What is a sales funnel? This is normally one of the questions asked when you have begun to learn about SEO and how to optimize your website. The sales funnel is a method in which customers are funneled through a set of actions to convert them from a prospect into a lead. The funnel is an important tool to increase your website’s organic search. It is also known as the SEO funnel as it incorporates many aspects and tools related to SEO.
Diving Into The Sales Funnel
We’d like to introduce you to the sales funnel, a process that intends to guide a prospect into becoming a lead. The sales funnel is broken down into four components:
Top of Funnel - acquiring new visitors
Middle of Funnel - drive visitors back to the site
Bottom of Funnel - convert leads to customers
Retention - customers come back
The parts of the funnel can also be categorized by: awareness, evaluation, decision and loyalty. Or, email leads, sales calls, in-person meetings, and annual review meetings. The sales funnel can be applied to all business sales but we will be specifically applying it to SaaS companies.
A customer enters the SEO sales funnel because they have a problem. Once the person recognizes their problem they enter the solution phase where they are actively seeking a way to fix their problem. This could be using the Google search engine to type in their question. During the product section, the customer has narrowed down how they are going to address this problem, they will begin their research and compare products and this is where your SEO tools come into play.
The SEO sales funnel is not linear, and customers can enter at any stage which is why a robust keyword implementation and SEO strategy is helpful in reaching the said customer. Google is typically the first point of contact for a problem because a Google search is quick and easy. As a SaaS expert, this is your opportunity to bring in a potential lead.
Keywords & The SEO Sales Funnel
Keywords can be implemented to increase the number of visitors going through your sales funnel. Choquer Creative has outlined what kind of keywords fit into each part of the funnel as shown below:
Top of Funnel - cold keywords. You will see keywords that include; how, what, when, and industry reviews. E.g. “How to create an SEO sales funnel”
Middle of Funnel - warm keywords. Services, training, tools, product modifiers, versus. E.g. “SEO classes” or “Webflow vs Wordpress”
Bottom of Funnel - hot keywords. Brand name, company reviews, promo code, pricing, buying. E.g. “Nike shoe review” or “buy Nike shoes online
Choquer Creative is here to help you with your sales funnel and optimize keywords to really drive people through the funnel. Understanding SEO keyword research is the first step in the process, so check out our other blog posts that provide easy-to-understand guides and SEO tips. If you don’t want to perform your own keyword research for your SEO sales funnel and find the keywords you can compete for, we have in-house SaaS SEO experts that are experienced in digital marketing that can help you increase your lead growth.
Financial Services Marketing Agency: Let’s Make You Money
If you're a financial service provider, it's crucial to partner with a reliable financial services marketing agency that can help you navigate the complexities of digital marketing. With the rise of the digital age, it's essential to have a strong online presence to reach your target audience effectively. Today, most people use the internet to search for financial services, making it necessary to have a well-planned digital marketing strategy. To achieve this, you need the expertise of a financial services marketing agency that can help you stay ahead of the competition and grow your business.
But how do you know if the financial services marketing agency you're working with is really helping, or even worth it?
The Growing Importance of Digital Marketing in the Financial Services Industry: Stats and Facts
As more people investigate and make financial decisions online, financial service providers must move their marketing online.
62% of financial services companies and 72% of enterprises say digital marketing is essential to their marketing strategy, according to the Digital Marketing Institute. The same survey found that 76% of financial services organisations plan to increase their digital marketing budgets next year.
Mobile gadgets contribute to this development. eMarketer showed that 35% of Americans use their phones to perform financial transactions and 61% to acquire financial information. This trend is expected to continue as more customers use mobile devices for financial services.
Social media expansion also affects financial services digital marketing. According to Accenture, 65% of financial service consumers utilise social media to investigate and engage with suppliers. 81% of millennials use social media to research financial services.
Data analytics also boosts financial services digital marketing. According to McKinsey & Company, data-driven financial services marketing strategies yield high returns. One bank's data analytics-enhanced marketing strategies increased client engagement by 20%.
Financial services are increasingly using digital marketing. As more people investigate and make financial decisions online, financial service providers must adapt their marketing to the digital arena to stay competitive. Due to mobile devices, social media, and data analytics, financial service companies need digital marketing to connect and engage with their clients.
Unlocking the Potential of Digital Marketing: The Services and Strategies Offered by Financial Services Marketing Agencies
A marketing firm may provide a wide range of services and techniques when it comes to digital marketing for financial service companies. The most often utilised tactics for helping financial service providers connect with their target market and accomplish their objectives are listed below:
Optimizing for search engines (SEO)
When a website is optimised for SEO, it will appear higher on search engine results pages (SERPs) for particular keywords and phrases. Financial service companies can boost their online exposure and organic website traffic by focusing on important keywords, enhancing website structure, content, and other aspects. More leads and conversions may result from a SEO Financial Optimization.
Paid-Per-Click Promotion (PPC)
Financial service providers can use PPC advertising, a type of paid advertising, to display adverts in front of their target market on search engines like Google and Bing. Financial service companies can display their adverts to those who are actively looking for financial services by bidding on specific keywords. This can be a very efficient technique to enhance conversions and drive targeted traffic to a website.
In order to interact with your target audience through social media, you must create and share content on sites like Facebook, Twitter, LinkedIn, and Instagram. Financial service providers can boost their brand awareness, produce leads, and enhance website traffic by developing a strong social media presence.
In order to draw in and keep a particular target audience, content marketing entails producing and disseminating worthwhile, pertinent, and interesting information. This may take the form of articles on blogs, movies, infographics, whitepapers, and more. Financial service companies can position themselves as industry leaders and gain potential clients' trust by offering helpful and educational information.
Sending marketing emails and promotional offers to a list of subscribers is known as email marketing. Financial service companies can develop relationships with prospective consumers and increase conversions by personalising their messaging and targeting particular parts of their audience.
A financial services marketing firm can provide a variety of other services, such as website design and development, marketing automation, conversion rate optimization, and more, in addition to these tactics. Financial service providers can create a thorough marketing plan that is customised to their unique requirements and objectives by partnering with a marketing firm that provides a range of services.
How to Choose the Right Financial Services Marketing Agency
It can be difficult to choose the best financial services marketing agency, especially if you're unfamiliar with digital marketing. It can be difficult to choose the best agency for your company with so many options available. We've put together a checklist of items to think about when choosing a marketing firm to assist you in making an informed choice.
Seek for knowledge and experience.
The experience and skill of the financial services marketing firm is among the most crucial factors to take into account. Choose a company that specialises in working with companies in the financial services sector and has a track record of success. They should be extremely knowledgeable about the sector, especially its difficulties and rules.
Examine their resume
A great approach to gauge an agency's abilities and the calibre of their work is to look through their portfolio. To learn more about their work with clients in the financial services sector, look for case studies or examples. Pay close attention to the services they provide, their methodology, and the outcomes they have attained.
Look for reviews from past clients.
Customer references might offer insightful information about the agency's standing and the calibre of its work. See whether there are any reviews posted on their website, Google, or other review sites. Don't be reluctant to get in touch with former clients and inquire about their interactions with the company.
Think about their capacity for teamwork and communication
While collaborating with a marketing firm, effective communication and teamwork are crucial. Choose a company that respects openness, responds to your demands, and is dedicated to working as a partner with you.
Review the services and prices they offer.
Finally, take into account the agency's rates and the services it provides. Be sure you comprehend their fee schedule and the range of services they offer. Search for a company that can adjust its services to fit both your wants and your budget.
You can choose a financial services marketing firm that will assist you in achieving your marketing objectives and expanding your company by taking into account these elements. To make sure you're making an informed selection, don't forget to take your time and do your research. You may advance your digital marketing efforts and find long-term success with the proper firm by your side.
Why Financial Service Providers Need a Marketing Agency
It takes a lot of work to run a successful financial services company. You should concentrate on offering high-quality services, according to regulations, and making sure your customers are happy. Finding the time and resources necessary to market your company efficiently can be difficult. A marketing firm for financial services can help with that.
Here are four benefits of working with a marketing firm for your financial services company:
You can't attempt this alone.
Marketing is a specific talent that calls for education and training. You probably don't have a group of marketing specialists on staff, especially if your business is tiny. You don't have to be concerned about passing up opportunities or spending money on mistakes when working with a marketing firm because they have the SEO tools, skills and resources to properly spread your message.
They are familiar with your industry.
Understanding your target demographic is the first step in creating a successful marketing strategy. A professional financial services marketing company will take the time to learn everything there is to know about your company. They'll discover the needs of your customers and how your services may meet those needs. They will be able to develop a plan that works for you and communicates directly to your clients thanks to this understanding.
Long-term, you'll save both time and money.
A marketing firm can often be hired for less money than building an internal team of professionals. In addition, it is a one-time expense as opposed to continuous salaries. Once you've selected an agency, they will be able to continue supporting your campaigns at no further cost.
You'll see outcomes.
If they aren't promoted properly, even the best services risk failing. A marketing firm for financial services will evaluate your offerings and determine how effectively to advertise them. They'll devise a plan that distinguishes you from your rivals and increases consumer conversion.
We at Choquer Creative are experts in the marketing of financial services and have a successful track record. We take the time to comprehend your company in order to develop a strategy that benefits you. For a free consultation to discuss how we can help you build your business, get in touch with us.
Thank you for reading our blog. Choquer Creative is dedicated to helping businesses of all sizes improve their online presence through web design, search engine optimization, online marketing, and lead generation. If you're interested in learning more about our services and how we can help you grow your business, please visit our Package Page.
Web Design For Family Lawyers Your Comprehensive How-To Guide
Easy To Read, Skim & Navigate
Having an easy-to-read website should be a priority when considering web design for family lawyers.
Readable websites use legible font types, font sizes and optimal line spacing. It’s known that some fonts are better than others on websites. Including whitespace to give your visitor's eyes a break is important with web design for family lawyers.
Family lawyers need to ensure their websites are accessible as people begin to shift to mobile devices. By not making a website mobile-friendly, you could be making it uninviting to your customers.
Optimal web design for family lawyers needs to take mobile-friendliness into account.
Use a High-Quality CMS
A great CMS will make posting and creating content a lot less tiresome and a way more efficient for your family law practice.
We’ve discussed before why Webflow is an optimal CMS. In summary, Webflow is a code-free CMS that puts design and user experience first. It is highly customizable while having rapid load times and it’s not as complicated to fix and troubleshoot for developers compared to other CMS platforms.
For these reasons, we’d easily recommend Webflow as a CMS in web design for a family lawyer.
Use Captivating Visuals: Images, Designs & Graphics
Custom, unique designs or images are greater than generic ones.
Contrary to expectations, custom images don’t require a lot of time or effort to obtain. Some great examples include:
Photography of your family law practice, your office and staff members.
Stock images with some interesting text, catchphrases and overlays.
Graphics such as custom charts or infographics to illustrate a concept more clearly.
Optimizing SEO Web Design For Family Lawyers
Search engine optimization is important for every website in any industry, including family law practice!
SEO is an extensive subject, but smartly investing in SEO will gradually boost your search ranking for your services and your local law practice.
Some quick SEO tips include improving the following elements:
Website Title and H1 Tags
Alt text & title tags to images for Google to crawl and index
Using bulleted lists and numbered lists
Compressing images to not slow down your website
Are you still having difficulty with SEO and ranking? It’s alright, we offer web design for family lawyers that include SEO services. Don’t hesitate to reach out to a professional agency if you’re struggling.
Increasing Conversions: Making A Website That Sells
Let’s face it, you want your website to produce real leads and conversions. But how can this be implemented and tracked?
A key element to generating a website that makes sales is asking for them!
You’d be surprised how many websites don’t include a visible call to action on their homepage. In a recent study, over 75% of lawyers on the first page on Google had at least 1 call to action button above the fold (at the very top section) on their website.