Webflow Design Agency - Built To Scale Your Business

Did you know that generating high-quality leads is a priority goal for nearly 80% of businesses?

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This number shouldn’t be surprising! Considering that over two-thirds of businesses admit they struggle with procuring leads, it may be worth considering a lead generation agency. 

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Lead generation works by utilizing a standard marketing sales funnel Awareness, Interest, Desire and Action (or AIDA). 

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The essential step involves getting traffic, or people, to your website. The next step involves persuading that traffic to engage your content and to take action with you. Let’s explore some methods a lead generation agency uses to get traffic to your website and boost sales. 

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Social Media: LinkedIn, Facebook, & Youtube

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LinkedIn

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This platform is the most well regarded to target business decision-makers. LinkedIn states about 80% of its users make and drive business decisions at their respective companies. 

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Arguably any lead generation agency will tell you LinkedIn is worth your time when you’re in B2B marketing. 

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The in-house Lead Gen tool on LinkedIn helps autofill users’ contact details in the interface for quality leads. The tool helps reduce sign-up friction and abandonment of your products and services. 

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Facebook

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Facebook is decent at generating leads for both B2C and B2B marketing campaigns. 

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The social media giant has developed a similar tool to LinkedIn called Facebook Lead Ads. These can operate as “lead magnets” for your potential customers, offering desirable content to engage and take action on such as: 

• Newsletter signups
• Coupons and Deals
• Product testing or demonstrations
• Interest Generation Forms

Youtube Videos

Research suggests including the word “video” in the email subject line can improve clickthrough rates by over 7%. 

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A lead generation agency will use videos to distribute content to your audience. Video content can be completely repurposed. For example, a once-live webinar could become on-demand videos that customers can register to view later. 

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Blogging & SEO

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Does your business want to generate authentic, organic traffic? If so, then look no further than blogging. 

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A recent study suggests that over half of organizations claim blogs deliver exceptional marketing results. A knowledgable lead generation agency understands the importance of blogging. Blogs that perform well follow these basic principles:

• The content is user-friendly and easy to read for the target audience
• Have a specific yet captivating title
• Make use of images and visuals throughout
• Are well proofread, updated and edited
• Are strategized and tied into a website’s (and organization’s) big picture

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Now, every blog is different. Oftentimes, businesses struggle with the trade-off of longer, high-quality content and a considerable number of blogs. 

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Most experts suggest writing between 2-4 times weekly, if not once per week at a minimum. However, it’s important not to sacrifice your blog’s quality content solely for more volume. This will affect your bounce, engagement and clickthrough rates negatively. 

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Similar to Youtube videos, blogs can be continually used in other marketing campaigns. Do you have a lead generation agency working on an email marketing campaign? Why not link the blog or produce a blog snippet as content in the email? Blogs also make effective social media embeds on your active channels. 

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Check out this Choquer Creative article about the SEO sales funnel for more information.  

Email Marketing

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Email marketing is still considered to be the most effective way to acquire leads. Any lead generation agency would agree that email marketing plays an integral role in the overall lead generation goals for a company. 

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It’s estimated that 90 billion emails are sent daily around the world. Emails are so effective because they can be personalized for a segmented audience of customers. Targeted campaigns based on hobbies, interests, location, age, or other variables to ensure your brand is exposed to an already curious audience. 

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Paid Search: Pay Per Click Ads (PPC)

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If you’re still having issues ranking on search engines organically, another solid option is using Pay Per Click ads (PPC). 

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Google Adwords is a tool to ensure you find customers quickly. Starting a PPC campaign with Google will ensure your business is noticeable on search, Youtube and across the web. 

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However, you may need guidance from an experienced lead generation agency when selecting your keywords. Keep the following aspects in mind if you’re considering PPC ads:

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• Your Ad Copywriting needs to be engaging to your audience. It can require extensive A-B testing and hours of optimization.
• Your keyword research should be thorough. Remember, each click costs you money. You need to ensure you attract the right people to your ad. 
• Your PPC bidding strategy and budget ought to be extrapolated beforehand. 
• You need an effective landing page to convince. It’ll need to cultivate leads into buyers and convey your brand’s value. 

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If your business needs assistance with any of the above lead generation strategies, we’re here to help you. Our experience as a lead generation agency rests in website design, copywriting, blogging, SEO, email marketing, Google Ads, Social Media and much more. 

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Don’t hesitate to reach out to us today to start increasing your online sales in Vancouver, Toronto or anywhere in the world.

To succeed, design and development require imagination and innovation. But, the design and development process can become difficult and time-consuming due to creative bottlenecks, which can occur at any level of experience. It can be helpful to look for inspiration from others.

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The Webflow showcase websites are one place where you can get unending inspiration. These websites display the work of other professionals while offering insightful information on diverse design methods, tactics, and aesthetics. You can have a better knowledge of what works, what doesn't, and what can work for your own projects by looking at other designers' work.

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We'll look at how Webflow has been utilised by various businesses to develop polished, up-to-date websites in this blog. We will investigate the effective integration of Webflow into the web design processes used by Pinnacle Fertility, Whyte Plumbing, and Pedigree Painting. Also, in order to give you more inspiration and ideas for your upcoming web design project, we will highlight a few samples from our Webflow portfolio.

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Get Inspired: The Importance of Seeking Inspiration in the Design and Development Process

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The secret to unleashing creativity in the design and development process is inspiration. Hitting a creative block may be time-consuming and irritating, regardless of your level of experience in the field. That's when looking to others for inspiration comes in.

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Designers and developers can find endless inspiration on the Webflow showcase websites. These websites highlight the work of other experts and might offer insightful information about various design approaches, strategies, and styles. You can have a better understanding of what works, what doesn't, and what can work for your own projects by looking at other people's work.

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The range of designs and styles that are presented on Webflow showcase websites is one of their biggest advantages. Everyone can find something they like, whether they are strong or muted, maximalist or minimalist. These websites provide a multitude of opportunities, whether you want to add fresh design components or just need a different viewpoint.

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Also, Webflow showcase websites can assist you in keeping up with the most recent developments in design and technology. You can count on these websites to feature novel concepts as they become popular and emerge.

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Pinnacle Fertility: How It Achieves Professionalism and Optimism with Webflow

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A website that exuded a sense of professionalism, friendliness, and optimism was what Pinnacle Fertility, a medical company that specialises in fertility, desired. Using the use of Webflow, their website accomplished this objective through a deliberate design strategy, colour scheme, and video content.

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The website's colour scheme includes formal hues like dark blues and greys, but it also includes a vibrant pop of yellow to create a cheerful and upbeat atmosphere. This intentional use of colour was done to portray the joy connected to the prospect of starting a family.

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The website's hero section is particularly interesting because it has a number of video clips that support the joyful and upbeat mood the site wants to convey. The videos feature happy parents holding their children, as well as images of the staff, the clinic, and client endorsements. Together, these components convey a sense of confidence and trust in the company.

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The website efficiently uses white space to prevent overcrowding the viewer and give their eyes a time to relax and assimilate the information. Despite the volume of content on the page, the area doesn't feel crowded or overpowering because to the liberal use of white space.

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In addition to its design approach and use of colour and video, Pinnacle Fertility's website was also made with Webflow, a website builder that enables designers to create responsive and professional websites without the need for coding. Due to reduced development costs, Pinnacle Fertility was able to create its professional and upbeat website.

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The Power of Minimalism in Website Design: A Look at Whyte Plumbing's Website Made with Webflow

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In recent years, the minimalist style of website design has gained popularity. This aesthetic emphasises the essential while eliminating extraneous details, resulting in a simple and basic appearance. Whyte Plumbing's website, made with Webflow, is an excellent example of a website that effectively utilises the power of minimalism to communicate its message.

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Embracing Simplicity's Beauty

The website for Whyte Plumbing uses a straightforward gradient colour scheme to emphasise the site's minimalist aesthetic. The website's simplicity is further emphasised by the use of white space and simple typography, which directs attention to the page's most crucial elements.

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Unambiguous call to action

The call to action (CTA) sticks out and is obvious despite the website's simple design. The "Contact Us" button is prominently displayed in the hero section's middle, making it simple for visitors to find and use. The CTA is seamless and unobtrusive because the text and button are the same colour.

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For Improved User Experience, Minimalism

The website for Whyte Plumbing is evidence that less is more. Visitors won't be overwhelmed or lost in a cluttered layout thanks to the site's minimalist design, which makes it simple for them to locate the information they require. The user experience is enhanced by the use of negative space, straightforward text, and a small number of colours.

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Design for Mobile Devices

The website for Whyte Plumbing has a simple layout and is mobile-friendly as well. The straightforward design adapts nicely to smaller screens, guaranteeing a consistent user experience across all platforms. As mobile usage increases, this strategy is crucial for organizations today.

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Pedigree Painting: A Hero Section Done Right

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The hero section is one of the most crucial parts of a website when it comes to web design. Visitors see it right away, and it has the power to positively or negatively impact how they perceive a company. The website for Pedigree Painting is an excellent illustration of how a company can make the most of its hero section.

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Building Customer Credibility through Awards

A painting business with a focus on excellent work and client happiness is called Pedigree Painting. They prominently display their accolades and certificates in their hero section in an effort to inspire confidence in prospective clients. Visitors are quickly convinced of their knowledge and credibility as a result, and this may influence their decision to hire them.

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A Direct Call to Action

A call-to-action that is crystal clear and actionable is another crucial component of a hero section (CTA). The "Schedule an Estimate" button on the Pedigree Painting website is a straightforward but effective call to action. This CTA stands out owing to its contrasting hue and is purposefully positioned in the middle of the hero area.

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High-Quality Work Displayed with a Full-Width Hero Picture

The full-width hero image that displays Pedigree Painting's high calibre work is one of the section's most notable characteristics. The eye-catching picture offers a quick visual depiction of their services. In order to emphasise their commitment to delivering top-notch workmanship and client pleasure, the tagline "Quality Work, Guaranteed" is layered on the image.

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Get Inspired with Our Webflow Showcase

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Searching for extra ideas for your subsequent web design endeavour? Go no farther than our Webflow showcase, which includes a variety of companies and sectors with which we have collaborated.

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Each of the website designs in our portfolio has a distinctive approach and look. This demonstration shows the versatility and power of Webflow with its stark layouts and striking colour combinations.

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The website for Wealthsprout Academy, a platform for financial education and coaching, is one example we use in our showcase. The website's simple, contemporary design successfully communicates the business's purpose of enabling people to take charge of their financial destiny. The website has a polished but approachable appearance thanks to the use of bold font and a soft colour scheme.

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The website for the plant-based protein company Aloha Protein is another noteworthy instance. The brand's joyful and vivacious spirit is well communicated via the website's colourful colour palette and striking visuals. The website offers a compelling user experience thanks to the use of interactive elements like hover effects and animated visuals.

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Searching for a simpler strategy? Visit the website for the breathwork and meditation app Breathwrk. The website's straightforward design and monochrome colour scheme promote relaxation and concentration. The design is made more interesting and complex by the use of bold font and subtle animations.

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The incredible companies we have had the privilege of working with are just a few examples. Visit our Webflow showcase to find more ideas and witness the strength and adaptability of Webflow in action.

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Our goal at our web design and development company is to use our knowledge of Webflow, search engine optimization, online marketing, and lead generation to help businesses of all sizes enhance their online presence. To find out more about our offerings and how we can assist you in advancing your online presence, get in touch with us right away.

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Thank you for reading our blog. Choquer Creative is dedicated to helping businesses of all sizes improve their online presence through web design, search engine optimization, online marketing, and lead generation. If you're interested in learning more about our services and how we can help you grow your business, please visit our Package Page. 

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