Top 4 Reasons to use the Webflow Website Builder instead of Wix Website Maker
3
Min Read Time
Joseph Mullins
Choquer Creative Copywriter
There’s an old saying that goes: if it ‘ain't broke, don’t fix it. But what if we told you that old phrase does not always apply to websites?
We argue this point because there are so many elements to a website, like SEO and image optimization, that it’s difficult to tell if it’s broken on the surface.
One of Wix’s main shortcomings is its poor SEO foundation. You may or may not be aware of SEO, or search engine optimization. SEO is the level at which your website is found by search engines like Google.
If the internet were a library, search engines would be the librarians. Google crawls, indexes and ranks your website on the search engine results page (or SERP).
It gets more complicated than that, but Wix, unfortunately, doesn’t allow Google to read your site easily. Websites are built with code and the Wix website builder uses unneeded web code.
It’d be like a librarian checking a book with numerous small words on its back and cover. How would they know what the story is about, what it’s called or who it’s written by?
The same concept applies to websites. Google doesn’t always care about how good your design looks, but more about how the website is constructed. If your website’s code looks messy to Google, it won’t be sorted properly. This correlates to not ranking in search results and fewer people finding your website.
Your Brand Seems Frugal & Unprofessional
Wix is affordable but using it can result in a low-grade website. The Wix website builder is marketed to people who need a free or extremely cheap website. While creating your website on Wix, you limit yourself to a collection of website templates which lack customization. You’ll also be provided with a generic URL with yourbussiessname.wix.com. You can connect your website to remove the Wix name from your domain, but you’ll have to pay for it.
Migrating Your Wix Site is Problematic
Business owners like the idea of starting for free and then moving over their content later. This is possible however, it isn’t easy with the Wix website builder. The method that Wix allows you to build your website makes it impossible to simply export the website and migrate it to a better platform. Unfortunately, if this is the case for you, you’ll likely have to start again from scratch with your website.
Pro Tip: If you start with a website development agency, you can avoid this trap altogether.
Hidden Costs With The Wix Website Maker
Wix attracts customers by marketing a free website maker option. And it’s true; it’s a decent website option for beginners or a mockup site because of the free offering. But as expected, there are quite a few limitations to the free Wix website builder. The largest costs incurred tend to be hidden charges.
Paid Packages Offer Only So Much
Some of the package offerings have hidden costs as your site traffic grows. The first paid package does display Wix ads and comes with only 500MB storage and 1GB bandwidth. To put those numbers into perspective, if you get 500 visitors a day and they open 1-2 pages, you’ll need about 30GB of bandwidth.
So when your customer numbers scale, you’ll have to pay additional amounts for larger packages. Additional monthly website charges will increase for eCommerce, booking and shopping features.
Sluggish Web Speed
Another caveat is the Wix website builder makes sites sluggish. Web pages that take only 1 second longer to load can see conversion rates plummet by 70%. Slow speeds hurt the performance of your website and your search engine rankings. Google penalizes slow-responding websites, giving them poor SEO results.
It’s known that Wix websites have some of the lowest FCP (First Contentful Paint) compared to other platforms such as Webflow. In summary, slow loading pages using a Wix website builder will simultaneously harm your user experience and your Google rankings.
Missing out on potential sales is the number one hidden cost of the free Wix website builder. Ask yourself, how many more sales do you think you’d make if you appeared in the top 10 of a search result in Google?
Invest in Your Website From the Beginning
Understanding the drawbacks of the Wix website maker will allow you to make an informed decision when creating your website. If your organization does intend to grow and thrive, then investing in your website will help you and your current and potential customers.
Webflow is an exceptional platform used by us at Choquer Creative. We prefer this tool because it makes clients' websites unique with plenty of customization options, mobile device friendliness, and rapid loading times compared to other popular platforms.
If your business is interested in creating or migrating to the Webflow website builder, be sure to visit our packages section for more information.
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Web Development
12.22.22
What is Responsive design and mobile optimization for websites?
Did you know a survey conducted by Hubspot reports that 73.1% of web-designers consider non-responsive design as the main reason for visitors leaving your website. As the number of mobile users are growing enormously, making your website responsive and optimized for mobile becomes highly imperative. To start with, you must understand the two terms: responsive design and mobile optimization.In this blog, we'll cover the basics of responsive design and how Choquer Creative, a Webflow agency, can help you create a responsive website that is fully mobile optimized.
Let's get started if you don't want to miss anymore mobile traffic coming to your website!
What is a mobile responsive design?
A mobile responsive website or app automatically adjusts its layout and design elements to fit the screen size and resolution of the device being used. This means that the website or app will look and function well on a wide range of devices, including smartphones, tablets, and desktop computers. Responsive design works by using flexible grid-based layouts and media queries to adjust the layout and design elements based on the screen size and resolution of the device being used. Grid-based layouts allow elements to adjust their size and position based on the screen size, while media queries allow the website or app to apply different styles based on the screen size and resolution.
What are the benefits of mobile responsive designed website?
Responsive design is important because it ensures that a website or app looks and functions well on a wide range of devices, providing a seamless experience for users regardless of the device they are using. With the increasing use of mobile devices, it's essential to have a responsive design to ensure that users have a great experience on all devices.
Here are a few benefits of responsive design:
Increased traffic: With more and more people accessing the internet on mobile devices, it's important to ensure that your website or application is accessible and easy to use on those devices. A responsive design helps increase traffic by making it easy for mobile users to access and use your site or app.
Improved user experience: A responsive design helps improve the user experience by providing a consistent and seamless experience across devices. This makes it easier for users to accomplish their goals and can lead to increased satisfaction and loyalty.
Enhanced SEO: Google favours websites that are mobile-friendly in its search rankings. By using a responsive design, you can improve your search engine ranking and increase the visibility of your website or application.
Simplified maintenance: A responsive design means that you only have to maintain one version of your website or application, rather than maintaining separate versions for different devices. This can save time and resources in the long run.
Tips for optimizing images for responsive design:
Optimizing images for responsive design is essential for ensuring that a website or app looks and functions well on a wide range of devices. In this blog, we'll cover some tips for optimizing images for responsive design and how Choquer Creative, a Webflow agency, can help you implement them.
Use high-resolution images: Using high-resolution images is important because they will look sharp and clear on all devices, even when resized. Choquer Creative can help you choose the right image resolutions for your website or app.
Use image resizing tools: Image resizing tools, such as Adobe Photoshop or online tools like Canva, can help you resize images to the appropriate sizes for different devices. Choquer Creative can help you use image resizing tools to optimize your images for responsive design.
Use image compression tools: Image compression tools, such as TinyPNG or Kraken.io, can help you reduce the file size of your images without sacrificing quality. This is important because larger image file sizes can slow down the loading time of a website or app, which can negatively impact the user experience. Choquer Creative can help you use image compression tools to optimize the file size of your images.
Use responsive images: Responsive images are images that automatically adjust their size based on the screen size and resolution of the device being used. This can help improve the loading time of a website or app on smaller devices by avoiding the need to load larger images. Choquer Creative can help you use responsive images to optimize your images for responsive design.
By following these tips and working with Choquer Creative, a Webflow agency, you can optimize your images for responsive design and create a website or app that looks and functions well on all devices.
Designing for mobile first: how it can improve the user experience on mobile devices
Designing for mobile first is a design approach that prioritizes the mobile experience and then adapts the design for larger screens. In this blog, we'll cover the benefits of designing for mobile first and how Choquer Creative, a Webflow agency, can help you implement this approach.
What is designing for mobile first? Designing for mobile first is a design approach that prioritizes the mobile experience and then adapts the design for larger screens. This means that the design is optimized for small screens and then scaled up for larger screens, rather than the other way around.
Designing for mobile first is important because more and more users are accessing the internet through their smartphones and tablets. By designing for mobile first, you can ensure that your website or app provides a great user experience on mobile devices, which can help increase user engagement and conversions.
Designing for mobile first involves considering the needs and preferences of mobile users first and then adapting the design for larger screens. This may involve using a single column layout, large, easy-to-read fonts, responsive design, and responsive images to ensure that the design is optimized for small screens.
By designing for mobile first, you can create a website or app that provides a great user experience on mobile devices and helps increase user engagement and conversions. Working with a Webflow agency like Choquer Creative can help you design for mobile first and create a successful website or app.
Why is designing for mobile first important?
Designing for mobile first is important for a number of reasons:
Mobile traffic is on the rise: More and more people are using their smartphones to access the internet, and it's important that websites are able to provide a seamless and enjoyable user experience on mobile devices.
Mobile devices have smaller screens: Designing for mobile first helps ensure that important content and features are prioritized and easily accessible on smaller screens.
Responsive design is easier to implement: By starting with the mobile version of a website, it's easier to ensure that the design is responsive and will adapt to larger screens as needed.
Performance is critical on mobile: Mobile devices often have slower internet connections and less processing power, so it's important to optimize the design and functionality of a mobile website to ensure that it loads and performs well.
Overall, designing for mobile first is important because it helps ensure that websites are able to provide a great user experience on a wide range of devices, and it helps ensure that the design is optimized for the unique challenges and constraints of mobile devices.
There are several benefits to designing for mobile first, including:
Improved loading times: By prioritizing the mobile experience, you can ensure that your website or app loads quickly on mobile devices, which can improve the user experience and increase user engagement.
Improved usability: By designing for small screens first, you can ensure that your website or app is easy to use and navigate on mobile devices, which can improve the user experience.
Increased conversions: By providing a great user experience on mobile devices, you can increase conversions by making it easy for users to complete tasks and make purchases on their smartphones and tablets.
By designing for mobile first and working with Choquer Creative, a webflow agency, you can create a website or app that provides a great user experience on mobile devices and helps increase user engagement and conversions.
Best practices for mobile navigation:
Effective mobile navigation is crucial for creating a user-friendly experience on mobile devices. At Choquer Creative, a Webflow agency, we understand the importance of designing mobile navigation that is easy to use and understand. Here are a few best practices for mobile navigation:
Use a hamburger menu: A hamburger menu is a button that displays a menu when tapped. This can help save space on a smaller screen and make it easier for users to access the menu items.
Design for touch input: Mobile devices rely on touch input rather than a mouse, so it's important to design elements that are easy to tap with a finger. This may involve making buttons and links larger and providing ample space between them to avoid accidental clicks.
Keep it simple: Mobile screens have limited space, so it's important to keep the navigation menu simple and uncluttered. Consider using dropdown menus or accordions to reduce the number of items displayed at once.
Use clear and concise labels: Use clear and concise labels for menu items to help users understand what each menu item does. Avoid using jargon or technical terms.
By following these best practices and utilizing the features of Webflow, Choquer Creative can help you design mobile navigation that is easy to use and understand.
Mobile-friendly email design:
Designing mobile-friendly emails is essential for ensuring that your emails are easy to read and interact with on mobile devices. In this blog, we'll cover the importance of designing mobile-friendly emails and how Choquer Creative, a Webflow agency, can help you optimize your emails for mobile devices.
Why is mobile-friendly email design important? Mobile-friendly email design is important because more and more users are accessing their emails on their smartphones and tablets. In fact, over half of all emails are opened on mobile devices, making it essential to design emails that are easy to read and interact with on mobile devices.
Mobile-friendly email design helps ensure that your emails are readable and actionable on small screens, which can help improve the user experience and increase user engagement. For example, using a single column layout and large, easy-to-read fonts can make your emails easier to read on small screens. Additionally, using responsive design and responsive images can ensure that your emails look and function well on all devices.
By designing mobile-friendly emails, you can improve the user experience and increase user engagement, helping to achieve your business goals. Working with a webflow agency like Choquer Creative can help you design mobile-friendly emails that are effective and engaging for your audience.
There are several tips for optimizing emails for mobile devices, including:
Use a single column layout: A single column layout is easier to read on mobile devices than a multi-column layout. Choquer Creative can help you design a single column layout for your emails.
Use large, easy-to-read fonts: Large, easy-to-read fonts are important for making your emails easy to read on small screens. Choquer Creative can help you choose the right font size and type for your emails.
Use responsive design: Responsive design allows your emails to automatically adjust their layout and design elements based on the screen size and resolution of the device being used. Choquer Creative can help you design responsive emails.
Use clear and concise language: Mobile users have limited time and attention, so it's important to use clear and concise language in your emails. Choquer Creative can help you write clear and concise emails.
By following these tips and working with Choquer Creative, a Webflow agency, you can design mobile-friendly emails that are easy to read and interact with on mobile devices.
Responsive design tools: tools and resources for creating responsive designs, such as Webflow and Bootstrap
Responsive design is an essential aspect of modern web development, as it allows websites to adapt and function optimally on a variety of devices and screen sizes. With the proliferation of smartphones and tablets, it's important that websites are able to provide a seamless and enjoyable user experience across all devices.
There are a variety of tools and resources available to help designers and developers create responsive designs. One of the most popular tools is Webflow, a powerful platform that allows users to design, build, and launch responsive websites without writing code. Webflow provides a visual drag-and-drop interface, making it easy to design and layout pages, and it also has a built-in responsive design feature that ensures that websites will look great on any device.
Another popular tool for creating responsive designs is Bootstrap, a free front-end framework that provides a set of pre-designed and pre-styled components for building responsive websites. Bootstrap includes a grid system, pre-designed CSS styles, and a set of responsive design features, making it easy to create websites that look great on any device.
If you're looking for a professional agency to help you create a responsive design, consider Choquer Creative. This Webflow agency has a team of experienced designers and developers who can help you create a website that looks great and functions seamlessly on any device. Whether you're looking for a simple brochure-style website or a more complex e-commerce platform, Choquer Creative has the skills and experience to deliver the perfect solution for your needs.
Overall, responsive design is an important aspect of modern web development, and there are a variety of tools and resources available to help designers and developers create websites that look great and function seamlessly on any device. Whether you choose to use Webflow, Bootstrap, or work with a professional agency like Choquer Creative, you can be confident that your website will provide an optimal user experience for all of your visitors.
Here are 10 responsive design tools that can help you create websites that look great and function seamlessly on any device:
Webflow: A powerful platform that allows users to design, build, and launch responsive websites without writing code.
Bootstrap: A free front-end framework that provides a set of pre-designed and pre-styled components for building responsive websites.
Foundation: A responsive front-end framework that provides a flexible grid system, pre-designed styles, and a set of responsive design features.
Materialize: A modern responsive front-end framework based on Google's Material Design principles.
Semantic UI: A responsive front-end framework that provides a set of pre-designed and pre-styled components for building user interfaces.
Bulma: A free, open-source CSS framework based on Flexbox and built with Sass.
Gridgum: A responsive website builder that allows users to create custom templates using a drag-and-drop interface.
Flexbox Grid: A responsive grid system based on Flexbox that allows users to easily create flexible layouts for any device.
Pure.css: A minimalist CSS framework that provides a set of lightweight and responsive styles for building web interfaces.
Skeleton: A lightweight responsive CSS framework that provides a simple grid system and a set of basic styles for building web layouts.
Responsive design case studies:
Responsive design is a design approach that allows a website or app to automatically adjust its layout and design elements to fit the screen size and resolution of the device being used. In this blog, we'll showcase some real-world examples of successful responsive design projects and provide insights into the design process. We'll also discuss how Choquer Creative, a Webflow agency, can help you create a successful responsive design project.
Example 1: Nike
Nike's website is a great example of responsive design. The website automatically adjusts its layout and design elements based on the screen size and resolution of the device being used, providing a seamless experience for users regardless of the device they are using. The website also uses responsive images, which adjust their size based on the screen size, to improve loading times on smaller devices.
Example 2: Starbucks
Starbucks' website is another great example of responsive design. The website uses a flexible grid-based layout and media queries to adjust its layout and design elements based on the screen size and resolution of the device being used. The website also uses responsive images and a clean, simple design to provide a great user experience on all devices.
Example 3: Apple
Apple's website is a well-known example of responsive design. The website uses a flexible grid-based layout and media queries to adjust its layout and design elements based on the screen size and resolution of the device being used. The website also uses responsive images and a clean, simple design to provide a great user experience on all
The future of responsive design:
Responsive design is constantly evolving as new devices and technologies emerge. In this blog, we'll discuss some emerging trends in responsive design and how they may shape the way we design for mobile devices in the future. We'll also discuss how Choquer Creative, a Webflow agency, can help you stay ahead of the curve and design for the future of responsive design.
The rise of wearable devices: Wearable devices, such as smartwatches and fitness trackers, are becoming more popular and will likely shape the way we design for mobile devices in the future. These devices have smaller screens and different design constraints, so designers will need to consider these factors when designing for them. Choquer Creative can help you design for wearable devices and stay ahead of the curve.
The increasing use of artificial intelligence: Artificial intelligence (AI) is becoming more prevalent in mobile devices and will likely shape the way we design for them in the future. For example, AI can be used to personalize the user experience based on a user's preferences and behaviours. Choquer Creative can help you incorporate AI into your responsive design projects and stay ahead of the curve.
The growth of the Internet of Things (IoT): The Internet of Things (IoT) is a network of devices that are connected to the internet and can communicate with each other. The growth of the IoT will likely shape the way we design for mobile devices in the future, as designers will need to consider how these devices
Responsive design vs. mobile app development:
In conclusion, responsive design and mobile optimization are essential for creating websites and apps that provide a great user experience on all devices. By following the principles of responsive design and optimizing for mobile devices, you can ensure that your website or app looks and functions well on a wide range of devices, providing a seamless experience for users regardless of the device they are using.
Choquer Creative, a Webflow development agency, can help you create a successful responsive design project by following best practices such as usability testing, user research, and user-centred design. By working with Choquer Creative, you can be confident that your website or app will be designed with the user in mind and optimized for all devices, resulting in a product or website that meets the needs and preferences of your users. Whether you need a responsive design, personalized UI elements, or accessibility features, Choquer Creative has the skills and experience to help you create a great UX experience for your users.
Read More
Web Development
8.24.22
How to Grow Online Business: Working with Choquer Creative a Surrey Web Design Agency
Your website is your business' first impression.
So when it looks like a 1990s internet start-up, you're not just missing out on new customers—you're losing the ones you already have.
That's where Choquer Creative comes in. We are a web design team in Surrey that has been working with businesses like yours for years. We know how to create engaging, unique designs that will help your website stand out from your competitors. Read ahead to find out what our web design packages can do for your business.
Web Development
We know your business is unique, so your website needs to be too.
Our web development experts create bespoke solutions for your company. We’re not interested in cookie cutter solutions or “stock” themes—we want to get under the skin of what makes your business tick and then create a website that reflects that vision.
As a trusted name in Surrey web design, we have developed and launched hundreds of websites for large businesses, start-ups, and individuals. From simple informational sites to complex ecommerce solutions, our Surrey web design team can help your company succeed by building custom websites that achieve your desired results.
We promise to help your business thrive- no matter what stage it’s at.
Web Design
Design is a powerful tool for your business.
It allows you to communicate with your audience in a way that’s visually pleasing, engaging, and meaningful. Web design can help elevate your business because it has the power to shape how people perceive your products, services, and brand.
Our Surrey web design agency is not a templating service—we're strategic and creative thinkers who are experts at crafting great experiences for your audience and connecting their emotions to the brand and the product. Our web design packages can help your business create an online presence that’s unique to your company and perfectly aligned with your business goals.
Your website is the first impression of your business. In today's digital age, it’s more important than ever for companies to have an online presence and a strong web design can help elevate your business.
SEO Optimization
SEO is the best marketing tool you can use for your website. We can support this statement with statistics:
80% of mobile searches resulted in purchases
76% of these purchases happened on the same day as the search
63% of these purchases happened within a few hours of the search
These statistics emphasize the importance of ensuring your business is visible on a search engine results page (SERP). However, this can be difficult in a crowded (and still growing!) online marketplace. In addition, Google continuously evolves its SEO ranking system and it can be hard to keep up.
We recognize this dilemma so we made sure to include SEO optimization in all of our web design packages. Our Surrey web design team makes sure to keep up with SEO tactics.
Using expert keyword research, SEO optimized web design, and carefully curated content, we will place your website among the top search results.
Maintenance
Your website is your digital home, and its online presence is essential to the success of your business.
Maintaining an active presence on the web requires regular maintenance that includes updating content and images, troubleshooting errors, improving navigation, analyzing traffic, and more.
An outdated and unmaintained website sends a message that you no longer care about the company or your customers.
Your website is the face of your business. That’s why Choquer Creative offers ongoing maintenance plans and support. Our web design team in Surrey will make sure your website is maintained and represents the most up-to-date vision of your company
We’re Ready to Help!
Our process begins with a discovery session with you. Our Surrey web design agency will work with you and discuss what makes your business unique and how our expertise can help make it shine on screen.
Our goal is to help you stand out from competitors, establish brand identity, and make the most of online buying opportunities — regardless of the industry or size of your company.
We’re proud to be a trusted web design agency in Surrey, so you can rest assured we will use all of our tools to help your business grow.
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