Easiest Options For Building Websites For The Not Tech Savvy

Make It Easy To Enter An Email Address

In simple words, the less demanding your form is, the higher the likelihood someone fills it out for you.

Don’t make it a chore. While some marketers debate about having two fields; first name and email address, it isn’t mandatory. The pro of having two fields is that the first name does allow for customization of newsletters. But by removing the first name field, you will be able to grow your list much faster.

If speed is what you want, consider removing all fields except the email address. Fewer the steps, the better. You can always get more information when you’ve started a conversation or transaction with them.

Put Your Top Blog Posts On Display

If you already have a blog and you’re noticing that a few of your blog posts have much more traffic than others, it can be used to your advantage.

So fret not, figure out which ones have the most traffic and have them featured on your blog’s home page. Your top blog posts might be getting a lot more traffic (from organic search, social media, etc.) than your regular blog post. This, you can reap the benefits of that traffic by adding convenient subscription CTAs. Remember, a strategically placed CTA is a good CTA.

PRO TIP: Ask nicely with your CTA’s. On certain websites, you’ve probably noticed certain passive-aggressive CTA’s that are something on the lines of:

• Yes, Count me in! // No, I like being out of the loop
• Yes, Help me lose weight // No, I’d like to remain this way

This can be quite off-putting. In an effort to be different, don’t sound pushy or manipulative. Your brand is the girl next door, not the crazy ex. Be nice.

Engage New Subscribers Pronto

When a visitor now becomes a subscriber, make it worth their while. Also, enticing visitors to become said subscribers with discount codes or free downloadable PDF’s is also a great way to reel them in.

Once a visitor has subscribed, try not to welcome them to your brand’s community with a plain thank you page. Throw in some photos from your Instagram feed, add stories that describe what your company is. Give your audience an idea of what’s coming and what’s exciting about your brand. This allows them to get to know your brand a little.

For example; do you want to be the brand of the people? Then include relatable content and the story of how your brand/company aims to help everyone who needs your services. Whether it’s a founder’s tale or a glowing testimonial, get creative and experiment!  ‍

PRO TIP: Add a referral program to your thank-you page. Your confirmation page can double up to be a subscriber generating page. Offer value to those to get other people to subscribe to you.

Use Social Media To Invite Subscribers

As opposed to what a lot of people think, email marketing is not dead.

You can invite people following you on various social media platforms to join your email newsletter. Describe the perks of receiving your newsletter and how it adds value to their lives. Then create a signup landing page specifically for those followers.

And finally, post or tweet the link to the signup page. If done well, you’ll see a satisfying increase in the number of subscribers. You can even use your social media accounts to host a product giveaway in exchange for contact information like an email address and the usual liking and sharing. Encourage the participants of your giveaway to click through to your website and sign up using their email address for your newsletters. You could also get creative and even brand your mailing lists as a “membership club”. Brands that employ this method include Sephora, HnM, etc. 

PRO TIP: If your product or services are very visual, include visual content on Pinterest as a way of getting people to subscribe to more content. If you offer painting services, you can include Pinterest boards of all the houses your company has helped paint. Everyone loves a good ‘before & after’ and it really shows how your services can turn a space into something truly valuable.

Seize every good opportunity to get the word about your brand out there and you are guaranteed results.

Make Use of Email Previews

Back in the day, you couldn’t really preview an email without clicking through. But now on Gmail and outlook, you can preview past the subject line. While the space isn’t particularly large, it is still a very useful screen real estate. There are always ways to optimize anything in the digital space and this tiny space is one of them.

First off, make sure your subject lines are catchy and avoid using sale jargon. You don’t want your subscribers to think you’re sending them lazy ads, which then leads to them marking your emails as spam. So a good way to go about this is to write your subject line as if it were a tweet. 

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Guest Blogging

Several bloggers and marketers use guest posting to increase readership. Guest posting on a relevant website or blog might introduce your business to new readers.

Start guest writing by finding industry-related websites or blogs. After finding a few decent options, pitch the website owner or editor your guest post proposal.

Make your guest post engaging and informative. A brief author bio with a link to your website or blog can help readers find and follow you.

Guest blogging can help you become an industry expert, connect with other bloggers and influencers, and grow your email list. .

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Nowadays, there's an abundance of web design platforms. But how do you know which one is best for you?

Webflow vs Wordpress is a hot debate among developers. The purpose of both platforms is the same: they both provide a platform that lets you build, improve, and maintain your own website without any coding experience.

But statistics show that users are flocking to Webflow. In fact, Webflow's user base increased by 67% over the last year.

To get to the bottom of this, we've created a head-to-head comparison of Webflow vs Wordpress.

WordPress

To start our comparison of Webflow vs WordPress, we’ll discuss WordPress.

WordPress is a free and open-source program based on PHP and MySQL. It allows users to create and edit their own web pages, blogs, and websites.

WordPress is a popular content management system (CMS). But what many people don’t know is that WordPress has some serious drawbacks for web development projects.

WordPress is not designed to be a CMS. It was originally created as a blogging platform and many of its core features are geared toward that purpose. This means that when you use WordPress for your next web development project, you’ll find yourself fighting against the platform’s design to make sure everything works correctly.

WordPress is also notoriously difficult to customize and extend beyond its default capabilities. This makes it difficult to develop new features or functionality on your own without having access to highly-skilled developers who know how they can tweak the codebase itself so they can work around these limitations (which can be costly!).

Webflow

Next in our comparison of Webflow vs WordPress: Webflow.

If you're a web developer, you may have heard of Webflow. Webflow is a design platform that allows people of all skill levels to build responsive websites.

Webflow is a visual website builder that allows you to design your site without any coding knowledge or experience. Just drag and drop the elements you want on your page, and WebFlow will make it possible for those elements to do exactly what they need to do. That means that you can create sites faster than ever before, and with less risk of making mistakes.

And when you're ready to add some code into the mix? No problem! You can easily integrate JavaScripts, CSS frameworks, and HTML files into your site—and it's all done automatically. You don't need any programming experience at all.

Overall, when it comes to Webflow vs Wordpress, Webflow is better because it gives you the ability to create your own custom templates, which means you don't have to go through the tedious process of learning how to code when starting a new project.

Choquer Creative’s Recommendation

Choquer Creative is a web development company that specializes in building websites with Webflow. When it comes down to Webflow vs WordPress, we believe that Webflow is the best platform for creating websites because it allows us to focus on designing the website instead of having to worry about coding the site from scratch.

We've seen first-hand how powerful Webflow is for our clients' businesses and we'd love for you to see what it can do for yours! Contact us today to find out how we can improve your business.