Top 5 Construction website design tips that help you build an online foundation

Understanding how title tags and meta descriptions work will help increase your website’s optimization. These features will increase the visibility of your website by pushing you up in the rankings for your primary keyword. 

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How Title Tags Work 

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Title tags are arguably the most important aspect of on-page optimization, they offer the least amount of work but provide the most reward. A title tag is like the sign at the front of a physical store, it aims to pull people in and turn them into leads.

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Your title tag will look like this:

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                      <title> How To Create Title Tags & Meta Descriptions </title>

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This title will be the first thing people will see when they find you on Google, it appears on the search results page in the little blue ink. It is also displayed on the top of the user’s browser on your website’s tab. 

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The title tag must be within 65 characters according to Google and has a max-width of 600 pixels. If it’s more than 65 characters, it will cut off the rest of the title and an ellipsis will appear, this is known as a truncated title. Some people dislike truncated titles, but it’s important to note that Google will always look at all the keywords in your title tag, no matter the length, so it’s really just a personal preference. 

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Google also reserves the right not to use your title tag and come up with its own. If they feel like another piece of writing in your content is more relevant, they will grab a snippet of text and use that instead. 

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For more information on the importance of title tags, read our blog post.

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Creating Your Title Tag

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When users perform a Google search, they are generally scanning the results on the screen. This is why it’s a good idea to place your primary keyword as close to the front of the title as possible. For more information about keywords and SEO, read our comprehensive guide to keyword research.

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While we talk a lot about methods to increase your rankings, we want to remind you that you should be writing for users and not for robots. Don’t just try to please the search engine, make sure your writing makes sense. 

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Meta Descriptions 

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If your title tag is the store sign, your meta description is the sample dinner menu posted out front. At the beginning of this blog post there is a meta description, a short written overview of the content in this post, typically 1 to 2 sentences long. Google will bold the keyword and its variations if the user searches for that term. 

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Users spend approximately one second on one result, so ensure to be compelling and try to reel them in. Meta descriptions will get truncated at 160 characters, so we suggest that you aim for a meta description length of between 40 and 160 characters. Google says that meta descriptions don’t impact search rankings but they do impact click-through rates. We know that click-through rates do impact search rankings, meaning that meta descriptions have an indirect impact on search rankings. 

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For a guide on SEO analytics and their definitions, read our blog post.

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Similar to title tags, Google reserves the right to change your meta description and choose something more relevant. 

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Conclusion 

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Title tags and meta descriptions are key components of SEO and here at Choquer Creative, we have in-house SaaS SEO experts that can help you with your website.

We are a SaaS SEO agency specializing in website packages for small businesses and businesses of any size. You can leave the title tags and meta descriptions to us, as we help you grow your company through your online presence. Contact us for more information!

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Getting overwhelmed with website development management? Whether you're in Canada or the US, Vancouver or Toronto, our development team can help you!

If you want to sell something, then you have to give your customers the opportunity to feel important—and it all starts with customer connection.

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The reason for this is simple: Everyone has a deep-seated need to feel as though they matter. When we're connected to something, we feel like our opinions and thoughts are important.

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When you connect with your customers, they will be more likely to do business with you again. They'll also tell their friends about their experiences with your company or brand—which means even more sales for you!

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This article will dive into the science behind customer connection. It will outline everything you need to know to create meaningful connections with your consumers. 

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Market Segmentation

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Who's your audience? In the world of marketing, this question gets asked a lot. And for good reason!

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Identifying your target audience is a crucial step in customer connection. This step helps you find who you’re trying to reach, what they want, and what they need. With this knowledge, you can target content and marketing strategies toward people who have the highest chance of buying your products or services. 

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So, how do you identify your target audience? Market segmentation.

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Market segmentation is a strategy used by successful brands such as Volkswagen, Kellogg’s, and Coca-Cola. The basis of this strategy is that not all potential customers have the same needs or interests. Because of this, target audiences are divided into 4 categories. 

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• Demographic: based on gender, age, ethnicity, religion, family size, occupation, and income
• Geographic: where the customer resides provides important information on needs, interests, and language
• Psychographic: based on the psychology behind customer behaviour (personality traits, values, interests)
• Behavioural: analysis of customer buying patterns and decision-making (time of purchases, the reason behind purchases) 

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By dividing customers into segments, you can create various marketing and customer connection strategies catered to each category.

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Successful customer connection is based on how well you know your target audience. A broad marketing campaign does not feel as personable as curated marketing.

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Emotional Connection Score (ECS)

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The Emotional Connection Score (ECS) measures the percentage of customers who are emotionally connected to your brand. 

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ECS is a valuable tool to gauge if your customer connection techniques are working. Emotional connections can dramatically increase the number of customers your business has. To put this into perspective:

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When customers are emotionally connected to a business, the business sees a 50% to 100% increase in customers 

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In other words, implementing ECS into your marketing is simple and well worth your time. 

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For your convenience, we broke down ECS research and implementation into 3 steps:

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The first step is acquiring a data set focused on emotional motivators for customers in your industry. These motivators can include:

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• A sense of freedom
• Feeling secure
• A sense of belonging 
• Success 
• … and many more

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The second step is to analyze motivators that led to a big spike in purchases. These emotional motivators are the most profitable. 

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Lastly, incorporate these emotional motivators in your marketing campaigns and customer connection strategies. 

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Techniques to Improve Customer Connection 

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Now that you’ve identified your target audience and their emotional motivators, it's time to implement this information in building a great customer connection.

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To help you get started, we included a couple of options below:

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The first way you can improve customer connection is by curated marketing. Once you’ve performed market segmentation, analyze the emotional motivators for each segment. Then, incorporate the motivators to create marketing materials for customers in each segment. This process might take longer than a broad marketing campaign, but it is more successful at creating a meaningful customer connection. 

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The second way you can improve customer connection is by keeping track of the ECS after each marketing campaign. This will provide you with a quantitative value of the success of your marketing to build a good customer connection. 

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We Can Help!

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Analyzing data, researching your target audience, and creating custom content take time away from growing your business. 

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We recognize that and want to help. 

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The team at Choquer Creative is experienced in the science behind customer connection. For every client we help, we use updated data and SEO techniques to reach potential customers. Not only can we help your brand build a great customer connection, but we can also build brand trust and loyalty. 

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Contact us today to learn more about how we can help increase customer connection for your business. 

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Want to see what we've worked on before? See our 3 Webflow Showcase websites on our other article.