Writing blog posts for optimization purposes can be tricky, but it’s something that anyone can learn to do. Choquer Creative is committed to providing our clients with SEO tips so you can develop a better understanding of how our process works as a SaaS SEO agency.
We don’t want you spending a lot of time on a blog post for it not to get many views and not bring traction to your company’s website and generate leads. Here at Choquer Creative, we utilize SEO to perform on-page optimization and increase our company’s organic visibility and you can do the same by learning how to write an SEO-friendly blog post.
Find Your Keywords
We suggest that you begin with doing keyword research, this can also help decide the title and content for your blog post. For a comprehensive guide on keyword research, click here.
Using a keyword search tool such as SEMrush can help you establish blog titles by going to the frequently asked questions. You can write an SEO-friendly blog post that answers one of the asked questions and targets the related keywords. Begin by finding your primary keyword then branch out to find your secondary keywords.
Keep in mind how competitive your keywords are, does your website have enough authority to compete for the term? You can find this number on the keyword difficulty column on SEMrush.
When you have your list of keywords, you can begin writing and implementing them throughout your SEO blog post, however, you should avoid keyword stuffing as it can become repetitive and irritating to a reader. Make the keyword sound natural and seamless, you can always draft your post then add the keywords at the end where you find they fit best.
Writing Your SEO-Friendly Blog Post
The purpose of SEO writing is to include keywords in your content to increase the organic visibility of your website. But you need to remember that you aren’t writing this blog for Google, you’re writing it for your audience.
Ensure that your language is appropriate for your reader and that you provide enough background information so that the majority of people can understand your content. Avoid using complex terms and grammar, keeping it simple will make your blog post more attractive to viewers.
PRO SEO TIP: Write a minimum of 500 words, Google can pick up more information from a longer piece of writing and it will help with your rankings.
One of the first things you should prioritize is an outline for your blog post. Decide what you are writing about and what you want it to feature. Once you’ve come up with an idea you can start developing your blog structure, your headings, body and conclusion.
Paragraphs and headings help guide a viewer down the page and read your content. Headers are extremely important as they help Google’s algorithm understand your post.
PRO SEO TIP: Keep in mind that you can optimize your content for the featured snippet at the top of Google. Have a couple of sentences that answer the main question directly.
Link building is an important component of SEO writing as it can help increase the visibility of your other pages. Inbound links are hyperlinks to other posts or pages within your website that a user can click on to gain more information. You can also include outbound links by linking to other websites with resourceful information. Linking to high-authority websites can increase your authority in the industry.
PRO SEO TIP: Enable your outbound links to open a new page so that your webpage remains open even if the user moves to another website.
Make sure your content is original, search engines do not take well to duplicated content and it won’t help you in the long run. Start with an idea, do some research, but ensure your work is your own.
Check your SEO blog post for any spelling or grammar errors, there’s nothing worse than having a beautifully written post with errors. Readers and search engines value well-written content.
Optimize Your Blog Post
Once you have written your blog post, it’s time to go back and optimize it if you haven’t already. Use the primary keyword in your H1, your title, because this header should always be optimized. You can also add your primary keyword to the page’s permalink and remove all the unnecessary filler words.
The keyword should also be included in your meta description, the portion of text that describes and introduces the context of your blog post but keep it short and sweet. Adding tags and categories to your blog posts is another way to optimize as you can connect your content to specific topics and increase its visibility.
PRO SEO TIP: Your meta description should be under 170 characters.
You can also optimize any images you add to your blog post by incorporating your keywords into the alt description. Images can add reliability and authority to your blog post and writing an alt description will make your image visible to search engine crawlers but not to your users.
For more information on creating SEO friendly title tags and meta descriptions, read our comprehensive blog post.
To write an SEO friendly blog post, you need to follow these three steps:
- Determine your primary and secondary keywords.
- Write your blog post using the SEO strategies Choquer Creative has outlined.
- Optimize your blog post.
We understand that writing SEO-friendly blog posts can still be a bit too confusing. That's why Choquer Creative offers in-house SEO Webflow experts to help optimize your blog posts and website. You're in Canada or the US, all of our affordable website packages include SEO optimization to ensure we help your business grow. Contact us for more information today.