Confused about Semrush Authority Score? A Simple & Helpful Guide on Page Authority

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Confused about Semrush Authority Score? A Simple & Helpful Guide on Page Authority
The Authority Score on Sumrush is a common point of confusion. However, understanding it is crucial for ranking higher in search engine results.

This article will provide a comprehensive breakdown of the Authority Score on Semrush (in simple language!)

What Does It Mean To Have Page Authority In SEO?

Page authority is an SEO pillar and is referred to as off-page optimization. For more SEO tips like this one, check out our blogs.

Page authority is measured on a few factors including document relevancy, link building, and earned media.

Broken down, it is the way in which you can prove your page is more popular than others and we will give you a few tools and SEO tips to do that. Authority means different things to different search engines. To some search engines, views, downloads, comments or sales may mean more to them when determining authority than links. 

Page Authority Metrics 

A system called PageRank used to be used to rank the search results and create page authority on Google but no longer exists. However, authority is still extremely important to Google for its growth. It’s mainly determined by links, specifically by links from other sites back to yours. For more information on link building, read our advanced link building guide for SEO.

There are a couple of rules that we at Choquer Creative suggest you follow to increase your authority. 

  • More links the better
  • Links from relevant sites > links from irrelevant sites
  • High authority site links > low authority site links 
  • One link from many sites > many links from one site
  • Only include links in your body content - not in the header, footer, or sidebar 

You can use a third-party tool to find authority metrics as search engines no longer publish their own metrics. Choquer Creative uses SEMrush to analyze page authority metrics because they give us an authority score for the domain, a page authority score and a SEMrush authority ranking. Third-party tools like SEMrush will measure the following to determine a site’s authority:

  • Backlinks - the total number of links to the page
  • Linking root domains - the total number of domains with at least one link to the page
  • Keywords - the total number of unique keywords the page is ranking for. Read our comprehensive keyword guide for more information.
  • Anchor text - the text used in the links pointing to the page 
  • New & Lost - the links that were recently discovered or lost since the last crawl 

How Do Search Engines Determine Page Authority In SEO?

Your site page will have to be analyzed in order for the search engine to decide where to put it on the search results. A site page will be evaluated based on these three factors: 

  • Quantity: The site with more links will be deemed more popular. 
  • Authority: A site with links to high authority sites will do better than a site with lots of low authority links. Quality over quantity. 
  • Relevance: A site with more relevant links will be more popular than a site with high authority but non-relevant links. Relevancy over authority. 


Link building and increasing your page authority in SEO can really boost the amount of organic search your website has. Here at Choquer Creative, we can implement link building directly into your website pages and your blog posts with our in-house SaaS SEO experts and copywriters. As the leading web design agency in Surrey, we offer website packages for small businesses that will help improve your website’s SEO. Contact us today for more information on how we can improve your page authority.

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