It’s easy to stress over your website’s search engine optimization (SEO) as you try and do everything possible to boost your lead generation. But it’s important to remember that overloading your website with a bunch of keywords or links may not work in your favour. Instead, we should prioritize meaningful action with a targeted goal and build our SEO strategy from there.
If you’re looking to grow your online traffic, try implementing at least two of these 5 SEO tactics that the team at Choquer Creative has put together.
1. Increase your click-through rate
The best SEO strategies are ones that grab a user’s attention and fulfills their expectations when they click through. To increase your click-through rate you can do the following:
Rich snippets is the term used to describe structured data markup that site operators can add to their existing HTML, which in turn allows search engines to better understand what information is contained on each web page.
Title & description optimization
Titles and descriptions receive lots of attention in the SERPs and have an impact on rankings.
2. Rank higher for keywords you already rank for
One of the most common ways people try and increase their organic traffic is through keywords. While it may seem advantageous to stuff a bunch of new keywords into your website, don’t do it. Keyword stuffing is not appreciated by Google’s algorithm and it can actually hinder your SEO.
Instead, you should try and rank higher for keywords that you are already ranking for. Try and push keywords that you rank for in the 4th-10th position, up to the top 3.
The higher you rank, the more organic traffic your site will get.
3. Optimize for voice search
According to MARTECH, 25% of adults in the United States own a smart speaker in their home. Smart speakers have multiple functions including voice search, which is what you should be thinking about for your SEO strategy as they become increasingly popular.
Here’s an example. Someone on a computer would type “elephant diet”. But someone using voice search would say “what do elephants eat?”
Keep in mind that with voice search, users are more likely to ask a question, and they will only get one answer. This answer often comes from the featured snippet.
4. Design for mobile
Your website should be responsive across all screen sizes, but remember to prioritize mobile. In the past it was desktop, but now the majority of searches come from our mobile devices.
In March 2020, Google announced that it will now primarily use its mobile smartphone user-agent to crawl sites. This means that the mobile version of your site will be crawled and indexed ahead of the desktop version if the desktop version gets crawled at all.
As a result, any new site you build should focus on the mobile experience. How it appears and performs on a desktop is still important, of course, but mobile needs to come first. Ensure that your customers have a phenomenal user experience while browsing your website on mobile.
5. Add a blog to your website
If you’re trying to increase your organic traffic, a blog is the way to go. Blogging can increase your organic traffic because more indexed pages mean more opportunities for ranking. According to Hubspot, blogs are three more times more effective in generative leads than paid ads.
Not only do blogs give you an opportunity to implement new keywords and build links, but you can also connect with your audience and talk about your business.