If you're a financial service provider, it's crucial to partner with a reliable financial services marketing agency that can help you navigate the complexities of digital marketing. With the rise of the digital age, it's essential to have a strong online presence to reach your target audience effectively. Today, most people use the internet to search for financial services, making it necessary to have a well-planned digital marketing strategy. To achieve this, you need the expertise of a financial services marketing agency that can help you stay ahead of the competition and grow your business.
But how do you know if the financial services marketing agency you're working with is really helping, or even worth it?
The Growing Importance of Digital Marketing in the Financial Services Industry: Stats and Facts
As more people investigate and make financial decisions online, financial service providers must move their marketing online.
62% of financial services companies and 72% of enterprises say digital marketing is essential to their marketing strategy, according to the Digital Marketing Institute. The same survey found that 76% of financial services organisations plan to increase their digital marketing budgets next year.
Mobile gadgets contribute to this development. eMarketer showed that 35% of Americans use their phones to perform financial transactions and 61% to acquire financial information. This trend is expected to continue as more customers use mobile devices for financial services.
Social media expansion also affects financial services digital marketing. According to Accenture, 65% of financial service consumers utilise social media to investigate and engage with suppliers. 81% of millennials use social media to research financial services.
Data analytics also boosts financial services digital marketing. According to McKinsey & Company, data-driven financial services marketing strategies yield high returns. One bank's data analytics-enhanced marketing strategies increased client engagement by 20%.
Financial services are increasingly using digital marketing. As more people investigate and make financial decisions online, financial service providers must adapt their marketing to the digital arena to stay competitive. Due to mobile devices, social media, and data analytics, financial service companies need digital marketing to connect and engage with their clients.
Unlocking the Potential of Digital Marketing: The Services and Strategies Offered by Financial Services Marketing Agencies
A marketing firm may provide a wide range of services and techniques when it comes to digital marketing for financial service companies. The most often utilised tactics for helping financial service providers connect with their target market and accomplish their objectives are listed below:
Optimizing for search engines (SEO)
When a website is optimised for SEO, it will appear higher on search engine results pages (SERPs) for particular keywords and phrases. Financial service companies can boost their online exposure and organic website traffic by focusing on important keywords, enhancing website structure, content, and other aspects. More leads and conversions may result from a SEO Financial Optimization.
Paid-Per-Click Promotion (PPC)
Financial service providers can use PPC advertising, a type of paid advertising, to display adverts in front of their target market on search engines like Google and Bing. Financial service companies can display their adverts to those who are actively looking for financial services by bidding on specific keywords. This can be a very efficient technique to enhance conversions and drive targeted traffic to a website.
In order to interact with your target audience through social media, you must create and share content on sites like Facebook, Twitter, LinkedIn, and Instagram. Financial service providers can boost their brand awareness, produce leads, and enhance website traffic by developing a strong social media presence.
In order to draw in and keep a particular target audience, content marketing entails producing and disseminating worthwhile, pertinent, and interesting information. This may take the form of articles on blogs, movies, infographics, whitepapers, and more. Financial service companies can position themselves as industry leaders and gain potential clients' trust by offering helpful and educational information.
Sending marketing emails and promotional offers to a list of subscribers is known as email marketing. Financial service companies can develop relationships with prospective consumers and increase conversions by personalising their messaging and targeting particular parts of their audience.
A financial services marketing firm can provide a variety of other services, such as website design and development, marketing automation, conversion rate optimization, and more, in addition to these tactics. Financial service providers can create a thorough marketing plan that is customised to their unique requirements and objectives by partnering with a marketing firm that provides a range of services.
How to Choose the Right Financial Services Marketing Agency
It can be difficult to choose the best financial services marketing agency, especially if you're unfamiliar with digital marketing. It can be difficult to choose the best agency for your company with so many options available. We've put together a checklist of items to think about when choosing a marketing firm to assist you in making an informed choice.
Seek for knowledge and experience.
The experience and skill of the financial services marketing firm is among the most crucial factors to take into account. Choose a company that specialises in working with companies in the financial services sector and has a track record of success. They should be extremely knowledgeable about the sector, especially its difficulties and rules.
Examine their resume
A great approach to gauge an agency's abilities and the calibre of their work is to look through their portfolio. To learn more about their work with clients in the financial services sector, look for case studies or examples. Pay close attention to the services they provide, their methodology, and the outcomes they have attained.
Look for reviews from past clients.
Customer references might offer insightful information about the agency's standing and the calibre of its work. See whether there are any reviews posted on their website, Google, or other review sites. Don't be reluctant to get in touch with former clients and inquire about their interactions with the company.
Think about their capacity for teamwork and communication
While collaborating with a marketing firm, effective communication and teamwork are crucial. Choose a company that respects openness, responds to your demands, and is dedicated to working as a partner with you.
Review the services and prices they offer.
Finally, take into account the agency's rates and the services it provides. Be sure you comprehend their fee schedule and the range of services they offer. Search for a company that can adjust its services to fit both your wants and your budget.
You can choose a financial services marketing firm that will assist you in achieving your marketing objectives and expanding your company by taking into account these elements. To make sure you're making an informed selection, don't forget to take your time and do your research. You may advance your digital marketing efforts and find long-term success with the proper firm by your side.
Why Financial Service Providers Need a Marketing Agency
It takes a lot of work to run a successful financial services company. You should concentrate on offering high-quality services, according to regulations, and making sure your customers are happy. Finding the time and resources necessary to market your company efficiently can be difficult. A marketing firm for financial services can help with that.
Here are four benefits of working with a marketing firm for your financial services company:
You can't attempt this alone.
Marketing is a specific talent that calls for education and training. You probably don't have a group of marketing specialists on staff, especially if your business is tiny. You don't have to be concerned about passing up opportunities or spending money on mistakes when working with a marketing firm because they have the SEO tools, skills and resources to properly spread your message.
They are familiar with your industry.
Understanding your target demographic is the first step in creating a successful marketing strategy. A professional financial services marketing company will take the time to learn everything there is to know about your company. They'll discover the needs of your customers and how your services may meet those needs. They will be able to develop a plan that works for you and communicates directly to your clients thanks to this understanding.
Long-term, you'll save both time and money.
A marketing firm can often be hired for less money than building an internal team of professionals. In addition, it is a one-time expense as opposed to continuous salaries. Once you've selected an agency, they will be able to continue supporting your campaigns at no further cost.
You'll see outcomes.
If they aren't promoted properly, even the best services risk failing. A marketing firm for financial services will evaluate your offerings and determine how effectively to advertise them. They'll devise a plan that distinguishes you from your rivals and increases consumer conversion.
We at Choquer Creative are experts in the marketing of financial services and have a successful track record. We take the time to comprehend your company in order to develop a strategy that benefits you. For a free consultation to discuss how we can help you build your business, get in touch with us.
Thank you for reading our blog. Choquer Creative is dedicated to helping businesses of all sizes improve their online presence through web design, search engine optimization, online marketing, and lead generation. If you're interested in learning more about our services and how we can help you grow your business, please visit our Package Page.