Let’s Make You Famous: A Result Driven Online Marketing Agency

It’s no easy feat to create a website that’s crafted to enhance your brand awareness. 

Brand awareness is the degree to which customers associate your brand with a product or service. There are large companies which are perfect examples of this. Consider the following list of scenarios when thinking about fundamental products or services: 

• When considering how to get home when you’re out with friends, did you think “We’ll just Uber back” or “Let’s get a rideshare back?”
• At a restaurant, did you or your friend order a Coke, Pepsi or just a cola? 
• When shopping for new running shoes, did you ever specifically think to get Nike, Adidas, or Reebok branded shoes?
• When searching for something on the internet, did you think/say “I’ll search for it” versus “I’ll Google it?”

The list goes on, but you get the point. If you create a website as a smaller business, it’s fine if your brand can’t reach the eponym level of Kleenex. There are smaller ways to highlight the success of your brand awareness, such as:

• Customers who Google search your branded terms or business name in search queries.
• Customers are selecting your brand over cheaper competitors.
• Target customers have general knowledge of who you are and what you do. 
• A social media user who follows your page knows your next post will be funny.

The second list has more achievable elements. In this blog, we’ll share some sound advice to help you create a website for brand awareness building. 

Write Compelling Blog Content 

Business owners often have too much unnecessary knowledge for their customers. The Curse of knowledge is a cognitive bias which assumes customers have the same level of expertise to understand you. Thankfully, blogs can help you with this problem.

Business owners share their knowledge in long-form writing while sharing blog posts. The positive aspects are continuous and scalable as you create a website. Blog posts are a method to establish credibility and give information to foster customer trust. While writing frequently, businesses remain in the spotlight while educating new and current customers about their competencies. 

How frequently should you blog? Most experts agree at least once a week, but to retrieve the best return, blogging about 11 times a month hits the sweet spot. Make sure you don’t sacrifice blog quality just for the result of more blogs. 

Additionally, blogs are another method to enhance Search Engine Optimization (SEO). To create a website with proper SEO, a strategy needs to be devised first, involving keyword research, traffic and search intent. More can be read about this in our SEO Tactics blog. 

Create a Website With Well-Designed Infographics

Are you drawn to pictures rather than words? Infographics represent information in a format that’s easy to digest at a glance. They involve engaging readers, breaking up text and even for compiling shares on social media. 

Infographics are prime methods build brand awareness. If you create a website with infographics, ensure your brand name and logo are somewhere attached to the graphic. When it’s shared on the internet, it’ll be like a poster for your business. Since it can be referenced, it’ll also grow trust and credibility for your organization. Infographics can be useful for backlinks to your website as well. 

Produce Useful DLC  (Downloadable Content)

Downloadable content is similar to an infographic and a blog post. A very common example is a case study, white paper, a guide pamphlet, or another high-valued PDF. It can be used for qualified and interested clients who are already intrigued by your offering. They’re also trackable and are a useful tool to push leads into paying customers. 

Downloadable Content is often free and is given simply by the customer giving their name and/or an email address. As long as you’re careful not to send too many irrelevant emails, you can use their email address to nurture a lead into a future customer. 

You don’t need just one type of DLC either. Do you have multiple buyer personas? If so, what information do you think they desire most from your website? While you create a website with DLC, ensure you consider all of your buyer personas and even including multiple downloadable options based on what information they want. 

Use Your Social Media Channels

Brand awareness and social media go hand in hand. Customers will follow your brand to see what posts and content you create. Social media outlets, like facebook, instagram and twitter, have methods to boost posts to capture wider audiences. These platforms often have filters to fine tune targeting options for you customers, helping you market more efficiently. When you create a website, don’t forget to have your social media channels linked to it and vice versa. 

If you have any questions, contact us!

Make Sure Your Chosen Font Reflects Your Brand’s Voice, Tone & Aesthetic 

Fonts are an irreplaceable, important part of your brand. If you’re a wedding planner, you’d use a very easy-on-the-eyes, clean, slightly feminine font. No, not giving fonts gender roles. But the idea is, you need to communicate your brand’s voice. The cute femme font would work better than a rugged, thick font you’d see a wildlife conservatory use on their website. It would be odd to find the CRA’s website in comic sans. Similarly, fonts dictate your brand’s tone. Whether you’re cutthroat, professional, or an amateur dodgeball league. Your fonts dictate who you are.  

PRO TIP: Avoid tacky, loud fonts. Loud fonts can sometimes be unreadable and cluttered. Plus, they do not offer any versatility.

Know Your Font Classification

Typography is not just limited to how content looks like. It extends to text alignment, spacing, contrast, consistency, color, and hierarchy. With so many aspects in mind, it can be a bit overwhelming to decide where to start. So here’s step numero uno: Pick between the three main classifications of type:

• Serif: Serif fonts are those font types that include a small line at the end of a stroke in a letter or symbol. Times New Roman, Georgia, and Merriweather and examples of serif fonts. These fonts are found commonly in print media. They are formal and old school.
• Sans Serif: These font types are quite minimal in nature and do not have a small line at the end of the stroke. These fonts are clean, edgy, and modern. Their popularity skyrocketed as people soon came to realize that it is the best fit for web design. Calibri, Arial, Nunito, Roboto are a few examples of sans serif fonts.
• Script: Script fonts almost look like freehand writing. They were made to mimic cursive techniques to give you a very feminine, whirly aesthetic. We wouldn’t recommend using script fonts in chunks of text, but rather just for titles. Pacifico, Caveat, Lobster, and Lucida are examples of script fonts. Use them very carefully.

Choose Complementary Fonts for Your Font Hierarchy

Never use more than three fonts on your website. When you pick out these fonts, create a hierarchy, and allot different levels of importance to each font. This allows for a clear sense of hierarchy, giving you a primary font, a secondary font, and an optional accent font.

Your primary font will be your star. It is the most visible one and should be used on the headers, titles, and maybe the logo of your website. This font will be the visual representation of your brand, despite it not being used throughout the site. But this allows the primary font to be more distinct than the rest of the fonts on your website.

Your secondary font will be used for all things content, including paragraphs, descriptions, blog articles, newsletters, reviews, and more. Since your primary font is the unique eye-catcher, your secondary font serves to be your highly legible font type. Fonts that are too chunky, twirly, and ornate are harder to read when applied over paragraphs of content.

And finally, your accent font will be used for one very specific purpose. It will be reserved for calls-to-action, drawing the eye to your most important, make or break button on the page. Your logo font can be the same as an accent font too.

Yes, White Space Can Make Your Content Look Good

White space is formally defined as an empty area between two design elements. These design elements can be buttons, panels, images, text, etc. So sit a little further away from your screen and go through each of your pages and think about where you can add a bit more space. This goes a long way. If you have an extremely comprehensive blog, a good amount of white space can make it more readable as opposed to stuffing as much text as you can in one space. Now, if your content still looks super hard to read despite you picking the best fonts, rest assured there’s a solution; margins. By creating a slightly wider margin between columns of texts, helps make the page seem less cluttered.

Make sure there is a little bit of extra space between headlines and subtitles, paragraphs, and images and a paragraph. It can make your webpage look a lot cleaner.

Using more white space is an easy, low effort high reward technique that instantly improves your visitors’ user experience.

Choquer Creative’s Picks for Best Fonts

We’re always striving to find what suits our clients’ needs with our comprehensive website analyses. One of our favourite things is typography and hence, we’ve selected a few fonts worth mentioning.