. No, not giving fonts gender roles. But the idea is, you need to communicate your brand’s voice. The cute femme font would work better than a rugged, thick font you’d see a wildlife conservatory use on their website. It would be odd to find the CRA’s website in comic sans. Similarly, fonts dictate your brand’s tone. Whether you’re cutthroat, professional, or an amateur dodgeball league. Your fonts dictate who you are.
PRO TIP: Avoid tacky, loud fonts. Loud fonts can sometimes be unreadable and cluttered. Plus, they do not offer any versatility.
Know Your Font Classification
Typography is not just limited to how content looks like. It extends to text alignment, spacing, contrast, consistency, colour, and hierarchy. With so many aspects in mind, it can be a bit overwhelming to decide where to start. So here’s step numero uno: Pick between the three main classifications of type:
Serif: Serif fonts are those font types that include a small line at the end of a stroke in a letter or symbol. Times New Roman, Georgia, and Merriweather and examples of serif fonts. These fonts are found commonly in print media. They are formal and old school.
Sans Serif: These font types are quite minimal in nature and do not have a small line at the end of the stroke. These fonts are clean, edgy, and modern. Their popularity skyrocketed as people soon came to realize that it is the best fit for web design. Calibri, Arial, Nunito, Roboto are a few examples of sans serif fonts.
Script: Script fonts almost look like freehand writing. They were made to mimic cursive techniques to give you a very feminine, whirly aesthetic. We wouldn’t recommend using script fonts in chunks of text, but rather just for titles. Pacifico, Caveat, Lobster, and Lucida are examples of script fonts. Use them very carefully.
Choose Complementary Fonts for Your Font Hierarchy
Never use more than three fonts on your website. When you pick out these fonts, create a hierarchy, and allot different levels of importance to each font. This allows for a clear sense of hierarchy, giving you a primary font, a secondary font, and an optional accent font.
Your primary font will be your star. It is the most visible one and should be used on the headers, titles, and maybe the logo of your website. This font will be the visual representation of your brand, despite it not being used throughout the site. But this allows the primary font to be more distinct than the rest of the fonts on your website.
Your secondary font will be used for all things content, including paragraphs, descriptions, blog articles, newsletters, reviews, and more. Since your primary font is the unique eye-catcher, your secondary font serves to be your highly legible font type. Fonts that are too chunky, twirly, and ornate are harder to read when applied over paragraphs of content.
And finally, your accent font will be used for one very specific purpose. It will be reserved for calls-to-action, drawing the eye to your most important, make or break button on the page. Your logo font can be the same as an accent font too.
Yes, White Space Can Make Your Content Look Good
White space is formally defined as an empty area between two design elements. These design elements can be buttons, panels, images, text, etc. So sit a little further away from your screen and go through each of your pages and think about where you can add a bit more space.
This goes a long way. If you have an extremely comprehensive blog, a good amount of white space can make it more readable as opposed to stuffing as much text as you can in one space. Now, if your content still looks super hard to read despite you picking the best fonts, rest assured there’s a solution; margins. By creating a slightly wider margin between columns of texts, helps make the page seem less cluttered.
Make sure there is a little bit of extra space between headlines and subtitles, paragraphs, and images and a paragraph. It can make your webpage look a lot cleaner.
Using more white space is an easy, low effort high reward technique that instantly improves your visitors’ user experience.
Choquer Creative’s Picks for Best Fonts
We’re always striving to find what suits our clients’ needs with our comprehensive website analyses. One of our favourite things is typography and hence, we’ve selected a few fonts worth mentioning.
Do you have the correct fonts but still are having issues with SEO? Don't forget to see our other blog if your confused about SEMrush Page Authority.
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Design
11.23.22
Your Search is Over: 3 Professional Webflow Showcase Websites To Inspire You
To succeed, design and development require imagination and innovation. But, the design and development process can become difficult and time-consuming due to creative bottlenecks, which can occur at any level of experience. It can be helpful to look for inspiration from others.
The Webflow showcase websites are one place where you can get unending inspiration. These websites display the work of other professionals while offering insightful information on diverse design methods, tactics, and aesthetics. You can have a better knowledge of what works, what doesn't, and what can work for your own projects by looking at other designers' work.
We'll look at how Webflow has been utilised by various businesses to develop polished, up-to-date websites in this blog. We will investigate the effective integration of Webflow into the web design processes used by Pinnacle Fertility, Whyte Plumbing, and Pedigree Painting. Also, in order to give you more inspiration and ideas for your upcoming web design project, we will highlight a few samples from our Webflow portfolio.
Get Inspired: The Importance of Seeking Inspiration in the Design and Development Process
The secret to unleashing creativity in the design and development process is inspiration. Hitting a creative block may be time-consuming and irritating, regardless of your level of experience in the field. That's when looking to others for inspiration comes in.
Designers and developers can find endless inspiration on the Webflow showcase websites. These websites highlight the work of other experts and might offer insightful information about various design approaches, strategies, and styles. You can have a better understanding of what works, what doesn't, and what can work for your own projects by looking at other people's work.
The range of designs and styles that are presented on Webflow showcase websites is one of their biggest advantages. Everyone can find something they like, whether they are strong or muted, maximalist or minimalist. These websites provide a multitude of opportunities, whether you want to add fresh design components or just need a different viewpoint.
Also, Webflow showcase websites can assist you in keeping up with the most recent developments in design and technology. You can count on these websites to feature novel concepts as they become popular and emerge.
Pinnacle Fertility: How It Achieves Professionalism and Optimism with Webflow
A website that exuded a sense of professionalism, friendliness, and optimism was what Pinnacle Fertility, a medical company that specialises in fertility, desired. Using the use of Webflow, their website accomplished this objective through a deliberate design strategy, colour scheme, and video content.
The website's colour scheme includes formal hues like dark blues and greys, but it also includes a vibrant pop of yellow to create a cheerful and upbeat atmosphere. This intentional use of colour was done to portray the joy connected to the prospect of starting a family.
The website's hero section is particularly interesting because it has a number of video clips that support the joyful and upbeat mood the site wants to convey. The videos feature happy parents holding their children, as well as images of the staff, the clinic, and client endorsements. Together, these components convey a sense of confidence and trust in the company.
The website efficiently uses white space to prevent overcrowding the viewer and give their eyes a time to relax and assimilate the information. Despite the volume of content on the page, the area doesn't feel crowded or overpowering because to the liberal use of white space.
In addition to its design approach and use of colour and video, Pinnacle Fertility's website was also made with Webflow, a website builder that enables designers to create responsive and professional websites without the need for coding. Due to reduced development costs, Pinnacle Fertility was able to create its professional and upbeat website.
The Power of Minimalism in Website Design: A Look at Whyte Plumbing's Website Made with Webflow
In recent years, the minimalist style of website design has gained popularity. This aesthetic emphasises the essential while eliminating extraneous details, resulting in a simple and basic appearance. Whyte Plumbing's website, made with Webflow, is an excellent example of a website that effectively utilises the power of minimalism to communicate its message.
Embracing Simplicity's Beauty
The website for Whyte Plumbing uses a straightforward gradient colour scheme to emphasise the site's minimalist aesthetic. The website's simplicity is further emphasised by the use of white space and simple typography, which directs attention to the page's most crucial elements.
Unambiguous call to action
The call to action (CTA) sticks out and is obvious despite the website's simple design. The "Contact Us" button is prominently displayed in the hero section's middle, making it simple for visitors to find and use. The CTA is seamless and unobtrusive because the text and button are the same colour.
For Improved User Experience, Minimalism
The website for Whyte Plumbing is evidence that less is more. Visitors won't be overwhelmed or lost in a cluttered layout thanks to the site's minimalist design, which makes it simple for them to locate the information they require. The user experience is enhanced by the use of negative space, straightforward text, and a small number of colours.
The website for Whyte Plumbing has a simple layout and is mobile-friendly as well. The straightforward design adapts nicely to smaller screens, guaranteeing a consistent user experience across all platforms. As mobile usage increases, this strategy is crucial for organizations today.
Pedigree Painting: A Hero Section Done Right
The hero section is one of the most crucial parts of a website when it comes to web design. Visitors see it right away, and it has the power to positively or negatively impact how they perceive a company. The website for Pedigree Painting is an excellent illustration of how a company can make the most of its hero section.
Building Customer Credibility through Awards
A painting business with a focus on excellent work and client happiness is called Pedigree Painting. They prominently display their accolades and certificates in their hero section in an effort to inspire confidence in prospective clients. Visitors are quickly convinced of their knowledge and credibility as a result, and this may influence their decision to hire them.
A call-to-action that is crystal clear and actionable is another crucial component of a hero section (CTA). The "Schedule an Estimate" button on the Pedigree Painting website is a straightforward but effective call to action. This CTA stands out owing to its contrasting hue and is purposefully positioned in the middle of the hero area.
High-Quality Work Displayed with a Full-Width Hero Picture
The full-width hero image that displays Pedigree Painting's high calibre work is one of the section's most notable characteristics. The eye-catching picture offers a quick visual depiction of their services. In order to emphasise their commitment to delivering top-notch workmanship and client pleasure, the tagline "Quality Work, Guaranteed" is layered on the image.
Searching for extra ideas for your subsequent web design endeavour? Go no farther than our Webflow showcase, which includes a variety of companies and sectors with which we have collaborated.
Each of the website designs in our portfolio has a distinctive approach and look. This demonstration shows the versatility and power of Webflow with its stark layouts and striking colour combinations.
The website for Wealthsprout Academy, a platform for financial education and coaching, is one example we use in our showcase. The website's simple, contemporary design successfully communicates the business's purpose of enabling people to take charge of their financial destiny. The website has a polished but approachable appearance thanks to the use of bold font and a soft colour scheme.
The website for the plant-based protein company Aloha Protein is another noteworthy instance. The brand's joyful and vivacious spirit is well communicated via the website's colourful colour palette and striking visuals. The website offers a compelling user experience thanks to the use of interactive elements like hover effects and animated visuals.
Searching for a simpler strategy? Visit the website for the breathwork and meditation app Breathwrk. The website's straightforward design and monochrome colour scheme promote relaxation and concentration. The design is made more interesting and complex by the use of bold font and subtle animations.
The incredible companies we have had the privilege of working with are just a few examples. Visit our Webflow showcase to find more ideas and witness the strength and adaptability of Webflow in action.
Our goal at our web design and development company is to use our knowledge of Webflow, search engine optimization, online marketing, and lead generation to help businesses of all sizes enhance their online presence. To find out more about our offerings and how we can assist you in advancing your online presence, get in touch with us right away.
Thank you for reading our blog. Choquer Creative is dedicated to helping businesses of all sizes improve their online presence through web design, search engine optimization, online marketing, and lead generation. If you're interested in learning more about our services and how we can help you grow your business, please visit our Package Page.
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Design
8.26.22
3 Reasons Mobile Website Design is Important for Your Business
Your business is mobile, so why should your website be stuck in the past?
If you have a business but do not have a user-friendly mobile website design, it’s time to think about it seriously. In 2022, it was reported over 5.22 billion people have mobile devices and use them to make purchases. If that didn’t convince you, here are 3 more reasons you need to consider mobile website design for your business.
Improves SEO Ranking
A responsive mobile website design is crucial to your business. Since 2015, it has been reported that Google's SEO ranking includes optimization for mobile devices.
If you want people to find your website on Google, you need to increase your SEO ranking.
SEO is a powerful tool for businesses to improve their search rank and increase visibility on search engines. Most people would not venture to your website without a search engine, so it's important to make sure that you are showing up in the top results. Choquer Creative specializes in improving SEO ranking. Contact us today for an evaluation of your business.
Expand Customer Base
For years now, the web has seen a shift from desktop-based websites to mobile websites. As more and more people access the internet from their phones, businesses need to ensure their website is compatible with any device.
A responsive mobile website design gives customers a personalized experience that caters to the device of their choice. A fully responsive site is also capable of adapting to fit different screen sizes and responding to changing conditions such as network speed or bandwidth capability. This means that users get the content that they want in an easy, intuitive format no matter what type of smartphone, tablet or computer they use.
Stay Ahead Of The Competition
Ensuring a great mobile website design is a must for your business. In fact, if you’re not optimizing for mobile devices, your competitors are. That means it’s more likely that they’re getting more visits from prospective customers and a higher conversion rate than you.
Your mobile website design is a vital part of an online marketing strategy to help you target potential customers on the go.
Getting Started Is Easy!
At Choquer Creative, our web developers use Webflow to create a fully responsive site. This means that your website will look great regardless of the device used to access it. We help businesses large and small grow through web development across Canada and the US.
Mobile web design has never been easier! Contact us today to book a consultation.
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