Types of SEO Keywords - Your Guide to Keyword Research

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Types of SEO Keywords - Your Guide to Keyword Research

 To understand how SEO keywords work, you must first learn the different types of SEO keywords. There are three main types of keywords: primary, secondary and accessory keywords. Your keyword research will allow you to categorize your search terms and choose which ones are more valuable than others so you know which ones belong in which category. Keyword value can depend on many factors including search volume, keyword difficulty and keyword trends. 

Types of Keywords 

Understanding the difference between primary keywords and secondary keywords will help you during your SEO keyword research

Keywords are broken down into three categories:

  • Primary keywords - the main keyword that one page is optimized for. 
  • Secondary keywords - related search terms. 
  • Accessory keywords - aren’t directly related, less volume and less competitive. 

The Do’s and Don’ts of Keywords

  • When you find a primary keyword, there is often the urge to use it all over your site. But this isn’t helpful and is called “keyword stuffing”. There should only be one primary keyword per page. 
  • Keyword stuffing also refers to putting too many secondary and accessory keywords onto one page. This isn’t good either, as it can be obvious to the search engine and can put off your site visitors. The first rule of content writing is to write for your audience, not the search engine. Make it sound natural, even conversational, and slip in your keywords here and there. 
  • Know your limit. Not all businesses’ have keyword authority, so know what you are up against when choosing the top volume keyword. It is more valuable to choose keywords with a lower competition score that can help build your authority rather than getting lost in the search results. 
  • You don’t need to create hundreds of pages on your website to encompass all the primary keywords. 
  • If you’re optimizing for your primary keyword, you will often rank for secondary keywords even if you are not using them on the page. 
  • Secondary keywords can be even more important, they usually bring in more traffic than the primary keyword. 
  • The keyword research tool isn’t always right. Sometimes it can suggest a keyword that isn’t valuable for your business, so don’t get distracted by the large keyword volume number. 

The Importance of Best Practices in Keyword Research

ranking higher in google with keywords

Any effective SEO approach must include keyword research. By carrying out efficient keyword research, businesses may better target their marketing efforts, drive more visitors to their websites, and eventually enhance their lead and sales generation. Yet, it's crucial to adhere to established practises to maximise the effectiveness of your keyword research.

Long-tail keywords can increase your chances of ranking higher in search results and help you target a more focused audience. Also, for companies that cater to a particular region, targeting local keywords is essential. Studying competitor keywords can give you useful information about their SEO strategy and point out any weaknesses in your own plan.

The evaluation of high-value keywords' search volume, competition, and relevance can also be done with the aid of keyword research tools like Google Keyword Planner, SEMrush, and Ahrefs.

To keep up with changes in search trends and user behaviour, it's crucial to frequently update and renew your keyword list. This might assist you in staying one step ahead of the competition and boosting website traffic and lead quality.

Businesses may improve their SEO approach, reach their target market, and ultimately spur growth and success by adhering to best practises in keyword research.

The Role of Keyword Research in Content Creation

keyword Content Creation

Keyword research plays a critical role in content creation as it helps businesses create content that is not only optimized for search engines but also relevant and valuable to their target audience. By conducting keyword research, businesses can identify the topics and search terms that their audience is interested in and incorporate them into their content strategy.

To incorporate keywords naturally into content, businesses should focus on creating high-quality content that provides value to the reader. Rather than simply stuffing keywords into their content, businesses should aim to create informative, engaging, and well-researched content that addresses the needs and concerns of their target audience.

It is also important to regularly update and refresh your content with new keywords and information to keep it relevant and up-to-date with changes in search trends and user behavior. By regularly measuring the success of your content with keyword metrics, businesses can determine which keywords are driving the most traffic and engagement and adjust their content strategy accordingly.

Overall, by leveraging the insights gained from keyword research, businesses can create content that not only ranks well in search engines but also resonates with their target audience, builds brand credibility, and ultimately drives conversions and sales.

The Potential Drawbacks of Over-Reliance on Keywords

seo strategy with keywors

While conducting keyword research is an essential part of any effective SEO plan, relying too heavily on keywords can be detrimental to both the user experience and search engine results. Businesses run the danger of creating low-quality content that doesn't engage readers and eventually lowers their search engine ranks when they put keyword density ahead of quality content.

The risk of keyword stuffing is one of the potential negative effects of overusing keywords. When companies misuse keywords in an effort to trick search engine rankings, this practise is known as keyword stuffing. Keyword stuffing, however, is now more easily detected by search engines, and as a result, such tactics may incur penalties that have a detrimental effect on a website's search engine ranks.

However, placing too much emphasis on keywords can harm user experience. Businesses who prioritise keyword density over high-quality content risk publishing articles or blog posts that are hard to read, disjointed, or don't address the reader's concerns. People seek out high-quality material that responds to their questions and offers them insightful information. They're inclined to look elsewhere if they can't find it there.

Businesses should give user intent priority while producing content to prevent these issues. They should strive to provide valuable content that addresses the reader's concerns, offers them helpful information, and keeps them interested rather than concentrating only on keywords. Businesses may raise the rankings of their websites and position themselves as thought leaders in their fields by putting the customer experience first.

Concentrating on long-tail keywords is another tactic to avoid overusing keywords. Although long-tail keywords are more specialised and geared to a certain topic or niche, firms should still focus on primary keywords. Businesses can produce content that is more targeted, pertinent, and helpful to their target audience by focusing on long-tail keywords. Also, they may be able to resist the need to overuse the main keywords in their material, which could lead to penalties from search engines.

Also, organisations ought to concentrate on producing valuable content for readers. Businesses should strive to produce articles or blog entries that are helpful, entertaining, and well-researched rather than merely jamming keywords into their material. Businesses may draw in more readers, boost engagement, and position themselves as subject-matter experts by producing high-quality content.

In conclusion, even while conducting keyword research is essential for any effective SEO plan, relying too much on keywords can be detrimental to both the user experience and search engine rankings. Businesses may avoid the problems of over-reliance on keywords and establish themselves as thought leaders in their field by prioritising user intent, concentrating on long-tail keywords, and producing high-quality content.


Choquer Creative will be giving you a thorough but easy-to-understand guide to keywords. From research to the actual implementation, we will be explaining how the process works and how you can utilize keyword research for your own business. If you don’t want to perform your own keyword research, we have in-house SaaS SEO experts that are experienced in digital marketing that can help you increase your lead growth. Contact us for more information today!

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