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Implementing SEO for accountants is essential to maximize online presence, gain visibility over competitors, and attract potential clients.

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There are countless ways to approach SEO for accountants and many different tactics you can use. Many of these tactics work best when they’re used in tandem with one another. 

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So how do you get yourself out there? Here are some tips from our experts at Choquer Creative:

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SEO 101: A Quick Intro

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Search engine optimization (SEO) is the process of improving a website’s ranking on Google so that when potential customers search for your services, your website is in the first few search results.

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When done correctly, SEO can help drive more traffic and leads directly to your website—which means more clients, more revenue, and more success.

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Strategy #1: Not All Keywords Are Equal

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You want to show up on Google when people search for "accountant" or "tax accountant," right? 

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Unfortunately, unless you’re Deloitte or PwC, ranking high for these keywords is difficult. Here’s why:

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Many keyword research tools (like Semrush) provide you with 2 metrics for every keyword: 

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• Volume: how many users searched for this word
• Difficulty: how hard it is to rank high for this word

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Keyword difficulty is calculated based on the page authority of websites currently ranking for that keyword and their backlink quality. 

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In other words, if your business has a relatively new domain or is not as well known as Deloitte, your page authority will likely be low. This means if you choose a difficult keyword, you’ll have to spend a lot of time and effort to compete against a more established company.

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However, there’s an easy way around this and boost SEO for accountants.

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If you’re a small business, start-up, or entrepreneur, the key is to choose keywords that have high volume and low difficulty. For example, instead of “accountant,” use the keyword “tax accountant.” This keyword has a high volume but a low difficulty. You will have a better chance of ranking highly for this keyword.

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To find keywords like this, it's essential to think about what else people might be searching for when they're looking for an accountant in your area. For example, if you're in Vancouver, people might also search for "Vancouver taxes," or "Vancouver accountant.”

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Strategy #2: Write Great Content 

Great SEO for accountants involves strategic and purposeful use of keywords. 

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The keywords need to be incorporated naturally into high-quality and engaging content. You need to write about things that matter to your clients. Do they want to know how to budget for their business? Do they want a better understanding of the numbers that matter most?

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In other words, you need to balance writing effective content for both your target audience and Google’s SEO robots.

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Strategy #3: Be Responsive  

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Our last tip for SEO for accountants: make sure your website works on every screen size. 

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56% of consumers in the U.S. search for businesses using their phones.

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You want to ensure customers can easily use your website whether they’re on a desktop, mobile, or tablet. If your website is hard to use on a mobile device, there’s a high chance a potential customer will click out of your website without looking into what you offer.

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Creating a website that adapts to any screen size is called “responsive web design.” Not only does it affect your SEO ranking, but it also influences custom retention.

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The Next Steps

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The good news is that SEO is a long-term (and free) marketing strategy. This means once you implement it, it will continue to bring customers to your website. 

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The bad news is that it takes time and effort to develop an effective SEO strategy that gets results. That's where we come in! Using SEO strategies outlined in our Choquer Framework, we’ve successfully increased lead generation for our clients. 

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Our goal is simple: we want to make sure that your website ranks highly in search results so potential customers can find your website and buy your services.

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If you have any questions about SEO for accountants, contact us and we’ll be happy to help.

What’s your biggest struggle in reaching more clients?

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Well, according to the American Bar Association, you can find a lot of them on the internet. In fact, 50% of Americans turn to the internet to find a lawyer when they need legal help.

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So if you're looking for new clients—and who isn't?—then having a website is a must-have for any family lawyer. 

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A website creates a place where people can find out about your services, contact you with questions, or even just learn more about you as a family lawyer.

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We've outlined 3 simple strategies for web design for family lawyers. Stay tuned until the end of the article because we've included FAQs asked by lawyers!

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Build A Brand Image 

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As a family lawyer, you know that the legal process can be messy and cause a strain on families. That’s why many clients look for a lawyer who is not only good at what they do but can also empathize with their situation. 

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Creating a website with great web design as a family lawyer allows you to show clients both sides of you. You can show them your knowledge and successes in addition to letting them know you are personable and empathetic to their situation. 

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With the right web design for family lawyers, you can create a brand image catered to your target clients.

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Focus on SEO

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A great web design for a family lawyer includes SEO-optimized web pages and content that will propel you to the front page of any search engine. As you know, most people rarely click past the second page of search results. As a family lawyer, you don’t want your website to disappear into the internet’s abyss. 

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Our team of web developers and copywriters will help you create a website that not only looks great, but also improves your SEO ranking, drives more traffic to your site, and converts the traffic into leads.

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Establish Trust

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Clients want to know that if they hire you as a family lawyer, you’ll be knowledgeable. The best way to show this is through creating content in the form of blogs for your website. Writing about a variety of topics as a family lawyer can help you gain recognition from clients and increase authority in your field. 

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Your goal in creating family law blogs is to show you know your craft and instil confidence in clients.

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We know that writing blogs can be time-consuming. That’s why we offer blog services where our creative team writes SEO-focused blogs on a variety of topics. Our experienced team has worked with law firms in the past and is familiar with many topics. 

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We offer blogs and SEO-focused content in our web design packages for family lawyers.

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We can help!

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The Choquer Creative team is experienced in web design for family lawyers. Not only do we create a great website for family lawyers, but we also create SEO-friendly content so your firm appears on the first page of search engines. Contact us to find out what we can do for your business.


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Web Design for Family Lawyer FAQ

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Does SEO Work For Law Firms?

Absolutely!

SEO works for any industry that needs to market and attract clients. In fact, SEO can help your law firm stand out from the crowd.

It's true that law firms are not typically thought of as being in the same category as restaurants or retail stores. But law firms are businesses, and they do want to attract new customers—which is the purpose of marketing!

So, in short, SEO works for law firms. 

SEO for law firms is a marketing strategy that, once implemented, will pay off for years. 

What Should I Put On My Law Firm Website?

Your law firm website is an opportunity for you to create a brand image. As mentioned in the blog, 50% of Americans turn to the internet when finding a lawyer.

This means their first impression of your law firm will be your website.

Your law firm website can include your accomplishments, contributions to the community, reviews from clients, areas of expertise, SEO-optimized blogs that show your expertise, and ways to contact you.

Your law firm website is a reflection of you and your law firm’s brand. Include anything that will show the clients what that is. 

If you need help, we offer web development and design in the US and Canada: Vancouver, Toronto, and many more locations.

Do Lawyers Need SEO?

If you're a lawyer, you know how important it is to get your name out there. You need people to know who you are, why they should hire you, and how much experience you have.
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SEO is a great way to do all of this. It allows you to get on the first page of Google's search results for keywords that potential clients might be searching for.

If someone is looking for a lawyer in their area and your law firm has a strong SEO campaign going on—you'll likely show up on the first page of their search results!

The question then becomes: How does one go about using SEO for lawyers? Well, there are many different approaches lawyers can take when deciding how best to market themselves using SEO. We’ve written a lot of blogs on SEO strategies (both beginner friendly and a bit more advanced). Check them out to learn more!