Understanding Keyword Variations & Latent Semantic Indexing (LSI)

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Understanding Keyword Variations & Latent Semantic Indexing (LSI)

Learning about keyword variations and latent semantic indexing can help you boost your primary keywords on their pages. Keyword variations are words related to your primary keyword or are your primary keyword said in a different way. LSI is the keywords pulled from your content that relates it to a specific topic or theme. By including variations of your primary keyword, the search engine can get an even better understanding of what your content is talking about, and it can direct it to the right user

Keyword Variations 

Once you have chosen your primary keyword for the page you’d like to optimize, along with your secondary and accessory keywords, you can begin handling variations of your primary keyword. 

Every primary keyword will typically have some variations that are closely related and often mean the same thing. This can include synonyms, pluralization, abbreviations, partial match keywords and keyword stemming. These are not considered secondary or accessory keywords and do not require new pages, you can simply add them to your primary keyword page. The goal is not to rank for all these SEO keyword variations, but to help push our primary keyword higher in the ranking. 

Let’s take a look at examples:

Primary keyword: rock climbing lesson Vancouver British Columbia

Synonyms: rock climbing class, course, climbing camp, climbing club, training 

Pluralization: rock climbing lessons Vancouver British Columbia 

Abbreviations: Vancouver Bc, Van BC

Partial match: Vancouver BC lessons for climbing 

Keyword stemming: climber, climbing, climb

You can use Google search results as a keyword variation tool by looking at the bolded words that come up on the various search results. 

Latent Semantic Indexing (LSI)

Search engines will use LSI to learn the overall topic of the page by finding words that frequently show up together. It wants to find the theme of a page based on words that keep showing up - your keywords. 

Search engines are smarter than they have ever been before. In the past, for a page to rank higher, it would only depend on keyword density, what we now know as keyword stuffing and was quite honestly unbearable to read. Now search engines will analyze the entire page. Google’s new A.I. based algorithm, RankBrain, is able to see whether a search result is relevant to a specific user. 

It’s important to note that LSI keywords are not synonyms for your primary keyword. They are, however, related keywords. Adding LSI keywords will improve the rankings of your primary keywords. 


Choquer Creative is here to help you better understand SEO keyword research by providing you SEO tips through our blog posts. We will be explaining how the process works and how you can utilize keyword research for your own business. If you don’t want to perform your own keyword research, find your keyword variations and LSIs we have in-house SaaS SEO experts that are experienced in digital marketing that can help you increase your lead growth.

Contact us today at Choquer Creative for more information!

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