SaaS SEO Expert: An Actionable Strategy for Growth

Understanding how title tags and meta descriptions work will help increase your website’s optimization. These features will increase the visibility of your website by pushing you up in the rankings for your primary keyword. 

How Title Tags Work 

Title tags are arguably the most important aspect of on-page optimization, they offer the least amount of work but provide the most reward. A title tag is like the sign at the front of a physical store, it aims to pull people in and turn them into leads.

Your title tag will look like this:

                      <title> How To Create Title Tags & Meta Descriptions </title>

This title will be the first thing people will see when they find you on Google, it appears on the search results page in the little blue ink. It is also displayed on the top of the user’s browser on your website’s tab. 

The title tag must be within 65 characters according to Google and has a max-width of 600 pixels. If it’s more than 65 characters, it will cut off the rest of the title and an ellipsis will appear, this is known as a truncated title. Some people dislike truncated titles, but it’s important to note that Google will always look at all the keywords in your title tag, no matter the length, so it’s really just a personal preference. 

Google also reserves the right not to use your title tag and come up with its own. If they feel like another piece of writing in your content is more relevant, they will grab a snippet of text and use that instead. 

For more information on the importance of title tags, read our blog post.

Creating Your Title Tag

When users perform a Google search, they are generally scanning the results on the screen. This is why it’s a good idea to place your primary keyword as close to the front of the title as possible. For more information about keywords and SEO, read our comprehensive guide to keyword research.

While we talk a lot about methods to increase your rankings, we want to remind you that you should be writing for users and not for robots. Don’t just try to please the search engine, make sure your writing makes sense. 

Meta Descriptions 

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If your title tag is the store sign, your meta description is the sample dinner menu posted out front. At the beginning of this blog post there is a meta description, a short written overview of the content in this post, typically 1 to 2 sentences long. Google will bold the keyword and its variations if the user searches for that term. 

Users spend approximately one second on one result, so ensure to be compelling and try to reel them in. Meta descriptions will get truncated at 160 characters, so we suggest that you aim for a meta description length of between 40 and 160 characters. Google says that meta descriptions don’t impact search rankings but they do impact click-through rates. We know that click-through rates do impact search rankings, meaning that meta descriptions have an indirect impact on search rankings. 

For a guide on SEO analytics and their definitions, read our blog post.

Similar to title tags, Google reserves the right to change your meta description and choose something more relevant. 

Conclusion 

Title tags and meta descriptions are key components of SEO and here at Choquer Creative, we have in-house SaaS SEO experts that can help you with your website.

We are a SaaS SEO agency specializing in website packages for small businesses and businesses of any size. You can leave the title tags and meta descriptions to us, as we help you grow your company through your online presence. Contact us for more information!

Getting overwhelmed with website development management? Whether you're in Canada or the US our development team can help you!

Buckle up, folks. It's time to talk about social media KPIs.

The term "KPI" stands for "key performance indicator" and it's the thing that tells you whether your marketing strategy is working—or failing. 

KPIs are one of the most important things to keep an eye on if you want to grow your business. So let's take a look at some of the most important social media KPIs for business growth.

Social Media KPIs 101

We know you’re excited to jump into the KPIs and how to use them.

But first: some quick questions and answers about social media KPIs.

What are KPIs

KPI stands for "Key Performance Indicators," which is just a fancy way of saying "what you're measuring."

KPIs provide data you can analyze to measure the success of your social media marketing efforts. There are a variety of different social media KPIs to choose from, depending on what you want to accomplish with your strategy (we’ll get to that later, don’t worry!).

Basically, if you're spending money on advertising and marketing, you need a way to measure its effectiveness. This will help ensure that your brand isn't wasting time with ineffective ads and can focus on ones that work!

KPIs simplify marketing strategies

You want to know how many people are seeing your content, how many of them are engaging with it, and how many actually buy or sign up for something as a result of reading it.

One of the most important things about KPIs is that they give you a straightforward and unbiased way to measure performance.

This objective data shows you which content is performing well and which content needs a re-vamp. From here, you can develop marketing strategies to improve success.

Your goal should be to pick a few KPIs (not all of them) and stick with them over time so that any improvements become more obvious. 

Once you have your KPIs set up properly, you can use them regularly as part of your marketing strategy review process so you can constantly improve your efforts on each channel without having any gaps in data-collection.

Where Can I Track Social Media KPIs?

We recommend using either Google Analytics or Google Search Console. 

Our biggest tip is to choose one social media KPI tracking platform. This ensures that your data is consistent and you can track changes over time.

Types of Social Media KPIs

Let’s take a deep dive into each category.

Reach

Reach is a social media KPI that lets you know how many people you’re “reaching” with your content. 

It's important to know your reach because it tells you how many people are seeing your content. It can help inform which direction to take your content, and it's an important metric for any business or person who wants to connect with others.

This social media KPI has its limitation though. While reach lets you know whether or not your content has been seen, it doesn't tell you anything about engagement with the content. We’ll discuss engagement in the next section.

Engagement

Engagement is a social media KPI that looks at how often your audience interacts with your content and how likely they are to recommend it. 

It's a way of measuring how well you are doing at engaging with your audience, and it goes beyond just measuring clicks by looking at the time someone spends on your site and whether or not they come back for more.

Because engagement has been shown to have a direct correlation with retention rates—the longer someone stays engaged with your product/service, the more likely they are to buy it or continue using it.

Conversions

“Conversions” are visitors who took the action you wanted after viewing your content.

So if you have an e-commerce site, a conversion could mean someone buying an item. If you're running a blog, a conversion could mean someone subscribing.

This social media KPI provides important insight into how effective your content is at driving desired behaviour.

List of Social Media KPIs

Follower count

We've all seen it: the follower count. It's like a badge of honor, a sign to other people that you're worth their time and effort. And it definitely doesn't hurt to have more followers than your competition.

But what if we told you that this social media KPI is actually one of the least important ones?

Sure, seeing your follower count go up is a great feeling. But how many of your followers are engaging with your content? And how many followers are buying from your business?

So while it's great to increase your follower count, don't let that be your only metric for success—after all, quality beats quantity every time!

Impressions

Impressions are the number of times your content was shown to people over a given time period. 

It's a great metric for measuring the reach of your content on both Google and social media.

Measuring impressions can help you understand how many people are seeing your content and if they're engaging with it. This can help you make changes accordingly.

For example, if 70 people saw your content over the span of a week, but only 4 people engaged with it, then you may need to re-evaluate your content and target audience. This is because while your content was seen by 70 people, only 4 were influenced enough to click on it, like, comment, subscribe, etc.

Traffic 

Traffic refers to the number of visitors that come to your website from search engines, social media platforms, or other websites.

The traffic KPI helps you determine which content gets the most visitors and which one doesn’t. You can use this information when planning content strategy or developing new products or services for your business.

Traffic By Source

Traffic by source is a very useful KPI that measures where your audience is coming from. For example, did a specific user across your content through Facebook, Instagram, or LinkedIn?

This social media KPI can be used to monitor marketing efforts on specific social media platforms. For example, if you just launched a marketing campaign on Instagram, you can monitor how effective it is at directing new visitors to your content. 

Social share of voice

This social media KPI measures the number of times your brand was mentioned on social media compared to how many times your competitor’s brand was mentioned.

Clicks

Clicks measure the number of times someone clicks on your website from the Google search result page. 

To optimize this social media KPI, make sure your title and meta description is intriguing and encourages people to want to read more.

FAQs about Social Media KPIs

How do you measure social media success?

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The key to understanding social media success is figuring out what your KPIs are. 

Think about it: if you don't know what you're trying to accomplish, then how can you actually know whether or not you're succeeding? You need to be able to define what success looks like so that you can see whether or not your efforts are moving towards that goal.

Once you've got some ideas about what success could look like—like increasing sales by 10% or getting 500 new followers on Twitter—you'll need to start evaluating where your efforts are falling short. That's where KPIs come in handy: they let you measure progress towards those goals and show whether or not there's still room for improvement (or if things are working well enough).

How is social media growth measured?

The most important thing to remember about social media growth is that it's not just about getting more followers.

There are many other KPIs you should keep an eye on. For example: how many people clicked on your website from the social media post or the number of people who engaged with your social media post. 

The best way to measure social media growth is by tracking a set of KPIs every month. This will let you see where you need to increase efforts, and where you’re doing well.

An example of this is if you just launched a marketing campaign. After you launch, you can use KPIs to track the effects of the marketing campaign on business growth. This will provide you with solid, consistent data on what works for your business and what doesn’t.

KPI vs Metric

KPI vs Metric is a frequent question that gets asked.

While these terms are often used interchangeably, their uses are slightly different. 

All KPIs are metrics but not all metrics are KPIs.

We understand it can get confusing so we’ve put together a simple KPI vs Metric comparison chart with examples.

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Which social media KPI is most important

The most important social media KPI is engagement.

It's tempting to focus on things like total followers, but those numbers don't mean anything if your audience isn't interacting with your content. Engagement is the best indicator of whether or not your content is resonating with people.

We're Here to Help!

Choquer Creative has helped over 100 companies improve their digital presence and marketing. KPIs are an important part of our strategy. Contact us if you have any questions about KPIs and social media marketing!

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