Web Development

The Difference Between Webflow vs Squarespace

Min Read Time

Joseph Mullins

Choquer Creative Copywriter

You get more design freedom with Webflow.

When it comes to Webflow vs Squarespace, you're limited to templates in Squarespace. Bring your website to life with Webflow.

So you’ve decided to take the plunge and create your own website. While it may seem intimidating at first, there are many website design platforms that have made it very simple and easy to create your own website, in fact, the choices are almost endless.

This is a great article for those of you who have narrowed it down to Webflow and Squarespace as your top choices. We highlight the differences between Webflow vs Squarespace so you can start building your website today and get the most out of it.

Decide what kind of website builder you are looking for

There are a few factors you should consider when choosing a platform for the creation of your website. Choquer Creative has created criteria for you to use when analyzing a website builder.

User-friendliness

How user-friendly is Webflow vs Squarespace if you are a beginner website designer? Does it have enough functions, features and advanced design control if you are a more advanced website designer?

Your response will depend on your experience creating websites and what kind of website you are looking to create.

Customizable design

Are you looking for total design freedom or to utilize a template? How customizable are Webflow and Squarespace templates?

You may want to completely use a template or you may need to make some changes. Keep design customization in mind when choosing a website builder.

Integrations

Can you install plugins? Do the third-party tools affect the functionality of your website? Adding integrations and animations to your website can really bring it to life and enhance your visitor’s experience.

E-commerce

Do you require an e-commerce function? If you need an online store or are planning to have one in the future, it’s a good idea to think about it ahead. You wouldn’t want to create an entirely new website again just because you chose a platform that doesn’t allow that integration.

Customer support

How quickly and easily can you get help with your website? When your website malfunctions it’s easy to panic. You want to be able to receive help from your website platform as quickly as possible. Look at customer reviews to learn more about their support.

Pricing

How much does it cost to create your website? Is it a monthly subscription? What features do you gain by upgrading? Some website builders offer free websites but they are usually quite basic and do not come with a custom domain.

The Pros of Webflow

Experience greater design freedom

Webflow utilizes the latest layout technologies to allow its users to create a fully custom web design. You can start from a template or even a blank canvas and create, well, anything.

You can get creative, make it colourful and keep peace of mind that your web design will be completely responsive. You can use Webflow’s content management system to create dynamic content as you drag and drop elements into your website.

Get creative with animations

Webflow allows you to build completely custom interactions and animations without the need for coding. Without the limitations of a template, you can completely customize how your visitors interact with your website.

You’re not bound by templates

Have you ever found a really beautiful template but get disappointed when it isn’t responsive or is missing an element you really need? While Squarespace offers a variety of templates, Webflow’s templates are far more customizable.

This is really handy when you already have a vision for your website but need some help putting it together or you’ve found the perfect template and need to make some big or small changes.

At this point, we also want to mention that free website templates are not ideal. For more information on why, read this blog.

Your website can be totally free.

Yes, you heard us correctly, you can create a website with Webflow at no cost.

Integrate content and products seamlessly

Seamlessly feature your products within your content, so every blog post, look book, and case study becomes a sales page. You can turn visitors into leads with Webflow’s content management system by integrating product highlights, add-to-cart buttons, and more.

Start turning your visitors into leads

Webflow gives you all the tools you need to rise to the top of relevant search results. Webflow websites load fast, are mobile-friendly, and give you all the content tools you need to give people the answers they’re looking for.

Webflow keeps in mind the need for you or your businesses to be seen in your customer’s search results, so it has created its own features for its websites to help you do that. We go a step beyond this by offering our Choquer Framework for our client’s websites.

Market your business across platforms with built-in integrations

Webflow comes with built-in integrations for your social media accounts. Allow people to access your business’s Instagram and Twitter account for example, just by clicking a logo. It also has integrations for email and analytics.

Have your website be responsive for any device

Nowadays, the majority of internet searches come from mobile devices. In fact, Google ranks responsive sites higher than un-responsive sites. So while you are building your website on your desktop computer, you need to keep in mind that it won’t look like that on other devices. Webflow knows this and therefore makes all their websites responsive across all devices.

The Cons of Squarespace

You must be willing to pay a monthly subscription fee

Squarespace offers a free 14-day trial, but once that’s over you will need to start paying a monthly subscription fee.

Their lowest package, if you plan on committing to a 1-year contract, comes to $12 per month for a personal website, while a business website is $18 per month.

If you want to pay monthly without the year commitment, you will need to pay $16 per month for a personal website and $26 per month for a business website.

If you are going to need a store function for your website, commerce websites begin at $35 per month and $26 per month if you pay annually.

You are limited in design customization if you can’t code

Squarespace is limited to the use of templates unless you can code your own theme from scratch. This lack of customization can make your website look and feel like other websites.

You can control HTML5, CSS and JavaScript on Webflow, but with Squarespace, the code can become cluttered by the extensive need for plugins.

If you are looking to embed products into blog posts to make your content drive more sales, that will be very difficult to do in Squarespace, unless you know how to code.

So while Squarespace markets itself as a very user-friendly website builder, there are a few features that are inaccessible unless you have web development experience or knowledge of coding.

Limited Website Size

If you are creating a large website with a complex structure, Squarespace can’t handle it.

Squarespace websites only offer one navigation system, so if you need a website with a deep menu then we wouldn’t suggest it.

Slow Loading Times

If you are an international company or are looking to have your website translated into multiple languages, we wouldn’t suggest Squarespace either.

Get hypnotized by the spinning wheel as you wait for your website page to load

The longer your site takes to load, the higher your chances are of losing a potential lead. Squarespace doesn’t have the cleanest backend, and this can cause your website to load slowly, especially if you have a bunch of third-party plugins.

Next Steps

As you can see, creating a website isn’t all that easy, especially if this is your first time doing so. Your website is a direct visual representation of your business, and with that comes a pretty big responsibility for it to not only look good but capture your brand story.

Our team at Choquer Creative can help with that. We can handle the web design, the development, and even the content. Plus, we offer an ongoing subscription service that ensures that your website continues working for your business and bringing in leads.

You never have to worry about your website again, let the web design experts take care of everything. If you need weekly blog posts, we got you covered! If you decide you want to add an e-store to your website, we can get that up and running smoothly.

Think of your website as a tool for your clients, a way to connect with your brand and instill trust in your service or product. We implement what is called our Choquer Framework right into your website, and it is designed to convert more visitors into leads.

Our web design agency is certified as Webflow Experts, which means that we know the ins and outs of the Webflow platform, making it easy for our team to create a fully custom and responsive website for your business.

Get in touch with a team member for a free website audit where we will help you identify current problem areas and provide solutions, with no strings attached.

Coming from WordPress? Then don't forget to see our services for migrating from WordPress to Webflow.

Why did Webflow's user base increase by 67%?

Nowadays, there's an abundance of web design platforms. But how do you know which one is best for you?

Webflow vs Wordpress is a hot debate among developers. The purpose of both platforms is the same: they both provide a platform that lets you build, improve, and maintain your own website without any coding experience.

But statistics show that users are flocking to Webflow. In fact, Webflow's user base increased by 67% over the last year.

To get to the bottom of this, we've created a head-to-head comparison of Webflow vs Wordpress.

WordPress

To start our comparison of Webflow vs WordPress, we’ll discuss WordPress.

WordPress is a free and open-source program based on PHP and MySQL. It allows users to create and edit their own web pages, blogs, and websites.

WordPress is a popular content management system (CMS). But what many people don’t know is that WordPress has some serious drawbacks for web development projects.

WordPress is not designed to be a CMS. It was originally created as a blogging platform and many of its core features are geared toward that purpose. This means that when you use WordPress for your next web development project, you’ll find yourself fighting against the platform’s design to make sure everything works correctly.

WordPress is also notoriously difficult to customize and extend beyond its default capabilities. This makes it difficult to develop new features or functionality on your own without having access to highly-skilled developers who know how they can tweak the codebase itself so they can work around these limitations (which can be costly!).

Webflow

Next in our comparison of Webflow vs WordPress: Webflow.

If you're a web developer, you may have heard of Webflow. Webflow is a design platform that allows people of all skill levels to build responsive websites.

Webflow is a visual website builder that allows you to design your site without any coding knowledge or experience. Just drag and drop the elements you want on your page, and WebFlow will make it possible for those elements to do exactly what they need to do. That means that you can create sites faster than ever before, and with less risk of making mistakes.

And when you're ready to add some code into the mix? No problem! You can easily integrate JavaScripts, CSS frameworks, and HTML files into your site—and it's all done automatically. You don't need any programming experience at all.

Overall, when it comes to Webflow vs Wordpress, Webflow is better because it gives you the ability to create your own custom templates, which means you don't have to go through the tedious process of learning how to code when starting a new project.

Choquer Creative’s Recommendation

Choquer Creative is a web development company that specializes in building websites with Webflow. When it comes down to Webflow vs WordPress, we believe that Webflow is the best platform for creating websites because it allows us to focus on designing the website instead of having to worry about coding the site from scratch.

We've seen first-hand how powerful Webflow is for our clients' businesses and we'd love for you to see what it can do for yours! Contact us today to find out how we can improve your business.

2.16.21

Does Your Website Need a Redesign or A Refresh in 2023?

Is A Website Redesign The Best Strategic Move Long Term?

Absolutely. When you’re a small non-tech business, you don’t have the resources or capital to keep track and update your website’s code continuously. You’ve noticed that your bounce rates are high and visitors and staff have complained about its speed. So what’s the best solution here? Sure, you could pay a freelancer on fiver $300 to refresh your website, but it would cost significantly more to hire developers to work on your code, and it doesn’t solve your problem. So sometimes, the cost of maintaining something so outdated exceeds the cost of redoing your website by a long shot.

The most cost-effective, strategic way to go about an outdated, user interface nightmare is to reimagine your brand online and restructure your website. Our website monthly packages start at $250 a month for a 2-year subscription, billed monthly. With a set budget for your website every month, you could build a stunning, functional website, integrate a blog, monitor your metrics and analytics without paying an entire department in house.

Is A Website Refresh Best For Websites With Low Bounce Rates?

If you’ve got low bounce rates, your website’s functionality is healthy, and it’s doing its job. However, a refresh can impact and influence a user’s experience on your website a lot more than you think. A refresh gives them a reason to stick around for seasonal updates on new collections or product offerings.

5 Reasons You Need A Website Redesign in 2023

Outdated code & A Stagnant Website

If your website does not feel current, effortless to navigate, and easy to buy from, then it’s time to rethink your online presence. Every year, web standards change, and designers find smarter ways to influence website visitors. Changes in content management systems can also affect your website, primarily if your site is content-heavy, like a blog, travel directory, reviews, etc.

PRO TIP: Long-form content is huge in 2023! If you want to write a blog, keeping it on the longer side (3000-4000 words) can bring more visitors.

Slow & Not So Steady Site Responsiveness

If you got your website up and running 3+ years ago without updating it, it is most likely far behind in terms of its functionality and site speed. With modern CSS coding making websites more adaptive, you might be missing out on providing your users a seamless experience online. It can sometimes cost you much more to maintain something outdated. A website redesign is excellent for when you’re reassessing and solving your website’s shaky performance.

A Full Rebrand For 2023

If your organization is undergoing a significant structural change or a brand revamp, it is a good idea to rebrand the website. You can use this to your advantage to create buzz and anticipation around your business’ makeover.

PRO TIP: Email your subscribers about the redesign before launch. That way, if there are any unsatisfied users, it gives your website a chance to redeem itself.

Digital Strategy Transformation

Let’s face it, keeping up with your online presence is so much more than building a pretty website and posting once a day on social media. To truly succeed online, you need concrete lead generation strategies, regular website updates & maintenance, and much more. The good news is, you’re not alone. You can explore our packages to determine what suits your web needs and budget.

You’re Not On The Mobile-Friendly Train Yet

Google now indexes your website based on its mobile version, so if you haven’t got a mobile site, stop what you’re doing and book a consultation. With most web traffic brought in by mobile devices, it is a no-brainer that a mobile-friendly site is the best way to go. It is also recommended you design your mobile site first before desktop. In 2023, phone users will see a projected increase, so stay ahead of the game & go mobile!

5 Reasons You Need A Website Refresh in 2023

Bland Design & No Messaging

Think of it as adding a fresh coat of paint. A website refresh only serves the look but not the functionality of your site. If your current website does not relay what you’re all about, it’s a good idea to revisit problem areas. Good marketing is all about good messaging so make sure your website has the right amount of content and exciting design elements, topped with functionality.

You Want To Improve Conversion Even Though Bounce Rates Are Low

Sure, your visitors can get to where they want to go. But something is missing. Your conversions aren’t at their highest, and your website’s performance is now mediocre at best. This dip in conversions happens when there isn’t enough content to engage with, or your keyword strategy is off the chains. Now is an excellent time to consider sprucing up your website.

Fun Fact: We help you integrate a blog and give your website a total content makeover!

Your Internal Links Are All Over The Place

Links can be broken and cause google some trouble when indexing your website. Make sure you conduct a link audit to check on broken links. Once you’ve done that, update your content, metadata, and you’ll have a much better website in no time.

Outdated Company Information

If it’s been a while since you’ve updated your about-us page, you may have outdated information about your services, staff, and contact info. Besides, addresses, contact information, and staff members can change over time. We recommend taking the time to make sure everything is up-to-date and accurate.

PRO TIP: Look at your company’s mission statement, strategies, and goals. As your brand grows, you may want to convey a different message about your brand than when you first began. So make sure your current brand messaging aligns with who you are and what you do now.

No Testimonials Or Case Studies

Testimonials are proof that your work makes a difference to your clients/consumers. A testimonials page is a must-have when you’re a small business or start-up. Having an up-to-date testimonials section can be what makes or breaks a potential customer’s buying decisions. If you’re a marketing firm, you’ll have to prove your expertise with well-informed, in-depth case studies that other professionals or your customers can view, use or reference.

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Indeed, a website can take up a fair chunk of your time and money. The learning curve is enough to keep marketers on their feet and agencies up to date with all web trends. So if you’d like to forgo the process and have the pros handle the rest, you’ve come to the right place.

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The Difference Between Webflow vs Squarespace