Marketing For Accountants: 3 Easy & Effective Strategies
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Joseph Mullins
Choquer Creative Copywriter
Are you an accountant looking to grow your business?
Marketing for accountants can be one of the most intimidating parts of your job. It can feel like it's not something that's even applicable to what you do, but the truth is, marketing is one of the most important aspects of any profession.
With the right strategies and tactics, you'll be able to market yourself and your services in a way that will attract more clients and help you grow your business.
Here are three easy and effective strategies to get started:
Start with a website
The first step in marketing for accountants should be getting your own website up and running. This will give you a place where you can talk about your services, show off some of the work you’ve done, and tell people about how you can help them. You can even include a contact form so people can reach out to you directly.
Secondly, make sure your website looks great on all screen sizes. Most people look for businesses on their phones, so if your website doesn’t perform well on mobile, it will be hard to showcase your services and skills. If someone visits your site and leaves feeling confused about your business, they will likely move on to another company.
Find Your Niche
An overlooked aspect in marketing for accountants is finding which niche of accounting you want to focus on.
Do you want to work with small businesses? Big businesses? Individuals? If you don't know yet, that's okay! You can always change your mind later on. But for now, try doing some research and see what kinds of clients would benefit from your services the most.
You don't want to be all things to all people—you want to cater your expertise to a specific type of customer. If you can find what matters most to this target group (money management, tax preparation, etc.), and you show how you can benefit them, then you've got yourself a customer!
Write Blogs
Blogs are incredibly effective marketing for accountants because they allow you to share your expertise in a way that makes it easy for people to find out about you and what you do. You can write posts about industry news, trends, or best practices—and then use those posts as opportunities to talk about your successes or how you’ve helped other businesses achieve similar goals.
Either way, by writing blog posts regularly, people will be able to learn more about who you are as a person—and what services you offer—which will make it easier for them to trust you with their finances.
Moreover, blogs allow you to use more keywords on your website so your business shows up in Google for more searches. The more exposure your business has, the more potential clients you can reach.
The Next Steps
Marketing for accountants is an important but often overlooked aspect of developing a successful accounting practice. Many individuals and businesses rely on qualified accountants to provide reliable financial advice, yet few accountants understand the importance of reaching out to businesses for marketing advice themselves.
As competition in the accounting industry grows, it has become essential for accountants to develop an effective marketing strategy in order to reach potential clients.
If you need help building or updating your site, reach out to a website agency (like us!) for help. You can also see the websites we’ve made for past clients in our Webflow showcase.
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12.16.22
What is Webflow CMS? See Our Insider Info.
Webflow is a website design and development platform that enables users to design, build, and launch responsive websites visually, without having to write any code. It is a cloud-based platform that provides users with a range of design and development tools, including pre-designed templates, drag-and-drop design elements, and custom CSS controls. Webflow also includes hosting and publishing options, allowing users to launch their websites and make them available to the public. Webflow is targeted toward designers and developers who want to create professional-quality websites without having to write extensive code.
What is Webflow CMS?
Webflow CMS (Content Management System) is a feature of the Webflow platform that allows users to create and manage content for their websites. With Webflow CMS, users can create and edit pages, blog posts, and other types of content directly within the Webflow platform, and publish their content to their websites with the click of a button.
Webflow CMS includes a range of features and tools to help users manage their content, including:
A visual editor: Webflow CMS includes a visual editor that allows users to create and edit content using a WYSIWYG (What You See Is What You Get) interface.
Custom content types: Webflow CMS allows users to create custom content types, such as products, events, or portfolio items, and add fields to store specific types of information.
Collections: Webflow CMS uses collections to organize and manage content within the platform. Collections can be used to store and manage a range of content types, including pages, blog posts, and custom content types.
Dynamic content: Webflow CMS allows users to add dynamic content to their websites, such as content that is automatically updated or pulled from a database.
Webflow CMS is a powerful tool for users who want to manage their own website content and update their websites regularly. It is particularly well-suited to small businesses, bloggers, and other users who need to update their websites frequently with new content.
Is Webflow Good For SEO?
Webflow can be a good platform for SEO (Search Engine Optimization) because it includes a range of features and tools to help users optimize their websites for search engines. Some of the SEO-specific features of Webflow include:
Customizable title tags and meta descriptions: Webflow allows users to customize the title tags and meta descriptions for their pages, which are important factors in how search engines rank websites.
XML sitemaps: Webflow generates an XML sitemap for users' websites, which helps search engines discover and index all of the pages on a website.
Responsive design: Webflow's design tools are built with responsive design in mind, which means that websites created with Webflow will look great on any device. This is important for SEO because Google and other search engines prioritize websites that are mobile-friendly.
Fast-loading pages: Webflow's hosting infrastructure is optimized for fast page loading times, which can help improve a website's search engine rankings.
Overall, Webflow can be a good platform for SEO, but it is important to remember that SEO involves much more than just using the right tools. Users will also need to create high-quality, relevant content, optimize their websites for specific keywords, and follow best practices for on-page optimization in order to achieve good search engine rankings.
How do I know if Webflow is good for my business?
There are a few key factors to consider when deciding whether Webflow is a good fit for your business:
Your website design and development needs: If you need a professional-quality website that is easy to design and build without writing extensive code, Webflow may be a good option for you.
Your budget: Webflow requires a monthly subscription fee, so it is important to consider whether this cost fits within your budget.
Your technical skills: Webflow is designed to be user-friendly, but it may still have a learning curve for users who are new to website design and development. If you are comfortable with code and have experience with other website builders, you may find Webflow easier to use.
Your hosting and publishing needs: Webflow includes hosting and publishing options, so if you want to use the platform to launch and manage your website, it may be a good fit for your business.
Your content management needs: If you need a content management system (CMS) to manage and update your website's content, Webflow's CMS may be a good option for you.
Ultimately, the best platform for your business will depend on your specific needs and budget. It may be helpful to consider your current and future website design and development needs, as well as your technical skills and available resources, when deciding whether Webflow is a good fit for your business.
How much does Webflow Cost?
Webflow offers a range of pricing plans to suit different needs and budgets. The cost of a Webflow subscription depends on the features and services you choose.
Here are the current pricing options for Webflow:
Starter plan: This plan is free and includes basic design and hosting features, as well as the ability to connect a custom domain.
Lite plan: The Lite plan costs $16 per month and includes additional design and hosting features, as well as basic e-commerce functionality and access to Webflow's CMS.
Pro plan: The Pro plan costs $35 per month and includes all of the features of the Lite plan, as well as advanced design and hosting options, advanced e-commerce functionality, and access to Webflow's full range of integrations.
Team plan: The Team plan costs $87 per month and includes all of the features of the Pro plan, as well as team collaboration tools and the ability to add multiple users to a single account.
Webflow also offers a range of paid add-ons and services, such as custom domains, SSL certificates, and premium templates, which can increase the overall cost of using the platform.
It is important to note that Webflow's pricing plans are subject to change, so it is always a good idea to check the current pricing options on the Webflow website before signing up for a subscription.
Is there limitations with Webflow?
Like any website design and development platform, Webflow has its own set of limitations and constraints. Some of the potential limitations of using Webflow include:
Limited design flexibility: While Webflow provides a range of design tools, it may not offer as much flexibility as other platforms that allow users to design from scratch.
No blogging platform: Webflow does not include a blogging platform, so users will need to use a separate tool if they want to add a blog to their website.
Limited support for custom functionality: While Webflow allows users to add custom code, it may not be suitable for users who need to build more complex or custom functionality.
Limited integration options: Webflow has a limited number of integrations with other tools and platforms compared to some other website builders.
Learning curve: While Webflow is designed to be user-friendly, it may still have a learning curve for users who are new to website design and development.
Limited customization of templates: While Webflow's templates are professional and customizable to a degree, users may not have as much control over the design as they would with a completely custom website.
It is important to consider these limitations when deciding whether Webflow is the right platform for your website design and development needs. If you have specific requirements or need a platform with more advanced features, it may be necessary to consider other options.
Pros & Cons To Webflow
Here are 10 pros and cons of using Webflow for website design and development:
Pros:
Visual design interface: Webflow allows users to design and build websites visually, using a drag-and-drop interface.
Responsive design: Webflow's design tools are built with responsive design in mind, making it easy to create websites that look great on any device.
Professional templates: Webflow provides users with a range of professionally designed templates to choose from, which can save time and effort in the design process.
Custom code support: Webflow allows users to add custom CSS, HTML, and JavaScript to their projects, giving them more control over their website's appearance and functionality.
Hosting and publishing options: Webflow includes hosting and publishing options, allowing users to launch their websites and make them available to the public.
E-commerce support: Webflow has built-in support for e-commerce functionality, including the ability to add products, create a shopping cart, and process payments.
SEO tools: Webflow includes tools to help users optimize their websites for search engines, including customizable title tags and meta descriptions.
Collaboration tools: Webflow allows multiple users to work on the same project, making it easier to collaborate with team members or clients.
Cons:
Monthly subscription: Webflow requires a monthly subscription to use, which can be a significant expense for some users.
Limited design flexibility: While Webflow provides a range of design tools, it may not offer as much flexibility as other platforms that allow users to design from scratch.
No blogging platform: Webflow does not include a blogging platform, so users will need to use a separate tool if they want to add a blog to their website.
Limited support for custom functionality: While Webflow allows users to add custom code, it may not be suitable for users who need to build more complex or custom functionality.
Limited integration options: Webflow has a limited number of integrations with other tools and platforms compared to some other website builders.
Learning curve: While Webflow is designed to be user-friendly, it may still have a learning curve for users who are new to website design and development.
No free trial: Webflow does not offer a free trial, so users will need to sign up for a paid subscription in order to try out the platform.
Why Hire A Webflow Agency
There are several reasons why you might consider hiring a Webflow agency to design and develop your website:
Expertise: Webflow agencies specialize in using the Webflow platform to design and build websites, so they have a deep understanding of how to get the most out of the platform. This can be especially helpful if you are new to Webflow or have specific design or development needs.
Time savings: Working with a Webflow agency can save you time and effort, as you won't have to design and build your website yourself. This can be especially helpful if you have a limited amount of time or resources to devote to your website.
Professional quality: Webflow agencies have the skills and experience to create professional-quality websites that look and function well. This can be especially important if you are running a business or want to create a high-quality online presence.
Ongoing support: Many Webflow agencies offer ongoing support and maintenance services, which can be helpful if you need help updating or maintaining your website after it is launched.
Overall, hiring a Webflow agency can be a good option if you want to create a professional-quality website without having to spend a lot of time and effort on the design and development process. It can also be a good choice if you want to work with a team of experts who can help you get the most out of the Webflow platform.
What Are Webflow Experts?
Webflow experts are individuals or companies who specialize in using the Webflow platform to design and develop websites. They typically have a deep understanding of the platform and its features, as well as a strong background in website design and development.
Webflow experts may offer a range of services, including:
Website design and development: Webflow experts can help you design and build a website using the Webflow platform, including creating custom designs, adding custom functionality, and integrating with other tools and platforms.
E-commerce development: Webflow experts can help you set up and manage an e-commerce store using Webflow's built-in e-commerce features.
Content management system (CMS) development: Webflow experts can help you set up and customize Webflow's CMS to manage your website's content.
Ongoing support and maintenance: Some Webflow experts offer ongoing support and maintenance services to help you keep your website up to date and functioning smoothly.
Webflow experts can be a good resource if you are looking to design and develop a website using the Webflow platform and want to work with someone who has a deep understanding of the platform and its capabilities.
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Web Development
11.30.20
20 Things to Do Before Hitting the Publish Button on Your Site
Cross Your T’s & Dot Your I’s: While this may sound basic, it is incredibly important to proofread and spell check your content. Finding unflattering typos can repel people from your brand and its messaging. If you’re a small business that cannot afford to hire a content manager for your site, you’ll probably have to deal with the leg work. But thank god for Grammarly. If you need well-crafted content, you may seek out a freelance writer on one of the several writers for hire boards all over the internet.
Check On Your Favicons - At the top of your search bar, by each tab, you’ll notice the tiny icons that are usually logos or images about that website. They’re quite essential but they’re also one of the finer details that most people can sometimes overlook. Having fun seasonal, on-brand favicons is a great little detail to make your website stand out.
Design A Custom 404 Page - A 404 error page shouldn’t be an inconvenience when it’s got the potential to be an awesome navigation tool. Encourage your viewers to stick around by having useful navigation buttons. It can make or break user experience so stop what you’re doing and get that done pronto if you haven’t!
Design A Custom Mobile Menu - Mobile design is a BIG deal. Read our article about responsive design and nose dive into the wonderful world of breakpoints. Long story short, a great menu can be a massive asset. If your viewer can’t navigate between.
Custom Social Media Previews - Your website is an essential part of your company’s digital trail and if a viewer wants to share your work, make that possible by all means. Ensure you create custom Facebook and Twitter previews as well. Oh, and don’t forget social images that are inviting and appealing.
Create a Good Privacy Policy - If you’re offering newsletters or asking people for data to sign up for services, it is advised to have a well-rounded policy. While most people don’t read through T&C’s, people who know anything about GDPR will know that your site is just a gutsy DIY. While there’s nothing wrong with that either, it’s best to cover your bases and avoid setbacks.
Don’t Forget Contact Info: While most websites have a contact us tab, its best to have a quick mention at the footer of your website. Don’t make contacting you a chore.
Set Up Google Analytics: Google Analytics is a great free resource that can give you valuable insights on your website’s performance. You’ll be able to track the growth of your website and its online traction. While WordPress has a handy plug-in that sets up analytics, Squarespace has integrated analytics tools that can come in very handy.
Check your links and CTA’s: Leave no stone unturned and leave no links broken. Ironing out your website before it goes live is crucial as it greatly affects user experience and search engines are quick to notice when users have a hard time on a certain website.
Double-check your images: Test out webpages and see to it that your images translate well on all the platforms you’ve designed for. Optimize images on your website by avoiding BMP or TIFF images and stick to JPEGs. Make sure your images aren’t too bulky since that also affects load time. And we all know what happens when a page takes too long to load, you leave it to watch videos of cats on Instagram.
Ensure You Have Alt-Texts In Place: Alt text lets a search engine know what your images are all about. This helps your site’s SEO massively. So gather your images and have it ready to go with alt texts that include relevant keywords. PS. You don’t have to write alt text for images that serve a design’s purpose. Pictures of your products or blog post images can benefit from alt text.
Review Your Widgets: With all the crazy widgets you can add to your website on WordPress, Squarespace, etc, it's easy to get carried away. Remember that they take up a fair amount of real estate on your website. So you might want to reconsider having your twitter feed on your website when you only really tweet once a month. Get rid of random widgets and always make sure the ones you stick with serve a purpose.
Leave Out The Fluff: People want clear, honest messaging. Nobody has the time for meandering content that serves no purpose. Place all your cards on the table and let them know from the get-go what your services and products are without it being gimmicky. Don’t bother sounding salesy. If you’re making claims about your product, nail down the facts, and provide relevant statistics or reinforcing proof to back it up. Your brand is loved by the locals? Add testimonials that stand out.
Check Your Homepage’s Relevance: Your Homepage is the online face of your brand. First impressions are everything. Hence, you have to see to it that the content on your homepage is relevant and not stuffed with too many sections that overwhelm your visitor.
Keep Your Contact Forms Simple: Nobody likes filling out lengthy forms especially when you’re on an unfamiliar website. Keep it minimal because with more information you ask for, the more you repel your visitor. They don’t trust you well enough to hand you that info. So don’t expect them to. Allow them to have a hassle-free experience with very few, nonthreatening fields to fill out.
Formulate Your Unique Selling Point and Put It On Display: When people land on your website, they need to know instantly what makes you different from other companies before they scurry off into the internet’s abyss full of competition.
Plan Your Outreach Before Launch: You have to get the word out there once your website launches. Grab hold of your friends and family to check out your website. If there’s something wrong, mother dearest would point it out instead of a ticked off customer/viewer. Additionally, look up bloggers and writers and organize pre-launch interviews. They can help you create great backlinks and buzz about your website.
Set Up An Advertising Budget: Lay down these fundamental digital marketing practices and organize your ad schedules and budgets. Will you be doing pay-per-click campaigns? Paid Reviews? Youtube Ads? It’s best to make sure you have all of that planned out for when you launch.
Set Up Your Marketing Arsenal: Ensure you have handy tools like Hootsuite, Mailchimp, or equivalent. Keeping track of your leads and ensuring timely communication is key in customer relationship management. MAnaging your brand does not stop at launching your website. This is only just the beginning.
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