How to Optimize Images for Your Website

What is Webflow used for?

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Webflow is a website design and development platform that allows users to design, build, and publish websites without writing code. It provides a visual interface for designing and arranging website elements, as well as tools for adding interactive features and customizing the look and feel of a website.

Webflow is primarily used by web designers and developers to create professional-grade websites for clients, but it is also suitable for individuals and small businesses who want to create their own websites without learning to code. It is particularly useful for creating responsive websites that look good on a variety of devices, including desktop computers, tablets, and smartphones.

Some of the key features of Webflow include:

• A visual drag-and-drop website builder that allows users to design their own layouts and add elements such as text, images, buttons, and forms
• A wide range of design options, including custom fonts, color schemes, and layout templates
• Tools for adding interactive elements such as animations, slideshows, and hover effects
• Integration with popular web services such as Google Maps, YouTube, and social media platforms
• Hosting and domain management capabilities, allowing users to easily publish their websites and make them available online.

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Is Webflow really that good?

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Webflow is a popular platform for building and designing websites and web applications. It offers a range of features and tools that can make it easier for designers and developers to create professional-grade websites without the need for coding.

One of the key benefits of Webflow is its visual design interface, which allows designers to create and customize the look and feel of a website without writing any code. This can be especially useful for those who are not comfortable with coding or who simply want to be able to make design changes quickly and easily.

Webflow is also known for its strong performance and scalability. Websites built with Webflow are optimized for fast loading times and can handle a large volume of traffic without experiencing any slowdowns or other performance issues.

Overall, Webflow is a powerful and user-friendly platform that can be a good choice for those looking to create professional-grade websites and web applications without the need for coding. While it may not be the right choice for every project, it is definitely worth considering for those who want to take advantage of its many features and benefits.

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Is Webflow better than WordPress?

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Webflow and WordPress are both popular website-building platforms, but they have different strengths and are geared toward different types of users. It's not necessarily accurate to say that one is "better" than the other, as the right choice for you will depend on your specific needs and preferences.

Here are some differences between the two platforms:

• Ease of use: Webflow is generally considered to be more user-friendly than WordPress, especially for beginners. It has a simpler interface and a large community of users who can provide support and resources. WordPress, on the other hand, is more geared towards professional designers and developers and may require a steeper learning curve.
• Customization: Webflow offers more flexibility and control over the design of your website, as it allows you to create custom layouts and styles using its visual design tool. WordPress, on the other hand, relies more on pre-designed themes and plugins to add functionality and customization to your site.
• Functionality: WordPress has a vast ecosystem of plugins and integrations that can add a wide range of functionality to your site, including e-commerce, membership systems, and form builders. Webflow also has a growing library of integrations, but it may not be as comprehensive as the one available in WordPress.
• Hosting: Webflow offers web hosting as part of its platform, so you don't need to worry about finding a separate hosting provider. With WordPress, you'll need to find a hosting provider and set up your site on their servers.

The choice between Webflow and WordPress will depend on your specific needs and goals for your website. If you're a beginner looking for an easy-to-use platform with a wide range of functionality, WordPress may be the better choice for you. If you're a professional designer or developer who wants more control over the design and layout of your site, Webflow may be a better fit.

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Is Webflow really free?

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Webflow offers a free plan that allows users to create and host a website or web application at no cost. This free plan includes access to a range of features and tools, including Webflow's visual design interface, hosting, and basic SEO tools.

However, the free plan does have some limitations. For example, it only allows users to create one site, and it does not include access to advanced features such as custom form submissions or the ability to use custom fonts. Additionally, websites created with the free plan will display Webflow branding, and users will not be able to use a custom domain name.

If you need access to advanced features or want to use a custom domain name, you will need to upgrade to one of Webflow's paid plans. These plans offer additional features and allow users to create and host multiple sites, but they do come with a cost.

Overall, while Webflow's free plan does offer some useful features and tools, it may not be sufficient for those who need more advanced capabilities or who want to create a professional-grade website or web application. In these cases, upgrading to a paid plan may be necessary.

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Can you use Webflow without coding?

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Yes, it is possible to use Webflow without coding. Webflow is a platform that allows designers and developers to build and design websites and web applications using a visual interface, rather than writing code. This means that users can create and customize the look and feel of a website or web application without the need for coding skills.

However, it is worth noting that some knowledge of HTML and CSS may still be helpful when using Webflow. While the platform does offer a range of design tools and features that allow users to create professional-grade websites without writing code, some users may find it helpful to have a basic understanding of these technologies in order to take full advantage of Webflow's capabilities.

Overall, Webflow is a user-friendly platform that can be a good choice for those who want to create professional-grade websites and web applications without the need for coding skills. Whether you are a designer looking to create custom designs or a developer looking to build more interactive web experiences, Webflow can be a useful tool to add to your toolkit.

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What is better than Webflow?

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It's difficult to say what is "better" than Webflow, as the right platform for you will depend on your specific business needs and goals. Webflow is a powerful website-building platform that is well-suited for professional designers and developers who want to create custom layouts and styles using a visual design tool. However, it may not be the best choice for everyone.

Here are some other website-building platforms that you might want to consider, depending on your needs:

• WordPress: WordPress is a popular content management system (CMS) that is widely used for building websites of all types. It has a user-friendly interface and a large ecosystem of plugins and integrations that can add a wide range of functionality to your site.
• Wix: Wix is a drag-and-drop website builder that is easy to use and offers a wide range of templates and design options. It's a good choice for beginners who want to create a professional-looking site quickly and easily.
• Squarespace: Squarespace is a fully-hosted website builder that offers a range of templates and design options. It's known for its clean, modern design and is a good choice for artists, photographers, and other creative professionals.
• Shopify: If you're looking to create an online store, Shopify is a comprehensive e-commerce platform that offers everything you need to get started, including a website builder, payment processing, and inventory management tools.

Ultimately, the right platform for you will depend on your specific needs and goals. It's important to carefully consider your options and choose a platform that will meet your needs and help you achieve your goals.

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What are the disadvantages of Webflow?

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There are a few potential disadvantages to using Webflow:

1. Limited customization options: While Webflow offers a wide range of design tools and features, there may be some limitations on the level of customization that is possible. For example, users may not have complete control over the HTML and CSS of their site, which could make it more difficult to achieve certain design effects or integrate with third-party tools or services.
2. Limited access to source code: Webflow generates the HTML, CSS, and JavaScript code for a website or web application automatically, and users do not have direct access to this code. This can make it more difficult to troubleshoot issues or make customizations that require changes to the source code.
3. Higher cost: While Webflow does offer a free plan, the paid plans can be more expensive than other website-building platforms. This may make it less appealing for those on a tight budget or for those who only need basic website-building capabilities.
4. Limited support for certain features: While Webflow does offer a range of features, it may not support certain advanced functionality that some users may need. For example, it may not have built-in support for e-commerce or certain types of custom form submissions.

Overall, while Webflow can be a powerful and user-friendly platform, it is important to consider these potential disadvantages when deciding whether it is the right choice for your project.

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Is Webflow hard to learn?

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Webflow is a professional-grade website-building platform that offers a high level of customization and control over the design and layout of your site. As a result, it may require a steeper learning curve than some other website-building platforms that are more geared toward beginners.

That being said, Webflow offers a number of resources to help users learn how to use the platform, including documentation, video tutorials, and a community forum. If you're a designer or developer with some experience building websites, you may find Webflow relatively easy to learn. However, if you're new to website building or don't have much experience with design and development, you may find it more challenging.

If you're considering using Webflow, it's a good idea to familiarize yourself with the platform and see if it aligns with your skills and experience. You can sign up for a free account and explore the interface and features to get a sense of whether it will be a good fit for you. Alternatively, you may want to consider using a simpler website-building platform, such as WordPress or Wix, if you're just starting out and want an easier learning curve.

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What are great resources for learning Webflow?

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There are many resources available for learning Webflow, including the following:

1. Webflow University: This is a comprehensive learning platform provided by Webflow, with video tutorials and interactive challenges to help you learn the platform.
2. Webflow Blog: The Webflow blog features a wealth of articles and tutorials on various topics related to Webflow, including design, development, and best practices.
3. YouTube: There are many YouTube channels and video tutorials that cover various aspects of Webflow, including design, development, and workflow.
4. Online courses: There are several online courses available that cover Webflow in depth, including courses on Udemy and other platforms.
5. Webflow Forum: The Webflow Forum is a community-driven platform where you can ask questions, get help, and share your own knowledge and experiences with other Webflow users.

Overall, the best resource for learning Webflow will depend on your learning style and the specific topics you want to learn. It's often helpful to combine multiple resources and approaches to get the most comprehensive understanding of the platform.

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Who shouldn't use Webflow?

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Webflow is a professional-grade website-building platform that is geared toward designers and developers who want to create custom layouts and styles using a visual design tool. As such, it may not be the best choice for everyone. Here are some types of users who may not find Webflow to be the best fit:

• Beginners: If you're new to website building and don't have much experience with design and development, you may find Webflow to be a challenging platform to learn. While it does offer a number of resources to help users learn how to use the platform, it may require a steeper learning curve than some other website-building platforms that are more user-friendly.
• Non-technical users: If you don't have much experience with coding or web development, you may find Webflow to be a bit overwhelming. While the platform does allow you to create custom layouts and styles using a visual design tool, it still requires a certain level of technical knowledge to use effectively.
• Users who don't need advanced customization: If you're looking for a platform that allows you to create a simple website quickly and easily, Webflow may not be the best choice. While it does offer a wide range of customization options, it may be overkill for users who just want to create a basic website without a lot of bells and whistles.

That being said, Webflow can be a great platform for professional designers and developers who want a high level of control over the design and layout of their site. If you have experience with web design and development and are looking for a platform that allows you to create custom layouts and styles, Webflow may be a good fit for you.

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Can you make money with Webflow?

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Yes, it is possible to make money with Webflow. There are several ways you can monetize your skills and expertise in Webflow:

1. Freelancing: You can offer your Webflow design and development services as a freelancer, working with clients on a project-by-project basis.
2. Consulting: If you have a lot of experience and expertise in Webflow, you can offer consulting services to businesses and organizations looking to improve their online presence.
3. Building and selling products: You can use Webflow to build and sell products, such as templates, themes, and plugins, either directly to customers or through marketplaces like ThemeForest or Creative Market.
4. Teaching: If you enjoy sharing your knowledge and helping others learn, you can create and sell courses or offer one-on-one coaching and mentorship on Webflow.

Overall, the opportunities for making money with Webflow will depend on your skills, experience, and the specific market you are targeting. It's often helpful to start by offering your services as a freelancer or consultant, and then explore other monetization opportunities as you build your expertise and reputation.

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Why do people like Webflow?

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There are several reasons why people like Webflow as a website building platform:

• Customization: Webflow allows users to create custom layouts and styles using a visual design tool, which gives them a high level of control over the design and layout of their site. This is especially appealing to designers and developers who want to create unique, visually-stunning websites.
• Ease of use: Despite offering a wide range of customization options, Webflow is relatively easy to use compared to some other website-building platforms. It has a clean, intuitive interface that makes it easy to create and manage your site.
• Hosting: Webflow offers web hosting as part of its platform, which means you don't need to worry about finding a separate hosting provider. This can make it easier for users to get their site up and running quickly.
• Responsive design: Webflow automatically generates responsive versions of your site, so it will look good on all devices (laptops, tablets, and smartphones). This is important in today's world, as more and more users access the web on their mobile devices.
• SEO-friendly: Webflow allows users to add metadata and other SEO-related elements to their site, which can help improve its ranking in search engine results. This can be especially appealing to users who want to ensure that their site is easily discoverable by their target audience.

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Can a beginner use Webflow?

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Webflow is a user-friendly platform that is designed to be accessible to users of all skill levels, including beginners. While it does require some knowledge of HTML, CSS, and web design concepts, Webflow provides a variety of resources and tools to help users get started, including a comprehensive learning platform (Webflow University), video tutorials, and a user-friendly interface that allows you to build and design websites without writing code.

That being said, it's important to note that learning any new platform or skill requires time and effort, and it may take some time for a beginner to become proficient with Webflow. It's often helpful to start by working through the tutorials and challenges provided by Webflow University, and then move on to building simple projects to get a feel for the platform. As you gain more experience and confidence, you can gradually tackle more complex projects and challenges.

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What websites are built on Webflow?

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Webflow is a popular website-building platform that is used by a wide range of businesses and organizations to create websites of all types. Here are a few examples of the types of websites that are built on Webflow:

• Portfolios: Webflow is often used by designers, photographers, and other creative professionals to create visually-stunning online portfolios that showcase their work.
• E-commerce sites: Webflow has a number of integrations with popular e-commerce platforms, such as Shopify and WooCommerce, which make it easy to create online stores.
• Marketing and corporate websites: Many businesses and organizations use Webflow to create professional-looking websites that showcase their products and services.
• Blogs and content-rich sites: Webflow's easy-to-use content management system (CMS) makes it a popular choice for bloggers and other content creators who want to create and manage their own websites.

Webflow is a versatile platform that is well-suited for a wide range of websites, from simple personal blogs to complex e-commerce sites. Its customization options and visual design tool make it particularly appealing to designers and developers who want to create unique, visually-stunning websites.

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What can Webflow not do?

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Webflow is a powerful platform that allows you to design, develop, and host websites, but like any platform, it has its limitations. Some things that Webflow may not be able to do include:

1. Run custom server-side code: Webflow is primarily a client-side platform, which means that it does not support running custom server-side code, such as server-side scripts or APIs.
2. Integrate with certain third-party services: While Webflow does offer a variety of integrations with third-party services, it may not support integration with every service or platform.
3. Support certain advanced web development techniques: While Webflow does offer a range of design and development features, it may not support certain advanced techniques, such as low-level browser manipulation or custom server-side logic.

Overall, it's important to carefully evaluate the capabilities of Webflow and any other platform you are considering, to ensure that it meets your needs and requirements. If you have specific requirements or needs that are not supported by Webflow, you may need to consider alternative platforms or technologies.

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Is Webflow the Future of Website Building?

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It's difficult to predict the future of any particular technology, including Webflow. Webflow is a popular website-building platform that is used by a wide range of businesses and organizations to create websites of all types. It offers a high level of customization and control over the design and layout of a site, which makes it appealing to designers and developers who want to create custom layouts and styles using a visual design tool.

However, the web design and development landscape is constantly evolving, and it's possible that new technologies and platforms may emerge that offer different features and capabilities. It's important to stay up to date with the latest trends and developments in the field and to choose the platform that best meets your needs and goals.

That being said, Webflow has a strong user base and a growing community of users and developers, which suggests that it will continue to be a popular platform in the future. It's also worth noting that Webflow has made significant investments in its platform and has a track record of regularly releasing new features and updates, which suggests that it is committed to staying competitive in the long term.

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Should I learn WordPress or Webflow?

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Webflow: There are several reasons why someone might choose to learn Webflow instead of WordPress, or vice versa. Here are a few potential considerations:

1. Ease of use: Webflow is designed to be user-friendly and intuitive, with a visual interface that allows users to design and build websites without writing code. WordPress, on the other hand, requires a bit more technical knowledge and familiarity with web development concepts.
2. Design flexibility: Webflow offers a wide range of design options and customization options, making it a good choice for those who want to create highly customized websites. WordPress also offers many design options, but it may be more limited in terms of the level of customization available.
3. Functionality: Webflow is focused on design and building websites, and it offers a range of features and tools for creating interactive, responsive, and visually appealing websites. WordPress, on the other hand, is a more comprehensive content management system that offers a wide range of features and plugins for managing content, users, and other aspects of a website.
4. Cost: Webflow offers a free plan, as well as several paid plans with varying features and pricing. WordPress is free to use, but you may need to pay for hosting, themes, and plugins to add certain features to your website.

Ultimately, the choice between Webflow and WordPress will depend on your specific needs and goals. Both platforms have their own strengths and limitations, and it is important to carefully consider your requirements before making a decision.

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Do I own my content on Webflow?

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Yes, you own the content that you create and publish on your Webflow website. Webflow's terms of service state that you retain ownership of any content that you create and publish on your site, including text, images, and other media. This means that you have the right to use and distribute your content as you see fit, subject to any applicable laws and regulations.

It's important to note that Webflow does require users to grant the platform a license to use, reproduce, and distribute their content as necessary for the operation of the service. This includes the right to display your content on the Webflow platform and to use it for marketing and promotional purposes. However, this license is limited to the use of your content on the Webflow platform and does not transfer ownership of your content to Webflow.

Overall, Webflow's terms of service give users a high level of control over their content and ensure that they retain ownership of the content that they create and publish on the platform.

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How much does a Webflow designer make?

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The income of a Webflow designer will depend on a variety of factors, including their level of experience, their skills and expertise, the demand for their services, and the location in which they work. Some Webflow designers may work as freelancers or consultants, while others may be employed by design firms or agencies.

It is difficult to provide an accurate estimate of the average income for a Webflow designer, as it can vary significantly based on these and other factors. However, some estimates suggest that Webflow designers may earn anywhere from $30 to $100 per hour, or more, depending on their level of experience and the scope of their work.

It's worth noting that the income of Webflow designers may also depend on their ability to market themselves and secure clients, as well as their ability to negotiate fair rates for their services. If you are interested in becoming a Webflow designer, it may be helpful to research the market in your area and get a sense of the going rates for design work. You may also want to consider networking with other professionals in the industry and building up a portfolio of your work to showcase your skills and experience.

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Is Shopify better than Webflow? 

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Webflow and Shopify are both popular platforms that are used for building websites, but they have different strengths and are suited for different types of users. It's not accurate to say that one is "better" than the other, as the right choice for you will depend on your specific needs and goals.

Here are some differences between the two platforms:

• Purpose: Webflow is a website-building platform that is primarily geared towards designers and developers who want to create custom layouts and styles using a visual design tool. It's a good choice for creating professional-looking websites that are tailored to your specific needs. Shopify, on the other hand, is an e-commerce platform that is specifically designed for creating online stores. If you're looking to create an online store, Shopify may be the better choice for you.
• Ease of use: Shopify is generally considered to be more user-friendly than Webflow, especially for beginners. It has a simple, intuitive interface and a wide range of pre-designed themes and templates that make it easy to create a professional-looking store quickly and easily. Webflow, on the other hand, is more geared towards professional designers and developers and may require a steeper learning curve.
• Customization: Webflow offers more flexibility and control over the design of your website, as it allows you to create custom layouts and styles using its visual design tool. Shopify, on the other hand, relies more on pre-designed themes and plugins to add customization to your store.
• Functionality: Shopify is a comprehensive e-commerce platform that offers everything you need to get your online store up and running, including payment processing, inventory management, and shipping integrations. Webflow, while it does have a growing library of integrations, may not be as comprehensive as the one available in Shopify.

The choice between Webflow and Shopify will depend on your specific situation. If you're looking to create an online store, Shopify may be the better choice for you. If you're a designer or developer looking for a platform that allows you to create custom layouts and styles using a visual design tool, Webflow may be a better fit.

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It’s no easy feat to create a website that’s crafted to enhance your brand awareness. 

Brand awareness is the degree to which customers associate your brand with a product or service. There are large companies which are perfect examples of this. Consider the following list of scenarios when thinking about fundamental products or services: 

• When considering how to get home when you’re out with friends, did you think “We’ll just Uber back” or “Let’s get a rideshare back?”
• At a restaurant, did you or your friend order a Coke, Pepsi or just a cola? 
• When shopping for new running shoes, did you ever specifically think to get Nike, Adidas, or Reebok branded shoes?
• When searching for something on the internet, did you think/say “I’ll search for it” versus “I’ll Google it?”

The list goes on, but you get the point. If you create a website as a smaller business, it’s fine if your brand can’t reach the eponym level of Kleenex. There are smaller ways to highlight the success of your brand awareness, such as:

• Customers who Google search your branded terms or business name in search queries.
• Customers are selecting your brand over cheaper competitors.
• Target customers have general knowledge of who you are and what you do. 
• A social media user who follows your page knows your next post will be funny.

The second list has more achievable elements. In this blog, we’ll share some sound advice to help you create a website for brand awareness building. 

Write Compelling Blog Content 

Business owners often have too much unnecessary knowledge for their customers. The Curse of knowledge is a cognitive bias which assumes customers have the same level of expertise to understand you. Thankfully, blogs can help you with this problem.

Business owners share their knowledge in long-form writing while sharing blog posts. The positive aspects are continuous and scalable as you create a website. Blog posts are a method to establish credibility and give information to foster customer trust. While writing frequently, businesses remain in the spotlight while educating new and current customers about their competencies. 

How frequently should you blog? Most experts agree at least once a week, but to retrieve the best return, blogging about 11 times a month hits the sweet spot. Make sure you don’t sacrifice blog quality just for the result of more blogs. 

Additionally, blogs are another method to enhance Search Engine Optimization (SEO). To create a website with proper SEO, a strategy needs to be devised first, involving keyword research, traffic and search intent. More can be read about this in our SEO Tactics blog. 

Create a Website With Well-Designed Infographics

Are you drawn to pictures rather than words? Infographics represent information in a format that’s easy to digest at a glance. They involve engaging readers, breaking up text and even for compiling shares on social media. 

Infographics are prime methods build brand awareness. If you create a website with infographics, ensure your brand name and logo are somewhere attached to the graphic. When it’s shared on the internet, it’ll be like a poster for your business. Since it can be referenced, it’ll also grow trust and credibility for your organization. Infographics can be useful for backlinks to your website as well. 

Produce Useful DLC  (Downloadable Content)

Downloadable content is similar to an infographic and a blog post. A very common example is a case study, white paper, a guide pamphlet, or another high-valued PDF. It can be used for qualified and interested clients who are already intrigued by your offering. They’re also trackable and are a useful tool to push leads into paying customers. 

Downloadable Content is often free and is given simply by the customer giving their name and/or an email address. As long as you’re careful not to send too many irrelevant emails, you can use their email address to nurture a lead into a future customer. 

You don’t need just one type of DLC either. Do you have multiple buyer personas? If so, what information do you think they desire most from your website? While you create a website with DLC, ensure you consider all of your buyer personas and even including multiple downloadable options based on what information they want. 

Use Your Social Media Channels

Brand awareness and social media go hand in hand. Customers will follow your brand to see what posts and content you create. Social media outlets, like facebook, instagram and twitter, have methods to boost posts to capture wider audiences. These platforms often have filters to fine tune targeting options for you customers, helping you market more efficiently. When you create a website, don’t forget to have your social media channels linked to it and vice versa. 

If you have any questions, contact us!