SEO For Financial Services: Definitions And Strategies

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SEO For Financial Services: Definitions And Strategies

What is SEO For Financial Services?

You may be asking: what exactly is SEO and how can it be good for the books? 

No, we’re not talking about a seasoned equity offering but rather a website marketing term called Search Engine Optimization.

Simply put, Search Engine Optimization (or SEO) is the practice of optimizing your website’s content for popular search engines like Google. Focusing on optimizing your web page content, it’ll help make your website stand out to search engines allowing you to rank higher and draw in more customers.

Prioritizing SEO for financial services pays off in the long run. Whether you’re an independent advisor or part of an accounting firm, using keyword research to cater to your target audience will pay off in the weeks, months and even years to follow. 

Thankfully, we’ve already written extensively about SEO at Choquer Creative. Don’t hesitate to see the rest of our blog page for more SEO tips. 

Reasons Why You’d Need SEO for Financial Services 

There are plenty of reasons why SEO is important for the financial services sector. 

Not surprisingly, Google dominates the search engine market with approximately 63,000 searches being executed each second!  

The foundation of any SEO strategy is your website. By building a website with SEO top of mind, a greater amount of web traffic will be drawn to your site. Ultimately, more traffic generally means more sales, appointments and conversions for your business. 

Contrary to other marketing techniques, SEO doesn’t cost anything. Alternative online marketing techniques such as search engine advertising, video ads, social media ads and more will cost you money to run them. There’s nothing inherently wrong with this however as soon as you stop your ad campaign, that’s it: your ad is taken down. 

Proper SEO for financial services has more long-term value for your website. This especially rings true when you consider that 75% of searchers don’t bother checking results past the first page. It can be used in conjunction with other advertising techniques and investments in SEO do not disappear. 

If you need help building, developing or redesigning your website, you can always let us know

Strategies for Implementing SEO on Your Website

Being a financial expert, you’ll have some idea of what search terms may be common.

Brainstorming Organic Keywords

Your customers will give you insight into topics to write about. Which financial sector topics do you get the most calls, texts, messages and questions about? Your business insights can give you ideas for keyword research. 

Beware of having too much knowledge, however. Using terms that are difficult to understand or are only understood by a select few may not help you. Unless you’re targeting highly educated financial experts, your financial service likely should SEO for something simpler. 

Some great SEO for financial services examples include: 

  • Financial Advisors in (City)
  • Car Insurance broker (city)
  • Home insurance broker
  • Accounting and tax services
  • Accounting for small business

Use Google Search Auto-Complete

Google has an interesting built-in tool to help you brainstorm keywords SEO for financial services. 

Google uses has an auto-complete feature when typing in a search query. You can see related searches after typing in a shorter keyword or phrase in the search bar. 

This can give you more in-depth and specific keywords with less competition. 

Pro Tip: You can also find related searches at the bottom of the page. Note that less common keywords with lower competition can get your smaller website to rank on Google easier. 

Keywords for SEO: Your Likelihood to Rank

Let’s face it: other financial services are hoping to rank as well (or better) than you. 

This is naturally known as competition. Keyword competition negatively impacts your ability to rank for a specific term on Google search engine result pages (or SERPs). 

How do you find out the competition and your likelihood to rank? It takes a keyword analyzing tool, which is either paid or “freemium” services (at Choquer, we use SEMrush). A trained SEO expert uses this to analyze keyword competition, search volume per month, searcher intent and other factors in a full keyword research plan. 

SEO experts also use tools to find long-tail keywords: these are keywords with less volume but far less competition. Long-tail keywords make up about 80% of all existing keywords but account for about 20% of all web traffic. 

Even on the surface, SEO for financial services has many nuances. Our SEO services at Choquer creative can help your website rank as our SEO experts know how to gauge which keywords your site should aim for. 

Don’t Overlook Content Marketing With SEO for Financial Services

Content marketing is a game changer for SEO. This goes for any business, including the financial services sector. 

Content marketing refers to anything you make for your business like blogs, videos, podcasts, social media posts, and more. By regularly posting quality content linked to your website, you’re telling Google that you’re an expert in everything financial. 

With enough content marketing and SEO optimization for your website, you’ll begin ranking in Google’s top 10. The hardest part is actually starting and sticking to a content marketing strategy. 

At Choquer Creative, we understand the struggle! This is why we help businesses of all sizes with web development, design, and SEO strategies to thrive online. Reach out to us today if you’d like to chat about SEO for financial services.

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