How to Create an SEO Friendly Blog Post

The Authority Score on SEMrush is a common point of confusion. However, understanding it is crucial for ranking higher in search engine results.

This article will provide a comprehensive breakdown of the Authority Score on SEMrush (in simple language!)‍

Introduction to SEMrush Page Authority Score

When it comes to digital marketing, SEO (Search Engine Optimization) is essential. 

Page authority is a major aspect in determining the success of your website's SEO. Essentially, a high Domain Authority score is like winning in a “ranking contest” compared to other websites.

Now imagine a huge website, like Apple. A large company website should have a very robust link profile. Apple may acquire several high-quality links a day, making it more difficult for other websites to have the same page authority (or to catch up). For this reason, it’s not difficult to see that increasing your Page Authority score from 10-30 is much easier than growing from 60-80. 

The SEMrush Authority Score is one of the most used tools for gauging the credibility of a web page. Nonetheless, many people remain unsure of what it signifies and how it is computed, despite its widespread use. 

“What is my SEMrush Authority Score?” This is a frequently asked question. To what extent does it vary from other measures like Domain Authority (DA)? Can it be the only meterstick for evaluating a page's credibility?

Read on as we dismantle page authority and the SEMrush Authority Score. We'll go down what Authority Score is, how it's determined, and what elements play a role in it. We'll highlight the strengths and weaknesses of SEMrush Authority Score and compare it to measures like Page Authority and Domain Authority. We'll also go over some best practices to follow and tactics to use to increase a page's authority. 

With the knowledge you get from this article, you'll be able to leverage page authority and the SEMrush Authority Score to your advantage when optimizing your website for search engines.

What Does It Mean To Have Page Authority In SEO?

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Page authority in SEO is crucial for ranking higher in search engine results. From a basic standpoint, you can increase your page authority score by link building.

Page authority is measured on a few factors including document relevance, link building and earned media. It is the next pillar of SEO and is what we call, off-page optimization. Broken down, it is the way in which you can prove your page is more popular than others and we will give you a few tools and SEO tips to do that. Authority means different things to different search engines. To some search engines, views, downloads, comments or sales may mean more to them when determining authority than links. 

Page authority in SEMrush is measured with 3 factors: 

1. Link Power: The quality and quantity of backlinks on your website.
2. Amount of Organic Traffic: the estimated monthly traffic that finds your website organically (ie: Though search results, not ads). 
3. Spam Content: Having no (or less) spam content, including suspicious links, results in a higher authority score. 

Pro Tip: These three factors that determine your website’s authority score are weighted differently. This means the best thing you can do is focus on your Link Power first. 

Page Authority Metrics 

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A system called PageRank used to be used to rank search results and create page authority on Google but it no longer exists. However, authority is still extremely important to Google for its growth. It’s mainly determined by links, specifically by links from other sites back to yours. There are a couple of rules that we at Choquer Creative suggest you follow to increase your authority. 

• The more high-quality links, the better
• Links from relevant sites > links from irrelevant sites
• High authority site links > low authority site links 
• One link from many sites > many links from one site
• Only include links in your body content, not in the header, footer or sidebar 

You can use a third-party tool to find authority metrics as search engines no longer publish their metrics. Choquer Creative uses SEMrush to analyze page authority metrics because they give us an authority score for the domain, a page authority score and a SEMrush authority ranking. Third-party tools like SEMrush will measure the following to determine a site’s authority:

• Backlinks - the total number of links to the page
• Linking root domains - the total number of domains with at least one link to the page
• Keywords - the total number of unique keywords the page is ranking for 
• Anchor text - the text used in the links pointing to the page 
• New & Lost - the links that were recently discovered or lost since the last crawl 

How Do Search Engines Determine Page Authority In SEO?

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Your site page will have to be analyzed in order for the search engine to decide where to put it on the search results. A site page will be evaluated based on these three factors: 

Quantity

A website with more links from reputable sources will be deemed more authoritative. 

Authority 

A site with links to high-authority sites will do better than a site with lots of low-authority links. Quality over quantity in terms of links

Relevance 

A site with more relevant links will be more popular than a site with high authority but non-relevant links. This makes websites trustworthy and less “spammy”.

Conclusion 

Link building and increasing your page authority in SEO can boost the number of organic searches your website has. Page authority is an essential SEO component that affects how well your website performs. 

The SEMrush Authority Score must be understood if you want to raise the position of your website in search engine results. Link building, document relevance, and earned media are all ways to raise page authority scores. You should concentrate on the quantity and quality of backlinks on your website, organic traffic, and spam content if you want to increase page authority. The link authority, the volume of organic traffic, and spam content used to calculate SEMrush Authority Score are all weighted differently. 

Here at Choquer Creative, we can implement link building directly into your website pages and your blog posts with our in-house SaaS SEO experts and Copywriters. As the leading web design agency in Surrey, we offer website packages for small businesses that will help improve your website’s SEO.  

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Are 302 Redirects Bad for SEO?

The short answer to this is, not really. First, let’s make the difference between 302 redirects and 301 redirects. Redirects are simply a way to send both users and search engines to a different URL from the one they originally requested. 

302 redirects are temporary redirects. These redirects are perfect for when you’re redesigning your website or adding new webpages. This lets Google know that the original page remains indexed in Google and no value (link equity) is transferred to the new, temporary URL because Google knows this is just temporary. Hence, when a redirect is used properly, your SEO remains unbothered and you will retain any rankings, traffic value, and authority that page might have.

Where problems tend to arise is when people don’t know the difference between a 302 and a 301. 301 redirects, simply put, are permanent redirects. It sends the message to search engines, letting them know that your website or webpage has been moved permanently. This would be around a year or longer. After a year, check to see if people are still being redirected to your site. If they are, figure out where they’re coming from and try to fix the source before you cancel the redirect. 

For example, people who use this type of redirect often purchase other, slightly different domains that they use to redirect users to their primary domain. These slight domain variations include misspellings and variations of a brand or other relevant domains with high “Domain Authority”.

PRO TIP: Use a 301 redirect when establishing which domain is your default site: “www.yourbiz.com” or just “yourbiz.com”. In most search queries for a website, people tend to omit the “www” when typing out website names. Hence, a permanent redirect there would guarantee they end up on your site anyway.

Are H1 Tags Important for SEO

The golden rule of blog content management is structuring content. Blogs with H1 Tags are easily identifiable by Google and by users alike. Adding structure to long blocks of text, especially long-form content can not only make this easier to read, but it can also improve your search ranking and how Google indexes your content. So yes, although it isn’t the absolute best thing you can do for your SEO, it is still essential. 

CONTENT PRO TIPS:

• Hire professional writers who will help you produce professional, industry-standard documents with regard to your field of work, market, or niche.
• Acquire backlinks from high authority domains.
• Update content and photos on your website.
• Get as many reviews on Google as possible. Think about incentivizing your customers to leave a positive review.
• Get a Wikipedia page and showcase your expertise to Google.

Are iFrames Bad for SEO

If you’re not aware already, an iframe is simply a frame in a frame. This tool allows you to insert content from other sources onto your webpage. An iFrame is a powerful element if you want more engagement on your site. It is entirely possible that when used correctly, they can contribute to better SEO. for your visitors. Ideally, an iFrame should be part of the content that you make, not as an integral part of your website. Beware that using iFrames excessively can increase load times. So tread with caution!‍

Isn’t it a security threat?‍

Some folks say it could be a security risk, but it is perfectly safe to use now. These attacks have reduced over the years and it only takes a bit of precaution to rid your worries. Ensure you pay attention to your sources while adding an iFrame and avoid linking from an untrusted website. The apprehension stems from the surge of iFrame code injection attacks back in 2008. ABC News was a victim among many others! The attack would redirect visitors to a malicious site, then install a virus to the visitors’ PC or attempt to steal sensitive information. Hence, is not recommended to include iFrame as an integral part of your website. But we use iframes all the time.

Do Images Help SEO

Images and video content, when optimized can bring in much more traffic than you think. So yes, Images do help SEO, and here’s how. You can also check out our extensive guide to optimizing the images on your website here.

Google can identify text extremely well, but it is still a bit iffy in terms of images. So you must make sure your image nomenclature is intact and easy to understand. Alternative text, commonly known as alt tags gives search engines a basic idea of what each image is about. Therefore allowing search engines to index images accordingly. However, they are not visible to your average visitor. Alternative text is a big win for website accessibility since it also helps visually impaired visitors navigate your site with audio-based software. This can be a godsend in terms of SEO. The more accessible your site is, the higher the ranking and the more traffic your site will bring in.

PRO TIP: 

• Google indexes SVGs, the same way it does PNGs and JPGs, so you don’t have to worry about SVGs hindering your SEO efforts.
• For the sake of faster load times, SVGs can be your trump card since they are traditionally (not always) smaller in file size than PNGs or JPGs.

Do Keywords Help SEO

Yes, yes, and yes. Content is king and if your content had all the relevant keywords in place, rest assured, your website will have a lot more eyes on them than you think. This does not happen overnight though. Consistent, high-quality blogs that have been optimized for their respective content can gradually help your visibility. Keywords are one of the main elements of SEO. Simply put, you need to study and understand how people are looking for desired products, services, or information that you can offer. This is keyword analysis. There’s a myriad of tools out there to help with keyword analysis and research such as SEMRush, Ahrefs, Keywords Everywhere etc.

The idea is to make it easy for an audience to find you as opposed to landing on one of the countless other websites on the internet.

PRO TIP: 

• Google recognizes content written by a person and a bot and indexes them accordingly. So make sure you do not keyword stuff or have atrociously repetitive metadata.
• Make sure the Alt Text for images on your site have relevant keywords in place to make them identifiable to Google.

Does Linking to Other Sites Improve SEO

Internal and external linking is one of the cornerstones of SEO. Outbound linking to relevant, informative sites, is a great way to provide important clues about the relevance of your page to search engines. Getting good backlinks (inbound links)from a high authority domain is a sure shot to more eyes on your pages too. Ultimately, search engines in general, want users to find the information/content they are looking for. So, when you include links to helpful content, you are doing them a favor.

The more links a page receives from other sources, the more popular it appears. This sends positive signals to search engines and can boost a page's rank in search results, meaning that more searchers will click and view the content.

How Do You Measure SEO Success

Google Analytics will be your best friend during the process. Remember that measuring SEO success requires analyzing multiple sets of data and using relevant metrics to understand engagement on your site. 

Here’s a quick overview of our Recommended FREE SEO tools:

1. Google Analytics
2. Website Grader 
3. Moz Open Site Explorer (Free Version)

Recommended Premium Tools:

1. SEMRush
2. Yoast SEO (Ideal for WordPress)
3. Ahrefs.com
4. KWFinder (Ideal for keyword analysis for blogs)

Contact us today to find out how we can help your website's SEO!