Google Analytics: Common SEO Metrics Explained

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Google Analytics: Common SEO Metrics Explained
 Analyzing your metrics is important for SEO so you can learn what you can do better to increase traffic to your site. Choquer Creative has provided a guide to analytics and tracking for SEO

What Is The Purpose Of Analytics?  

There are three pillars of SEO: on-page optimization, off-page optimization and technical optimization. If you focus on and execute these three core components of SEO you can rank higher in search results and acquire more organic traffic. 

Analytics and tracking is the subsequent crucial part of SEO and is a staple in all digital marketing. It allows us to measure our progress so we know where we need to improve and be able to calculate our return on investment (ROI).

Beyond website traffic, we are looking at all the metrics associated with traffic:

  • Rankings on search engines 
  • Quality and quantity of links (link building)
  • Branded traffic and non-brand traffic 
  • Dwell time 
  • Conversions via SEO 

Picking Your Metrics For SEO Analytics 

A popular tool to track your metrics is Google Analytics. But first, you should decide what exactly you want to track and analyze. We have compiled a list of metrics that you should be looking at frequently to improve your site:

Keyword ranking - SEMrush, a robust SEO tool that is trusted by 5 million marketers around the globe, has a Position Tracking tool that allows you to see how well your site is ranking for target keywords 

Backlinks - building backlinks can be tricky. You can check out our blog post on link building to learn more about how to gain prospects and perform outreach

Organic search traffic - how many people are finding your site? Generating organic traffic requires a lot of SEO tactics. Our team at Choquer Creative has an extensive SEO background. 

Exit pages - which page is your user leaving from. Finding the exit page can give you insight on why users choose to leave your website

Average time on pages - according to CrazyEgg, users spend an average of 15 seconds on a web page. 

New vs Returning users - amount of new visitors to your site vs returning users 

Bounce rate - how many visitors leave your site without engaging in any content. 

Conversion rate - the most important SEO metric to track. A conversion occurs when a user on your site completes an action you’ve promoted, such as filling out a form, signing up for emails, or buying a product or service. 


You need to be able to see how your SEO tools and tactics are working for your site and discover where you want to improve. Choquer Creative suggests choosing a metric analysis tool to track your analytics.

Our SaaS SEO experts have lots of experience with SEO metrics, analytics and tracking, and can provide you with services that will increase your blog or website’s organic search. We are a digital marketing company that offers website packages with SEO features.

Contact us for more information on how we can help improve your website's SEO!

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