Google Analytics: Common SEO Metrics Explained

Best Marketing Agencies For Brand Awareness & Digital PR

1.  Markitors 

A marketing firm takes pride in its expertise and aims to mobilize small businesses into the digital space. They offer digital PR services that prioritize external backlinks, brand mentions, and brand awareness online. Their case studies also display an impressive track record of successfully doubling website visits and creating a unique on-brand social media presence for their clients.

Based in: Scottsdale, AZ

Services Offered: SEO, Digital PR, Technical SEO & Local SEO

2. YouTech

Founded in 2002, this full-service marketing firm combines the best in digital and traditional marketing to give their clients notable results. 

Based in: Chicago, IL, with offices in Scottsdale, AZ.

Services Offered: Web & App Design, Web & App Development, Social Media Marketing & Advertising, SEO, Influencer Marketing, Graphic Design, Content Marketing, Media Buying

3.  Striventa

With their detailed research-based approach, Striventa’s award-winning work has named them one of the top digital marketing services (2020) by Clutch, Expertise & Wimgo.

Based in: Glendale, AZ

Services Offered: Web Design, SEO, Content Marketing Services, Paid Advertising, Social Media Marketing

Best Marketing Agencies For Niches & Specialties 

1. Avintiv Media

Founded in 2016, this boutique marketing agency serves luxury labels and brands. Their client roster includes Scottsdale Ferrari, VAI Wellness, Maserati, etc. Plus, their website is functional & stunning! A highly recommended firm if you’d like to work with a small group with big plans.

Their award-winning work has named them one of the top digital marketing services (2020) by Clutch, Expertise & Wimgo.

Based in: Scottsdale, AZ

Services Offered: Branding, Logo & Style Guide Services, Product Design & Development Services, Web Design, SEO, Content Marketing Services, Video Content Creation

2. Phoenix Online Media

Based in Gilbert, AZ, this full-service web design & marketing agency offers its services to small businesses, media, and IT. This firm stood out to us in particular because they provide a unique service that’s a pain to find; google trusted photographers. They can provide your audience or searchers a virtual tour of your business – inside and out. Their award-winning work has named them one of the top digital marketing services (2020) by Clutch, Expertise & Wimgo.

Based in: Gilbert, CA

Services Offered: Web Design & Development, SEO, Medical Practice Marketing, Social Media Marketing, Local SEO, Google Trusted Photographers

3.  Signa Marketing

Trusted by Planned Parenthood and Woodlee’s, this full-stack agency strives to make each part of a business’ online strategy clear & original. A commendable, inclusive service is its Hispanic consumer marketing services to cater to Latin Americans’ growing population in the US. Big ups, Signa!

Based in: Phoenix, AZ

Services Offered: Web Design & Development, SEO, Content Marketing Services, Paid Advertising, Social Media Marketing, Ecommerce Marketing, Automotive Marketin

4. Nuanced Media

This full-stack digital marketing agency firm, founded in 2010, specializes in amazon marketing services and building pathways for customers to come to you. Their team of digital innovators has been committed to helping clients understand Amazon & multi-channel eCommerce marketing in this day and age.

Their award-winning work named them part of the Top 1% of companies by Clutch in 2020. 

Based in: Phoenix, AZ

Services Offered: Review Monitoring, Local SEO, National SEO, Website Development, Social Media, Video Production, Graphic Design, Local Search Marketing

Best Marketing Agencies For Social Media & Influencer Marketing 

1. SocialSEO

This firm specializes in SEO, PPC & Social Media. Its team of nearly 70 employees has been committed to helping clients rank on search engines and guiding them through new SEO strategies. 

Their sought-after award-winning work has named them Best Advertising & PR Firm (2017) and Best in Business (2019) by the Colorado Springs Business Journal.

Based in: Scottsdale, AZ

Services Offered: Local SEO, National SEO, Ecommerce SEO, Social Media, PPC, Video Production, Email Marketing, Amazon Digital Marketing, Influencer Marketing.

2.  RevLocal

This full-stack marketing agency hopes to create personalized digital marketing strategies to help small & medium-sized businesses excel. Their award-winning work & workplace has named them a 2019 UpCity Excellence Award Winner and a Top Workplace by Columbus CEO Magazine.

Based in: Phoenix, AZ

Services Offered: Local Search Marketing, Review Marketing, Paid Advertising, Social Media Marketing, RevSites, Marketing Analytics

3.  Vivial

This ground-breaking marketing technology firm focuses on providing small businesses with a full range of customer engagement tools to scale their businesses. Their award-winning work has named them one of the top 10 apps for local businesses by Forbes.

Based in: Phoenix, AZ

Services Offered: Mobile Messaging (including SMS, MMS, etc.), Social Media Marketing, Full-service SEM & SEO, Website Design and Development, Online Reputation Management.

Best Marketing Agencies For Web Design & Development

1. Zion & Zion

Based In Tempe, this full-stack digital marketing agency is not only a great service provider but also a great place to work. They don’t have corporate hierarchies and focus on making sure every good idea is heard and not lost in translation in a management chain. Their myriad of award-winning services makes them the perfect one-stop integrated marketing provider.

Based in: Tempe, AZ

Services Offered: Branding & Campaigns, SEO, Content Marketing, Market Research, Marketing Automation, Marketing Strategy, Media, Paid Search, PR & Social Media, UX/Web Development

2.  KitelyTech

This full-service tech consulting and web design firm delivers projects worldwide for startups & SMBs to Fortune 500 companies. 

Based in: Offices in downtown Chicago, New York City, Atlanta, Detroit, Austin, Charlotte, Phoenix, and Miami.

Services Offered: Web Design & Development, Mobile App Design & Development, Software Development, SEO, Graphic Design, Quality Assurance, Salesforce, Reporting & Data Analytics 

3.  My Biz Niche

Their MO is learning all they can about your business and industry, then equipping you with the right tools to do the work. They regularly help clients in niches in the home servicing, law, and medical fields. 

Based in: Scottsdale, AZ

Services Offered: Web Design & Development, SEO, Paid Marketing Services, Social Media Marketing

Best Marketing Agencies For PPC Services

1.  Megethos

This marketing firm offers robust media audits and data-driven PPC campaigns. You can get a FREE audit of your PPC accounts to see how you can boost your sales in 6 months. 

Based in: Phoenix, AZ

Services Offered: PPC Management, CRO, Paid Media, AdWords Management

2.  Paracore

Paracore offers the best data-driven solutions and power-packed PPC campaigns to give you a competitive advantage. The firm uses advanced analytics to gather specific, accurate data that shows real ROI to aid your strategic decisions.

Based in: Phoenix, AZ

Services Offered: ECommerce Marketing, Remarketing Services, SEO, Facebook Marketing Services, Social Media Marketing

3. Diamond Arrow Digital Marketing Agency

This firm specializes in leveling up your internet presence with out-of-the-box, data-driven solutions to make your brand stand out. Its team of nearly 70 employees has been committed to helping clients rank on search engines and guiding them through new SEO strategies.

Their award-winning work has named them one of the Top 5 area marketing firms (2016) by the Phoenix Business Journal.

Based in: Mesa, AZ

Services Offered: Review Monitoring, Local SEO, National SEO, Website Development, Social Media, Video Production, Graphic Design, Local Search Marketing

4. Flying V Group

Founded in 2016, their HQ is in sunny Irvine, California, with offices in Phoenix, Arizona. They focus on bringing leads to you. 

Their award-winning work has named them one of the top digital marketing services (2020) by Clutch, Expertise & Wimgo.

Based in: Irvine, CA

Services Offered: Web Design, SEO, Content Marketing Services, Paid Advertising, Social Media Marketing

Best Marketing Agencies For SEO & Content Marketing

1.  Cloud LGS

Founded in 2001, the ten in-house experts specialize in SEO & content marketing. They also optimize popular e-commerce and cms website platforms. Their award-winning, transparent services have named them a Top Pro (2020) by Thumbtack and Top SEO Agencies (2019) by Upcity.

Based in: Tempe, AZ

Services Offered: Web Design, SEO, Content Marketing Services, Paid Advertising, Social Media Marketing, PPC Services

2. Digital Current

Founded in 2003, this firm helps clients boost their ROI and make sure their digital marketing pays for itself. There are no ‘packages’ to avail their services, just custom data-driven strategies to give you the best results.

Their award-winning work has named them one of the Top 5 area marketing firms (2016) by the Phoenix Business Journal.

Based in: Phoenix, AZ

Services Offered: SEO, Content Marketing Services, Link Building, CRO & PPC

3.  Etched Marketing

Founded in 2014, this firm focuses on teaching SEO, making it easier to understand. Run by Rachel, her personalized and data-driven approach is backed by her notable 2-decade long career in marketing.

Based in: Phoenix, AZ

Services Offered: SEO, Content Marketing

• Cross Your T’s & Dot Your I’s: While this may sound basic, it is incredibly important to proofread and spell check your content. Finding unflattering typos can repel people from your brand and its messaging. If you’re a small business that cannot afford to hire a content manager for your site, you’ll probably have to deal with the leg work. But thank god for Grammarly. If you need well-crafted content, you may seek out a freelance writer on one of the several writers for hire boards all over the internet.
• Check On Your Favicons - At the top of your search bar, by each tab, you’ll notice the tiny icons that are usually logos or images about that website. They’re quite essential but they’re also one of the finer details that most people can sometimes overlook. Having fun seasonal, on-brand favicons is a great little detail to make your website stand out.
• Design A Custom 404 Page - A 404 error page shouldn’t be an inconvenience when it’s got the potential to be an awesome navigation tool. Encourage your viewers to stick around by having useful navigation buttons. It can make or break user experience so stop what you’re doing and get that done pronto if you haven’t!
• Design A Custom Mobile Menu - Mobile design is a BIG deal. Read our article about responsive design and nose dive into the wonderful world of breakpoints. Long story short, a great menu can be a massive asset. If your viewer can’t navigate between.
• Custom Social Media Previews - Your website is an essential part of your company’s digital trail and if a viewer wants to share your work, make that possible by all means. Ensure you create custom Facebook and Twitter previews as well. Oh, and don’t forget social images that are inviting and appealing.
• Create a Good Privacy Policy - If you’re offering newsletters or asking people for data to sign up for services, it is advised to have a well-rounded policy. While most people don’t read through T&C’s, people who know anything about GDPR will know that your site is just a gutsy DIY. While there’s nothing wrong with that either, it’s best to cover your bases and avoid setbacks.
• Ensure Your Footer Has A Copyright Declaration: While rules vary around the world, generally in Canada, the work you’ve created is automatically protected by copyright. But you can also register your work at the Canadian Intellectual Property Office where you will receive a certificate proving your intellectual property ownership. The copyright declaration usually consists of three parts: The symbol ©, or the word "Copyright" or "Copr."; The year of first publication of the website; and the name of the owner of the copyright.
• Don’t Forget Contact Info: While most websites have a contact us tab, its best to have a quick mention at the footer of your website. Don’t make contacting you a chore.
• Set Up Google Analytics: Google Analytics is a great free resource that can give you valuable insights on your website’s performance. You’ll be able to track the growth of your website and its online traction. While WordPress has a handy plug-in that sets up analytics, Squarespace has integrated analytics tools that can come in very handy.
• Check your links and CTA’s: Leave no stone unturned and leave no links broken. Ironing out your website before it goes live is crucial as it greatly affects user experience and search engines are quick to notice when users have a hard time on a certain website.
• Double-check your images: Test out webpages and see to it that your images translate well on all the platforms you’ve designed for. Optimize images on your website by avoiding BMP or TIFF images and stick to JPEGs. Make sure your images aren’t too bulky since that also affects load time. And we all know what happens when a page takes too long to load, you leave it to watch videos of cats on Instagram.
• Ensure You Have Alt-Texts In Place: Alt text lets a search engine know what your images are all about. This helps your site’s SEO massively. So gather your images and have it ready to go with alt texts that include relevant keywords. PS. You don’t have to write alt text for images that serve a design’s purpose. Pictures of your products or blog post images can benefit from alt text.
• Review Your Widgets: With all the crazy widgets you can add to your website on WordPress, Squarespace, etc, it's easy to get carried away. Remember that they take up a fair amount of real estate on your website. So you might want to reconsider having your twitter feed on your website when you only really tweet once a month. Get rid of random widgets and always make sure the ones you stick with serve a purpose.
• Leave Out The Fluff: People want clear, honest messaging. Nobody has the time for meandering content that serves no purpose. Place all your cards on the table and let them know from the get-go what your services and products are without it being gimmicky. Don’t bother sounding salesy. If you’re making claims about your product, nail down the facts, and provide relevant statistics or reinforcing proof to back it up. Your brand is loved by the locals? Add testimonials that stand out.
• Check Your Homepage’s Relevance: Your Homepage is the online face of your brand. First impressions are everything. Hence, you have to see to it that the content on your homepage is relevant and not stuffed with too many sections that overwhelm your visitor.
• Keep Your Contact Forms Simple: Nobody likes filling out lengthy forms especially when you’re on an unfamiliar website. Keep it minimal because with more information you ask for, the more you repel your visitor. They don’t trust you well enough to hand you that info. So don’t expect them to. Allow them to have a hassle-free experience with very few, nonthreatening fields to fill out.
• Formulate Your Unique Selling Point and Put It On Display: When people land on your website, they need to know instantly what makes you different from other companies before they scurry off into the internet’s abyss full of competition.
• Plan Your Outreach Before Launch: You have to get the word out there once your website launches. Grab hold of your friends and family to check out your website. If there’s something wrong, mother dearest would point it out instead of a ticked off customer/viewer. Additionally, look up bloggers and writers and organize pre-launch interviews. They can help you create great backlinks and buzz about your website.
• Set Up An Advertising Budget: Lay down these fundamental digital marketing practices and organize your ad schedules and budgets. Will you be doing pay-per-click campaigns? Paid Reviews? Youtube Ads? It’s best to make sure you have all of that planned out for when you launch.
• Set Up Your Marketing Arsenal: Ensure you have handy tools like Hootsuite, Mailchimp, or equivalent. Keeping track of your leads and ensuring timely communication is key in customer relationship management. MAnaging your brand does not stop at launching your website. This is only just the beginning.