How To Improve Your SEO Marketing Strategy With User Personas

Understanding how title tags and meta descriptions work will help increase your website’s optimization. These features will increase the visibility of your website by pushing you up in the rankings for your primary keyword. 

How Title Tags Work 

Title tags are arguably the most important aspect of on-page optimization, they offer the least amount of work but provide the most reward. A title tag is like the sign at the front of a physical store, it aims to pull people in and turn them into leads.

Your title tag will look like this:

                      <title> How To Create Title Tags & Meta Descriptions </title>

This title will be the first thing people will see when they find you on Google, it appears on the search results page in the little blue ink. It is also displayed on the top of the user’s browser on your website’s tab. 

The title tag must be within 65 characters according to Google and has a max-width of 600 pixels. If it’s more than 65 characters, it will cut off the rest of the title and an ellipsis will appear, this is known as a truncated title. Some people dislike truncated titles, but it’s important to note that Google will always look at all the keywords in your title tag, no matter the length, so it’s really just a personal preference. 

Google also reserves the right not to use your title tag and come up with its own. If they feel like another piece of writing in your content is more relevant, they will grab a snippet of text and use that instead. 

For more information on the importance of title tags, read our blog post.

Creating Your Title Tag

When users perform a Google search, they are generally scanning the results on the screen. This is why it’s a good idea to place your primary keyword as close to the front of the title as possible. For more information about keywords and SEO, read our comprehensive guide to keyword research.

While we talk a lot about methods to increase your rankings, we want to remind you that you should be writing for users and not for robots. Don’t just try to please the search engine, make sure your writing makes sense. 

Meta Descriptions 

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If your title tag is the store sign, your meta description is the sample dinner menu posted out front. At the beginning of this blog post there is a meta description, a short written overview of the content in this post, typically 1 to 2 sentences long. Google will bold the keyword and its variations if the user searches for that term. 

Users spend approximately one second on one result, so ensure to be compelling and try to reel them in. Meta descriptions will get truncated at 160 characters, so we suggest that you aim for a meta description length of between 40 and 160 characters. Google says that meta descriptions don’t impact search rankings but they do impact click-through rates. We know that click-through rates do impact search rankings, meaning that meta descriptions have an indirect impact on search rankings. 

For a guide on SEO analytics and their definitions, read our blog post.

Similar to title tags, Google reserves the right to change your meta description and choose something more relevant. 

Conclusion 

Title tags and meta descriptions are key components of SEO and here at Choquer Creative, we have in-house SaaS SEO experts that can help you with your website.

We are a SaaS SEO agency specializing in website packages for small businesses and businesses of any size. You can leave the title tags and meta descriptions to us, as we help you grow your company through your online presence. Contact us for more information!

Getting overwhelmed with website development management? Whether you're in Canada or the US our development team can help you!

Every day, non-digital methods of searching and finding information are becoming more outdated. Although we still have newspapers, books and other forms of traditional media, the majority of people reach for their phones or a computer to surf the net, using powerful search engines like Google to find an answer to their questions.

With the increase in traffic, it’s imperative to care about your website ranking on search engines. Your ranking can be found with several tools on the internet such as Google Search Console, Ahrefs, Moz, or Semrush. Here at Choquer, we offer clients a complimentary website audit as well. 

Website Ranking And Search Engine Growth

The Google search engine is used internationally by over 75% of all users on desktops. This proves that billions of people worldwide are using search engines, making businesses reliant on their site’s content quality to rank on Google. 

As expected, the majority of internet users choose sites that appear on the first page of the search engine results pages (or SERPs). These results are generated via specific keywords the user inputs. Note that the chances of users finding your site reduce as you sit further down along the SERPs. 

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Website Ranking & Search Engine Optimization (SEO)

Search engine optimization (SEO) is essentially the complex inner workings of website ranking. Having solid SEO conveys a better-performing website organically, which means less spending on paid Google or marketing ads. 

Though very simple on the surface, businesses invest thousands of dollars and countless hours into ensuring superior SEO over their competitors. SEO is a long and complex process for medium to long-term business results. Although there’s no silver bullet solution, a multi-faceted approach using the following methods does improve SEO and website ranking over time:

• Website Content: Ask yourself how useful is your website content to visitors? Having poor web content will negatively affect your website ranking. Texts like website copy and blog posts should be targeted toward users on your site, mentioning certain keywords naturally in the text. 

• Technical Onsite Optimization: This addresses processes which enable Google’s bots to effectively crawl and index your website. Aspects such as useless code, slow website speed, and a high bounce rate due to poor content changes will hinder your website ranking. 
• Link Building: Acquiring links for your website via backlinks from other sites and your internal linking helps improve your website ranking on SERPs. Note that the quality of the links is more important than the quantity. Ensure the links relate to the content on your pages for better SEO.

If you’re curious to learn more, we have posted another recent blog regarding five tactics to improve your website’s SEO.

Benefits of Higher Website Ranking

It’s reported that the top 3 websites on SERPs share 61% of the traffic for a particular search query. The first placed website receives a whopping 42% of traffic, the second site 11%, and the third 8%. If your website is on page 7, you’re missing 90% of search traffic compared to being in a top listing. 

If you work in marketing, you know that inbound leads from organic results cost virtually nothing. Top SERP positions will significantly reduce advertising costs for ads such as pay per click. The only caveat is that it’s an upfront investment that won’t see a return immediately. Your small business can compete by having proper keyword research. For example, your website is more likely to rank for mid to long key phrases which are highly specific and targeted, compared to generic keywords like “shoes”, “computers” or “cars”. 

Having a higher website ranking also improves your company’s image and authenticity. Your audience will see your business as authoritative and genuine if it’s in the top 10 search results. This will give your business a psychological edge over your competitors and drive more qualified traffic to your website. 

We Help to Improve Website Ranking

Website ranking and SEO is a precarious and time-consuming endeavour for all business owners to grasp. This is exactly why our team at Choquer Creative offers SEO solutions from design, development and content to improve your website ranking in Google results. 

Does your website need an SEO overhaul? Don’t hesitate to check our packages and reach out to us so we can help your business thrive online.