Are you an accountant looking to grow your business?
Marketing for accountants can be one of the most intimidating parts of your job. It can feel like it's not something that's even applicable to what you do, but the truth is, marketing is one of the most important aspects of any profession.
With the right strategies and tactics, you'll be able to market yourself and your services in a way that will attract more clients and help you grow your business.
Here are three easy and effective strategies to get started:
Start with a website
The first step in accounting and marketing should be getting your own website up and running. This will give you a place where you can talk about your services, show off some of the work you’ve done, and tell people about how you can help them. You can even include a contact form so people can reach out to you directly. It is very important to start with a good website from the beginning while learning how to market it in a digital age.
Secondly, make sure your website looks great on all screen sizes. Most people look for businesses on their phones, so if your website doesn’t perform well on mobile, it will be hard to showcase your services and skills. If someone visits your site and leaves feeling confused about your business, they will likely move on to another company.
Find Your Niche
An overlooked aspect in marketing for accountants is finding which niche of accounting you want to focus on.
Do you want to work with small businesses? Big businesses? Individuals? If you don't know yet, that's okay! You can always change your mind later on. But for now, try doing some research and see what kinds of clients would benefit from your services the most.
You don't want to be all things to all people—you want to cater your expertise to a specific type of customer. If you can find what matters most to this target group (money management, tax preparation, etc.), and you show how you can benefit them, then you've got yourself a customer!
After choosing the right niche, you can jump over creating quality content for your website and optimize it for SEO. In the next section, we will discuss why is important to create content.
Blogs are incredibly effective, they allow you to share your expertise in a way that makes it easy for people to find out about you and what you do. You can write posts about industry news, trends, or best practices—and then use those posts as opportunities to talk about your successes or how you’ve helped other businesses achieve similar goals.
Either way, by writing blog posts regularly, people will be able to learn more about who you are as a person—and what services you offer—which will make it easier for them to trust you with their finances.
Moreover, blogs allow you to use more keywords on your website so your business shows up in Google for more searches. The more exposure your business has, the more potential clients you can reach.
Here is a guide to quickly optimize your blogs for SEO: On page SEO
The Next Steps
Marketing for accountants is an important but often overlooked aspect of developing a successful accounting practice. Many individuals and businesses rely on qualified accountants to provide reliable financial advice, yet few accountants understand the importance of reaching out to businesses for marketing advice themselves.
As competition in the accounting industry grows, it has become essential for accountants to develop an effective marketing strategy in order to reach potential clients.
If you need help building or updating your site, reach out to a website agency, like us at Choquer Creative, for help. You can also see the websites we’ve made for past clients in our Webflow showcase.