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Marketing For Accountants: 3 Easy & Effective Strategies
Are you an accountant looking to grow your business?
Marketing for accountants can be one of the most intimidating parts of your job. It can feel like it's not something that's even applicable to what you do, but the truth is, marketing is one of the most important aspects of any profession.
With the right strategies and tactics, you'll be able to market yourself and your services in a way that will attract more clients and help you grow your business.
Here are three easy and effective strategies to get started:
Start with a website
The first step in accounting and marketing should be getting your own website up and running. This will give you a place where you can talk about your services, show off some of the work you’ve done, and tell people about how you can help them. You can even include a contact form so people can reach out to you directly. It is very important to start with a good website from the beginning while learning how to market it in a digital age.
Secondly, make sure your website looks great on all screen sizes. Most people look for businesses on their phones, so if your website doesn’t perform well on mobile, it will be hard to showcase your services and skills. If someone visits your site and leaves feeling confused about your business, they will likely move on to another company.
Find Your Niche
An overlooked aspect in marketing for accountants is finding which niche of accounting you want to focus on.
Do you want to work with small businesses? Big businesses? Individuals? If you don't know yet, that's okay! You can always change your mind later on. But for now, try doing some research and see what kinds of clients would benefit from your services the most.
You don't want to be all things to all people—you want to cater your expertise to a specific type of customer. If you can find what matters most to this target group (money management, tax preparation, etc.), and you show how you can benefit them, then you've got yourself a customer!
After choosing the right niche, you can jump over creating quality content for your website and optimize it for SEO. In the next section, we will discuss why is important to create content.
Blogs are incredibly effective, they allow you to share your expertise in a way that makes it easy for people to find out about you and what you do. You can write posts about industry news, trends, or best practices—and then use those posts as opportunities to talk about your successes or how you’ve helped other businesses achieve similar goals.
Either way, by writing blog posts regularly, people will be able to learn more about who you are as a person—and what services you offer—which will make it easier for them to trust you with their finances.
Moreover, blogs allow you to use more keywords on your website so your business shows up in Google for more searches. The more exposure your business has, the more potential clients you can reach.
Here is a guide to quickly optimize your blogs for SEO: On page SEO
The Next Steps
Marketing for accountants is an important but often overlooked aspect of developing a successful accounting practice. Many individuals and businesses rely on qualified accountants to provide reliable financial advice, yet few accountants understand the importance of reaching out to businesses for marketing advice themselves.
As competition in the accounting industry grows, it has become essential for accountants to develop an effective marketing strategy in order to reach potential clients.
If you need help building or updating your site, reach out to a website agency, like us at Choquer Creative, for help. You can also see the websites we’ve made for past clients in our Webflow showcase.
What is Responsive design and mobile optimization for websites?
Did you know a survey conducted by Hubspot reports that 73.1% of web-designers consider non-responsive design as the main reason for visitors leaving your website. As the number of mobile users are growing enormously, making your website responsive and optimized for mobile becomes highly imperative. To start with, you must understand the two terms: responsive design and mobile optimization. In this blog, we'll cover the basics of responsive design and how Choquer Creative, a Webflow agency, can help you create a responsive website that is fully mobile optimized.
Let's get started if you don't want to miss anymore mobile traffic coming to your website!
What is a mobile responsive design?
A mobile responsive website or app automatically adjusts its layout and design elements to fit the screen size and resolution of the device being used. This means that the website or app will look and function well on a wide range of devices, including smartphones, tablets, and desktop computers. Responsive design works by using flexible grid-based layouts and media queries to adjust the layout and design elements based on the screen size and resolution of the device being used. Grid-based layouts allow elements to adjust their size and position based on the screen size, while media queries allow the website or app to apply different styles based on the screen size and resolution.
What are the benefits of mobile responsive designed website?
Responsive design is important because it ensures that a website or app looks and functions well on a wide range of devices, providing a seamless experience for users regardless of the device they are using. With the increasing use of mobile devices, it's essential to have a responsive design to ensure that users have a great experience on all devices.
Here are a few benefits of responsive design:
- Increased traffic: With more and more people accessing the internet on mobile devices, it's important to ensure that your website or application is accessible and easy to use on those devices. A responsive design helps increase traffic by making it easy for mobile users to access and use your site or app.
- Improved user experience: A responsive design helps improve the user experience by providing a consistent and seamless experience across devices. This makes it easier for users to accomplish their goals and can lead to increased satisfaction and loyalty.
- Enhanced SEO: Google favours websites that are mobile-friendly in its search rankings. By using a responsive design, you can improve your search engine ranking and increase the visibility of your website or application.
- Simplified maintenance: A responsive design means that you only have to maintain one version of your website or application, rather than maintaining separate versions for different devices. This can save time and resources in the long run.
Tips for optimizing images for responsive design:
Optimizing images for responsive design is essential for ensuring that a website or app looks and functions well on a wide range of devices. In this blog, we'll cover some tips for optimizing images for responsive design and how Choquer Creative, a Webflow agency, can help you implement them.
- Use high-resolution images: Using high-resolution images is important because they will look sharp and clear on all devices, even when resized. Choquer Creative can help you choose the right image resolutions for your website or app.
- Use image resizing tools: Image resizing tools, such as Adobe Photoshop or online tools like Canva, can help you resize images to the appropriate sizes for different devices. Choquer Creative can help you use image resizing tools to optimize your images for responsive design.
- Use image compression tools: Image compression tools, such as TinyPNG or Kraken.io, can help you reduce the file size of your images without sacrificing quality. This is important because larger image file sizes can slow down the loading time of a website or app, which can negatively impact the user experience. Choquer Creative can help you use image compression tools to optimize the file size of your images.
- Use responsive images: Responsive images are images that automatically adjust their size based on the screen size and resolution of the device being used. This can help improve the loading time of a website or app on smaller devices by avoiding the need to load larger images. Choquer Creative can help you use responsive images to optimize your images for responsive design.
By following these tips and working with Choquer Creative, a Webflow agency, you can optimize your images for responsive design and create a website or app that looks and functions well on all devices.
Designing for mobile first: how it can improve the user experience on mobile devices
Designing for mobile first is a design approach that prioritizes the mobile experience and then adapts the design for larger screens. In this blog, we'll cover the benefits of designing for mobile first and how Choquer Creative, a Webflow agency, can help you implement this approach.
What is designing for mobile first? Designing for mobile first is a design approach that prioritizes the mobile experience and then adapts the design for larger screens. This means that the design is optimized for small screens and then scaled up for larger screens, rather than the other way around.
Designing for mobile first is important because more and more users are accessing the internet through their smartphones and tablets. By designing for mobile first, you can ensure that your website or app provides a great user experience on mobile devices, which can help increase user engagement and conversions.
Designing for mobile first involves considering the needs and preferences of mobile users first and then adapting the design for larger screens. This may involve using a single column layout, large, easy-to-read fonts, responsive design, and responsive images to ensure that the design is optimized for small screens.
By designing for mobile first, you can create a website or app that provides a great user experience on mobile devices and helps increase user engagement and conversions. Working with a Webflow agency like Choquer Creative can help you design for mobile first and create a successful website or app.
Why is designing for mobile first important?
Designing for mobile first is important for a number of reasons:
- Mobile traffic is on the rise: More and more people are using their smartphones to access the internet, and it's important that websites are able to provide a seamless and enjoyable user experience on mobile devices.
- Mobile devices have smaller screens: Designing for mobile first helps ensure that important content and features are prioritized and easily accessible on smaller screens.
- Responsive design is easier to implement: By starting with the mobile version of a website, it's easier to ensure that the design is responsive and will adapt to larger screens as needed.
- Performance is critical on mobile: Mobile devices often have slower internet connections and less processing power, so it's important to optimize the design and functionality of a mobile website to ensure that it loads and performs well.
Overall, designing for mobile first is important because it helps ensure that websites are able to provide a great user experience on a wide range of devices, and it helps ensure that the design is optimized for the unique challenges and constraints of mobile devices.
There are several benefits to designing for mobile first, including:
- Improved loading times: By prioritizing the mobile experience, you can ensure that your website or app loads quickly on mobile devices, which can improve the user experience and increase user engagement.
- Improved usability: By designing for small screens first, you can ensure that your website or app is easy to use and navigate on mobile devices, which can improve the user experience.
- Increased conversions: By providing a great user experience on mobile devices, you can increase conversions by making it easy for users to complete tasks and make purchases on their smartphones and tablets.
By designing for mobile first and working with Choquer Creative, a webflow agency, you can create a website or app that provides a great user experience on mobile devices and helps increase user engagement and conversions.
Best practices for mobile navigation:
Effective mobile navigation is crucial for creating a user-friendly experience on mobile devices. At Choquer Creative, a Webflow agency, we understand the importance of designing mobile navigation that is easy to use and understand. Here are a few best practices for mobile navigation:
- Use a hamburger menu: A hamburger menu is a button that displays a menu when tapped. This can help save space on a smaller screen and make it easier for users to access the menu items.
- Design for touch input: Mobile devices rely on touch input rather than a mouse, so it's important to design elements that are easy to tap with a finger. This may involve making buttons and links larger and providing ample space between them to avoid accidental clicks.
- Keep it simple: Mobile screens have limited space, so it's important to keep the navigation menu simple and uncluttered. Consider using dropdown menus or accordions to reduce the number of items displayed at once.
- Use clear and concise labels: Use clear and concise labels for menu items to help users understand what each menu item does. Avoid using jargon or technical terms.
By following these best practices and utilizing the features of Webflow, Choquer Creative can help you design mobile navigation that is easy to use and understand.
Mobile-friendly email design:
Designing mobile-friendly emails is essential for ensuring that your emails are easy to read and interact with on mobile devices. In this blog, we'll cover the importance of designing mobile-friendly emails and how Choquer Creative, a Webflow agency, can help you optimize your emails for mobile devices.
Why is mobile-friendly email design important? Mobile-friendly email design is important because more and more users are accessing their emails on their smartphones and tablets. In fact, over half of all emails are opened on mobile devices, making it essential to design emails that are easy to read and interact with on mobile devices.
Mobile-friendly email design helps ensure that your emails are readable and actionable on small screens, which can help improve the user experience and increase user engagement. For example, using a single column layout and large, easy-to-read fonts can make your emails easier to read on small screens. Additionally, using responsive design and responsive images can ensure that your emails look and function well on all devices.
By designing mobile-friendly emails, you can improve the user experience and increase user engagement, helping to achieve your business goals. Working with a webflow agency like Choquer Creative can help you design mobile-friendly emails that are effective and engaging for your audience.
There are several tips for optimizing emails for mobile devices, including:
- Use a single column layout: A single column layout is easier to read on mobile devices than a multi-column layout. Choquer Creative can help you design a single column layout for your emails.
- Use large, easy-to-read fonts: Large, easy-to-read fonts are important for making your emails easy to read on small screens. Choquer Creative can help you choose the right font size and type for your emails.
- Use responsive design: Responsive design allows your emails to automatically adjust their layout and design elements based on the screen size and resolution of the device being used. Choquer Creative can help you design responsive emails.
- Use clear and concise language: Mobile users have limited time and attention, so it's important to use clear and concise language in your emails. Choquer Creative can help you write clear and concise emails.
By following these tips and working with Choquer Creative, a Webflow agency, you can design mobile-friendly emails that are easy to read and interact with on mobile devices.
Responsive design tools: tools and resources for creating responsive designs, such as Webflow and Bootstrap
Responsive design is an essential aspect of modern web development, as it allows websites to adapt and function optimally on a variety of devices and screen sizes. With the proliferation of smartphones and tablets, it's important that websites are able to provide a seamless and enjoyable user experience across all devices.
There are a variety of tools and resources available to help designers and developers create responsive designs. One of the most popular tools is Webflow, a powerful platform that allows users to design, build, and launch responsive websites without writing code. Webflow provides a visual drag-and-drop interface, making it easy to design and layout pages, and it also has a built-in responsive design feature that ensures that websites will look great on any device.
Another popular tool for creating responsive designs is Bootstrap, a free front-end framework that provides a set of pre-designed and pre-styled components for building responsive websites. Bootstrap includes a grid system, pre-designed CSS styles, and a set of responsive design features, making it easy to create websites that look great on any device.
If you're looking for a professional agency to help you create a responsive design, consider Choquer Creative. This Webflow agency has a team of experienced designers and developers who can help you create a website that looks great and functions seamlessly on any device. Whether you're looking for a simple brochure-style website or a more complex e-commerce platform, Choquer Creative has the skills and experience to deliver the perfect solution for your needs.
Overall, responsive design is an important aspect of modern web development, and there are a variety of tools and resources available to help designers and developers create websites that look great and function seamlessly on any device. Whether you choose to use Webflow, Bootstrap, or work with a professional agency like Choquer Creative, you can be confident that your website will provide an optimal user experience for all of your visitors.
Here are 10 responsive design tools that can help you create websites that look great and function seamlessly on any device:
- Webflow: A powerful platform that allows users to design, build, and launch responsive websites without writing code.
- Bootstrap: A free front-end framework that provides a set of pre-designed and pre-styled components for building responsive websites.
- Foundation: A responsive front-end framework that provides a flexible grid system, pre-designed styles, and a set of responsive design features.
- Materialize: A modern responsive front-end framework based on Google's Material Design principles.
- Semantic UI: A responsive front-end framework that provides a set of pre-designed and pre-styled components for building user interfaces.
- Bulma: A free, open-source CSS framework based on Flexbox and built with Sass.
- Gridgum: A responsive website builder that allows users to create custom templates using a drag-and-drop interface.
- Flexbox Grid: A responsive grid system based on Flexbox that allows users to easily create flexible layouts for any device.
- Pure.css: A minimalist CSS framework that provides a set of lightweight and responsive styles for building web interfaces.
- Skeleton: A lightweight responsive CSS framework that provides a simple grid system and a set of basic styles for building web layouts.
Responsive design case studies:
Responsive design is a design approach that allows a website or app to automatically adjust its layout and design elements to fit the screen size and resolution of the device being used. In this blog, we'll showcase some real-world examples of successful responsive design projects and provide insights into the design process. We'll also discuss how Choquer Creative, a Webflow agency, can help you create a successful responsive design project.
Example 1: Nike
Nike's website is a great example of responsive design. The website automatically adjusts its layout and design elements based on the screen size and resolution of the device being used, providing a seamless experience for users regardless of the device they are using. The website also uses responsive images, which adjust their size based on the screen size, to improve loading times on smaller devices.
Example 2: Starbucks
Starbucks' website is another great example of responsive design. The website uses a flexible grid-based layout and media queries to adjust its layout and design elements based on the screen size and resolution of the device being used. The website also uses responsive images and a clean, simple design to provide a great user experience on all devices.
Example 3: Apple
Apple's website is a well-known example of responsive design. The website uses a flexible grid-based layout and media queries to adjust its layout and design elements based on the screen size and resolution of the device being used. The website also uses responsive images and a clean, simple design to provide a great user experience on all
The future of responsive design:
Responsive design is constantly evolving as new devices and technologies emerge. In this blog, we'll discuss some emerging trends in responsive design and how they may shape the way we design for mobile devices in the future. We'll also discuss how Choquer Creative, a Webflow agency, can help you stay ahead of the curve and design for the future of responsive design.
- The rise of wearable devices: Wearable devices, such as smartwatches and fitness trackers, are becoming more popular and will likely shape the way we design for mobile devices in the future. These devices have smaller screens and different design constraints, so designers will need to consider these factors when designing for them. Choquer Creative can help you design for wearable devices and stay ahead of the curve.
- The increasing use of artificial intelligence: Artificial intelligence (AI) is becoming more prevalent in mobile devices and will likely shape the way we design for them in the future. For example, AI can be used to personalize the user experience based on a user's preferences and behaviours. Choquer Creative can help you incorporate AI into your responsive design projects and stay ahead of the curve.
- The growth of the Internet of Things (IoT): The Internet of Things (IoT) is a network of devices that are connected to the internet and can communicate with each other. The growth of the IoT will likely shape the way we design for mobile devices in the future, as designers will need to consider how these devices
Responsive design vs. mobile app development:
In conclusion, responsive design and mobile optimization are essential for creating websites and apps that provide a great user experience on all devices. By following the principles of responsive design and optimizing for mobile devices, you can ensure that your website or app looks and functions well on a wide range of devices, providing a seamless experience for users regardless of the device they are using.
Choquer Creative, a Webflow development agency, can help you create a successful responsive design project by following best practices such as usability testing, user research, and user-centred design. By working with Choquer Creative, you can be confident that your website or app will be designed with the user in mind and optimized for all devices, resulting in a product or website that meets the needs and preferences of your users. Whether you need a responsive design, personalized UI elements, or accessibility features, Choquer Creative has the skills and experience to help you create a great UX experience for your users.
What Are Webflow eCommerce Features? Our Guide To Your Webflow Store
What is Webflow eCommerce?
Webflow eCommerce is one of the features offered by this robust tool allowing users to create their eCommerce website without the hassle of coding. To start with, you need to choose an eCommerce template from the library and with the help of visual editor you can create custom webpages. As opposed to many conventional eCommerce platforms, Webflow focuses on building functionalities for the website giving complete design freedom and customization solutions. From home page to inventory management you can can design everything using the Webflow eCommerce feature.
Is Webflow good for eCommerce?
Did you know that in 2022, Webflow's user base increased by 67%? One of the many reasons for this rise was Webflow eCommerce. It gives you an access to various kinds of functionality adding enormous value to your business. Webflow eCommerce is changing the way businesses are selling goods without the need to code. The Webflow inventory management helps you maximize your website's potential and bring traffic from different channels. Even though platforms like Shopify seem to be the top favourite, Webflow offer chock-full of features making it very for businesses like you to grow and generate enormous revenue. The Webflow store and Webflow eCommerce integrations help to boast high traffic as compared to WordPress, Wix or Shopify.
Other than helping you design a highly responsive and beautifully designed website, Webflow offers features like animations, template, themes, several shipping options and payment support to multiple formats. All this collectively makes Webflow eCommerce a perfect pick for developing your eCommerce website. All you need to have is the right Webflow agency with some expert Webflow specialists.
Some of the main features you get with Webflow eCommerce includes:
- Sell goods and offer discounts
- Inventory management
- On-site checkout
- Multi language support
- Safe online transactions
- Integration of APIs and webhooks
- Product variations
- Manage tax
- Merchant dashboard to support eCommerce operations
- Sending transactional emails giving order update.
- In-built animations
- You can customize you checkout process
How do I set up an eCommerce store with Webflow?
To set up an eCommerce store with Webflow, you can follow these steps:
- Sign up for a Webflow account: First, you'll need to sign up for a Webflow account and choose a plan that includes eCommerce capabilities.
- Choose a template: Next, choose a template for your eCommerce store. Webflow offers a variety of templates for different types of eCommerce stores, such as fashion stores, home decor stores, and art stores.
- Customize the template: Customize the Webflow template to fit your specific needs and preferences by using the visual design editor to change the layout, design, and content of the template.
- Add your products: Add your products to your eCommerce store by creating product pages and adding product details, such as images, descriptions, and pricing.
- Set up payment and shipping options: Set up payment and shipping options for your eCommerce store by connecting a payment gateway and configuring shipping rates and options.
- Publish your store: Once you've set up your eCommerce store, you can publish it and start selling your products.
By following these steps, you can set up an eCommerce store with Webflow and start selling your products online.
Can I accept payments through Webflow?
Webflow is a powerful platform that allows users to design, build, and launch websites without writing code. One of the most common questions about Webflow is whether it's possible to accept payments through the platform.
The short answer is yes, you can accept payments through Webflow. However, it's important to note that Webflow does not provide its own payment gateway or merchant account. Instead, you'll need to use a third-party payment processor to handle the transactions.
There are a variety of payment processors that can be integrated with Webflow, including Penni, PayPal, Stripe, and Square. These payment processors provide secure and reliable payment processing services, and they can be easily integrated with Webflow through the use of custom code or third-party plugins.
Overall, it is possible to accept payments through Webflow, but you'll need to use a third-party payment processor to handle the transactions. By working with a Webflow agency like Choquer Creative, you can ensure that your payment integration is set up correctly and functioning smoothly. Choquer Creative has a team of experienced designers and developers who can help you set up a payment gateway and integrate it with your Webflow website.
How do I add products and manage inventory in Webflow?
Adding products and managing inventory in Webflow is a straightforward process that allows you to easily sell your products online. Here's how you can manage inventory using Webflow:
- Adding products: To add products to your Webflow eCommerce store, you'll need to create product pages and add product details such as images, descriptions, and pricing. You can do this by using the visual design editor and the eCommerce tools in Webflow.
- Managing inventory: To manage inventory in Webflow, you'll need to set stock levels for each product and keep track of your inventory as you sell products. Webflow allows you to set low stock alerts to notify you when your inventory is running low, and you can also set up automatic reordering to help keep your inventory stocked.
Inventory management can get overwhelming or may go wrong, so you might need the help Webflow experts to set the things for you in the right place. Experts at Choquer Creative can help you streamline the process of adding products and managing inventory in Webflow. We can help you create product pages, add product details, and set up Webflow inventory management tools to help you keep track of your inventory and sell your products online efficiently.
Can I create discount codes and promotions in Webflow?
One of the benefits of using Webflow for eCommerce is that it allows you to create and manage promotions and discount codes. This can be a great way to drive sales and encourage customer loyalty.
So, can you create discount codes and promotions in Webflow? The short answer is yes, you can. However, it's important to note that Webflow does not provide built-in tools for creating and managing promotions. Instead, you'll need to use a combination of custom code and third-party tools to create and manage promotions on your Webflow eCommerce store.
There are a few different ways you can create promotions in Webflow eCommerce:
- One option is to use custom code to create a discount code form that allows customers to enter a promo code at checkout. You can then use a third-party tool like Zapier to automatically apply the discount to the order when the code is entered.
- Another option is to use a third-party plugin or integration to create and manage promotions in Webflow. There are several plugins and integrations available that can help you create and manage promotions on your eCommerce store, including the Webflow eCommerce promotions and discounts app.
How do I set up shipping and tax options in Webflow?
Setting up shipping and tax options in Webflow is an important step in setting up your eCommerce store.
- Setting up shipping options: To set up shipping options in Webflow, you'll need to specify the countries you ship to, the shipping rates for different regions, and any shipping restrictions you may have. You can do this by using the eCommerce tools in Webflow.
- Setting up tax options: To set up tax options in Webflow, you'll need to specify the tax rates for different regions and determine whether tax should be applied to shipping fees. You can do this by using the eCommerce tools in Webflow.
By setting up shipping and tax options in Webflow, you can ensure that your eCommerce store is compliant with relevant laws and regulations and provide a seamless experience for your customers.
Can I integrate Webflow with my existing inventory management system?
If you're using Webflow to build an eCommerce store, you may be wondering whether it's possible to integrate the platform with your existing inventory management system. The short answer is yes, it is possible to integrate Webflow with your inventory management system.
There are a few different ways you can integrate Webflow with your inventory management system including:
- Using a third-party plugin or integration to sync your inventory data between the two systems. There are several plugins and integrations available that can help you sync your inventory data between Webflow and your inventory management system, including the Webflow eCommerce Inventory Sync app.
- Another option is to use custom code to create an integration between Webflow and your inventory management system. This can be a more complex solution, as it requires writing and maintaining custom code to sync the data between the two systems.
How do I customize the checkout process in Webflow?
Customizing the checkout process in Webflow is an important step in optimizing your eCommerce store for conversions.
- Customizing the checkout form: To customize the checkout form in Webflow, you can use the visual design editor to change the layout and design of the form, as well as add or remove fields. You can also use the code editor to make more advanced customizations.
- Customizing the checkout experience: To customize the checkout experience in Webflow, you can use the eCommerce tools to set up payment gateways, configure shipping rates and options, and manage tax rates. You can also use the visual design editor to change the layout and design of the checkout pages.
By customizing the checkout process in Webflow, you can create a seamless and user-friendly experience for your customers, helping to increase conversions and grow your business.
Can I create customer accounts and allow for logins in Webflow?
If you're using Webflow to build an eCommerce store, you may be wondering whether it's possible to allow customers to create accounts and log in to your site. The short answer is yes, it is possible to create customer accounts and allow for logins in Webflow.
There are a few different ways you can create customer accounts and allow for logins in Webflow which include:
- Using a third-party plugin or integration to manage customer accounts and logins on your eCommerce store. There are several plugins and integrations available that can help you manage customer accounts and logins on your Webflow site, including the Webflow eCommerce Customer Accounts app.
- Using a custom code to create a login form and manage customer accounts in Webflow. This can be a more complex solution, as it requires writing and maintaining custom code to manage the accounts and logins on your site.
How do I track and analyze eCommerce metrics in Webflow?
Tracking and analyzing eCommerce metrics in Webflow is an important step in optimizing your eCommerce store and growing your business.
- Tracking eCommerce metrics: Webflow provides a range of eCommerce metrics that you can track to measure the performance of your store. Some of the metrics you can track include sales, revenue, conversion rate, average order value, and customer lifetime value. You can track these metrics using the eCommerce tools in Webflow.
- Analyzing eCommerce metrics: To analyze eCommerce metrics in Webflow, you can use the eCommerce dashboard to view your metrics over time and identify trends and patterns. You can also use third-party tools to track and analyze your metrics in more detail.
By tracking and analyzing eCommerce metrics in Webflow, you can optimize your eCommerce store and grow your business.
Can I create and manage an email marketing campaign in Webflow?
Email marketing is a powerful tool for businesses, and if you're using Webflow to build a website, you may be wondering whether it's possible to create and manage an email marketing campaign within the platform. The short answer is yes, it is possible to create and manage an email marketing campaign in Webflow.
There are a few different ways you can create and manage an email marketing campaign in Webflow. One option is to use a third-party email marketing service that integrates with Webflow. There are several email marketing services available that can be easily integrated with Webflow, including Mailchimp, Constant Contact, and AWeber. These services provide a range of tools and features for creating and managing email campaigns, including templates, automation, segmentation, and analytics.
Another option is to use custom code to create and manage an email marketing campaign in Webflow. This can be a more complex solution, as it requires writing and maintaining custom code to manage the campaign within the platform.
Overall, it is possible to create and manage an email marketing campaign in Webflow, but you'll need to use a third-party service or custom code to do so. By working with a Webflow agency like Choquer Creative, you can ensure that your email marketing campaign is set up and functioning correctly with our Webflow Developers.
A survey by Forbes predicts the retail eCommerce business to go as high as $8168 trillion by 2026. This not only means more business opportunities but also huge competition. This pivots us to address one of the main challenges faced by eCommerce companies which is finding new ways to drive traffic to the platform. This starts by developing your website with the right tools and Webflow serves the purpose if you don't want to get into the technical hassle. Stuffing your website with a bunch of products and hoping to get sales won’t do any good. Having the right development tools and eCommerce SEO strategy can make or break your business whether you are a novice or established in the industry.
To help you set the right foot in the eCommerce industry with the Webflow inventory management done rightly, the expert Webflow developers at Choquer Creative will go above and beyond. Get in touch today to set up a consultation call and discuss your project.
Best Webflow templates - How to Create Stunning Website Customization
What types of templates are available in Webflow?
Having the best Webflow templates is very important to properly create a website. There is a wide range of templates that can be used to create various types of websites, including business websites, e-commerce stores, portfolios, blogs, and more. Some of the templates available in Webflow include:
- Business templates: These templates are designed for businesses of all sizes, and include features such as responsive design, customizable layouts, and integrations with popular business tools.
- E-commerce templates: These templates are specifically designed for online stores, and include features such as product pages, checkout pages, and integration with popular payment gateways.
- Portfolio templates: These templates are ideal for creatives and professionals who want to showcase their work online. They include features such as galleries, project pages, and customizable layouts.
- Blog templates: These templates are perfect for creating a professional-looking blog, with features such as customizable layouts, post formatting options, and integration with social media.
Here are 10 resources for Webflow templates:
- Webflow's template marketplace: https://webflow.com/templates
- Creative Market: https://creativemarket.com/templates/webflow
- ThemeForest: https://themeforest.net/category/site-templates/webflow
- WrapPixel: https://www.wrappixel.com/templates/webflow-templates/
- Template Monster: https://www.templatemonster.com/webflow-templates/
- Pixelarity: https://pixelarity.com/webflow-templates
- Smart Slider 3: https://smartslider3.com/webflow-templates/
- Designmodo: https://designmodo.com/webflow-templates/
- Envato Tuts+: https://webdesign.tutsplus.com/categories/webflow-templates/
- Template.net: https://www.template.net/webflow-templates/
Can I customize the templates in Webflow?
Yes, you can customize the templates in Webflow to meet the specific needs of your project. Webflow templates are designed to be flexible and easy to customize, allowing you to make changes to the layout, design, and content of your website.
To customize a template in Webflow, you can use the built-in design tools to change the look and feel of your website. This includes options for changing the colours, fonts, and layout of your pages. You can also add and edit elements such as text, images, and forms to create a unique and professional-looking website.
In addition to the design tools, Webflow also offers a wide range of integrations and plugins that can be used to add additional functionality to your website. For example, you can use integrations with popular business tools such as Google Analytics, Mailchimp, and Zapier to enhance the functionality of your website.
Overall, Webflow offers a wide range of customization options that allow you to create a unique and professional-looking website that meets the specific needs of your project.
How do I customize a template in Webflow?
To customize a template in Webflow, you can use the following steps:
- Select a template: Choose a template that best fits your needs and design style. Webflow offers a wide range of templates for various types of websites, including business websites, e-commerce stores, blogs, and more.
- Customize the design: Use the built-in design tools to change the look and feel of your website. This includes options for changing the colors, fonts, and layout of your pages.
- Add and edit elements: Add and edit elements such as text, images, and forms to create a unique and professional-looking website.
- Integrate with other tools: Use integrations and plugins to add additional functionality to your website. For example, you can use integrations with popular business tools such as Google Analytics, Mailchimp, and Zapier to enhance the functionality of your website.
At Choquer Creative, we understand that every business has unique needs and goals for their website. As a full-service Webflow agency, we offer complementary changes for our clients to ensure that their website meets all of their needs and accurately reflects their brand. Our team of experienced designers and developers will work closely with you to understand your vision and create a website that exceeds your expectations. Contact us today to learn more about how we can help you create the perfect website for your business.
Are Webflow templates responsive?
Yes, Webflow templates are responsive, meaning that they are designed to adapt to different screen sizes and devices. This is important because it ensures that your website will look good and function properly on a wide range of devices, including smartphones, tablets, laptops, and desktop computers.
The best Webflow templates are built using responsive design techniques, which means that they automatically adjust the layout and content of your website to fit the screen size of the device being used. This allows your website to provide a seamless user experience no matter what device your visitors are using.
In addition to being responsive, Webflow templates are also optimized for search engines, ensuring that your website will rank well in search results. This is important for driving traffic to your website and attracting potential customers.
Overall, Webflow templates are a great choice for creating professional, responsive websites that provide a great user experience and rank well in search results. However, if you want something truly custom and unique, you may want to consider hiring a professional agency like Choquer Creative.
Can I create a custom template in Webflow?
Yes, it is possible to create a custom template in Webflow. To create a custom template, you can start by creating a new project in Webflow and then designing and building your website using the tools and features available in the platform.
Once you have designed and built your website, you can save it as a template by going to the "Project Settings" menu and selecting the "Templates" tab. From here, you can name your template and choose whether you want to make it public or private. If you make your template public, it will be available for other users to purchase and use in their own projects.
Webflow templates are sold through the Webflow template marketplace, which offers a variety of templates for different types of websites, including business websites, e-commerce stores, portfolios, blogs, and more. Prices for templates vary depending on the complexity and features of the template, as well as the seller. You can browse the template marketplace to see the different templates and prices available.
Keep in mind that creating and selling custom templates requires a certain level of skill and expertise with Webflow, as well as an understanding of design and user experience principles. If you're not familiar with these concepts, it may be best to seek the help of a professional Webflow agency or designer.
Learn more about Choquer
Are you in need of a professional, high-quality website for your business? Look no further than Choquer Creative, a full-service digital agency specializing in creating beautiful, functional websites using Webflow.
Based in Vancouver, our team of experienced designers and developers have a passion for helping businesses bring their visions to life. Whether you need a simple business website or a complex e-commerce store, we have the skills and expertise to make it happen.
At Choquer Creative, we believe that every website should be as unique as the business it represents. That's why we work closely with our clients to ensure that their website accurately reflects their brand and meets all of their needs.
As a Webflow agency, we have the knowledge and expertise to create custom websites that are not only visually stunning, but also easy to use and navigate. Our team is dedicated to providing the highest level of customer service and support, ensuring that your website is a success.
So if you're looking for a Webflow creatives agency that can help you create the perfect website for your business, look no further than Choquer Creative. Contact us today to learn more about how we can help bring your vision to life.
Webflow vs WordPress: Which is better for my business?
Webflow and WordPress are two different CMS platforms with different purposes and target audiences.
We’ve certainly tackled this subject before of Webflow vs WordPress, but we’ll give you a more extensive breakdown here for you.
Webflow is a website builder and design tool that allows users to create responsive websites visually, without writing any code. It is primarily used by designers and creative professionals who want to build custom websites for their clients or personal projects. Webflow offers a range of design features, including a drag-and-drop interface, templates, and customizable elements. It also includes hosting and e-commerce functionality.
WordPress, on the other hand, is a content management system (CMS) that is used to create and manage websites. It is a more general-purpose platform that is suitable for a wide range of websites, including blogs, e-commerce stores, business websites, and more. WordPress is based on a template system and offers a range of features, including a visual editor, media management, and plugin support. WordPress is often used by bloggers, small business owners, and developers.
In summary, Webflow is a website builder that is focused on design and offers a range of design features, while WordPress is a CMS that is more focused on content management and is suitable for a wide range of websites.
Webflow vs WordPress: Advantages of Each Platform
Here are five potential advantages of using Webflow:
- Visually appealing websites: Webflow's drag-and-drop interface and design features make it easy to create visually appealing websites.
- Responsive design: Webflow allows users to create responsive websites that look good on all devices, including smartphones, tablets, and desktop computers.
- No coding required: Webflow does not need users to have any coding skills, making it a good option for designers and creative professionals who want to build custom websites without writing code.
- Hosting and e-commerce functionality: Webflow includes hosting and e-commerce functionality, making it easy for users to launch and manage their websites.
- Customizable templates: Webflow offers a range of customizable templates that users can use as a starting point for their websites, saving time and effort.
Here are five potential advantages of using WordPress:
- Wide range of uses: WordPress is a general-purpose CMS that can be used to create a wide range of websites, including blogs, business websites, e-commerce stores, and more.
- Easy to use: WordPress has a visual editor and a range of features that make it easy for users to create and manage their websites, even if they don't have any coding skills.
- Large community: WordPress has a large and active community of users, developers, and designers who contribute to the platform and provide support and resources.
- Extensive plugin support: WordPress has a large selection of plugins that can be used to add functionality to a website, such as contact forms, SEO tools, and more.
- Cost-effective: WordPress is an open-source platform, which means that it is free to use. Users only need to pay for hosting and any premium themes or plugins they choose to use.
Webflow vs WordPress: Disadvantages of Each Platform
Here are five possible disadvantages of using Webflow:
- Limited plugin support: Webflow does not support plugins in the same way that WordPress does. This means that users may have less flexibility when it comes to adding additional functionality to their websites.
- Limited customization options: While Webflow allows users to customize their websites, the customization options may be more limited compared to WordPress, which has a larger selection of themes and plugins.
- Higher learning curve: While Webflow is easy to use, it may have a steeper learning curve compared to WordPress, which is more geared toward beginners.
- More expensive: Webflow is a paid platform, which means that users will have to pay a subscription fee to use it. This may be more expensive compared to WordPress, which is free to use.
- Limited multilingual support: Webflow does not have built-in multilingual support, which means that users will have to use third-party tools or custom code to create a multilingual website.
Here are five possible disadvantages of using WordPress:
- Security vulnerabilities: WordPress is a popular platform, which means that it is a target for hackers. Users may need to take additional security measures to protect their websites.
- Slower performance: WordPress websites may be slower compared to static websites or those built with other platforms. This can be due to the use of plugins and the fact that WordPress websites are dynamic, which requires additional processing power.
- Limited design options: While WordPress has a large selection of themes, the design options may be more limited compared to a platform like Webflow, which is focused on design.
- More maintenance required: WordPress websites require regular updates and maintenance to ensure that they are secure and functioning properly. This can be time-consuming for users who don't have the technical skills or resources to manage these tasks.
- Limited support: While WordPress has a large community of users and developers, it may be harder to find support or resources if you run into problems or have specific questions. Users may have to rely on online forums or pay for premium support.
Why Should you use Webflow over WordPress?
There are a few potential reasons why someone might choose to use Webflow over WordPress. Primarily this is focused on UI/UX (user interface and experience) without coding knowledge.
- Design focus: Webflow is primarily a design tool, so it may be a better option for users who are more focused on the visual aspect of their website. Webflow offers a range of design features, including a drag-and-drop interface, templates, and customizable elements.
- No coding required: Webflow does not need users to have any coding skills, making it a good option for designers and creative professionals who want to build custom websites without writing code.
- E-commerce functionality: Webflow includes built-in e-commerce functionality, making it easy for users to set up and manage an online store.
- Hosting included: Webflow includes hosting as part of its subscription, so users don't have to worry about finding a separate hosting provider.
- Simplified workflow: Webflow offers a streamlined workflow for designing and launching websites, which may be more convenient for users who want to focus on design and don't want to deal with the technical aspects of setting up a website.
That being said, WordPress is a widely used and powerful platform that is suitable for a wide range of websites. It may be a better option for users who are more focused on content management or who need more flexibility and customization options.
Costs of Webflow vs WordPress
The cost of using Webflow and WordPress will depend on several factors, such as the hosting plan you choose, the number of features and plugins you need, and any additional services you might want to purchase.
Webflow offers four pricing plans:
- Free plan: This plan is free and includes basic features such as web hosting, a built-in CMS, and access to pre-designed templates. However, it does not include access to certain features such as custom code, e-commerce, or email marketing.
- Lite plan: This plan costs $16 per month and includes all the features of the free plan, plus access to custom code, e-commerce, and email marketing.
- Pro plan: This plan costs $35 per month and includes all the features of the Lite plan, plus additional features such as the ability to create multiple sites, access to advanced design tools, and the ability to collaborate with team members.
- Team plan: This plan costs $87 per month and includes all the features of the Pro plan, plus additional features such as the ability to collaborate with an unlimited number of team members, advanced project management tools, and priority support.
WordPress, on the other hand, is free to use, but you will need to pay for hosting and any additional features or services you might want to add to your website. There are many hosting options available for WordPress, ranging from shared hosting plans that cost a few dollars per month to managed hosting plans that cost several hundred dollars per month. In addition, you can extend the functionality of your WordPress site by installing plugins and themes, which may have additional costs associated with them.
Overall, the cost of using Webflow or WordPress will depend on the specific needs and goals of your website, as well as the hosting and additional features you choose.
What is No Code?
No-code refers to a type of software development approach that allows users to build and customize software applications without writing any code. Instead of using traditional programming languages, no-code platforms use visual interfaces and pre-built components to allow users to create and customize applications.
No-code platforms are designed to be user-friendly and accessible to people who don't have any coding experience. They are often used by small businesses, startups, and individuals who want to create custom software applications without the need for a team of developers.
Some examples of no-code platforms include:
- Webflow: Webflow is a visual website design and development platform that allows users to create professional-grade websites without writing any code.
- Bubble: Bubble is a no-code platform that allows users to build and customize web applications without any coding knowledge.
- Airtable: Airtable is a no-code platform that allows users to create custom databases and workflows without any coding knowledge.
- Zapier: Zapier is a no-code platform that allows users to automate tasks and create custom integrations between different software applications without any coding knowledge.
Overall, no-code platforms are a useful tool for people who want to create custom software applications without any coding knowledge, and they are suitable for a wide range of industries and use cases.
Step By Step To Convert from WordPress to Webflow
If you have an existing website built with WordPress and you want to switch to Webflow, you can follow these steps to migrate your content from WordPress to Webflow:
- Export your WordPress content: In WordPress, go to Tools > Export and export your content as an XML file. This will create a file that contains all your posts, pages, and other content.
- Import your WordPress content into Webflow: In Webflow, go to Settings > Import/Export and choose the option to import content from another CMS. Select the XML file that you exported from WordPress and follow the prompts to import your content into Webflow.
- Set up your Webflow website: Once your content has been imported into Webflow, you will need to set up your website by choosing a template, customizing the design, and setting up any additional features or functionality you need.
- Redirect your old WordPress URLs: If you have an existing WordPress website with a lot of content, you will want to redirect your old URLs to the corresponding pages on your new Webflow website. This will help to preserve your search engine rankings and ensure that users who visit your old URLs will be redirected to the correct page on your new website.
- Publish your new Webflow website: Once you have finished setting up your new Webflow website and redirecting your old URLs, you can publish your website and make it live.
Overall, migrating from WordPress to Webflow involves exporting your content from WordPress, importing it into Webflow, setting up your new website, and redirecting your old URLs. It is a process that requires some planning and attention to detail, but it can be a useful way to take advantage of the visual design and development capabilities of Webflow.
Is Webflow better for SEO or WordPress
Both Webflow and WordPress have the potential to be good for SEO (Search Engine Optimization), but the specific benefits will depend on how you use each platform and the features and functionality you choose to implement.
Here are some factors to consider when deciding whether Webflow or WordPress is better for SEO:
- Content management: Both Webflow and WordPress have built-in content management systems (CMS) that allow users to easily create and manage content on their websites. WordPress is generally considered to be more SEO-friendly in this respect, as it has several built-in features and plugins that can help to improve the SEO of a website, such as the ability to add tags and categories, create XML sitemaps, and automatically generate meta tags. Webflow also has some basic SEO features, such as the ability to add alt tags to images and custom meta tags, but it may have fewer advanced SEO options than WordPress.
- Customization: Both Webflow and WordPress allow users to customize their websites to a certain extent, but WordPress is generally considered to be more flexible and customizable. This can be a benefit for SEO, as it allows users to implement more advanced SEO strategies and customize their websites to meet their specific needs. Webflow, on the other hand, is more visually oriented and may not offer as many customization options.
- Hosting: The hosting environment can have an impact on the SEO of a website. WordPress offers many hosting options, including shared hosting, VPS hosting, and managed hosting, which can affect the performance and SEO of a website. Webflow, on the other hand, offers its hosting service, which is optimized for performance and SEO.
Overall, both Webflow and WordPress have the potential to be good for SEO, but the specific benefits will depend on how you use each platform and the features and functionality you choose to implement. It is important to consider your specific SEO needs and goals when deciding which platform is best for your website.
In conclusion, switching from WordPress to Webflow using Choquer Creative can offer numerous benefits for individuals and businesses. Webflow is a powerful and intuitive website design and development platform that allows users to create professional-quality websites with minimal coding knowledge.
Choquer Creative is a trusted Webflow partner with a team of experienced designers and Webflow developers who can help users make the most of Webflow's features. Additionally, Webflow provides a more streamlined and user-friendly interface, as well as advanced design capabilities and SEO features that can help users create and maintain a high-performing website.
The switch from WordPress to Webflow with the support of Choquer Creative can be a smart decision for anyone looking to enhance the functionality and appearance of their website.
Webflow vs Wix: Which One is Best For Your Business?
Webflow and Wix are both platforms that can be used to build and manage websites, but they are quite different in terms of their capabilities and target audience.
It begs the question: Webflow vs Wix, which is honestly better for you?
Webflow is a visual website design and development platform that allows users to create professional-grade websites without writing any code. It has a drag-and-drop interface, pre-designed templates, and a built-in CMS (Content Management System) for managing the content of a website. Webflow is primarily geared toward designers and agencies who want to create custom websites for their clients, but it can also be used by individuals who want to create their websites without any coding knowledge.
Wix, on the other hand, is a website builder that allows users to create websites using pre-designed templates and a drag-and-drop interface. It is primarily geared towards small businesses and individuals who want to create a simple website without any coding knowledge. Wix offers a wide range of templates and design options, and it has a built-in content management system (CMS) for managing the content of a website.
In summary, Webflow is a more advanced platform that is geared towards designers and agencies, while Wix is a more beginner-friendly platform that is geared towards small businesses and individuals. Both platforms have their pros and cons, and the choice between them will depend on the specific needs and goals of your website.
Webflow vs Wix: The Main Advantages with Webflow
There are several reasons why you might choose to use Webflow over Wix for building and managing a website:
- Custom design: Webflow is a more advanced platform that is geared towards designers and agencies, and it offers more design options and flexibility than Wix. Webflow allows users to create custom designs and layouts, and it has a wide range of design tools and features. This can be useful if you have specific design requirements or want to create a unique and professional-grade website.
- Advanced features: Webflow offers a range of advanced features that may not be available on Wix, such as the ability to create custom code, use advanced design tools, and collaborate with team members. These features can be useful if you want to create a more complex website or if you have specific development needs.
- E-commerce capabilities: Both Webflow and Wix offer e-commerce capabilities, but Webflow's e-commerce platform is generally considered to be more robust and flexible. Webflow allows users to create professional-grade online stores with features such as product pages, shopping carts, and checkout pages, and it integrates with many popular payment gateways.
- Performance: Webflow's hosting service is optimized for performance, which can be important for SEO and the overall user experience of a website. Webflow's hosting is also designed to handle high traffic levels, which can be useful if you expect your website to receive a lot of visitors.
Overall, Webflow is a more advanced platform that is geared towards designers and agencies, and it offers more design options, advanced features, and robust e-commerce capabilities than Wix. It is a good choice if you want to create a custom and professional-grade website with specific design or development needs.
Costs of Webflow vs Wix
The cost of using Webflow and Wix will depend on several factors, such as the hosting plan you choose, the number of features and plugins you need, and any additional services you might want to purchase.
Webflow offers four pricing plans:
- Free plan: This plan is free and includes basic features such as web hosting, a built-in CMS, and access to pre-designed templates. However, it does not include access to certain features such as custom code, e-commerce, or email marketing.
- Lite plan: This plan costs $16 per month and includes all the features of the free plan, plus access to custom code, e-commerce, and email marketing.
- Pro plan: This plan costs $35 per month and includes all the features of the Lite plan, plus additional features such as the ability to create multiple sites, access to advanced design tools, and the ability to collaborate with team members.
- Team plan: This plan costs $87 per month and includes all the features of the Pro plan, plus additional features such as the ability to collaborate with an unlimited number of team members, advanced project management tools, and priority support.
Wix, on the other hand, offers a range of hosting plans with different pricing and features. The cost of using Wix will depend on the specific hosting plan you choose, as well as any additional features or services you might want to add to your website. Wix offers a free plan, as well as several paid hosting plans that range in price from $13 to $49 per month.
Overall, the cost of using Webflow or Wix will depend on the specific needs and goals of your website, as well as the hosting and additional features you choose. Webflow is generally more expensive than Wix, but it offers more advanced features and design options. Wix is a more beginner-friendly platform with a range of hosting plans to choose from, and it may be a good choice if you are on a tight budget.
Step By Step: How To Convert from Wix to Webflow
If you have an existing website built with Wix and you want to switch to Webflow, you can follow these steps to migrate your content from Wix to Webflow:
- Export your Wix content: In Wix, go to Site > Export and export your content as an HTML file. This will create a file that contains all your posts, pages, and other content.
- Import your Wix content into Webflow: In Webflow, go to Settings > Import/Export and choose the option to import content from an HTML file. Select the HTML file that you exported from Wix and follow the prompts to import your content into Webflow.
- Set up your Webflow website: Once your content has been imported into Webflow, you will need to set up your website by choosing a template, customizing the design, and setting up any additional features or functionality you need.
- Redirect your old Wix URLs: If you have an existing Wix website with a lot of content, you will want to redirect your old URLs to the corresponding pages on your new Webflow website. This will help to preserve your search engine rankings and ensure that users who visit your old URLs will be redirected to the correct page on your new website.
- Publish your new Webflow website: Once you have finished setting up your new Webflow website and redirecting your old URLs, you can publish your website and make it live.
Overall, migrating from Wix to Webflow involves exporting your content from Wix, importing it into Webflow, setting up your new website, and redirecting your old URLs. It is a process that requires some planning and attention to detail, but it can be a useful way to take advantage of the visual design and development capabilities of Webflow.
Why is Webflow Better for SEO than Wix
Both Webflow and Wix have the potential to be good for SEO (Search Engine Optimization), but the specific benefits will depend on how you use each platform and the features and functionality you choose to implement.
Here are some factors to consider when deciding whether Webflow or Wix is better for SEO:
- Customization: Both Webflow and Wix allow users to customize their websites to a certain extent, but Webflow is generally considered to be more flexible and customizable. This can be a benefit for SEO, as it allows users to implement more advanced SEO strategies and customize their websites to meet their specific needs. Webflow also has more advanced design tools and features, which can be useful for creating visually appealing websites that are optimized for search engines.
- Content management: Both Webflow and Wix have built-in content management systems (CMS) that allow users to easily create and manage content on their websites. Webflow's CMS is generally considered to be more SEO-friendly, as it has a number of built-in features and options that can help to improve the SEO of a website, such as the ability to add tags and categories, create XML sitemaps, and automatically generate meta tags. Wix's CMS is more basic and may not offer as many advanced SEO options.
- Hosting: The hosting environment can have an impact on the SEO of a website. Webflow's hosting service is optimized for performance, which can be important for SEO and the overall user experience of a website. Webflow's hosting is also designed to handle high traffic levels, which can be useful if you expect your website to receive a lot of visitors. Wix offers a range of hosting options, including shared hosting, VPS hosting, and managed hosting, which can affect the performance and SEO of a website.
Overall, both Webflow and Wix have the potential to be good for SEO, but the specific benefits will depend on how you use each platform and the features and functionality you
Recent Testimonial From Our Client Switching To Webflow From Wix
“We recently made the switch from Wix to Webflow for my business website, and I am so glad we did! While Wix was easy to use and had a lot of pre-designed templates, I felt like my website wasn't as professional or customizable as I wanted it to be. When I discovered Webflow, I was immediately impressed by the professional designs and the ability to customize almost every aspect of my website. I was also able to code my elements if I wanted to, which gave me even more control over the look and functionality of my site.”
“Making the switch to Webflow was easy, because Choquer was able to take all content from Wix without any issues. The whole process to switch from Wix to Webflow took Choquer less than 2 weeks. My website now looks and functions exactly how I want it to, and I have received a lot of positive feedback from my customers.”
“Overall, I highly recommend Webflow to anyone looking to create a professional and functional website. It has been a huge improvement for my business, and I am so glad I made the switch. Thank you Choquer Creative!”
In conclusion, switching from Wix to Webflow using Choquer Creative can offer numerous benefits for individuals and businesses.
Webflow is a powerful and intuitive website design and development platform that allows users to create professional-quality websites with minimal coding knowledge. Choquer Creative is a trusted Webflow partner with a team of experienced designers and developers who can help users make the most of Webflow's features. Additionally, Webflow provides a more advanced and flexible platform, with a wide range of design and development options that can help users create a truly unique and functional website. While Wix is a popular and user-friendly website builder, Webflow offers a more comprehensive set of tools and features that can help users achieve their desired results.
Overall, the switch from Wix to Webflow with the support of Choquer Creative can be a smart decision for anyone looking to take their website to the next level.
Webflow vs Squarespace: Which is Better & What are the Differences?
Webflow is a powerful and intuitive website design and development platform that has gained popularity among professionals and businesses in recent years. Many users have found that Webflow offers a range of benefits over other platforms, including Squarespace. Here are some reasons why Webflow may be a better choice for your website:
- Advanced design capabilities: Webflow provides a wide range of design options and features that allow users to create a truly unique and professional-quality website. This includes flexible layout options, customizable templates, and a wide range of design elements such as animations, hover effects, and responsive design.
- Streamlined development process: Webflow's visual interface and intuitive drag-and-drop editor make it easy to create and manage a website without the need for coding knowledge. This can save time and resources, especially for users who are not familiar with HTML and CSS.
- SEO-friendly features: Webflow offers advanced SEO features such as customizable page titles and meta descriptions, as well as the ability to add structured data to your website. These features can help your website rank higher in search engine results and attract more traffic.
- E-commerce capabilities: Webflow has a built-in e-commerce platform that allows users to easily set up and manage an online store. This includes features such as customizable product pages, payment gateways, and shipping options.
- Professional support: Webflow has a dedicated support team that is available to help users with any questions or issues they may encounter while building their website. This can be especially useful for businesses and professionals who are looking for reliable and responsive support.
Overall, Webflow offers a comprehensive and user-friendly platform for designing and developing professional-quality websites. While Squarespace may be a popular choice for some users, Webflow offers a wider range of advanced features and capabilities that can help users achieve their desired results.
5 Pros And Cons For Webflow vs Squarespace
Here are five pros and cons to consider when comparing Webflow to Squarespace:
Pros of Webflow:
- Greater design flexibility: Webflow allows you to design your website exactly how you want it, with complete control over layout, design elements, and custom code.
- Advanced functionality: Webflow's platform is designed for developers and offers more advanced features such as custom code, integration with external APIs, and the ability to create custom forms and e-commerce stores.
- Better SEO capabilities: Webflow's platform is built with SEO in mind, with features like custom URLs, custom meta tags, and the ability to set up structured data.
- More control over hosting: With Webflow, you have complete control over where your website is hosted, allowing you to choose a hosting provider that best meets your needs.
- Better customer support: Webflow offers extensive documentation and a strong community of developers to help you troubleshoot any issues that may arise.
Cons of Webflow:
- A steeper learning curve: Webflow is a more advanced platform that requires more technical knowledge to use effectively.
- More expensive: Webflow's pricing is generally higher than Squarespace's, with plans starting at around $23 per month.
- Limited templates: While Webflow does offer a variety of templates to choose from, the selection is not as extensive as Squarespace's.
- No built-in blogging platform: Webflow does not have a built-in blogging platform like Squarespace, so you will need to use an external solution if you want to add a blog to your website.
- No e-commerce plans: While Webflow does offer the ability to create custom e-commerce stores, it does not have pre-designed e-commerce plans as Squarespace does.
Why Should you use Webflow over Squarespace?
There are a few reasons why someone might choose to use Webflow over Squarespace:
- Customization: Webflow allows for more control over the design and layout of a website. It offers a visual drag-and-drop editor and the ability to add custom code, which can be useful for creating unique designs or integrating with external services.
- Ecommerce: Webflow has more advanced eCommerce capabilities than Squarespace, including support for custom product options, abandoned cart recovery, and real-time shipping rates.
- SEO: Webflow has better SEO features and tools, such as the ability to customize meta tags and create custom redirects, which can help improve search engine rankings.
- Hosting: Webflow provides hosting for websites built with its platform, while Squarespace websites are hosted on Squarespace's servers. This means that with Webflow, you have more control over the hosting environment and can potentially have more flexibility in terms of server configuration and performance.
Ultimately, the choice between Webflow and Squarespace will depend on your specific needs and preferences. Both platforms have their pros and cons, and it's important to carefully evaluate which one is the best fit for your project.
Costs of Webflow vs Squarespace
Both Webflow and Squarespace offer various pricing plans to suit different needs.
Squarespace has four main pricing plans:
- Personal: $16 per month (billed annually) or $18 per month (billed monthly). This plan includes a custom domain, unlimited storage and bandwidth, and basic eCommerce capabilities.
- Business: $26 per month (billed annually) or $30 per month (billed monthly). This plan includes everything in the Personal plan, as well as advanced eCommerce features and the ability to sell products in person with a Square account.
- Basic Commerce: $30 per month (billed annually) or $40 per month (billed monthly). This plan includes everything in the Business plan, as well as additional eCommerce features such as abandoned cart recovery and real-time shipping rates.
- Advanced Commerce: $46 per month (billed annually) or $56 per month (billed monthly). This plan includes everything in the Basic Commerce plan, as well as advanced features such as gift cards and professional reports.
Webflow has three main pricing plans:
- Lite: $16 per month (billed annually) or $20 per month (billed monthly). This plan includes hosting and a custom domain, as well as basic design and SEO tools.
- CMS: $36 per month (billed annually) or $42 per month (billed monthly). This plan includes everything in the Lite plan, as well as the ability to create and manage a content management system (CMS).
- eCommerce: $72 per month (billed annually) or $84 per month (billed monthly). This plan includes everything in the CMS plan, as well as advanced eCommerce capabilities and tools.
It's worth noting that both Webflow and Squarespace offer discounts for annual billing. Additionally, Squarespace offers a 20% discount for students and educators, while Webflow offers a 10% discount for non-profits.
Ultimately, the cost of using either platform will depend on the specific features and capabilities that you need for your website. It's important to carefully evaluate the different pricing plans and determine which one is the best fit for your budget and needs.
Why is Webflow Better for SEO than Squarespace
There are a few reasons why Webflow may be considered better for SEO than Squarespace:
- Customization: Webflow allows for more control over the design and layout of a website, which can be beneficial for SEO. For example, you can use Webflow to create a clean, user-friendly design that is easy to navigate and helps improve the user experience.
- Meta tags: Webflow allows you to customize meta tags, such as the page title and description, which are important for SEO. This can help you optimize your website for specific keywords and improve your search engine rankings.
- Redirects: Webflow can create custom redirects, which can be useful for SEO. For example, if you want to redirect a page that has been removed or moved to a different URL, you can use a redirect to preserve any link equity and avoid negatively impacting your search engine rankings.
- URL structure: Webflow allows you to customize the URL structure of your website, which can be helpful for SEO. A well-organized and intuitive URL structure can make it easier for search engines to crawl and index your website, which can improve your search engine rankings.
It's worth noting that Squarespace also has some SEO features and tools, such as the ability to customize the page title and description, and the automatic generation of sitemaps. However, these features may not be as robust as those offered by Webflow.
Ultimately, both Webflow and Squarespace can be used to create SEO-friendly websites, and the choice between the two will depend on your specific needs and preferences. It's important to carefully evaluate the SEO capabilities of both platforms and determine which one is the best fit for your project.
Why You Should Hire A Webflow Agency To Convert From Squarespace To Webflow
There are a few potential benefits to hiring a Webflow agency to convert a Squarespace website to Webflow:
- Expertise: A Webflow agency should have a team of experienced professionals who are knowledgeable about both platforms and can help ensure a smooth and successful transition.
- Efficiency: A Webflow agency should be able to handle the entire conversion process from start to finish, which can save you time and effort.
- Quality: A Webflow agency should be able to deliver a high-quality conversion that meets your specific needs and requirements.
- Support: A Webflow agency should be able to provide ongoing support and assistance to help ensure that your website is functioning properly and meeting your goals.
In conclusion, converting a website from Squarespace to Webflow using Choquer Creative is a straightforward process that can be completed in a few simple steps. First, you will need to sign up for a Choquer Choquer account and follow the prompts to connect to your Squarespace site. From there, you can select the specific pages and content that you want to transfer to your Webflow site. Choquer Choquer will then handle the process of transferring the content and formatting it to fit the Webflow platform. Once the transfer is complete, you can customize and tweak your new Webflow site to your liking. Overall, Choquer Choquer makes it easy to migrate from Squarespace to Webflow, saving you time and effort in the process.
Recent Testimonial From A Client Switching To Webflow From Squarespace
“I recently used Choquer Choquer to switch my website from Squarespace to Webflow, and I couldn't be happier with the results. The process was incredibly smooth and efficient, and the team at Choquer Choquer was very helpful throughout the process. They walked me through each step, answered any questions I had, and made sure everything was working properly before completing the transfer. I love the flexibility and customization options that Webflow offers, and Choquer Choquer made it easy for me to make the switch without any headaches. I highly recommend Choquer Choquer to anyone considering switching from Squarespace to Webflow.”
What Is Webflow? We Answer 20 Webflow Questions
What is Webflow used for?
Webflow is a website design and development platform that allows users to design, build, and publish websites without writing code. It provides a visual interface for designing and arranging website elements, as well as tools for adding interactive features and customizing the look and feel of a website.
Webflow is primarily used by web designers and developers to create professional-grade websites for clients, but it is also suitable for individuals and small businesses who want to create their own websites without learning to code. It is particularly useful for creating responsive websites that look good on a variety of devices, including desktop computers, tablets, and smartphones.
Some of the key features of Webflow include:
- A visual drag-and-drop website builder that allows users to design their own layouts and add elements such as text, images, buttons, and forms
- A wide range of design options, including custom fonts, color schemes, and layout templates
- Tools for adding interactive elements such as animations, slideshows, and hover effects
- Integration with popular web services such as Google Maps, YouTube, and social media platforms
- Hosting and domain management capabilities, allowing users to easily publish their websites and make them available online.
Is Webflow really that good?
Webflow is a popular platform for building and designing websites and web applications. It offers a range of features and tools that can make it easier for designers and developers to create professional-grade websites without the need for coding.
One of the key benefits of Webflow is its visual design interface, which allows designers to create and customize the look and feel of a website without writing any code. This can be especially useful for those who are not comfortable with coding or who simply want to be able to make design changes quickly and easily.
Webflow is also known for its strong performance and scalability. Websites built with Webflow are optimized for fast loading times and can handle a large volume of traffic without experiencing any slowdowns or other performance issues.
Overall, Webflow is a powerful and user-friendly platform that can be a good choice for those looking to create professional-grade websites and web applications without the need for coding. While it may not be the right choice for every project, it is definitely worth considering for those who want to take advantage of its many features and benefits.
Is Webflow better than WordPress?
Webflow and WordPress are both popular website-building platforms, but they have different strengths and are geared toward different types of users. It's not necessarily accurate to say that one is "better" than the other, as the right choice for you will depend on your specific needs and preferences.
Here are some differences between the two platforms:
- Ease of use: Webflow is generally considered to be more user-friendly than WordPress, especially for beginners. It has a simpler interface and a large community of users who can provide support and resources. WordPress, on the other hand, is more geared towards professional designers and developers and may require a steeper learning curve.
- Customization: Webflow offers more flexibility and control over the design of your website, as it allows you to create custom layouts and styles using its visual design tool. WordPress, on the other hand, relies more on pre-designed themes and plugins to add functionality and customization to your site.
- Functionality: WordPress has a vast ecosystem of plugins and integrations that can add a wide range of functionality to your site, including e-commerce, membership systems, and form builders. Webflow also has a growing library of integrations, but it may not be as comprehensive as the one available in WordPress.
- Hosting: Webflow offers web hosting as part of its platform, so you don't need to worry about finding a separate hosting provider. With WordPress, you'll need to find a hosting provider and set up your site on their servers.
The choice between Webflow and WordPress will depend on your specific needs and goals for your website. If you're a beginner looking for an easy-to-use platform with a wide range of functionality, WordPress may be the better choice for you. If you're a professional designer or developer who wants more control over the design and layout of your site, Webflow may be a better fit.
Is Webflow really free?
Webflow offers a free plan that allows users to create and host a website or web application at no cost. This free plan includes access to a range of features and tools, including Webflow's visual design interface, hosting, and basic SEO tools.
However, the free plan does have some limitations. For example, it only allows users to create one site, and it does not include access to advanced features such as custom form submissions or the ability to use custom fonts. Additionally, websites created with the free plan will display Webflow branding, and users will not be able to use a custom domain name.
If you need access to advanced features or want to use a custom domain name, you will need to upgrade to one of Webflow's paid plans. These plans offer additional features and allow users to create and host multiple sites, but they do come with a cost.
Overall, while Webflow's free plan does offer some useful features and tools, it may not be sufficient for those who need more advanced capabilities or who want to create a professional-grade website or web application. In these cases, upgrading to a paid plan may be necessary.
Can you use Webflow without coding?
Yes, it is possible to use Webflow without coding. Webflow is a platform that allows designers and developers to build and design websites and web applications using a visual interface, rather than writing code. This means that users can create and customize the look and feel of a website or web application without the need for coding skills.
However, it is worth noting that some knowledge of HTML and CSS may still be helpful when using Webflow. While the platform does offer a range of design tools and features that allow users to create professional-grade websites without writing code, some users may find it helpful to have a basic understanding of these technologies in order to take full advantage of Webflow's capabilities.
Overall, Webflow is a user-friendly platform that can be a good choice for those who want to create professional-grade websites and web applications without the need for coding skills. Whether you are a designer looking to create custom designs or a developer looking to build more interactive web experiences, Webflow can be a useful tool to add to your toolkit.
What is better than Webflow?
It's difficult to say what is "better" than Webflow, as the right platform for you will depend on your specific business needs and goals. Webflow is a powerful website-building platform that is well-suited for professional designers and developers who want to create custom layouts and styles using a visual design tool. However, it may not be the best choice for everyone.
Here are some other website-building platforms that you might want to consider, depending on your needs:
- WordPress: WordPress is a popular content management system (CMS) that is widely used for building websites of all types. It has a user-friendly interface and a large ecosystem of plugins and integrations that can add a wide range of functionality to your site.
- Wix: Wix is a drag-and-drop website builder that is easy to use and offers a wide range of templates and design options. It's a good choice for beginners who want to create a professional-looking site quickly and easily.
- Squarespace: Squarespace is a fully-hosted website builder that offers a range of templates and design options. It's known for its clean, modern design and is a good choice for artists, photographers, and other creative professionals.
- Shopify: If you're looking to create an online store, Shopify is a comprehensive e-commerce platform that offers everything you need to get started, including a website builder, payment processing, and inventory management tools.
Ultimately, the right platform for you will depend on your specific needs and goals. It's important to carefully consider your options and choose a platform that will meet your needs and help you achieve your goals.
What are the disadvantages of Webflow?
There are a few potential disadvantages to using Webflow:
- Limited customization options: While Webflow offers a wide range of design tools and features, there may be some limitations on the level of customization that is possible. For example, users may not have complete control over the HTML and CSS of their site, which could make it more difficult to achieve certain design effects or integrate with third-party tools or services.
- Higher cost: While Webflow does offer a free plan, the paid plans can be more expensive than other website-building platforms. This may make it less appealing for those on a tight budget or for those who only need basic website-building capabilities.
- Limited support for certain features: While Webflow does offer a range of features, it may not support certain advanced functionality that some users may need. For example, it may not have built-in support for e-commerce or certain types of custom form submissions.
Overall, while Webflow can be a powerful and user-friendly platform, it is important to consider these potential disadvantages when deciding whether it is the right choice for your project.
Is Webflow hard to learn?
Webflow is a professional-grade website-building platform that offers a high level of customization and control over the design and layout of your site. As a result, it may require a steeper learning curve than some other website-building platforms that are more geared toward beginners.
That being said, Webflow offers a number of resources to help users learn how to use the platform, including documentation, video tutorials, and a community forum. If you're a designer or developer with some experience building websites, you may find Webflow relatively easy to learn. However, if you're new to website building or don't have much experience with design and development, you may find it more challenging.
If you're considering using Webflow, it's a good idea to familiarize yourself with the platform and see if it aligns with your skills and experience. You can sign up for a free account and explore the interface and features to get a sense of whether it will be a good fit for you. Alternatively, you may want to consider using a simpler website-building platform, such as WordPress or Wix, if you're just starting out and want an easier learning curve.
What are great resources for learning Webflow?
There are many resources available for learning Webflow, including the following:
- Webflow University: This is a comprehensive learning platform provided by Webflow, with video tutorials and interactive challenges to help you learn the platform.
- Webflow Blog: The Webflow blog features a wealth of articles and tutorials on various topics related to Webflow, including design, development, and best practices.
- YouTube: There are many YouTube channels and video tutorials that cover various aspects of Webflow, including design, development, and workflow.
- Online courses: There are several online courses available that cover Webflow in depth, including courses on Udemy and other platforms.
- Webflow Forum: The Webflow Forum is a community-driven platform where you can ask questions, get help, and share your own knowledge and experiences with other Webflow users.
Overall, the best resource for learning Webflow will depend on your learning style and the specific topics you want to learn. It's often helpful to combine multiple resources and approaches to get the most comprehensive understanding of the platform.
Who shouldn't use Webflow?
Webflow is a professional-grade website-building platform that is geared toward designers and developers who want to create custom layouts and styles using a visual design tool. As such, it may not be the best choice for everyone. Here are some types of users who may not find Webflow to be the best fit:
- Beginners: If you're new to website building and don't have much experience with design and development, you may find Webflow to be a challenging platform to learn. While it does offer a number of resources to help users learn how to use the platform, it may require a steeper learning curve than some other website-building platforms that are more user-friendly.
- Non-technical users: If you don't have much experience with coding or web development, you may find Webflow to be a bit overwhelming. While the platform does allow you to create custom layouts and styles using a visual design tool, it still requires a certain level of technical knowledge to use effectively.
- Users who don't need advanced customization: If you're looking for a platform that allows you to create a simple website quickly and easily, Webflow may not be the best choice. While it does offer a wide range of customization options, it may be overkill for users who just want to create a basic website without a lot of bells and whistles.
That being said, Webflow can be a great platform for professional designers and developers who want a high level of control over the design and layout of their site. If you have experience with web design and development and are looking for a platform that allows you to create custom layouts and styles, Webflow may be a good fit for you.
Can you make money with Webflow?
Yes, it is possible to make money with Webflow. There are several ways you can monetize your skills and expertise in Webflow:
- Freelancing: You can offer your Webflow design and development services as a freelancer, working with clients on a project-by-project basis.
- Consulting: If you have a lot of experience and expertise in Webflow, you can offer consulting services to businesses and organizations looking to improve their online presence.
- Building and selling products: You can use Webflow to build and sell products, such as templates, themes, and plugins, either directly to customers or through marketplaces like ThemeForest or Creative Market.
- Teaching: If you enjoy sharing your knowledge and helping others learn, you can create and sell courses or offer one-on-one coaching and mentorship on Webflow.
Overall, the opportunities for making money with Webflow will depend on your skills, experience, and the specific market you are targeting. It's often helpful to start by offering your services as a freelancer or consultant, and then explore other monetization opportunities as you build your expertise and reputation.
Why do people like Webflow?
There are several reasons why people like Webflow as a website building platform:
- Customization: Webflow allows users to create custom layouts and styles using a visual design tool, which gives them a high level of control over the design and layout of their site. This is especially appealing to designers and developers who want to create unique, visually-stunning websites.
- Ease of use: Despite offering a wide range of customization options, Webflow is relatively easy to use compared to some other website-building platforms. It has a clean, intuitive interface that makes it easy to create and manage your site.
- Hosting: Webflow offers web hosting as part of its platform, which means you don't need to worry about finding a separate hosting provider. This can make it easier for users to get their site up and running quickly.
- Responsive design: Webflow automatically generates responsive versions of your site, so it will look good on all devices (laptops, tablets, and smartphones). This is important in today's world, as more and more users access the web on their mobile devices.
- SEO-friendly: Webflow allows users to add metadata and other SEO-related elements to their site, which can help improve its ranking in search engine results. This can be especially appealing to users who want to ensure that their site is easily discoverable by their target audience.
Can a beginner use Webflow?
Webflow is a user-friendly platform that is designed to be accessible to users of all skill levels, including beginners. While it does require some knowledge of HTML, CSS, and web design concepts, Webflow provides a variety of resources and tools to help users get started, including a comprehensive learning platform (Webflow University), video tutorials, and a user-friendly interface that allows you to build and design websites without writing code.
That being said, it's important to note that learning any new platform or skill requires time and effort, and it may take some time for a beginner to become proficient with Webflow. It's often helpful to start by working through the tutorials and challenges provided by Webflow University, and then move on to building simple projects to get a feel for the platform. As you gain more experience and confidence, you can gradually tackle more complex projects and challenges.
What websites are built on Webflow?
Webflow is a popular website-building platform that is used by a wide range of businesses and organizations to create websites of all types. Here are a few examples of the types of websites that are built on Webflow:
- Portfolios: Webflow is often used by designers, photographers, and other creative professionals to create visually-stunning online portfolios that showcase their work.
- E-commerce sites: Webflow has a number of integrations with popular e-commerce platforms, such as Shopify and WooCommerce, which make it easy to create online stores.
- Marketing and corporate websites: Many businesses and organizations use Webflow to create professional-looking websites that showcase their products and services.
- Blogs and content-rich sites: Webflow's easy-to-use content management system (CMS) makes it a popular choice for bloggers and other content creators who want to create and manage their own websites.
Webflow is a versatile platform that is well-suited for a wide range of websites, from simple personal blogs to complex e-commerce sites. Its customization options and visual design tool make it particularly appealing to designers and developers who want to create unique, visually-stunning websites.
What can Webflow not do?
Webflow is a powerful platform that allows you to design, develop, and host websites, but like any platform, it has its limitations. Some things that Webflow may not be able to do include:
- Run custom server-side code: Webflow is primarily a client-side platform, which means that it does not support running custom server-side code, such as server-side scripts or APIs.
- Integrate with certain third-party services: While Webflow does offer a variety of integrations with third-party services, it may not support integration with every service or platform.
- Support certain advanced web development techniques: While Webflow does offer a range of design and development features, it may not support certain advanced techniques, such as low-level browser manipulation or custom server-side logic.
Overall, it's important to carefully evaluate the capabilities of Webflow and any other platform you are considering, to ensure that it meets your needs and requirements. If you have specific requirements or needs that are not supported by Webflow, you may need to consider alternative platforms or technologies.
Is Webflow the Future of Website Building?
It's difficult to predict the future of any particular technology, including Webflow. Webflow is a popular website-building platform that is used by a wide range of businesses and organizations to create websites of all types. It offers a high level of customization and control over the design and layout of a site, which makes it appealing to designers and developers who want to create custom layouts and styles using a visual design tool.
However, the web design and development landscape is constantly evolving, and it's possible that new technologies and platforms may emerge that offer different features and capabilities. It's important to stay up to date with the latest trends and developments in the field and to choose the platform that best meets your needs and goals.
That being said, Webflow has a strong user base and a growing community of users and developers, which suggests that it will continue to be a popular platform in the future. It's also worth noting that Webflow has made significant investments in its platform and has a track record of regularly releasing new features and updates, which suggests that it is committed to staying competitive in the long term.
Should I learn WordPress or Webflow?
Webflow: There are several reasons why someone might choose to learn Webflow instead of WordPress, or vice versa. Here are a few potential considerations:
- Ease of use: Webflow is designed to be user-friendly and intuitive, with a visual interface that allows users to design and build websites without writing code. WordPress, on the other hand, requires a bit more technical knowledge and familiarity with web development concepts.
- Design flexibility: Webflow offers a wide range of design options and customization options, making it a good choice for those who want to create highly customized websites. WordPress also offers many design options, but it may be more limited in terms of the level of customization available.
- Functionality: Webflow is focused on design and building websites, and it offers a range of features and tools for creating interactive, responsive, and visually appealing websites. WordPress, on the other hand, is a more comprehensive content management system that offers a wide range of features and plugins for managing content, users, and other aspects of a website.
- Cost: Webflow offers a free plan, as well as several paid plans with varying features and pricing. WordPress is free to use, but you may need to pay for hosting, themes, and plugins to add certain features to your website.
Ultimately, the choice between Webflow and WordPress will depend on your specific needs and goals. Both platforms have their own strengths and limitations, and it is important to carefully consider your requirements before making a decision.
Do I own my content on Webflow?
Yes, you own the content that you create and publish on your Webflow website. Webflow's terms of service state that you retain ownership of any content that you create and publish on your site, including text, images, and other media. This means that you have the right to use and distribute your content as you see fit, subject to any applicable laws and regulations.
It's important to note that Webflow does require users to grant the platform a license to use, reproduce, and distribute their content as necessary for the operation of the service. This includes the right to display your content on the Webflow platform and to use it for marketing and promotional purposes. However, this license is limited to the use of your content on the Webflow platform and does not transfer ownership of your content to Webflow.
Overall, Webflow's terms of service give users a high level of control over their content and ensure that they retain ownership of the content that they create and publish on the platform.
How much does a Webflow designer make?
The income of a Webflow designer will depend on a variety of factors, including their level of experience, their skills and expertise, the demand for their services, and the location in which they work. Some Webflow designers may work as freelancers or consultants, while others may be employed by design firms or agencies.
It is difficult to provide an accurate estimate of the average income for a Webflow designer, as it can vary significantly based on these and other factors. However, some estimates suggest that Webflow designers may earn anywhere from $30 to $100 per hour, or more, depending on their level of experience and the scope of their work.
It's worth noting that the income of Webflow designers may also depend on their ability to market themselves and secure clients, as well as their ability to negotiate fair rates for their services. If you are interested in becoming a Webflow designer, it may be helpful to research the market in your area and get a sense of the going rates for design work. You may also want to consider networking with other professionals in the industry and building up a portfolio of your work to showcase your skills and experience.
Is Shopify better than Webflow?
Webflow and Shopify are both popular platforms that are used for building websites, but they have different strengths and are suited for different types of users. It's not accurate to say that one is "better" than the other, as the right choice for you will depend on your specific needs and goals.
Here are some differences between the two platforms:
- Purpose: Webflow is a website-building platform that is primarily geared towards designers and developers who want to create custom layouts and styles using a visual design tool. It's a good choice for creating professional-looking websites that are tailored to your specific needs. Shopify, on the other hand, is an e-commerce platform that is specifically designed for creating online stores. If you're looking to create an online store, Shopify may be the better choice for you.
- Ease of use: Shopify is generally considered to be more user-friendly than Webflow, especially for beginners. It has a simple, intuitive interface and a wide range of pre-designed themes and templates that make it easy to create a professional-looking store quickly and easily. Webflow, on the other hand, is more geared towards professional designers and developers and may require a steeper learning curve.
- Customization: Webflow offers more flexibility and control over the design of your website, as it allows you to create custom layouts and styles using its visual design tool. Shopify, on the other hand, relies more on pre-designed themes and plugins to add customization to your store.
- Functionality: Shopify is a comprehensive e-commerce platform that offers everything you need to get your online store up and running, including payment processing, inventory management, and shipping integrations. Webflow, while it does have a growing library of integrations, may not be as comprehensive as the one available in Shopify.
The choice between Webflow and Shopify will depend on your specific situation. If you're looking to create an online store, Shopify may be the better choice for you. If you're a designer or developer looking for a platform that allows you to create custom layouts and styles using a visual design tool, Webflow may be a better fit.
Do You Really Need A Webflow Developer in 2023?
The web development world is ever-evolving! Every day there are new tools and platforms emerging constantly challenging developers to adapt and acquire new skills. One such platform that gained immense popularity in recent years is Webflow. Launched in 2013, Webflow provides a visual development environment for creating responsive websites without writing code. If you’re looking to build a website, you might have considered hiring a Webflow developer. As we enter 2023, the question arises: Do you still need Webflow developers? In this blog post, we will explore the role of Webflow developers in today's web development landscape and examine the advantages they bring to the table.
1. Get Professional Support
Experienced Webflow developers are well-versed in all aspects of web design and development. They know how to design Webflow sites that look great, load quickly, and work on all devices.
Plus, they can help you troubleshoot any issues that arise during the development process. This means that your website will be up and running as quickly as possible—without any costly delays or errors.
If you're still learning about Webflow and web development, ensure to see our other blog if you'd like to learn more about Webflow itself and its benefits.
2. Understanding of UX/UI Principles
User experience (UX) and user interface (UI) principles are key components of successful websites.
An experienced team of Webflow developers understand these principles inside and out, which allows them to create a website that not only looks great but is also intuitive and easy for users to navigate.
A Webflow developer is very adept on how to craft a unique user experience with minimal effort from the user, which makes it easier for visitors to find what they need on your site quickly and easily.
3. Have More Time To Focus On Other Areas Of Your Business
When you hire an experienced Webflow developer, you free up time for yourself or other members of your team to focus on other areas of your business—such as marketing strategies or customer service initiatives. With vast the knowledge of Webflow CMS, you won't have to worry at all about how your new web content is posted.
This means that with a Webflow Developer, you can get more done in less time—which is invaluable when it comes to running a successful business online.
4. Optimization With Webflow Developers
Hiring a skilled Webflow developer means they'll be able to optimize your website on Webflow CMS for maximum performance and speed.
This means everything from optimizing images so they load faster on your Webflow sites, to using caching techniques that ensure all pages load quickly when accessed by visitors.
A well-optimized website is essential for providing a solid user experience and keeping users coming back for more; something an experienced Webflow developer knows how to do best.
If you're curious to learn more about optimizing your website for business, check our Webflow comparison to WordPress and seeing which of the two platforms is better in regards to business sites.
5. Rapid Website Development
With in-house Webflow developers, you can leverage the platform's visual development features to develop websites rapidly. The intuitive interface of Webflow allows the developers to design the websites with ease, resulting in reduced development time.
Tips on Finding the Right Webflow Developer for Your Project
Now that you know the benefits of hiring a Webflow developer, you may be wondering how to find the right one for your project.
Here are some tips that can help you find the Webflow developer for you project:
Check Their Portfolio
When considering any web developer, it's essential to look at their portfolio. This will give you an idea of their style, skill level, and experience. Check if they have experience working on projects similar to yours.
Read Reviews & Testimonials
Another way to gauge the quality of a Webflow developer is to read reviews and testimonials from their previous clients. This will give you an idea of the web developer's professionalism, communication skills, and ability to deliver results.
Request Client References
Don't be afraid to ask for references from previous clients. A good Webflow developer will have no issues providing you with references, and this can give you an even better idea of their work ethic, creative style and experience level with different websites or specific industries.
Check Their Availability
Make sure the Webflow developer you're considering is available to take on your project within your desired timeframe. Communication is key when working on a website (large or small), so ensure that their availability aligns with your project timeline.
When working on a project, you want a web developer who is responsive and communicates effectively. Do they have a solid workflow schedule? How often do they tend to communicate with clients? Make sure to ask about their communication style and their preferred method of contact to ensure that you're on the same page.
When it comes down to it, there are many advantages that come with hiring experienced Webflow developers for your website project.
Not only do Webflow Developers have the knowledge and experience necessary to build a great looking website from scratch quickly but they can also provide support and communication when troubleshooting issues arise or add advanced features without needing any coding skills on your end whatsoever!
So if you need help from a Webflow Development agency to get your site up and running fast, or to migrate your website, ensure to contact us for a free quote. You can also look through our Webflow sites showcase to see what we’ve created for our clients.
From Figma To Webflow: A Step-By-Step Guide (2023)
Trying to go from Figma to Webflow but don’t know where to start?
We’ve got you covered.
By the end of this blog, not only will you have all of the steps needed to go from Figma to Webflow, but you’ll also be equipped with tips for making the transition smoother!
Prepare Your Webflow Project
Before we start transferring a website from Figma to Webflow, we need to prepare our new Webflow project.
Create A Styleguide
Start by preparing a styleguide (in this article, we’ll assume you don’t have a defined styleguide for your Figma design).
A styleguide lets you set properties for elements used throughout your website. For example, you can set the default style of all your H1 headers to be a specific font, size, weight, color, etc.
This step ensures you only need to define the properties once instead of defining them over and over for every single element on your website (and for every breakpoint!). It also ensures consistent styling throughout your website.
Here’s how to quickly make a styleguide:
- Create a new page in your Webflow document
- Copy/clone Webflow’s styleguide to the new page (or create your own)
- Click the element you want to define
- Click on the “Selector” field (top right) and select the purple tag containing the words “All Pages.” This ensures your styling is automatically applied every time you create this element on your website (image reference below)
- Repeat this step for all elements you’ll use repeatedly throughout your design
If the font you’re using isn’t on Webflow, you can easily add it to your project.
- Go to “Project Settings”
- Click on the “Fonts” tab
- Select your font from the “Google Fonts” list. Select the weights you need and click “Add Font”
- If your font isn’t available in Google Fonts, you can upload an external font file
- Reload the Webflow page and the font should appear in your Webflow project
Now that the Webflow document is prepared, we can begin transferring assets from Figma to Webflow.
This starts by exporting the assets on Figma (images, icons, etc). There are 2 ways you can do this:
- Select all the assets you want to export. Then go to the “File” dropdown and click “Export”
- If you’ve already marked assets for export (using the “Exports” tab on the right sidebar in Figma), follow the same steps without selecting any assets.
Next, upload the files to the “Assets” folder on Webflow. This can be done in 2 ways:
- Drag and drop your files into the “Assets” folder
- Upload them manually into the folder
Tip #1: Use folders in Google Drive to organize the assets for each page of your design.
Tip #2: Compress your images to reduce their size. Large images cause your website to slow down.
Layers To Divs
Now the fun part: re-creating your Figma design on Webflow!
Use The Desktop Breakpoint As Your Starting Point
Start re-creating your Figma design on the Desktop breakpoint in Webflow.
This is because, in Webflow, design changes flow down to smaller screen sizes but not up to bigger screens.
After designing on desktop, switch to smaller breakpoints to optimize your website’s responsiveness. Generally, changes made on smaller breakpoints won’t be reflected on larger breakpoints.
Use A 12 Column Grid
Secondly, we recommend using a 12-column grid on both Figma and Webflow because it optimizes the re-creation process:
- It ensures all the elements are properly aligned across different screen sizes
- It’s available on Figma and it’s the standard grid on Webflow. This makes it easy to re-create the design precisely
Recreate Each Element On Webflow
Each element created on Figma has a CSS, Swift, and XML code that can be used to re-create the element on Webflow. Here’s how to access it:
- Click the element on the Figma file
- At the top of the right side panel, click on the “Inspect” tab
- The “Code” section shows all the CSS properties for your selected element
- If you want to select an element nested in a group, hold down control/command and hover your mouse over the element. Alternatively, right-click on the element, scroll to “Select Layer” and click on the element you want to access.
These settings can be used to accurately recreate every element on Figma to Webflow.
Tip #1: Your recreation on Webflow won’t be an exact pixel by pixel recreation. This is because elements behave differently when they’re coded vs. on design tools.
Tip #2: Similar to Figma, you are able to make a design once and re-use it (called a “component” on Webflow). This is helpful for things like the navigation bar, footer, etc. To create a component, select the element and click “create component” at the top of the left side bar on Webflow.
Once your design is transferred from Figma to Webflow, optimized for each breakpoint, and you’ve performed your final checks – it’s time to publish your site and conduct a QA.
Your website on Webflow designer is almost identical to the published site. Because of this, it’s important to go through your website after publishing it and make sure everything looks good and works properly.
Going from Figma to Webflow can seem like a daunting task, but approaching it in a step-by-step manner helps you stay organized and ensures the design is re-created correctly.
If the technical aspect of going from Figma to Webflow is something you don’t want to deal with, we can help. At Choquer Creative, we create SEO-optimized and responsive websites for a variety of industries.
To book a free consultation about your website, contact us!
Don't forget to read our other blog for an answer to Webflow vs WordPress and which is the better platform for your company.
Your Search is Over: 3 Professional Webflow Showcase Websites To Inspire You
To succeed, design and development require imagination and innovation. But, the design and development process can become difficult and time-consuming due to creative bottlenecks, which can occur at any level of experience. It can be helpful to look for inspiration from others.
The Webflow showcase websites are one place where you can get unending inspiration. These websites display the work of other professionals while offering insightful information on diverse design methods, tactics, and aesthetics. You can have a better knowledge of what works, what doesn't, and what can work for your own projects by looking at other designers' work.
We'll look at how Webflow has been utilised by various businesses to develop polished, up-to-date websites in this blog. We will investigate the effective integration of Webflow into the web design processes used by Pinnacle Fertility, Whyte Plumbing, and Pedigree Painting. Also, in order to give you more inspiration and ideas for your upcoming web design project, we will highlight a few samples from our Webflow portfolio.
Get Inspired: The Importance of Seeking Inspiration in the Design and Development Process
The secret to unleashing creativity in the design and development process is inspiration. Hitting a creative block may be time-consuming and irritating, regardless of your level of experience in the field. That's when looking to others for inspiration comes in.
Designers and developers can find endless inspiration on the Webflow showcase websites. These websites highlight the work of other experts and might offer insightful information about various design approaches, strategies, and styles. You can have a better understanding of what works, what doesn't, and what can work for your own projects by looking at other people's work.
The range of designs and styles that are presented on Webflow showcase websites is one of their biggest advantages. Everyone can find something they like, whether they are strong or muted, maximalist or minimalist. These websites provide a multitude of opportunities, whether you want to add fresh design components or just need a different viewpoint.
Also, Webflow showcase websites can assist you in keeping up with the most recent developments in design and technology. You can count on these websites to feature novel concepts as they become popular and emerge.
Pinnacle Fertility: How It Achieves Professionalism and Optimism with Webflow
A website that exuded a sense of professionalism, friendliness, and optimism was what Pinnacle Fertility, a medical company that specialises in fertility, desired. Using the use of Webflow, their website accomplished this objective through a deliberate design strategy, colour scheme, and video content.
The website's colour scheme includes formal hues like dark blues and greys, but it also includes a vibrant pop of yellow to create a cheerful and upbeat atmosphere. This intentional use of colour was done to portray the joy connected to the prospect of starting a family.
The website's hero section is particularly interesting because it has a number of video clips that support the joyful and upbeat mood the site wants to convey. The videos feature happy parents holding their children, as well as images of the staff, the clinic, and client endorsements. Together, these components convey a sense of confidence and trust in the company.
The website efficiently uses white space to prevent overcrowding the viewer and give their eyes a time to relax and assimilate the information. Despite the volume of content on the page, the area doesn't feel crowded or overpowering because to the liberal use of white space.
In addition to its design approach and use of colour and video, Pinnacle Fertility's website was also made with Webflow, a website builder that enables designers to create responsive and professional websites without the need for coding. Due to reduced development costs, Pinnacle Fertility was able to create its professional and upbeat website.
The Power of Minimalism in Website Design: A Look at Whyte Plumbing's Website Made with Webflow
In recent years, the minimalist style of website design has gained popularity. This aesthetic emphasises the essential while eliminating extraneous details, resulting in a simple and basic appearance. Whyte Plumbing's website, made with Webflow, is an excellent example of a website that effectively utilises the power of minimalism to communicate its message.
Embracing Simplicity's Beauty
The website for Whyte Plumbing uses a straightforward gradient colour scheme to emphasise the site's minimalist aesthetic. The website's simplicity is further emphasised by the use of white space and simple typography, which directs attention to the page's most crucial elements.
Unambiguous call to action
The call to action (CTA) sticks out and is obvious despite the website's simple design. The "Contact Us" button is prominently displayed in the hero section's middle, making it simple for visitors to find and use. The CTA is seamless and unobtrusive because the text and button are the same colour.
For Improved User Experience, Minimalism
The website for Whyte Plumbing is evidence that less is more. Visitors won't be overwhelmed or lost in a cluttered layout thanks to the site's minimalist design, which makes it simple for them to locate the information they require. The user experience is enhanced by the use of negative space, straightforward text, and a small number of colours.
Design for Mobile Devices
The website for Whyte Plumbing has a simple layout and is mobile-friendly as well. The straightforward design adapts nicely to smaller screens, guaranteeing a consistent user experience across all platforms. As mobile usage increases, this strategy is crucial for organizations today.
Pedigree Painting: A Hero Section Done Right
The hero section is one of the most crucial parts of a website when it comes to web design. Visitors see it right away, and it has the power to positively or negatively impact how they perceive a company. The website for Pedigree Painting is an excellent illustration of how a company can make the most of its hero section.
Building Customer Credibility through Awards
A painting business with a focus on excellent work and client happiness is called Pedigree Painting. They prominently display their accolades and certificates in their hero section in an effort to inspire confidence in prospective clients. Visitors are quickly convinced of their knowledge and credibility as a result, and this may influence their decision to hire them.
A call-to-action that is crystal clear and actionable is another crucial component of a hero section (CTA). The "Schedule an Estimate" button on the Pedigree Painting website is a straightforward but effective call to action. This CTA stands out owing to its contrasting hue and is purposefully positioned in the middle of the hero area.
High-Quality Work Displayed with a Full-Width Hero Picture
The full-width hero image that displays Pedigree Painting's high calibre work is one of the section's most notable characteristics. The eye-catching picture offers a quick visual depiction of their services. In order to emphasise their commitment to delivering top-notch workmanship and client pleasure, the tagline "Quality Work, Guaranteed" is layered on the image.
Get Inspired with Our Webflow Showcase
Searching for extra ideas for your subsequent web design endeavour? Go no farther than our Webflow showcase, which includes a variety of companies and sectors with which we have collaborated.
Each of the website designs in our portfolio has a distinctive approach and look. This demonstration shows the versatility and power of Webflow with its stark layouts and striking colour combinations.
The website for Wealthsprout Academy, a platform for financial education and coaching, is one example we use in our showcase. The website's simple, contemporary design successfully communicates the business's purpose of enabling people to take charge of their financial destiny. The website has a polished but approachable appearance thanks to the use of bold font and a soft colour scheme.
The website for the plant-based protein company Aloha Protein is another noteworthy instance. The brand's joyful and vivacious spirit is well communicated via the website's colourful colour palette and striking visuals. The website offers a compelling user experience thanks to the use of interactive elements like hover effects and animated visuals.
Searching for a simpler strategy? Visit the website for the breathwork and meditation app Breathwrk. The website's straightforward design and monochrome colour scheme promote relaxation and concentration. The design is made more interesting and complex by the use of bold font and subtle animations.
The incredible companies we have had the privilege of working with are just a few examples. Visit our Webflow showcase to find more ideas and witness the strength and adaptability of Webflow in action.
Our goal at our web design and development company is to use our knowledge of Webflow, search engine optimization, online marketing, and lead generation to help businesses of all sizes enhance their online presence. To find out more about our offerings and how we can assist you in advancing your online presence, get in touch with us right away.
Thank you for reading our blog. Choquer Creative is dedicated to helping businesses of all sizes improve their online presence through web design, search engine optimization, online marketing, and lead generation. If you're interested in learning more about our services and how we can help you grow your business, please visit our Package Page.
Marketing For Accounting Firms: 6 Tips For Lead Generation
Marketing for accounting firms needs to utilize digital elements and foster an online presence to stand out in today’s market.
Just like how marketers need accountants to understand how much resources can be devoted to marketing expenditures, accounting firms need marketing to attract new leads and customers.
Here, we’ll go over 5 tips for lead generation - including important website maintenance recommendations - that can help with marketing for accounting firms.
Think of Your Target Audience or a “Niche”
Marketing for accounting firms is difficult if you don’t know which clients you serve. Although it’s tempting to say “we serve everyone”, few companies do.
Ask yourself and your team the following question: Do you tend to have clients in similar fields like trades, health, law, tech, eCommerce, or food & hospitality?
Your current and historical customer data can be a goldmine to determine your target audience. Try not to go for an abstract, far-fetched idea, but rather something tangible; something that already exists. Finding a pattern to this data is essential to establish who you’re selling to.
Update & Maintain Your Website
Have you received an outside perspective look at your website before? According to Hubspot, your website is the second-most extensively used marketing channel for your firm.
A poorly designed, developed and written website is like looking for a needle in a haystack for your customers. Websites can offer too much content since it’s tempting to post every offer you have on your homepage. The reverse is also true. Accounting firm websites can post too few details as well, not providing basic information about the business, how to get quotes or pricing information, contact information, or the location of the office.
A good rule of thumb for marketing for accounting firms (and other industries) is to highlight the most important and popular services - usually the top 3.
This guideline ensures you have a clean design that’s easy on the eyes and isn’t too busy. A simple summary of what your firm is about, some contact information, and a clear call to action (ie: what action you desire your customers to take) is all you need at first. Adding testimonials and other links to pages are some extra elements you may implement too.
You can see our Webflow Showcase for some good website examples we’ve made or our blog on 3 professional Webflow showcase websites.
Client Referrals: Don’t Forget to Ask for Them
Despite the prevalence of new marketing technologies, you cannot overlook the power of word-of-mouth marketing.
Word-of-mouth sales alone account for over $6 trillion of annual global spending. This means about 1 out of 8 sales is from old-fashioned word of mouth. That’s as many as 41 million people in the United States alone!
Knowing this, wouldn’t you want client referrals? You can promote this via vouchers and discount offers through a referral program, offering mutual benefits for your accounting firm.
Social Media Marketing
Accountants aren’t exactly known for social media hype, but your firm can use certain platforms to find the right customers.
At the very least, using social media marketing will push your company’s presence and awareness. Marketing for accounting firms can be tricky on social media. What types of posts do you make? What type of media does my firm need? Which posts will perform better than others?
It’s worth considering the social media platform. LinkedIn has the majority of users that drive company decisions and is the largest B2B display advertiser in the U.S. Facebook has an extremely high rate of Daily Active Users.
There will be trial and error and testing required for social media posts to see what sticks with your audience and monitor which platforms perform better than others. Consider the following metrics to track on your social media accounts:
- Followers and/or likes
- Comments (engagement)
- Shares (engagement)
- Mentions (tags, hashtags)
- Engagement rate (Engagements / Likes)
- Post Reach
In short, people around the world are using social media. If someone in your firm isn’t posting content, you can be sure your competitors are.
If you want leads and conversions, email marketing is a must-have. Email marketing is a critical component in marketing for accounting firms.
Email collection forms had a 15% conversion rate in 2020 and over 45% of businesses with effective email copywriting have a staggering open rate of 26% or higher.
Attention-grabbing content like your blog posts or additional accounting tips can get your audience interested, and later on, purchase from you. Don’t forget that a lot of people today view emails on mobile. Ensure your email marketing efforts use a mobile-friendly design. Try using small clips or article teasers that redirect to your website.
Blogging & Search Engine Optimization (SEO)
A blog shows the world - and Google - that you know what you’re talking about. Marketing for accounting firms is much easier with a regularly maintained blog. Nearly 50% of companies with content marketing leverage blogging.
Start by breaking down topics that your clients ask about. Do customers need help with taxes? Alright, then which element of taxes do they struggle to understand? Is it the amortization of assets? Filing taxes with a spouse or common-law? Or perhaps your clients are in business and they struggle with financial reporting and changes in tax laws?
As long as you can consistently keep blogging, your blog page will grant you results. Blogs directly help support and can be embedded in other digital marketing content you create like emails and social media posts.
Search engine optimization (or SEO) for your site will be improved by blogging. Climbing up to the top of search engines like google should be an element to consider when marketing your accounting firm.
Nuances of SEO like keywords, ranking difficulty, and keyword competition can get complicated. If you’re stuck or simply don’t have the time, consider hiring an agency to help out with SEO or blogging with marketing for accounting firms.
Easiest Options For Building Websites For The Not Tech Savvy
What are the easiest options for building websites for the not tech-savvy? We’re glad you asked!
At Choquer Creative, we know that web design projects can feel overwhelming. Today, you may be feeling the pressure of having a modernized, competitive website for your visitors and stakeholders.
Ask yourself: Do you have the skills, time or know-how to construct and maintain a website?
There are many web builders on the market. A few are more complicated than others, but some are the easiest options for building websites for the not tech-savvy. At Choquer, our skilled website team uses Webflow.
Beginning Steps: Start with Your Content
Whether you tackle this on your own or with a certified Webflow agency, you’re going to need some content.
Would you go set up a booth at an art convention without paintings? Would you book a venue to perform music without knowing any songs? No, you wouldn’t.
The same goes for a website: you wouldn’t publish a website without valuable content!
Even if you’re looking for the easiest options for building websites for the not-tech-savvy, ensure you know how many pages you’ll think you’ll need. Try and organize what content you’d like on each page. For example, save nice headshots of you or your staff for the About page, whereas you’ll want product pictures for your Products page on an eCommerce website.
You’ll need some copywriting, even if your picture is worth a thousand words. The funny thing is, Google doesn’t often see images as we do. Search engines like Google need text to read to sort and index your website. Your customers need messaging to move closer to a subscription or sale.
You don’t need to have everything fleshed out, but it helps to have the main points outlined and have a few sentences about each page. Ensure your headlines are captivating and speak to your audience, as 80% of people only read headlines on your page.
Copywriting helps drive design and they rely on each other to succeed. Save yourself the hassle and ensure you have enough written and graphical content for each section ahead of time.
If you're interested to learn more, make sure to read about how web design and SEO (search engine optimization) work together.
Consider Doing Search Engine Optimization (SEO) Upfront
SEO on its own can be a daunting research task. However, it may pay off if you undertake it immediately, especially if your website is made from scratch.
It’s a known fact that 68% of more of online engagements start with a person using a search engine. Isn’t it time for you to be harnessing some of that search traffic?
There are plenty of tools out there to build a list of search terms (or keywords). Our team at Choquer trusts Semrush, which is a fantastic keyword research tool that monitors website performance and search engine traffic.
If you know your customer base, you can conduct some of your research and write in a voice that resonates with your visitors.
When considering SEO, think about the following points:
- What words do people use to find your site?
- What terms would they use to find topics relevant to your site?
- What questions would they ask a search engine to find your website as the answer to their query?
Finding keywords and putting them in the correct places on your website is SEO 101. Thankfully, some agencies can accomplish this and dig much deeper.
Starting Web Design: A Template or a Blank Canvas?
Even if you have little experience in web design, it’s possible to create a website in hours. There are pros and cons to using a free website template or starting on a blank page.
If you’re curious and have the time to figure out the basics of how web design works, a template may be the way to go. Webflow offers plenty of free web design templates to choose from. They’ll give you an understanding of common web design practices.
A downside of picking a template is that anybody else can do the exact same thing. Do you want your website to stand out from your competitors? Do you want it to be a truly unique experience with an original layout and design? If you think so, then starting from scratch may be a better idea with a web designer or Webflow agency.
Before opting to use a template, we’d highly suggest considering these known drawbacks of website templates:
- Not exclusive or unique
- Limited customization options
- Possible software required to customize
- Need to know image optimization skills
- May harm search engine optimization (SEO)
Conclusion: When in Doubt, Trust The Website Pros
Just because the easiest options for building websites for the not tech-savvy are out there, it doesn’t mean all website builders are the best options for your business.
Website builders are great tools to familiarize yourself with website design, copywriting, SEO and more, but maintaining and growing a website properly takes large portions of your time away from your business.
Our team at Choquer Creative offers competitive website development packages for businesses at any level (don’t forget to see our Webflow showcase of websites we’ve recently worked on).
Sometimes, the easiest option for building websites for the not tech-savvy is contacting a qualified Webflow agency (like us) to help you out.
The Ultimate Social Media KPI List: Everything You Need To Boost Performance
Buckle up, folks. It's time to talk about social media KPIs.
The term "KPI" stands for "key performance indicator" and it's the thing that tells you whether your marketing strategy is working—or failing.
KPIs are one of the most important things to keep an eye on if you want to grow your business. So let's take a look at some of the most important social media KPIs for business growth.
Social Media KPIs 101
We know you’re excited to jump into the KPIs and how to use them.
But first: some quick questions and answers about social media KPIs.
What are KPIs
KPI stands for "Key Performance Indicators," which is just a fancy way of saying "what you're measuring."
KPIs provide data you can analyze to measure the success of your social media marketing efforts. There are a variety of different social media KPIs to choose from, depending on what you want to accomplish with your strategy (we’ll get to that later, don’t worry!).
Basically, if you're spending money on advertising and marketing, you need a way to measure its effectiveness. This will help ensure that your brand isn't wasting time with ineffective ads and can focus on ones that work!
KPIs simplify marketing strategies
You want to know how many people are seeing your content, how many of them are engaging with it, and how many actually buy or sign up for something as a result of reading it.
One of the most important things about KPIs is that they give you a straightforward and unbiased way to measure performance.
This objective data shows you which content is performing well and which content needs a re-vamp. From here, you can develop marketing strategies to improve success.
Your goal should be to pick a few KPIs (not all of them) and stick with them over time so that any improvements become more obvious.
Once you have your KPIs set up properly, you can use them regularly as part of your marketing strategy review process so you can constantly improve your efforts on each channel without having any gaps in data-collection.
Where Can I Track Social Media KPIs?
We recommend using either Google Analytics or Google Search Console.
Our biggest tip is to choose one social media KPI tracking platform. This ensures that your data is consistent and you can track changes over time.
Types of Social Media KPIs
Let’s take a deep dive into each category.
Reach is a social media KPI that lets you know how many people you’re “reaching” with your content.
It's important to know your reach because it tells you how many people are seeing your content. It can help inform which direction to take your content, and it's an important metric for any business or person who wants to connect with others.
This social media KPI has its limitation though. While reach lets you know whether or not your content has been seen, it doesn't tell you anything about engagement with the content. We’ll discuss engagement in the next section.
Engagement is a social media KPI that looks at how often your audience interacts with your content and how likely they are to recommend it.
It's a way of measuring how well you are doing at engaging with your audience, and it goes beyond just measuring clicks by looking at the time someone spends on your site and whether or not they come back for more.
Because engagement has been shown to have a direct correlation with retention rates—the longer someone stays engaged with your product/service, the more likely they are to buy it or continue using it.
“Conversions” are visitors who took the action you wanted after viewing your content.
So if you have an e-commerce site, a conversion could mean someone buying an item. If you're running a blog, a conversion could mean someone subscribing.
This social media KPI provides important insight into how effective your content is at driving desired behaviour.
List of Social Media KPIs
We've all seen it: the follower count. It's like a badge of honor, a sign to other people that you're worth their time and effort. And it definitely doesn't hurt to have more followers than your competition.
But what if we told you that this social media KPI is actually one of the least important ones?
Sure, seeing your follower count go up is a great feeling. But how many of your followers are engaging with your content? And how many followers are buying from your business?
So while it's great to increase your follower count, don't let that be your only metric for success—after all, quality beats quantity every time!
Impressions are the number of times your content was shown to people over a given time period.
It's a great metric for measuring the reach of your content on both Google and social media.
Measuring impressions can help you understand how many people are seeing your content and if they're engaging with it. This can help you make changes accordingly.
For example, if 70 people saw your content over the span of a week, but only 4 people engaged with it, then you may need to re-evaluate your content and target audience. This is because while your content was seen by 70 people, only 4 were influenced enough to click on it, like, comment, subscribe, etc.
Traffic refers to the number of visitors that come to your website from search engines, social media platforms, or other websites.
The traffic KPI helps you determine which content gets the most visitors and which one doesn’t. You can use this information when planning content strategy or developing new products or services for your business.
Traffic By Source
Traffic by source is a very useful KPI that measures where your audience is coming from. For example, did a specific user across your content through Facebook, Instagram, or LinkedIn?
This social media KPI can be used to monitor marketing efforts on specific social media platforms. For example, if you just launched a marketing campaign on Instagram, you can monitor how effective it is at directing new visitors to your content.
Social share of voice
This social media KPI measures the number of times your brand was mentioned on social media compared to how many times your competitor’s brand was mentioned.
Clicks measure the number of times someone clicks on your website from the Google search result page.
To optimize this social media KPI, make sure your title and meta description is intriguing and encourages people to want to read more.
FAQs about Social Media KPIs
How do you measure social media success?
The key to understanding social media success is figuring out what your KPIs are.
Think about it: if you don't know what you're trying to accomplish, then how can you actually know whether or not you're succeeding? You need to be able to define what success looks like so that you can see whether or not your efforts are moving towards that goal.
Once you've got some ideas about what success could look like—like increasing sales by 10% or getting 500 new followers on Twitter—you'll need to start evaluating where your efforts are falling short. That's where KPIs come in handy: they let you measure progress towards those goals and show whether or not there's still room for improvement (or if things are working well enough).
How is social media growth measured?
The most important thing to remember about social media growth is that it's not just about getting more followers.
There are many other KPIs you should keep an eye on. For example: how many people clicked on your website from the social media post or the number of people who engaged with your social media post.
The best way to measure social media growth is by tracking a set of KPIs every month. This will let you see where you need to increase efforts, and where you’re doing well.
An example of this is if you just launched a marketing campaign. After you launch, you can use KPIs to track the effects of the marketing campaign on business growth. This will provide you with solid, consistent data on what works for your business and what doesn’t.
KPI vs Metric
KPI vs Metric is a frequent question that gets asked.
While these terms are often used interchangeably, their uses are slightly different.
All KPIs are metrics but not all metrics are KPIs.
We understand it can get confusing so we’ve put together a simple KPI vs Metric comparison chart with examples.
Which social media KPI is most important
The most important social media KPI is engagement.
It's tempting to focus on things like total followers, but those numbers don't mean anything if your audience isn't interacting with your content. Engagement is the best indicator of whether or not your content is resonating with people.
We're Here to Help!
Choquer Creative has helped over 100 companies improve their digital presence and marketing. KPIs are an important part of our strategy. Contact us if you have any questions about KPIs and social media marketing!
Let’s Make You Famous: A Result Driven Online Marketing Agency
When it comes to online marketing, there are no shortcuts. It's about generating RESULTS and helping your business grow. But what is a result driven online marketing agency? And what can it do for your business? We’ll answer all these and more!
Online marketing is a crowded field, and for a good reason.
It’s the most effective way to reach potential customers and one of the cheapest ways to market your business.
But how do you know which online marketing tactics will work best for you? And how do you achieve success in this very competitive arena?
Read ahead to learn how a result driven online marketing agency can help you.
With marketing constantly evolving, it’s becoming harder for businesses to keep up with the trends.
If you are not careful, your business can fall behind and lose out on a significant number of potential customers.
A result driven online marketing agency keeps you on top of trends beneficial for your business.
As a result, many business owners are turning to a result driven online marketing agency to ensure that their brand is getting the exposure it deserves.
A result driven online marketing agency conducts data analysis through statistical software like Google Analytics or Console; understanding what type of content works best based on previous results.
This is where we come in. At Choquer Creative, we provide a variety of cost-effective services to help companies achieve their goals.
Here at Choquer Creative, we are a full-service digital marketing agency that offers a variety of services to help companies achieve their goals.
Our team includes experts in website development and design, marketing, content writing, and search engine optimization.
As a result driven online marketing agency, we use proven techniques to improve your SEO, website design, and marketing strategies. Throughout this process, we continuously monitor your website’s analytics to ensure we’re making progress.
We can work with you to develop a custom strategy to promote your business online and help it grow!
Our result driven online marketing agency has helped over 100 businesses improve their digital marketing
Our team of experts knows that no business is identical, which is why we have a variety of services to help each company achieve its goals.
We understand that each client has a unique set of needs. Regardless of your budget or industry, our team can help you reach your goals!
Whether you are looking for an agency that can take care of all aspects of your digital marketing efforts or if you just want some extra support from time to time, we have the tools necessary to increase ROI and build brand awareness.
- A website is the first step in any online marketing strategy. It’s not just about a pretty design, a good website is also about functionality and brand identity.
- Website design takes time, but don't rush it—a good website should be an investment that lasts for years.
- Don't forget about mobile optimization when you're thinking about your site's layout and structure! Your website needs to be responsive in order to be successful in SEO.
Social Media Marketing
- Social media marketing is a great way to promote your business online.
- It can be used to increase brand awareness, drive traffic to your website, and build relationships with your customers.
- Social media marketing also has the potential to help you reach new audiences and build relationships with them.
Search engine optimization (SEO) is a process that helps improve the visibility of a website or web page in organic search engine results. For more information on optimizing SEO check out our blogs!
Blogging is a great way to grow your business, build trust and authority, get referrals, and attract new customers.
Blogging also allows you to share industry best practices with your readers. This helps you become an online resource for your clients, which can increase their confidence in working with you - and ultimately make them more loyal!
Grow your business with a result driven online marketing agency
At Choquer Creative, we provide a variety of cost-effective marketing services to help companies achieve their goals.
Our team of experts have helped over 100 businesses improve their digital marketing through website development and design, marketing, and blogging. Contact us, today for more information on a result driven online marketing agency!
Web Design For Family Lawyers Your Comprehensive How-To Guide
Astonishingly, 94% of first impressions are related to your website’s design.
Although we’re taught not to judge a book by its cover, people certainly judge a website by its design.
At Choquer Creative, we’d like to share an easy-to-follow strategy web design for family lawyers. Below is a list of parameters you’ll want to check for your family law firm's website.
Check Your Website’s Speed & Loading Time
Did you know that increasing your website speed by a mere second increases conversions by 7%?
Easy To Read, Skim & Navigate
Having an easy-to-read website should be a priority when considering web design for family lawyers.
Readable websites use legible font types, font sizes and optimal line spacing. It’s known that some fonts are better than others on websites. Including whitespace to give your visitor's eyes a break is important with web design for family lawyers.
If you’re considering which pages are most important, ensure you check our blog about content for law firm websites for more information.
Mobile Friendly Design
Over half of internet visitor traffic comes from mobile devices. This means any family lawyer website needs to be mobile-friendly as well.
Stunning websites are a plus but they need to be suited for mobile. Since 2015, Google has made mobile optimization a factor determining website ranking in SEO.
Family lawyers need to ensure their websites are accessible as people begin to shift to mobile devices. By not making a website mobile-friendly, you could be making it uninviting to your customers.
Optimal web design for family lawyers needs to take mobile-friendliness into account.
Use a High-Quality CMS
A great CMS will make posting and creating content a lot less tiresome and a way more efficient for your family law practice.
We’ve discussed before why Webflow is an optimal CMS. In summary, Webflow is a code-free CMS that puts design and user experience first. It is highly customizable while having rapid load times and it’s not as complicated to fix and troubleshoot for developers compared to other CMS platforms.
For these reasons, we’d easily recommend Webflow as a CMS in web design for a family lawyer.
Use Captivating Visuals: Images, Designs & Graphics
Custom, unique designs or images are greater than generic ones.
Contrary to expectations, custom images don’t require a lot of time or effort to obtain. Some great examples include:
- Photography of your family law practice, your office and staff members.
- Stock images with some interesting text, catchphrases and overlays.
- Graphics such as custom charts or infographics to illustrate a concept more clearly.
Optimizing SEO Web Design For Family Lawyers
Search engine optimization is important for every website in any industry, including family law practice!
SEO is an extensive subject, but smartly investing in SEO will gradually boost your search ranking for your services and your local law practice.
We’ve talked about the importance of SEO extensively before, as it’s one of our main offerings.
Some quick SEO tips include improving the following elements:
- Website Title and H1 Tags
- Meta descriptions
- Alt text & title tags to images for Google to crawl and index
- Using bulleted lists and numbered lists
- Compressing images to not slow down your website
Are you still having difficulty with SEO and ranking? It’s alright, we offer web design for family lawyers that include SEO services. Don’t hesitate to reach out to a professional agency if you’re struggling.
Increasing Conversions: Making A Website That Sells
Let’s face it, you want your website to produce real leads and conversions. But how can this be implemented and tracked?
A key element to generating a website that makes sales is asking for them!
You’d be surprised how many websites don’t include a visible call to action on their homepage. In a recent study, over 75% of lawyers on the first page on Google had at least 1 call to action button above the fold (at the very top section) on their website.
Utilizing compelling copywriting is another key aspect of high-performing websites. In fact, around 73% of people admit to skimming content on web pages rather than reading all the information.
Compelling copywriting paired with strong and consistent calls to action will help any family law website perform at a higher level.
To track metrics, we recommend tools that are operated by Google to get some of the most accurate information:
When to Hire a Professional Website Agency
Deciding when to hire a website agency to oversee your law practice entirely depends on your experience with websites and using a CMS properly.
If you decide to DIY your website you could get it all done for less money upfront. It may be a good project if you have the time to spare working into the night and if you have technical skills.
However, there are a lot of things - including websites - that should be left up to the experts. Consider hiring an agency if:
- You need the time to solely focus on your family law practice.
- You do not have the technical skills to build an optimized website.
- You’ve tried building a website before, but it’s not generating the sales or revenue you’ve hoped for.
- You or your law firm have the budget to invest in an elevated website.
Check our services at Choquer Creative which include professional web design for family lawyers and more.
5 Easy Tips From Our Marketing Expert: Creating Content For Law Firm Websites
Creating content for law firm websites is more critical than ever. Did you know that more than ⅓ of clients first start their law attorney search online?
This means that at least 33% of people are looking for legal websites before asking friends, family or colleagues for a referral.
In another blog post, we discuss some great reasons to have a content strategy aligned with your website. Here, we’ll show you 5 easy tips to ensure your law firm website is amongst the best family law websites out there.
Optimal Types of Content For Law Firm Websites
- Ensuring Your Website is Goal-Oriented
- Your Law Firm’s Homepage
- About Your Firm Page
- Practice Area Pages
- Resources & Blog
Ensuring Your Website is Goal-Oriented
Setting goals for your law firm will give you a road map regarding the content of your law firm's website.
To increase your law firm’s awareness, you’ll need to post pages concerning your practices. The content depends on your target audience and what clients you’ll want to serve.
Are you a corporate law firm? Having a more formal, professional tone with articulate long-form copy will be vital to your success. If you practice family law, you may want to communicate in a softer, caring tone with concise content.
The amount of high-quality copywriting you put on your website directly affects your SEO performance (or Search Engine Optimization). A rule of thumb is to never sacrifice quality over quantity of writing, as it can negatively impact your SEO score on Google.
Want to know more about SEO? Here are some more of our latest SEO tips you can read on and the reasons you should care about your website ranking.
“Always remember your focus determines your reality” - George Lucas
Your Law Firm’s Homepage
If you’re only a solo attorney or a part of a much larger law firm, your homepage is always important.
Once visitors are on your homepage, only 52% of viewers want to see your “about us” section, whereas 86% want to see the most relevant information about your services.
In terms of website design, your homepage is the first impression of your business to potential clients. Content for law firm websites follows these general website guidelines:
- Communicates what you do and the benefits you offer quickly and concisely
- Establishes trust and credibility with your audience
- Grabs attention with images and/or graphics
- Encourages action from your website visitors
- Website content helps find answers to questions
- The content is scannable and easy to read
- Provides a convenient way to contact you
Pro Tip: Demonstrating trust through quality customer testimonials quickly builds credibility on your website. Another tip is to use a FAQ section for common questions your visitors typically ask about.
Check out the following article for more web design tips for a family lawyer.
About Your Firm Page
What you do is significant, but why you do it is even more noteworthy.
People are moved by storytelling. Your About Page is an area you can shine and differentiate yourself from other attorneys or law firms.
When your audience is viewing your About Page, they’ll be looking for why they’d feel comfortable working with you. It doesn’t hurt to have a call to action on the page, but it shouldn’t be the main priority.
The focus of your copywriting should be on your law practice’s story, how long you’ve been in business, what markets you serve and how you’ve built credibility.
Practice Area Pages
Customers want one thing, and that’s a solution to their problem.
When creating content for your law firm website, provide details about the services you provide to whom.
The practice area pages and content for law firm websites should be focused and cover only one practice at a time.
For example, if you practice personal injury, you’ll want to have a separate page for Truck Accidents, Car Accidents, and Motorcycle accidents rather than a page with all three.
Main Takeaway: Cover only one practice area at a time to not overwhelm the visitor and for better SEO.
Law Firm Resources & Blog Page
Your resources and blog page is essential content for your law firm.
Did you know companies that blogs receive 97% more links to their websites and that over 75% of internet users read blogs?
Whether you specialize in personal injury, business law, or bankruptcy a blog is a perfect way to demonstrate your expertise to your visitors.
You may ask, where do you even start with blogs? Some great blog titles and subjects include some of the following statements:
- List Format (like this article)
- How-to or step-by-step guides on a complex process
- Questions your customers commonly ask you about
By not having a blog, your law firm could be missing out on website traffic, links and indexed pages.
Having fewer indexed pages = fewer chances at being ranked in Google = less traffic for your law firm.
Get Experts to Help You Create Exceptional Content For Your Law Firm Website
Understanding five fundamentals for content on law firm websites is one thing, but implementing them is another.
That is where we can help you.
Whether you need help posting on your blog page or even updating the design of your entire law firm’s website, we can do it at Choquer Creative.
Contact us today if your company needs a hand with content for law firm websites.
Want to see what we're capable of? Then make sure to read our other blog on 3 Professional Webflow Showcase Websites To Inspire You.
10 Ways To Optimize Images For Web
Image Optimization Defined
The premise of image optimation is around reducing the file sizes of your website’s pictures to keep your website fast, all while maintaining image quality for your visitors.
This is done for several reasons by website owners and web agencies. The idea is the keep the overall “image weight” of your website low to optimize the experience for customers. It’s studied that even a 2-second delay in page load speed can double your bounce rate.
Below, we’ll share 10 methods you can use to optimize images for websites.
- Image Names: Short & Sweet
- AssignImage Alt Attributes & Tags
- Image Dimensions & Product Angles
- Downsizing High-Quality Images
- Choose Correct Image File Formats
- Thumbnail Images
- Use Image Sitemaps For Web Crawlers
- Don’t Use an Abundance of Decorative Images
- Content Delivery Networks (CDNs) May Harm SEO
- A-B Image Testing On Your Website
Image Names: Short & Sweet
When you use a camera, it randomly assigns an image name to it. A common, novice mistake is not to change the image’s name. Search engine optimization (SEO) cannot read your images properly, rendering them nearly useless in supporting your website text.
Let’s consider you’re posting an image of an indoor office plant, such as a snake plant.
Instead of sticking with the default image name (IMG40556789.jpg), it’d be better to assign the image based on a product customers may search for (home-office-indoor-snake-plant).
Assign Image Alt Attributes & Tags
Alt tags and attributes contribute to your website’s SEO. They are the text alternative to images (since browsers cannot properly read them). Again, adding proper keywords to what visitors search for is the bread and butter for alt tags. This is one of the best ways for eCommerce or blog images to show up on Google image search when you optimize images for websites.
Here are some go-to rules for alt tags:
- Use simple language
- Use serial numbers/model numbers (if applicable)
- Do not keyword stuff alt tags (ie: office-plant-plant-office-snake-plant-snake)
- Don’t use alt tags for every image, such as decorative images
Image Dimensions & Product Angles
Ask yourself, when did you buy an online product you’ve never seen before with only a single image?
It’s best to use multiple product or service angles to optimize images for web results. If we consider snake plants as an example, showing them in different sizes, next to other plants, and depicted in different locations will help sell the product.
You can then modify your image alt tags for each separate picture (targeting different keywords for SEO).
Downsizing High-Quality Images
If you have images with slow load times your website is losing prospective customers. Did you know that Google considers page load time as a website ranking factor?
To optimize images for websites, a rule of thumb is to decrease your image file size. This can be done with tools such as Adobe PhotoShop, PicMonky, PIXLR, Canva and other image editing software.
While using image software, make sure to pay attention to image settings such as:
- File Format
- File Size
Choose Correct Image File Formats
Poor loading times are usually a symptom of file size and format type. When you optimize images for websites, there are 3 common file types to use, all with their benefits and drawbacks.
- PNG: These offer much higher quality than GIF or JPEG files. The only problem is they’re often too large for websites. They excel at more detailed images such as complex designs or infographics. If your visitors want to zoom in on particular images, PNGs are your best bet.
- GIF: These are excellent for animated images. GIFs are spectacular for social media, small thumbnails, and animated pictures but are poor for your high-quality product or website images.
- JPEG: In the majority of cases, JPEGs will be the best choice. Like the image file cousin to the MP3 audio file, they provide the best quality for smaller file sizes. They offer a great balance of quality and size and are great for eCommerce products.
Make sure to see our other Choquer Blog on image optimization for more information.
Thumbnails are useful to show plenty of products at once. Placed without care, however, they are detrimental to page loading speeds.
Ensure that your thumbnail image file sizes are small. It’s okay to sacrifice a bit of image quality for a better page load speed here. You don’t want to confuse Google with too much alt text on one page or by making duplicated alt text on these small photos (it may be okay to skip alt text).
Use Image Sitemaps For Web Crawlers
A submitted site map ensures website crawlers, like those from Google, can read your web pages. Thankfully, Google has provided some core guidelines for image publishing to help your website rank higher.
Submitting your sitemap won’t guarantee all of your images will be indexed by Google, but it’s a critical step for SEO nonetheless.
Don’t Use an Abundance of Decorative Images
Any image that’s not product or service related would be considered a decorative image. It’s not recommended to go overboard with these images when you optimize images for websites. This could add unnecessary file size to your web pages, thus slowing them down.
Try using a flat or transparent background colour on your website. Another tip is to use coloured areas on your site instead of images to save space. While selecting colours, make sure they compliment your brand theme and image while using colours that don’t clash with other areas.
Content Delivery Networks (CDNs) May Harm SEO
Content Delivery Networks (or CDNs) host web images and media files to increase your page speeds. Although this sounds optimal, this can also hurt your website’s SEO by not having as many backlinks. A CDN may use their domain on the image, which means visitors who click on the image go to the CDN’s website.
If your website is getting limited traffic (ie: under 1,000 visitors/day) then not having a CDN is a better call.
A-B Image Testing On Your Website
When you make changes to optimize images for websites, make sure you have a method to measure results.
Since your image optimization endeavours, did any of these KPIs increase?
- Higher conversions or conversion rate
- Reduced bounce rates
- Increased clickthrough rates
Make sure to run A-B tests to see what customers prefer in terms of images per page, product angle shots, etc.
If you need assistance with your website’s strategy and optimizing images for the web, make sure to connect with us today so our team can help you.
3 Reasons Mobile Website Design is Important for Your Business
Your business is mobile, so why should your website be stuck in the past?
If you have a business but do not have a user-friendly mobile website design, it’s time to think about it seriously. In 2022, it was reported over 5.22 billion people have mobile devices and use them to make purchases. If that didn’t convince you, here are 3 more reasons you need to consider mobile website design for your business.
Improves SEO Ranking
A responsive mobile website design is crucial to your business. Since 2015, it has been reported that Google's SEO ranking includes optimization for mobile devices.
If you want people to find your website on Google, you need to increase your SEO ranking.
SEO is a powerful tool for businesses to improve their search rank and increase visibility on search engines. Most people would not venture to your website without a search engine, so it's important to make sure that you are showing up in the top results. Choquer Creative specializes in improving SEO ranking. Contact us today for an evaluation of your business.
Expand Customer Base
For years now, the web has seen a shift from desktop-based websites to mobile websites. As more and more people access the internet from their phones, businesses need to ensure their website is compatible with any device.
A responsive mobile website design gives customers a personalized experience that caters to the device of their choice. A fully responsive site is also capable of adapting to fit different screen sizes and responding to changing conditions such as network speed or bandwidth capability. This means that users get the content that they want in an easy, intuitive format no matter what type of smartphone, tablet or computer they use.
Stay Ahead Of The Competition
Ensuring a great mobile website design is a must for your business. In fact, if you’re not optimizing for mobile devices, your competitors are. That means it’s more likely that they’re getting more visits from prospective customers and a higher conversion rate than you.
Your mobile website design is a vital part of an online marketing strategy to help you target potential customers on the go.
Getting Started Is Easy!
At Choquer Creative, our web developers use Webflow to create a fully responsive site. This means that your website will look great regardless of the device used to access it. We help businesses large and small grow through web development across Canada and the US.
Mobile web design has never been easier! Contact us today to book a consultation.
3 Things to Look for When Searching for a Vancouver Webdesign Agency
What's your company's biggest need?
Is it a new website, or an update to the one you already have? do you really need a webflow developer? Maybe you just want to make sure that your current site is optimized for search engines and mobile users. Or maybe you're looking to take your business digital but don't know where to start.
Whatever the case may be, finding the right Vancouver webdesign agency can seem like a daunting task. But with a little bit of research and a few key questions, you'll be well on your way to finding the perfect fit for your business.
Here are three things to look for when searching for a Vancouver webdesign agency:
You want to work with an agency that has experience in your industry. An experienced agency will be able to give you more value in the long run, because they will already know how to handle issues that arise with your project and they will be able to offer ideas on how to improve it.
Choquer Creative is a Vancouver webdesign agency that has worked with a variety of industries before. Whatever your goal may be, we can help you achieve it.
The best web development agencies are not just good at designing websites—they're also good at marketing them as well! A creative marketing strategy is necessary for getting traffic and sales online. This can include social media posts, SEO strategies, responsive web design, and more! So when selecting a Vancouver webdesign agency, look for one that can help you develop creative strategies for marketing your website as well as designing it.
As a Vancouver webdesign agency, we know that a well-developed website is not enough – customers need to be able to find it as well! In addition to creating a great website, we also use SEO-friendly features and content to drive more traffic.
Good Communication Skills
If the creative team at a Vancouver webdesign agency doesn’t communicate well with each other or with the clients, then it will be difficult for them to create a high-quality product. Look for agencies that give you periodic updates on your website and take your feedback and needs into consideration.
At Choquer Creative, our creative team works in-house. With weekly project meetings, daily updates, and coworkers within reach, communication is seamless for every project we work on.
We’re Here To Help
Searching for a Vancouver web design agency can be difficult. We’re confident we can meet and exceed your expectations. If you have any questions or want samples of past projects, please contact us.
A Simple Guide to Web Design for Family Lawyer
What’s your biggest struggle in reaching more clients?
Well, according to the American Bar Association, you can find a lot of them on the internet. In fact, 50% of Americans turn to the internet to find a lawyer when they need legal help.
So if you're looking for new clients—and who isn't?—then having a website is a must-have for any family lawyer.
A website creates a place where people can find out about your services, contact you with questions, or even just learn more about you as a family lawyer.
We've outlined 3 simple strategies for web design for family lawyers. Stay tuned until the end of the article because we've included FAQs asked by lawyers!
Build A Brand Image
As a family lawyer, you know that the legal process can be messy and cause a strain on families. That’s why many clients look for a lawyer who is not only good at what they do but can also empathize with their situation.
Creating a website with great web design as a family lawyer allows you to show clients both sides of you. You can show them your knowledge and successes in addition to letting them know you are personable and empathetic to their situation.
With the right web design for family lawyers, you can create a brand image catered to your target clients.
Focus on SEO
A great web design for a family lawyer includes SEO-optimized web pages and content that will propel you to the front page of any search engine. As you know, most people rarely click past the second page of search results. As a family lawyer, you don’t want your website to disappear into the internet’s abyss.
Our team of web developers and copywriters will help you create a website that not only looks great, but also improves your SEO ranking, drives more traffic to your site, and converts the traffic into leads.
Clients want to know that if they hire you as a family lawyer, you’ll be knowledgeable. The best way to show this is through creating content in the form of blogs for your website. Writing about a variety of topics as a family lawyer can help you gain recognition from clients and increase authority in your field.
Your goal in creating family law blogs is to show you know your craft and instil confidence in clients.
We know that writing blogs can be time-consuming. That’s why we offer blog services where our creative team writes SEO-focused blogs on a variety of topics. Our experienced team has worked with law firms in the past and is familiar with many topics.
We offer blogs and SEO-focused content in our web design packages for family lawyers.
We can help!
The Choquer Creative team is experienced in web design for family lawyers. Not only do we create a great website for family lawyers, but we also create SEO-friendly content so your firm appears on the first page of search engines. Contact us to find out what we can do for your business.
Web Design for Family Lawyer FAQ
Does SEO Work For Law Firms?
SEO works for any industry that needs to market and attract clients. In fact, SEO can help your law firm stand out from the crowd.
It's true that law firms are not typically thought of as being in the same category as restaurants or retail stores. But law firms are businesses, and they do want to attract new customers—which is the purpose of marketing!
So, in short, SEO works for law firms.
SEO for law firms is a marketing strategy that, once implemented, will pay off for years.
What Should I Put On My Law Firm Website?
Your law firm website is an opportunity for you to create a brand image. As mentioned in the blog, 50% of Americans turn to the internet when finding a lawyer.
This means their first impression of your law firm will be your website.
Your law firm website can include your accomplishments, contributions to the community, reviews from clients, areas of expertise, SEO-optimized blogs that show your expertise, and ways to contact you.
Your law firm website is a reflection of you and your law firm’s brand. Include anything that will show the clients what that is.
If you need help, we offer web development and design in the US and Canada.
Do Lawyers Need SEO?
If you're a lawyer, you know how important it is to get your name out there. You need people to know who you are, why they should hire you, and how much experience you have.
SEO is a great way to do all of this. It allows you to get on the first page of Google's search results for keywords that potential clients might be searching for.
If someone is looking for a lawyer in their area and your law firm has a strong SEO campaign going on—you'll likely show up on the first page of their search results!
The question then becomes: How does one go about using SEO for lawyers? Well, there are many different approaches lawyers can take when deciding how best to market themselves using SEO. We’ve written a lot of blogs on SEO strategies (both beginner friendly and a bit more advanced). Check them out to learn more!
The Science Behind Customer Connection
If you want to sell something, then you have to give your customers the opportunity to feel important—and it all starts with customer connection.
The reason for this is simple: Everyone has a deep-seated need to feel as though they matter. When we're connected to something, we feel like our opinions and thoughts are important.
When you connect with your customers, they will be more likely to do business with you again. They'll also tell their friends about their experiences with your company or brand—which means even more sales for you!
This article will dive into the science behind customer connection. It will outline everything you need to know to create meaningful connections with your consumers.
Who's your audience? In the world of marketing, this question gets asked a lot. And for good reason!
Identifying your target audience is a crucial step in customer connection. This step helps you find who you’re trying to reach, what they want, and what they need. With this knowledge, you can target content and marketing strategies toward people who have the highest chance of buying your products or services.
So, how do you identify your target audience? Market segmentation.
Market segmentation is a strategy used by successful brands such as Volkswagen, Kellogg’s, and Coca-Cola. The basis of this strategy is that not all potential customers have the same needs or interests. Because of this, target audiences are divided into 4 categories.
- Demographic: based on gender, age, ethnicity, religion, family size, occupation, and income
- Geographic: where the customer resides provides important information on needs, interests, and language
- Psychographic: based on the psychology behind customer behaviour (personality traits, values, interests)
- Behavioural: analysis of customer buying patterns and decision-making (time of purchases, the reason behind purchases)
By dividing customers into segments, you can create various marketing and customer connection strategies catered to each category.
Successful customer connection is based on how well you know your target audience. A broad marketing campaign does not feel as personable as curated marketing.
Emotional Connection Score (ECS)
The Emotional Connection Score (ECS) measures the percentage of customers who are emotionally connected to your brand.
ECS is a valuable tool to gauge if your customer connection techniques are working. Emotional connections can dramatically increase the number of customers your business has. To put this into perspective:
When customers are emotionally connected to a business, the business sees a 50% to 100% increase in customers
In other words, implementing ECS into your marketing is simple and well worth your time.
For your convenience, we broke down ECS research and implementation into 3 steps:
The first step is acquiring a data set focused on emotional motivators for customers in your industry. These motivators can include:
- A sense of freedom
- Feeling secure
- A sense of belonging
- … and many more
The second step is to analyze motivators that led to a big spike in purchases. These emotional motivators are the most profitable.
Lastly, incorporate these emotional motivators in your marketing campaigns and customer connection strategies.
Techniques to Improve Customer Connection
Now that you’ve identified your target audience and their emotional motivators, it's time to implement this information in building a great customer connection.
To help you get started, we included a couple of options below:
The first way you can improve customer connection is by curated marketing. Once you’ve performed market segmentation, analyze the emotional motivators for each segment. Then, incorporate the motivators to create marketing materials for customers in each segment. This process might take longer than a broad marketing campaign, but it is more successful at creating a meaningful customer connection.
The second way you can improve customer connection is by keeping track of the ECS after each marketing campaign. This will provide you with a quantitative value of the success of your marketing to build a good customer connection.
We Can Help!
Analyzing data, researching your target audience, and creating custom content take time away from growing your business.
We recognize that and want to help.
The team at Choquer Creative is experienced in the science behind customer connection. For every client we help, we use updated data and SEO techniques to reach potential customers. Not only can we help your brand build a great customer connection, but we can also build brand trust and loyalty.
Contact us today to learn more about how we can help increase customer connection for your business.
Want to see what we've worked on before? See our 3 Webflow Showcase websites on our other article.
4 Ways a Lead Generation Agency Will Boost Sales
Did you know that generating high-quality leads is a priority goal for nearly 80% of businesses?
This number shouldn’t be surprising! Considering that over two-thirds of businesses admit they struggle with procuring leads, it may be worth considering a lead generation agency.
Lead generation works by utilizing a standard marketing sales funnel Awareness, Interest, Desire and Action (or AIDA).
The essential step involves getting traffic, or people, to your website. The next step involves persuading that traffic to engage your content and to take action with you. Let’s explore some methods a lead generation agency uses to get traffic to your website and boost sales.
Social Media: LinkedIn, Facebook, & Youtube
This platform is the most well regarded to target business decision-makers. LinkedIn states about 80% of its users make and drive business decisions at their respective companies.
Arguably any lead generation agency will tell you LinkedIn is worth your time when you’re in B2B marketing.
The in-house Lead Gen tool on LinkedIn helps autofill users’ contact details in the interface for quality leads. The tool helps reduce sign-up friction and abandonment of your products and services.
Facebook is decent at generating leads for both B2C and B2B marketing campaigns.
The social media giant has developed a similar tool to LinkedIn called Facebook Lead Ads. These can operate as “lead magnets” for your potential customers, offering desirable content to engage and take action on such as:
- Newsletter signups
- Coupons and Deals
- Product testing or demonstrations
- Interest Generation Forms
Research suggests including the word “video” in the email subject line can improve clickthrough rates by over 7%.
A lead generation agency will use videos to distribute content to your audience. Video content can be completely repurposed. For example, a once-live webinar could become on-demand videos that customers can register to view later.
Blogging & SEO
Does your business want to generate authentic, organic traffic? If so, then look no further than blogging.
A recent study suggests that over half of organizations claim blogs deliver exceptional marketing results. A knowledgable lead generation agency understands the importance of blogging. Blogs that perform well follow these basic principles:
- The content is user-friendly and easy to read for the target audience
- Have a specific yet captivating title
- Make use of images and visuals throughout
- Are well proofread, updated and edited
- Are strategized and tied into a website’s (and organization’s) big picture
Now, every blog is different. Oftentimes, businesses struggle with the trade-off of longer, high-quality content and a considerable number of blogs.
Most experts suggest writing between 2-4 times weekly, if not once per week at a minimum. However, it’s important not to sacrifice your blog’s quality content solely for more volume. This will affect your bounce, engagement and clickthrough rates negatively.
Similar to Youtube videos, blogs can be continually used in other marketing campaigns. Do you have a lead generation agency working on an email marketing campaign? Why not link the blog or produce a blog snippet as content in the email? Blogs also make effective social media embeds on your active channels.
Check out this Choquer Creative article about the SEO sales funnel for more information.
Email marketing is still considered to be the most effective way to acquire leads. Any lead generation agency would agree that email marketing plays an integral role in the overall lead generation goals for a company.
It’s estimated that 90 billion emails are sent daily around the world. Emails are so effective because they can be personalized for a segmented audience of customers. Targeted campaigns based on hobbies, interests, location, age, or other variables to ensure your brand is exposed to an already curious audience.
Paid Search: Pay Per Click Ads (PPC)
If you’re still having issues ranking on search engines organically, another solid option is using Pay Per Click ads (PPC).
Google Adwords is a tool to ensure you find customers quickly. Starting a PPC campaign with Google will ensure your business is noticeable on search, Youtube and across the web.
However, you may need guidance from an experienced lead generation agency when selecting your keywords. Keep the following aspects in mind if you’re considering PPC ads:
- Your Ad Copywriting needs to be engaging to your audience. It can require extensive A-B testing and hours of optimization.
- Your keyword research should be thorough. Remember, each click costs you money. You need to ensure you attract the right people to your ad.
- Your PPC bidding strategy and budget ought to be extrapolated beforehand.
- You need an effective landing page to convince. It’ll need to cultivate leads into buyers and convey your brand’s value.
If your business needs assistance with any of the above lead generation strategies, we’re here to help you. Our experience as a lead generation agency rests in website design, copywriting, blogging, SEO, email marketing, Google Ads, Social Media and much more.
Don’t hesitate to reach out to us today to start increasing your online sales across Canada and the US.
Top 3 Benefits Of A Digital Strategy Agency
If you're not using a digital strategy agency, you're losing business.
Digital strategy is the key to success in today's business world. It's what separates companies that are thriving from those that are struggling. We can support this claim with a statistic from Forbes:
Companies with digital strategies have a 64% higher chance of achieving their business goals
A digital strategy is a set of actions, plans, and specific goals to help you develop your digital presence. The ultimate goal is to make your digital content more compelling so your business can reach new customers and increase sales.
Read on for 3 reasons you should hire a digital strategy agency.
Grow Your Business
The internet is an ever-changing and competitive landscape. You can't just set up a website and expect to get the results you want—you have to be on top of your game at all times.
So what do you do? You hire a digital strategy agency that knows how to navigate the ins and outs of online marketing and sales.
It's not just about social media or advertising—digital strategy is about understanding how all of these things work together and then using them to create a cohesive brand identity that allows you to reach the people most likely to buy from you.
A good digital strategy agency can help you build a loyal following, increase sales, and improve customer service. It also helps you stay ahead of the competition by anticipating trends before they happen!
Meet Business Goals
Investing in a digital strategy agency will help you achieve your business goals. If you need more convincing, we included another statistic from Forbes:
According to executives, investing in a digital strategy improved operational efficiency by 40%, time to market by 36%, and improved their ability to meet customer expectations by 35%
But how exactly does a digital strategy agency help you meet goals? Since the answer to this is complex and multi-faceted, we’ve broken it down into bullet points:
- The agency works with you to develop a digital strategy that leads to better results and higher conversions
- Your website will be optimized so users can find what they’re looking for quickly and easily
- The agency will create effective digital ads to increase traffic
- They’ll ensure your social media accounts are engaging and active
The bottom line: A digital strategy agency will ensure that every interaction customers have with your brand is positive, personalized, and meaningful. When customers feel they’ve received the best possible experience from your brand, they’ll come back for more!
As a business owner, you don't want to waste time and money on business tactics that don't work.
A digital strategy agency will make sure every business decision is a good one. They’ll ensure that you are not wasting time or resources on things that don't matter.
In other words, while you may think a certain opportunity may be good for business, a digital strategy agency can provide you with data and research that either supports your strategy or shows you it’s a waste of time and money.
Similarly, a digital strategy agency will ensure you don’t miss out on opportunities to advance your brand. Remember: a digital strategy agency is committed full-time to finding good opportunities for your business. They will come across opportunities you may not have considered.
Reach Out To The Experts
A digital strategy agency has the expertise to help you develop and implement a digital marketing strategy that will give your business the boost it needs to grow.
Choquer Creative has helped hundreds of businesses like yours build their brands with cutting-edge digital strategies. We have experience with all types of industries including retail, manufacturing, healthcare, technology, and legal. Contact us today to learn how we can help your business.
Are you uncertain how website SEO works? Has anyone said your website authority score is low? If so, make sure to read our blog about SEMrush authority score.
How To Develop your Brand Story with Custom Website Development
What kind of story does your website tell?
No, we’re not talking about what products you sell, their features, and how they work. Brand storytelling goes deeper than simply the blogs you post or the content you create for your company.
In this article, we’ll discuss what a brand story is and how custom website development can be used as an instrument to reinvigorate your company with your customers.
What is A Brand Story Anyway?
Storytelling is one of the oldest and most fundamental forms of communication.
Don’t you often feel connected and synchronized to the story's subject when you read or hear a captivating story?
Think of large companies which have used brand stories, such as Disney or Apple. Although these brands use custom website development to enhance them, their brand stories provide the framework for their websites and everything else they do.
The brand story embodies the feelings, emotions and facts that you want to be associated with your business. It goes far beyond product specifications or company history, but brand stories guide those elements and give your company authenticity, voice, purpose, and an ideal way to connect with customers.
Before crafting or fine-tuning your brand story, ask yourself: “What do I want to sound like to my customers? What do I want them to think and feel when they see or hear my company name?”
Consider the potency of brands like Apple or Disney. There’s a reason why people quote Disney movies, know their songs, and even dress up in costume as their characters.
According to their brand identity, Disney represents family-friendly and wholesome fun for all ages. Their company values are optimism, innovation, storytelling, and community.
Apple on the other hand exhibits traits like accessibility, education, inclusion & diversity, innovation, creativity, and even supplier responsibility.
Brand voice is reflected in the brand story and influences future custom website development decisions down the road.
Creating a Brand Story
Have you created a brand story which resonates with customers?
A typical mistake is when companies identify themselves as the main character of their brand story. If this happens, it’ll make your company feel distant and drive poor custom website development decisions.
Remember, the primary goal is to connect with your customers. Creating the main character that is more relatable to the target customer or brand persona is infinitely more effective in storytelling than using the company.
Keeping your brand story simple will engage your audience more than a long, drawn-out epic. The brand story is composed of 3 basic steps:
- Beginning (Problem): Explain the problem the main character (customer) is experiencing and that you set out to solve.
- Middle (Solution): Describe how you solve their problem. (Products, services etc).
- End (Success): Show success to the problem and drive future excitement.
This is a relatable story structure that people expect. Customers want to be in and buy themselves into the story, not just buy the product for the sake of itself.
In your storytelling, try using the following phrases in writing: we relate to you, we understand, and we are like you.
The type of customer you want for your business is the customer who desires to be in the spotlight of your story.
How to Show Your Brand Story Through Custom Website Development
After completing your brand story and brand design, then you can consider thinking about how custom website development can bring it all to life online.
Consider the effects of colour on your audience in custom website development. Colour influences how people experience and feel about your brand.
Dominant colours that correspond to or compliment your logo is a go-to method of web design. Using an eye-catching colour on your headlines and subheadings will captivate your readers, whereas subtle shades are best used for navigation bars, tabs and menus.
Understanding colours and choosing the correct combination grants your audience insight into your company.
Fonts & Copywriting
Fonts can say a lot about your website. There are so many styles, from old-fashioned serifs, script, and modern sans serifs, that it can be overwhelming.
Ensuring to simplify fonts with just the right amount of variety will help readers stay focused on your key messaging. Too much font variety during custom website development will make your audience confused and overwhelmed. Choosing the wrong font and improper copywriting altogether could detract from your brand story and erode trust.
At Choquer, we help websites with copywriting and choosing the best fonts to represent you. See our guide on selecting the best fonts for your website.
Adding Distinct Visuals
Custom website design contains a plethora of visual tools to help illustrate your brand’s story.
Using powerful custom website design tools such as Webflow, we can add stunning visuals to websites without writing code. From adding compelling background videos to play on your homepage, making intuitive website navigation, making mobile optimized layouts, to editing colours.
At Choquer creative, we use Webflow to build mesmerizing websites which are customer-centric.
Is your website not captivating audiences along with your brand story? Let us know if you need help with your website.
Content Strategy Agency: The Secret Sauce for Boosting Sales
Content strategy is the hot new buzzword. But what is it, really? How do you know if your business needs a content strategy agency? And how can it help increase sales? We’ll discuss all of this and more.
If you're reading this, chances are you've heard about content strategy and are wondering if it's something you should be doing for your business.
To help you come to a decision, we’re going to ask you this question:
Do you know what the most important part of your business is?
Content creation is the most effective way to reach your target audience and show them why they should invest in your products and services. Without an audience of potential customers, your business sales will struggle.
Read ahead to learn more about what a content strategy agency is and what we can do for your business.
What Does A Content Strategy Agency Do?
How do you know if your content is optimized for the right audience, at the right time? And how do you know what type of content will work best for your business?
The answer is simple: You need a content strategy agency.
A good content strategy agency will work with you to develop an effective marketing plan that includes everything from web design to blog posts to social media posts to email marketing campaigns.
They'll help you understand who your audience is and what they want—and then they'll create tailored messages that speak directly to them. That way, when potential customers visit your website or see one of your ads, they'll feel like the company understands them and has something important to say.
Does Your Business Need A Content Strategy Agency?
As a business owner, you know your products and services inside and out. You’re passionate about your business and you’re confident it can benefit your customers.
But the fact is: attracting customers and making sales takes more than simply being passionate and knowledgeable about your business.
You need to know where your target audience is going online, what they're looking for when they get there, and how to reach them in the most effective way possible.
After all, if no one knows about your product or service, then your product won’t sell!
If this sounds like something that could be holding back your business, then you should look into hiring a content strategy agency. We can help steer your target audience to your website, show them how great your products and services are, and increase your sales.
What Are The Benefits Of Content Creation?
Content creation isn't just a buzzword. It's a valuable tool for any business that wants to succeed in the digital world.
Content creation is a way for you to connect with your audience, build trust and loyalty, and stand out in a crowded marketplace. When you're able to do this, people will be more likely to buy your products or services.
It also has another big role: content is the foundation of any SEO strategy. It’s what drives people to your site, and it’s what keeps them there. Without quality content that is relevant to your audience, your company will never be able to stand out among the crowd—and that’s why it’s so important to make sure that you know how to create it.
Content creation is one of the many things a content strategy agency can help you with. For more information, contact us.
So Do You Really Need A Content Strategy Agency?
If you feel confident in the technical details, tools, research, and data behind content creation, then no!
But, if you're like most business owners, you probably don't have enough time to figure out a content strategy – or where to even start. And that's why we're here!
At Choquer Creative, we can help you develop a content strategy that will get your business more traffic and more customers (without having to turn into a content marketer yourself).
We can help you develop a social media strategy that will get your company more followers and more engagement (and better results than just posting links).
We can help you develop a newsletter strategy that will get your subscribers excited about what they're getting each time they open their email inboxes.
And we can even make sure your content is properly optimized for search engines so it shows up when people search for related topics or keywords on Google.
Basically, as your content strategy agency, we make sure everything about your business's digital presence is working as well as possible so that both current customers and potential ones have every reason to give you their money—and their attention.
For more information on what a content strategy agency can do for your business, contact us for a free consultation!
Why You Should Care About Your Website Ranking
Every day, non-digital methods of searching and finding information are becoming more outdated. Although we still have newspapers, books and other forms of traditional media, the majority of people reach for their phones or a computer to surf the net, using powerful search engines like Google to find an answer to their questions.
With the increase in traffic, it’s imperative to care about your website ranking on search engines. Your ranking can be found with several tools on the internet such as Google Search Console, Ahrefs, Moz, or Semrush. Here at Choquer, we offer clients a complimentary website audit as well.
Website Ranking And Search Engine Growth
The Google search engine is used internationally by over 75% of all users on desktops. This proves that billions of people worldwide are using search engines, making businesses reliant on their site’s content quality to rank on Google.
As expected, the majority of internet users choose sites that appear on the first page of the search engine results pages (or SERPs). These results are generated via specific keywords the user inputs. Note that the chances of users finding your site reduce as you sit further down along the SERPs.
Website Ranking & Search Engine Optimization (SEO)
Search engine optimization (SEO) is essentially the complex inner workings of website ranking. Having solid SEO conveys a better-performing website organically, which means less spending on paid Google or marketing ads.
Though very simple on the surface, businesses invest thousands of dollars and countless hours into ensuring superior SEO over their competitors. SEO is a long and complex process for medium to long-term business results. Although there’s no silver bullet solution, a multi-faceted approach using the following methods does improve SEO and website ranking over time:
- Website Content: Ask yourself how useful is your website content to visitors? Having poor web content will negatively affect your website ranking. Texts like website copy and blog posts should be targeted toward users on your site, mentioning certain keywords naturally in the text.
- Technical Onsite Optimization: This addresses processes which enable Google’s bots to effectively crawl and index your website. Aspects such as useless code, slow website speed, and a high bounce rate due to poor content changes will hinder your website ranking.
- Link Building: Acquiring links for your website via backlinks from other sites and your internal linking helps improve your website ranking on SERPs. Note that the quality of the links is more important than the quantity. Ensure the links relate to the content on your pages for better SEO.
If you’re curious to learn more, we have posted another recent blog regarding five tactics to improve your website’s SEO.
Benefits of Higher Website Ranking
It’s reported that the top 3 websites on SERPs share 61% of the traffic for a particular search query. The first placed website receives a whopping 42% of traffic, the second site 11%, and the third 8%. If your website is on page 7, you’re missing 90% of search traffic compared to being in a top listing.
If you work in marketing, you know that inbound leads from organic results cost virtually nothing. Top SERP positions will significantly reduce advertising costs for ads such as pay per click. The only caveat is that it’s an upfront investment that won’t see a return immediately. Your small business can compete by having proper keyword research. For example, your website is more likely to rank for mid to long key phrases which are highly specific and targeted, compared to generic keywords like “shoes”, “computers” or “cars”.
Having a higher website ranking also improves your company’s image and authenticity. Your audience will see your business as authoritative and genuine if it’s in the top 10 search results. This will give your business a psychological edge over your competitors and drive more qualified traffic to your website.
We Help to Improve Website Ranking
Website ranking and SEO is a precarious and time-consuming endeavour for all business owners to grasp. This is exactly why our team at Choquer Creative offers SEO solutions from design, development and content to improve your website ranking in Google results.
Does your website need an SEO overhaul? Don’t hesitate to check our packages and reach out to us so we can help your business thrive online.
How to Grow Online Business: Working with Choquer Creative a Surrey Web Design Agency
Your website is your business' first impression.
So when it looks like a 1990s internet start-up, you're not just missing out on new customers—you're losing the ones you already have.
That's where Choquer Creative comes in. We are a web design team in Surrey that has been working with businesses like yours for years. We know how to create engaging, unique designs that will help your website stand out from your competitors. Read ahead to find out what our web design packages can do for your business.
We know your business is unique, so your website needs to be too.
Our web development experts create bespoke solutions for your company. We’re not interested in cookie cutter solutions or “stock” themes—we want to get under the skin of what makes your business tick and then create a website that reflects that vision.
As a trusted name in Surrey web design, we have developed and launched hundreds of websites for large businesses, start-ups, and individuals. From simple informational sites to complex ecommerce solutions, our Surrey web design team can help your company succeed by building custom websites that achieve your desired results.
We promise to help your business thrive- no matter what stage it’s at.
Design is a powerful tool for your business.
It allows you to communicate with your audience in a way that’s visually pleasing, engaging, and meaningful. Web design can help elevate your business because it has the power to shape how people perceive your products, services, and brand.
Our Surrey web design agency is not a templating service—we're strategic and creative thinkers who are experts at crafting great experiences for your audience and connecting their emotions to the brand and the product. Our web design packages can help your business create an online presence that’s unique to your company and perfectly aligned with your business goals.
Your website is the first impression of your business. In today's digital age, it’s more important than ever for companies to have an online presence and a strong web design can help elevate your business.
SEO is the best marketing tool you can use for your website. We can support this statement with statistics:
80% of mobile searches resulted in purchases
76% of these purchases happened on the same day as the search
63% of these purchases happened within a few hours of the search
These statistics emphasize the importance of ensuring your business is visible on a search engine results page (SERP). However, this can be difficult in a crowded (and still growing!) online marketplace. In addition, Google continuously evolves its SEO ranking system and it can be hard to keep up.
We recognize this dilemma so we made sure to include SEO optimization in all of our web design packages. Our Surrey web design team makes sure to keep up with SEO tactics.
Using expert keyword research, SEO optimized web design, and carefully curated content, we will place your website among the top search results.
Your website is your digital home, and its online presence is essential to the success of your business.
Maintaining an active presence on the web requires regular maintenance that includes updating content and images, troubleshooting errors, improving navigation, analyzing traffic, and more.
An outdated and unmaintained website sends a message that you no longer care about the company or your customers.
Your website is the face of your business. That’s why Choquer Creative offers ongoing maintenance plans and support. Our web design team in Surrey will make sure your website is maintained and represents the most up-to-date vision of your company
We’re Ready to Help!
Our process begins with a discovery session with you. Our Surrey web design agency will work with you and discuss what makes your business unique and how our expertise can help make it shine on screen.
Our goal is to help you stand out from competitors, establish brand identity, and make the most of online buying opportunities — regardless of the industry or size of your company.
We’re proud to be a trusted web design agency in Surrey, so you can rest assured we will use all of our tools to help your business grow.
If you have any questions about what our web design packages can do for you, please contact us!
The Importance of Organizational Culture
Work and organizational culture is a buzzword across North America, but what is it exactly? Why do so many businesses need to grasp it or completely miss the mark while implementing it?
Over two-thirds of Human Resource leaders think their organizations lack positive workplace culture to drive their businesses forward. Although the need for improvement is understood, a whopping 85% of organizations fail to change their organizational cultures sufficiently.
In this article, we’ll dive into some dialogue and possible solutions to improve your organizational culture at your business.
Organizational Culture - What is it?
Before we discuss how to improve it, we should understand what organizational culture embodies. The word culture means to tend or cultivate. Organizational culture is hard to put on paper since its defined by the intangible values, attitudes, and behaviours of leaders and employees in a company. Note, this should be not confused with a mission statement or company goals (although they can help shape culture).
Think of organizational culture like a garden. In your company, there are different plants with different strengths, and needs for water or sunlight exposure. The garden needs to be tended to survive and thrive under variable conditions and seasons throughout the year. Your goal may be to “ensure the garden grows by 20% annually”, but this doesn’t define your tactics or behaviours in achieving that goal.
Organizational Culture is not created through documents or PR statements, but through authentic, natural behaviours. You may see company culture reflected positively or negatively depending on how the CEO reacts to a business problem, how the team initially reacts to using new software, or how a manager corrects an employee's mistake.
Types of Organizational Cultures
Although there are even more specific cultures that develop, there are 4 main cultures based on two competing values: Flexibility vs Structure and Internal vs External Focus.
- Adhocracy Culture: Dynamic and entrepreneurial. Startups and companies like Google & Apple are generally this way. These companies care less about policies and structure and prefer constant innovation and challenging the status quo. Issues may include future ethical/compliance problems from being too fast-paced.
- Clan Culture: Collaboration and people-oriented. This culture embodies a strong common interest and they have supportive work environments. Team collaboration puts members on equal footing and these companies have superior customer service. Issues include that this culture may not be scalable as the business grows.
- Hierarchy Culture: This is a very structured culture and is the typical corporate North American culture. Job duties are clear and streamlined, and risk is mitigated through standard operating procedures. Examples include oil/gas, security, health insurance, government and financial institutions. Issues include a lack of market responsiveness and inflexibility.
- Market Culture: Results-oriented and competitive. Organizational cultures in this category are externally focused on customer satisfaction and on internal profit margins. There is constant demand to be creative and push new products before competitors do. Examples include Amazon, Tesla and General Electric. Issues include employee burnout due to constantly high expectations and lack of employee satisfaction.
Why Organizational Culture is Important
Would you be surprised if we told you that organizational culture affects your entire business?
When the work culture aligns with employees, they resonate with your company and feel supported and valuable. It’s also one of the best methods to attract the greatest talent for your company. Over 75% of job seekers consider organizational culture before applying to a position. Long-term employee satisfaction is also increased in conjunction with culture. Almost two-thirds of employees stay at their jobs due to positive organizational culture alone.
Signs of Great Organizational Culture
There are a few telltale signs of exceptionally positive organizational culture. Note that every company is different, so you may not see every single aspect on this list. However, ensure you hear back from your employees and see if there are any of the following qualities:
- Goal Alignment: Employees are motivated to push for the same goals towards a single, clear mission or vision.
- Appreciation: Offering a public thank you, a promotion or a bonus or wage increase recognizes employees for their hard work.
- Trust & Integrity: Employees can rely on each other in times of need and express themselves. Honestly and transparency aligns with trust as well.
- Performance: Employees motivate each other to excel in their areas of expertise which improves productivity and profitability.
- Teamwork & Collaboration: While fostering communication, teamwork and respect, employees will feel happier doing tasks and get more accomplished.
- Safety: Not just physical safety, but psychosocial safety makes employees feel more open to sharing their individual ideas. This way, more ideas can be contributed to the table and organizations can avoid the dreaded “Group Think”.
- Innovation: Applying creative, outside-the-box thinking will help your company gain more from technology, resources and markets.
Steps to Build Exceptional Organizational Culture At Your Workplace
Creating an organizational culture that’ll drive your business ahead is a complex task. At Choquer Creative, we know! Here are a few steps to ensure you have a roadmap for positive, long-term work culture results:
- Recognize Contributions
- Enable Employee Voice
- Follow Through On Your Company Values
- Connect Team Members
- Focus on Employee Learning & Development
- Personalize The Experience For Each Employee
Aesthetic Font: A Powerful Psychological Marketing Strategy
A picture is worth a thousand words is an old recognizable saying. Many ideas, sentences and even feelings can be formed by examining a single image. But could someone say the same about a font?
The answer is a resounding yes!
Aesthetic fonts are used in marketing and have a remarkable psychological effect on the brain. Here, we’ll discuss exactly what we mean by that and how that may influence your website design choices.
The Perception Of Aesthetic Fonts
Let’s think back a moment to a large brand we’ve all grown up with: Disney.
It’s argued Walt Disney doesn’t have an easy-to-read brand name. The “D” and the “Y” both appear to be different letters (a reverse G and a handwritten P respectively). However, this proves the substance of a font is more significant than its legibility.
So why may you ask does Walt Disney advertise to children with overly complicated, difficult-to-read script font? This leads to the design theory known as the Gestalt Principles of Design. Essentially, similar to a movie marquee with lights, a person perceives the sum of a design as being greater than its parts. As such, it appears lights travel along a theatre display marquee although the lightbulbs are merely sitting in place and are timed to illuminate.
Are children reading each letter of the aesthetic font of Disney? No. They look at the entire word as a whole and place meaning behind it. Meaning such as curiosity, adventure, laughter, family, nostalgia and other emotional values we hold dear.
Using The Correct Aesthetic Font For My Marketing
Any font style is broken into 2 meanings:
- Visual Language: The meaning that is perceived visually by the typeface.
- Verbal Language: What the words typed mean.
These two meanings support one another while creating marketing copywriting and messages. Below, we’ll break down an introduction to some basic font styles and how they are perceived by society.
Serifs are aesthetic fonts embodied in tradition and heritage. While reading serif fonts, audiences feel that the writer is traditional, reliable, practical, and respectable. The readers feel comforted as these fonts are easy on the eyes and are commonly used in printed materials, titles logos, and some website text bodies. Examples include Georgia, Times, and Baskerville.
The mood emitted from sans serif fonts is straightforward. To readers, sans serifs are clean, simplistic and modern. Brands who use these fonts generally speak for themselves, are objective and have nothing to hide behind.
At our agency, we find sans serifs are the most legible and are commonly the best for website design. Great examples are Product Sans, Futura, and Helvetica.
The graceful script fonts are pleasing when your brand emits elegance and affection. Scripts are fittingly found on Valentine’s Day cards in stores (Scripts are also called handwritten fonts for a good reason). Wedding products and services especially use Script as an aesthetic font for invitation cards or even for wedding planners. They give off warm, delicate personalized and even expensive characteristics. Beautiful Script fonts include Buttermilk, Edwardian, and Snell Roundhand.
Make sure to check out our other blog for more advice on selecting the correct fonts.
Which Aesthetic Font Should I Use For My Company?
Ask yourself, what does your company want to communicate to your target audiences? It’s important to come up with a list of brand personality traits for your company before selecting your font style. Here is a list of questions you can answer to help you decide which aesthetic font to select.
- What message are you conveying?
- How do you want your brand/copywriting to come across? Formal, colloquial, straightforward, trustworthy, graceful etc.
- What emotions do you want your reader to feel?
- What’s the goal of your writing message? Is it leading to a sale or to informing your audience?
Trust A Webflow Agency To Get Your Aesthetic Font Design Correct The First Time
You may still be having some trouble selecting a font. Not to worry - we get it - there are an overwhelming number of options. That’s why at Choquer Creative, we offer competitive website packages for enterprises of various sizes to benefit from a newly designed website.
If you’re looking for some examples of what websites our team has worked on, we’re proud to showcase our previous work to you. We also demonstrate individual website improvements on our new Website Wednesday series on Youtube.
Thinking of Using a Traffic Bot? This Article is For You
Isn’t it strange that about 40% of all internet traffic is not humans? No, we’re not saying your pets are getting intelligent enough to use Google search (but it’s funny to picture).
Traffic bots are useful for services such as Google Assistant, Siri, and Amazon Alexa. However, some bots are malicious and can be used to scrape data, stuff credentials, and cause click fraud.
What is a Traffic Bot?
Any traffic activity on your website or app not related to humans is performed by traffic bots. These bots are developed to perform mundane, repetitive tasks on the internet under automated software. They aren’t necessarily a good or bad thing, it all depends on the purpose of said bots and what they’re created for.
Unfortunately, about 30% of all web traffic comes from bad traffic bots. These bots are designed to steal web content, scalp inventories and pocket user account information. Even when these immoral attacks are unsuccessful, they still fill your web servers and hinder your website’s performance, possibly making it inaccessible to real people.
Good Traffic Bots
There are a few examples of good traffic bots which try to make your website more visible and accessible to users. Unlike bad bots, these bots are designed with good intentions to enhance website performance and search engines.
Search Engine Bots
Some of the most prevalent bots are owned by search engine providers like Google or Bing. They are designed to crawl the massive amount of content on the internet to show human users who search for it. These traffic bots are the best of the bunch: they help you get on the search engine results pages (SERPs) and in front of customers!
Partner “Vendor” Traffic Bots
These bots are used when you or a website agency checks your website’s SEO performance. Good examples are Ahrefs, SEMrush and Moz, which check your traffic, keyword performance and more.
They do offer a variety of useful services. It’s best to limit the number of requests on these websites during any large events that you hope to measure afterwards.
Similar to vendor bots, commercial bots belong to companies that collect online content. These traffic bots may fit into a “neutral” category, as they are not helping or harming your business. The following examples are commercial bots:
- Aggregator Bots: They find relevant content for other sites/platforms (usually without consent). They can boost your content reach however.
- Price Comparison Bots: These are typical with merchandise and are similar to aggregator traffic bots. Any quick price comparison tool for flights or hotels uses these bots.
- Copyright Bots: These traffic bots have good intentions to ensure nobody is illegally claiming copyrighted content. They scan images, videos, and other creative works. These come from reputable sources (Google, Youtube, Bing etc.) and follow site policies.
Bad Traffic Bots
These bots pose as human users with malicious intent. They will perform disruptive and harmful tasks and can permanently damage your website.
Signs of Bad Traffic Bots
There are a few symptoms and signs to observe if your website is attracting traffic bots.
Bounce Rate & Website Traffic
Are you noticing a sudden increase in your website’s bounce rate and traffic numbers? Usually, if it’s at the same time, it’s a sign of bad traffic bots. Traffic increases could mean bad bots coming to your site and the bounce rate would indicate the bot isn’t exploring your other pages' content.
The same can be said with a suspiciously low bounce rate as well. If your bounce rate is too low, it could indicate bots could be scraping and stealing your content.
A Drop in Page Loading Speed
If you haven’t made any big website changes to your website, your page load speed shouldn’t fall. Again, there are plenty of reasons for this, such as image resolution and web host plugins. It could also mean that bad traffic bots are entering your site at the same time.
It’s worth noting down if the page load speed was sudden or gradual, as the former could indicate bad bots.
Search engine optimization (or SEO) is a gradual metric for website owners, but keep an eye on your website's keyword search ranking.
A sudden drop in SEO performance could indicate bad traffic bots duplicating your content. A good way to prevent this is to set up canonical tags on your pages and blog posts so Google knows your articles are canonical.
If customers begin calling or emailing you about being unable to buy your products, it may be scalper bots. These bad traffic bots are designed to make rapid purchases of products online to then scalp later at a higher price to customers.
Conclusion On Using Traffic Bots
So, is it good to use traffic bots? The answer is sometimes. Many traffic bots are already used to help your website, but there are plenty of malicious bots to watch for.
If you’re worried about your site’s analytics or performance, we monitor your website’s analytics regularly at Choquer Creative. This way, we can inform you of any strange activity transpiring on your site.
Curious to learn more? Don’t hesitate to check out what we offer in terms of website packages for you.
Top Tips from Our Landing Page Designer
It’s always good to make a positive first impression in business. Since only some business is done in person, why not do the same thing with your website for your online customers?
When considering landing page design, remember that most people are wired to remember poor experiences more than good ones. Your business may not have a dedicated landing page designer for your website. That’s why we’ll be sharing some of our top tips from our landing page designer here at Choquer Creative that you can use as a reference point for your company.
What is a Landing Page?
A webpage that is purpose-built for a specific product, service or marketing campaign is considered a landing page.
Landing page designers build these pages specifically for conversion purposes. In a marketing campaign, a link is used in a Google ad, QR code, social media or another post to navigate the customer to the company landing page. Technically speaking, any page can be deemed as a “landing page”, but it needs to be designed to convert leads into customers.
Consider What Your Customers Are Looking For
Strong headers and page copy is fundamental for your landing page design. You may make a landing page that looks good but speaks to nobody without knowing what your company offers.
Your Offer, Your Target Audience, Your Solutions To Their Problems
Knowing who your audience is and what your unique offer is to them is crucial for an effective landing page. Any landing page designer, copywriter, web developer or website strategist needs to know this critical information.
Why is this important? Understanding your target audience will help writers create targeted, persuasive copy for those specific customer groups.
A common issue is when businesses relay features but not solutions to customers. It’s important to communicate why your product features solve a customer's problem. Consider our Choquer Creative homepage. We believe business owners struggle in website design because they cannot rank high enough on Google, they don’t have time anymore to tend to their website, or their websites don’t bring in enough leads.
Rather than thinking from the business’ point of view, think about what your target audiences expect to see when they open your website. Consider the following questions in landing page design:
- Right away, what questions does the landing page answer for customers?
- How do customers know they’ve made it to the correct place?
- What calls to action (CTAs) and headlines can you include to captivate them?
- What does your page look like t compared to your competition?
- How do you prove the value of your products/services to your customers?
Stunning Landing Page Design Elements To Implement
After your foundation with your target audience is determined, let’s discuss some captivating ways to attract your target audience and make your website stand out.
Micro & Scrolling Animations
GIFs hero animations are more engaging than a blank background. Micro animations should be small and highlight an area of the landing page related to a call to action.
Landing page designers create unique micro animations to make your business memorable. Consider using wheels and even scrolling animations to make your website unforgettable to customers.
Scrolling animations are a disruptive UX landing page design concept. They’re remarkable for landing page design because they capture the user’s attention while serving the function of adding more photos, and copywriting while decluttering the website.
Ensure to explore both vertical and horizontal scrolling animations for landing page design inspiration.
Illustrations as Hero Images
Artistic illustrations on your landing page are a great way to allow your business to stand out. Usually, these illustrations are smaller file sizes, giving your business an advantage in terms of load speed and even search ranking.
Fun illustrated characters your audience can relate to are a trend in 2022. You can even integrate an animated character into your call to action, making it more fun and less forceful.
You can also explore our other blog for more advice on optimizing your website images.
Add Videos To Your Landing Page
Video helps showcase your brand story while being interactive and memorable for your customers.
Video is becoming a more reliable method to increase business revenue. A staggering 86% of marketers say that video helped them generate leads, and over 80% believe videos directly increased sales.
Ensure to include a brief video on your landing page. A 1-2 minute video is best to get your message across without losing your customer’s interest. Consult with a landing page designer for video ideas such as a featured product, testimonial reel, or a demonstration. It’s best to embed it via Youtube or Vimeo to not slow your page’s loading speed.
If you need a team to work on your website, including a dedicated landing page designer, don’t hesitate to reach out to us for a consultation.
Redesign your website to optimize SEO with Choquer Creative
You've spent crazy amounts of time and money on that beautiful website you have. But sadly, you discover it doesn't pull in the same following you hoped for. What do you do now? Do you just live with it? Or, if you can, do you start over?
Choquer Creative can help you fix this dilemma. Our professional web design team and copywriters can redesign your website to optimize SEO (Search Engine Optimization). We take care of everything from writing SEO-friendly content to improving the site on Webflow to optimize SEO. Our experts will do a careful audit of your website and suggest changes to redesign your website to increase your search engine rank.
What is SEO?
SEO is a very useful tool for business. It will help you to make your website more visible to search engines. One of the key components to growing your business is how well you optimize your web page so that large search engines, such as Google, will pick it up.
Search engines can scan your webpage and index the content onto their database. For example, if you had a webpage of a toy store, they would include your webpage in their database of toy shops. As a result, whenever someone is looking for a place to buy toys or even sell toys at their location, they will see your site and many others like it with comparable products for sale.
If the website that you have is not optimized for search engines, it might rank on the 3rd or 33rd page of a search engine. This will prevent your website from getting the exposure you want. However, if you redesign your website with better-optimized pages, you'll be able to increase traffic to your site and earn more money by attracting more customers.
Search engines are incredibly smart these days, so you'll need to catch up or risk being left behind. The best place to start is to redesign your website.
Web Design and SEO
There are so many new trends that are coming into play, that it can be overwhelming when you redesign your website. You may wonder if you should include more keywords in your content, or maybe you want to learn about Google's latest updates to impact search results for mobile-friendly websites. There are many facets of search optimization that need to be considered when you redesign your website, which makes the process a bit challenging.
Choquer Creative will take care of everything from creating an easy-to-navigate site to integrating SEO tactics into your site to increase traffic. We can help you redesign your website by building a responsive web design that will work seamlessly on both mobile and computer websites. To fully optimize a webpage requires a holistic approach that encompasses each piece of content as well as its design. Choquer Creative specializes in this.
The Next Steps
Are you interested in undertaking a redesign for your website but are not sure what the next steps are? Contact us for answers to any questions you may have. Choquer Creative will help you get maximum exposure for your website and engage a larger audience by increasing organic traffic. With our design services, we can redesign your existing website or create an entirely new one that is search engine friendly and user-friendly.
We Have To Change The Way We Look At A SWOT Analysis
While working on your business plan, a school project, or if you’re generally looking into marketing buzzwords, you’d find that a SWOT analysis is widely acclaimed. Let us explain why. By definition, a swot analysis is a comprehensive external and internal evaluation of a company’s strengths, weaknesses, opportunities, and threats. Keep in mind that this is quite the traditional approach. This tool is meant to analyze company strengths and weaknesses as well as current and possible marketing actions to determine which opportunities it can best pursue.
The Traditional SWOT Analysis - A Marketing Staple
Most marketers and businesses have used this as a tool to analyze their current and prospective markets to find attractive opportunities. But with opportunities, come threats. The only drawback of this framework is that it doesn’t factor in the dynamic nature of the business world. But we’ll get to that in a hot minute. The traditional framework though, to its merit, does allow for a thorough study of your business and is a fantastic place to start.
Above, the traditional framework considers a company’s strengths, weaknesses, opportunities, and threats. Pretty linear stuff.
Problems With The Traditional SWOT Analysis
- It Does Not Consider Cognitive Biases
This strategic analysis leaves room for social bias, memory bias, probability bias, decision bias, to name a few. The forward-viewing parts of the framework; such as the opportunities and threats can be met with unverified claims and subjective social hierarchies.
- You Need More Data To Back It Up
Most SWOT analyses are not conducted with a reliable collection of data from intelligence gathering about the world on hand. With SWOT, business owners are essentially trying to anticipate the future (risks and opportunities) and what they can do to ensure financial benefit. This is in turn based on the competitive landscape (vis-à-vis strengths and weaknesses) which is based on their impression of the company. This can be a bit...unidirectional. The business landscape is dynamic and future trends, disruptive tech, and competitor profiles are what can help you navigate through today’s cut-throat landscape.
- It Does Not Take Internal Politics Into Consideration
SWOT analysis is usually done within an organization and involves a fair bit of self-criticism. You’re forced to point out openly what you like and dislike about your own business. People put in this position are more likely to self-censor and riddle their analysis with inaccurate information
Reimagining SWOT for a Dynamic EcoSystem
Diagram of new SWOT courtesy of Harvard Business Review:
The business world is dynamic and smaller players end up giving larger firms a run for their money. Case & Point: GymShark. Started by a lad in the UK who ran inventory in his bedroom, this underdog fitness apparel brand is now worth a billion dollars and holds a significant market share. GymShark poses stiff competition to household brands like Nike, Adidas, Puma, and similar big-league brands. This proves that other’s weaknesses and strengths can affect your SWOTs. Meaning, in some cases, large corporations’ strengths can be opportunities for smaller businesses. Nike’s large brand name and major market share drove independent brands to center stage, owing to multiple internet trends, sustainability issues, and sweatshop manufacturing rumors.
When Determining Strengths
Strengths encompass internal aptitudes, resources, and positive work environments. These determinants ideally help the company serve its consumers and achieve its quarterly/annual goals.
If you own a boutique, consider what would happen if local brick and mortar businesses shut down due to unavoidable circumstances (Like good ol’ COVID-19) and where your store would stand in the e-commerce space? Or if you’re looking into your personal brand, state how your unique sense of humor would make your content stand out on the infinite, content-jammed feeds of Instagram. No matter what field you’re in, question your strengths enough to anticipate your weaknesses.
When Determining Weaknesses
Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance. Factors such as a hiring deficit, poor employee retention, questionable manufacturing practices, etc. The idea here is to figure out what you’re dealing with. Knowing your company’s weaknesses allows your public relations and marketing departments to anticipate any positive or negative developments that come to light.
So, how do you accurately define what your brand’s weaknesses are? There are two important considerations:
- Get in the shoes of a weary buyer. If you were a customer, what would deter you from buying this product? Would you avoid engaging with this business because of their values? What would make you abandon your website’s checkout page?
- What is it like to work for you? Step out of your authority and look at the inside, out. What do you think could hinder your employees’ ability to get the job done? Is there anything at the office that needs fixing? What can you do to boost morale and improve your output?
- What areas are you least profitable? Ask yourself where your business lacks certain resources, or what costs you the most time and money. Whether it’s equipment, manufacturing costs, logistical issues, etc., make sure you note down every single detail. Be sure to take inputs from colleagues and employees in different departments. They will likely see weaknesses you hadn’t considered. That’s the magic of perspective.
When Determining Opportunities
Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage. Usually, you’d be able to find weaknesses that could be an exciting opportunity. When determining opportunities, asking yourself the following questions; What technologies would make business hassle-free? How do I reach a new target audience? How can my business stand out with tech? Is there something our customers complain about while making a purchase?
Weakness and opportunity go hand in hand. Once you’ve made a list of weaknesses, it should be easy to create a list of potential opportunities that could arise if you find creative ways to work around your weaknesses. Case & Point: SpaceX. SpaceX went up against space tech giants such as Boeing and Lockheed Martin. Their weaknesses were their lack of experience and financial resources. However, those apparent weaknesses have led the organization to develop a series of low-cost, efficient innovations. They successfully reduced costs by using cheaper consumer electronics in their rocket components.
When Determining Threats
Threats are unfavorable external factors or trends that may present challenges to performance. The recent turn to sustainability has pushed several businesses to identify environmental threats. Plus, the current political climate has brands struggling to ensure fair, inclusive messaging without pissing off the next internet activist. So the traditional framework does not account for this. But your analysis doesn’t have to be incomplete. With a little elbow grease, you could make this an insightful tool. Analyze and understand the social, technological, economic, ecological, and political trends that might impact the future that the SWOT is trying to anticipate.
In the aviation industry, for example, it might be grim at the moment due to the effects of COVID-19 worldwide, causing a decline that’s never been seen before in the history of this sector’s existence. But some airlines like Air Canada are hopeful to be distributors of the COVID-19 vaccine like they are with PPE across Canada. This opened up an entirely new segment that was initially a threat to them and their competition.
Now Determine Your Competition’s Strengths and Weaknesses
Now, the idea that your competitor’s weaknesses present an opportunity to you can be found everywhere. In Krav Maga, a self-defense system created by the IDF, for example, teaches you how to neutralize an opponent twice your size by just using their weight against them. The same goes for the Japanese martial art, Judo.
A great example is Pepsi taking on the bevy giant, Coke. Pepsi introduces a much lower price, a price that was hard for Coke to compete with because of their already established pricing. Pepsi also appealed to the younger crowd as opposed to Coke’s more heartland approach.
Remember, the traditional SWOT framework is focused on your business but you need better insights to truly anticipate the good, the bad, and the ugly when you start out. Business is changing if it’s not booming. You just have to keep up.
If you have any questions, contact us!
Why did Webflow's user base increase by 67%?
Nowadays, there's an abundance of web design platforms. But how do you know which one is best for you?
Webflow vs Wordpress is a hot debate among developers. The purpose of both platforms is the same: they both provide a platform that lets you build, improve, and maintain your own website without any coding experience.
But statistics show that users are flocking to Webflow. In fact, Webflow's user base increased by 67% over the last year.
To get to the bottom of this, we've created a head-to-head comparison of Webflow vs Wordpress.
To start our comparison of Webflow vs WordPress, we’ll discuss WordPress.
WordPress is a free and open-source program based on PHP and MySQL. It allows users to create and edit their own web pages, blogs, and websites.
WordPress is a popular content management system (CMS). But what many people don’t know is that WordPress has some serious drawbacks for web development projects.
WordPress is not designed to be a CMS. It was originally created as a blogging platform and many of its core features are geared toward that purpose. This means that when you use WordPress for your next web development project, you’ll find yourself fighting against the platform’s design to make sure everything works correctly.
WordPress is also notoriously difficult to customize and extend beyond its default capabilities. This makes it difficult to develop new features or functionality on your own without having access to highly-skilled developers who know how they can tweak the codebase itself so they can work around these limitations (which can be costly!).
Next in our comparison of Webflow vs WordPress: Webflow.
If you're a web developer, you may have heard of Webflow. Webflow is a design platform that allows people of all skill levels to build responsive websites.
Webflow is a visual website builder that allows you to design your site without any coding knowledge or experience. Just drag and drop the elements you want on your page, and WebFlow will make it possible for those elements to do exactly what they need to do. That means that you can create sites faster than ever before, and with less risk of making mistakes.
Overall, when it comes to Webflow vs Wordpress, Webflow is better because it gives you the ability to create your own custom templates, which means you don't have to go through the tedious process of learning how to code when starting a new project.
Choquer Creative’s Recommendation
Choquer Creative is a web development company that specializes in building websites with Webflow. When it comes down to Webflow vs WordPress, we believe that Webflow is the best platform for creating websites because it allows us to focus on designing the website instead of having to worry about coding the site from scratch.
We've seen first-hand how powerful Webflow is for our clients' businesses and we'd love for you to see what it can do for yours! Contact us today to find out how we can improve your business.
Create A Website that Builds Awareness
It’s no easy feat to create a website that’s crafted to enhance your brand awareness.
Brand awareness is the degree to which customers associate your brand with a product or service. There are large companies which are perfect examples of this. Consider the following list of scenarios when thinking about fundamental products or services:
- When considering how to get home when you’re out with friends, did you think “We’ll just Uber back” or “Let’s get a rideshare back?”
- At a restaurant, did you or your friend order a Coke, Pepsi or just a cola?
- When shopping for new running shoes, did you ever specifically think to get Nike, Adidas, or Reebok branded shoes?
- When searching for something on the internet, did you think/say “I’ll search for it” versus “I’ll Google it?”
The list goes on, but you get the point. If you create a website as a smaller business, it’s fine if your brand can’t reach the eponym level of Kleenex. There are smaller ways to highlight the success of your brand awareness, such as:
- Customers who Google search your branded terms or business name in search queries.
- Customers are selecting your brand over cheaper competitors.
- Target customers have general knowledge of who you are and what you do.
- A social media user who follows your page knows your next post will be funny.
The second list has more achievable elements. In this blog, we’ll share some sound advice to help you create a website for brand awareness building.
Write Compelling Blog Content
Business owners often have too much unnecessary knowledge for their customers. The Curse of knowledge is a cognitive bias which assumes customers have the same level of expertise to understand you. Thankfully, blogs can help you with this problem.
Business owners share their knowledge in long-form writing while sharing blog posts. The positive aspects are continuous and scalable as you create a website. Blog posts are a method to establish credibility and give information to foster customer trust. While writing frequently, businesses remain in the spotlight while educating new and current customers about their competencies.
How frequently should you blog? Most experts agree at least once a week, but to retrieve the best return, blogging about 11 times a month hits the sweet spot. Make sure you don’t sacrifice blog quality just for the result of more blogs.
Additionally, blogs are another method to enhance Search Engine Optimization (SEO). To create a website with proper SEO, a strategy needs to be devised first, involving keyword research, traffic and search intent. More can be read about this in our SEO Tactics blog.
Create a Website With Well-Designed Infographics
Are you drawn to pictures rather than words? Infographics represent information in a format that’s easy to digest at a glance. They involve engaging readers, breaking up text and even for compiling shares on social media.
Infographics are prime methods build brand awareness. If you create a website with infographics, ensure your brand name and logo are somewhere attached to the graphic. When it’s shared on the internet, it’ll be like a poster for your business. Since it can be referenced, it’ll also grow trust and credibility for your organization. Infographics can be useful for backlinks to your website as well.
Produce Useful DLC (Downloadable Content)
Downloadable content is similar to an infographic and a blog post. A very common example is a case study, white paper, a guide pamphlet, or another high-valued PDF. It can be used for qualified and interested clients who are already intrigued by your offering. They’re also trackable and are a useful tool to push leads into paying customers.
Downloadable Content is often free and is given simply by the customer giving their name and/or an email address. As long as you’re careful not to send too many irrelevant emails, you can use their email address to nurture a lead into a future customer.
You don’t need just one type of DLC either. Do you have multiple buyer personas? If so, what information do you think they desire most from your website? While you create a website with DLC, ensure you consider all of your buyer personas and even including multiple downloadable options based on what information they want.
Use Your Social Media Channels
Brand awareness and social media go hand in hand. Customers will follow your brand to see what posts and content you create. Social media outlets, like facebook, instagram and twitter, have methods to boost posts to capture wider audiences. These platforms often have filters to fine tune targeting options for you customers, helping you market more efficiently. When you create a website, don’t forget to have your social media channels linked to it and vice versa.
If you have any questions, contact us!
Cool Websites That Will Inspire You In 2023
Haven’t you ever been super impressed by a jaw-dropping website? As a business owner, haven’t you wished your website looked just as compelling and functioned as your favourite sites? Like your brand, so many other companies are vying for people’s limited amount of attention. Creating a trendy, cool website is a daunting task that’s difficult to measure.
This is why we’ve compiled a list for you of websites in 2022 that we deem as unique and inspirational. Finding cool websites for your audience just got easier for you! Here’s our shortlist of sites you’ll want to navigate to and get some ideas.
A Consistently Cool Website - Apple
Few companies can stand up to design as much as Apple. Due to their resonate branding, you’ve likely seen their website before as a customer. Using their insights for user-friendliness, Apple aligns itself with a minimalist design approach paired with eye-grabbing visuals and colours. They also use pictures and just the right number of moving menus without becoming too disorienting, which are used to build engagement.
Note Apple’s use of photographs. They use sleek, high-quality images and shoot their photos at quirky angles. They do this for a reason, as with their Macbook Air, to illustrate how thin it is from the side. If you sell products on your website, ensure you experiment with photography as well. Try not to make every image look the same for every product on your homepage. If you want to use fun angles like Apple, try to come up with a reason for it that illustrates genuine value for your customers.
A Well-Defined Cool Website - Pinnacle Fertility
In the grand scheme of cool website design, the impactful visuals have to be accompanied by thoughtful text. This is what Pinnacle Fertility does remarkably. With simple visuals and animations, this website focuses on its language and its goals with high-quality information. Their homepage clearly defines what Pinnacle does as a fertility clinic and why to choose them over other clinics.
Their images across the website depict values and traits such as fulfillment, support, and happiness. Pinnacle effectively communicates these feelings to its visitors' page after page. In their about section, their core values are communicated concisely, along with symbols which support them. This avoids wordiness and clutter and helps Pinnacle stand out amongst the competition.
An Impactful Cool Website - Wealth Shown To Scale
It’s entertaining to market your brand message in a fun, engaging way. This cool website design demonstrates the wealth of Amazon’s founder uniquely and it drives its point home while scrolling for minutes. It’s more common for these numbers to be simply written out as text however, they lose their value and any lasting impact. Seeing to scale real comparisons of data, like the earnings of an average doctor, or the cost to grant clean drinking water to every person on the Earth has an immense impact on the reader. The humanitarian impact of this cool website has a message which isn’t diluted. Of course, this type of design wouldn't be optimal for all websites. If you’re looking to make an impact as a nonprofit, this could be some solid inspiration for you.
An Engaging Cool Website - FIKSE Wheels
If you like visuals, brand communication and visitor engagement, FIKSE wheel is a superb candidate for one of the best cool websites out there. The company is a North American wheel seller in Surrey, BC. Right away on their home page, you have a Porsche photo at a striking angle. Alongside the high contrast text, this communicates the brand’s quality work right away.
What makes this website stand out is its use of consistent photos, scrolling and hover animations. As you scroll down to their timeline, they use a scrolling animation to spin the wheel in front of you. The use of this animation draws the human eye and encourages the visitor to continue scrolling down. Beyond that animation, the wheel product photos are shown below. As you hover with a mouse or touchpad, the animation changes from a side view to a face-on view, emphasizing the interactive elements and encouraging you to click. Checking out the FIKSE wheels showroom allows you to view more striking photos of performance vehicles with their products shown in use.
The captivating thing about this practice is that they’re positioning the product in with the customer’s lifestyle. This way, your website visitors can more easily imagine what their lives would look like with your offering.
How Does Your Website Compare?
There’s our shortlist of cool websites we find modern for different reasons. What does your website look like in comparison? Do you see some areas in which you’re doing well or are there other areas that need improvement?
If so, we’d love to help you at Choquer Creative. Don’t hesitate to schedule a site audit or reach out to us.
Your Business May Need a Webflow eCommerce Website
Does your business have an eCommerce Website that has the opportunity to grow? It’s no secret that eCommerce has seen a steep rise during and after the pandemic. In the United States alone, sales on eCommerce websites grew by over 50% in 2020. Sales continued to climb in 2021, as they grew by an additional 14.2%. It illustrates that in our modern era, we have a heightened competitive landscape focused on customer convenience.
If you’ve been reluctant to invest more in your eCommerce website, worried that you won’t get a return on investment, then look no further. We’d like to discuss the significance of an effective, user-focused eCommerce website and how this will allow your company to grow.
The Importance of an Ecommerce Website Today
There are countless reasons why your business should have an effective eCommerce Website. You might be wondering what benefits are there for you as a business owner. Luckily, we’ve narrowed it down to a shortlist of significant benefits to remember.
Extending Your Customer Reach
If you own a brick-and-mortar store, you can be limited to that location. With an eCommerce website, that’s never the case. You can put yourself right into the hands of shoppers, whether they’re using a laptop or mobile device. If you own a startup or even a larger corporation, your site can act as a branch to extend into other markets. There are almost always new potential customers.
Opportunities to Sell 24/7
You can keep the doors of your eCommerce store open since the internet is virtually always up and running. As long as you and your customers have access to data or wifi, they can access your eCommerce website anytime. This could be during the day or the night, and even in an opposing timezone. This is a huge advantage over having just a physical location that’s open for a few hours during the day. An eCommerce website allows your business to make sales while you sleep.
Run Your Business From Wherever You Want
Do you like the idea of being a laptop entrepreneur or manager? With an eCommerce website, you have the flexibility of running your business pretty much from anywhere. As long as you have reliable internet, you can run your own freelance business or help manage a larger business from home, the office, or anywhere in between.
If you own physical stores, a hybrid management system can be extremely beneficial. Managers can grow more specialized to work on the eCommerce website or at physical locations. This can give yourself and your workers increased flexibility and efficiency with assigned tasks.
Building Customer Email Lists
Have you ever heard the term that it’s less expensive to sell to an existing customer than a new customer? With email lists, this is entirely possible. Selling to customers on a website means you collect contact information, such as their email address, physical address and phone number. With the customer’s consent, you are allowed to send marketing promotions, exclusive discounts and new product announcements via email. This is a remarkably cost-effective method to grow revenue and deliver customer service.
In a physical marketplace, it’s harder and more expensive to get repeat customers. You don’t always obtain behavioral information as you can online. Email marketing is easily measurable. It’s possible to track how effective your campaigns are based on open and clickthrough rates. It’s also easier to track what products certain customers buy more frequently, allowing you to cater offers to specific customer segments.
Why Have a Webflow eCommerce Website?
Okay, so you understand why having an eCommerce website is important for your company. It begs the question: why use the Webflow platform?
Fundamentally, Webflow is a company that provides software as a service. They assist with website building and hosting, and focus on responsive web design, visual, and code-free elements to make the process simpler.
Webflow has tools specifically for eCommerce Websites. Here are a handful of key reasons to consider Webflow for your eCommerce Website:
- Provides a platform to sell virtual or physical goods
- Offers streamlined & custom delivery options
- Various and secure customer payment options
- Fully customizable cart and checkout system
- Sophisticated order tracking system
- Scalable and extendable web platform with app integrations
Migrating & Creating your eCommerce Website is Tricky. At Choquer Creative, We Can Help.
You may feel overwhelmed if you’ve thought about the possibility of doing this yourself. Whether you’re getting your eCommerce business up and running or you have an established but older website, we can guide you towards growth.
Do you want a hands-free process in establishing, upgrading or migrating your eCommerce website to Webflow? At Choquer, we can offer you a thoroughly designed and developed eCommerce website on Webflow with our team of experts. If you’re interested, check out our packages or even contact us today for a complementary site audit.
Free Website Templates Should Be Avoided: Here’s Why
One of the most significant goals of your business is to have a fully functional and visually appealing website. You’ve done your research and you have come across several free website templates to build your website from scratch. You may be asking the following questions:
Is it really worth it to launch your website for free? Are there any hidden costs to worry about? And is it all too good to be true?
Here at Choquer Creative, we’ll help inform you why free website templates may not be the best option for your organization long-term.
Free Website Templates Don’t Satisfy Your Business Needs
Website design requires careful thought and planning. “By failing to prepare, you’re preparing to fail,” these are words Benjamin Franklin once said, and the same message echos true for your website.
The website template is the foundation of a website. A solid foundation with customizable design themes, fast loading times, and optional design elements you can add quickly will vastly accelerate your business. On the contrary, many free website templates don’t offer everything in a single package. They often have free mock-ups, but designs are limited. Some web hosts use external templates that hinder load times and hurt your site’s search engine optimization (SEO).
Consider the following elements before selecting a free website template. Items such as your budget, your website’s type and purpose, the level of customization needed, designs that reflect your brand, and if the template is responsive.
Lack of Responsiveness
Responsiveness can make or break your website to rank on Google. In 2021, mobile traffic accounted for nearly 49% of all web traffic in North America. A decade ago, it was nice to have a responsive website, but today it’s a must-have.
The majority of free website templates are marketed as being responsive, but many elements can still be unresponsive. These layouts include text and images that do not adapt to screen width on tablets and mobile devices. Other items like a fixed navigation bar can become a hassle to use.
To ensure proper responsiveness, try resizing your browser windows on these free website templates and observe what happens. Do pictures resize with the text? Do navigation bars remain fixed or adjust with the window?
Sluggish Loading Speeds & Poor Template Coding
Did you know that at least 25% of shoppers abandon a webpage that doesn’t load within about 4-6 seconds? It goes to show that loading times are a big issue today.
You need to be especially cautious of this on free website templates. These platforms use plugins and features which can slow loading times down to a crawl and unfortunately, they cannot be removed. They tend to contain long DOM (Document Object Model) and take up large amounts of space. This makes HTTPS requests longer and your website becomes slower as a direct result of this.
Branding on Free Website Templates
Using free website templates may be adequate quality, but they can come across as unprofessional. They often display logos and ads on your website of the website builder platform. Most of these builders have their name in your actual domain name unless you pay for your own domain.
Lack of Customization & Not Standing Out
If you want your website to be unequivocal and unique, you might as well not even bother with free website templates. It should be of no surprise other businesses are browsing the same templates as you. A blog post written on Squarespace confirmed that around 100 photographers were using the exact same template. Their websites looked decent individually, but they didn’t stand out when they were compared to each other.
Poor Website Design Practices
People today with limited or no coding or design skills can build a website. Free website templates on their own are often professionally designed. However, it can do more harm than good when this design is altered by the user.
Statistics show that visitors only take under 3 seconds to focus on a key area of a website and that 94% of first impressions are design-related. Design practices follow guidelines surrounding navigation, visual hierarchy, and consistency. Drastically adding and adjusting colours, fonts, tools and graphics on free website templates can greatly harm a website’s consistency, accessibility, and conventionality.
Free Websites Templates Are Not Free
The ironic truth is that free website templates aren’t free in the long run. As your intuition may have guessed, there are often catches associated with these builders. Only certain website types may work well for free website templates, such as a personal blog or artist page. There are usually restrictions put in place so you cannot sell goods, make any transactions, or use them for any business purposes at all.
Avoid The Headaches of Free Website Templates
Now you can understand the common issues and mistakes business owners make with free website templates. These builders often look attractive, but having a professional agency build and maintain your website is usually the better approach.
Are you interested in investing in a website that grows with you? Take a look at our website packages at Choquer Creative today.
Top 4 Reasons to use the Webflow Website Builder instead of Wix Website Maker
There’s an old saying that goes: if it ‘ain't broke, don’t fix it. But what if we told you that old phrase does not always apply to websites?
We argue this point because there are so many elements to a website, like SEO and image optimization, that it’s difficult to tell if it’s broken on the surface.
In another blog, we discuss why you should avoid free website builders. Here we’ll solely focus on why the Wix website builder should be avoided for some enterprises.
Wix Website Maker SEO Limitations
One of Wix’s main shortcomings is its poor SEO foundation. You may or may not be aware of SEO, or search engine optimization. SEO is the level at which your website is found by search engines like Google.
If the internet were a library, search engines would be the librarians. Google crawls, indexes and ranks your website on the search engine results page (or SERP).
It gets more complicated than that, but Wix, unfortunately, doesn’t allow Google to read your site easily. Websites are built with code and the Wix website builder uses unneeded web code.
It’d be like a librarian checking a book with numerous small words on its back and cover. How would they know what the story is about, what it’s called or who it’s written by?
The same concept applies to websites. Google doesn’t always care about how good your design looks, but more about how the website is constructed. If your website’s code looks messy to Google, it won’t be sorted properly. This correlates to not ranking in search results and fewer people finding your website.
Your Brand Seems Frugal & Unprofessional
Wix is affordable but using it can result in a low-grade website. The Wix website builder is marketed to people who need a free or extremely cheap website. While creating your website on Wix, you limit yourself to a collection of website templates which lack customization. You’ll also be provided with a generic URL with yourbussiessname.wix.com. You can connect your website to remove the Wix name from your domain, but you’ll have to pay for it.
Migrating Your Wix Site is Problematic
Business owners like the idea of starting for free and then moving over their content later. This is possible however, it isn’t easy with the Wix website builder. The method that Wix allows you to build your website makes it impossible to simply export the website and migrate it to a better platform. Unfortunately, if this is the case for you, you’ll likely have to start again from scratch with your website.
Pro Tip: If you start with a website development agency, you can avoid this trap altogether.
Hidden Costs With The Wix Website Maker
Wix attracts customers by marketing a free website maker option. And it’s true; it’s a decent website option for beginners or a mockup site because of the free offering. But as expected, there are quite a few limitations to the free Wix website builder. The largest costs incurred tend to be hidden charges.
Paid Packages Offer Only So Much
Some of the package offerings have hidden costs as your site traffic grows. The first paid package does display Wix ads and comes with only 500MB storage and 1GB bandwidth. To put those numbers into perspective, if you get 500 visitors a day and they open 1-2 pages, you’ll need about 30GB of bandwidth.
So when your customer numbers scale, you’ll have to pay additional amounts for larger packages. Additional monthly website charges will increase for eCommerce, booking and shopping features.
Sluggish Web Speed
Another caveat is the Wix website builder makes sites sluggish. Web pages that take only 1 second longer to load can see conversion rates plummet by 70%. Slow speeds hurt the performance of your website and your search engine rankings. Google penalizes slow-responding websites, giving them poor SEO results.
It’s known that Wix websites have some of the lowest FCP (First Contentful Paint) compared to other platforms such as Webflow. In summary, slow loading pages using a Wix website builder will simultaneously harm your user experience and your Google rankings.
Missing out on potential sales is the number one hidden cost of the free Wix website builder. Ask yourself, how many more sales do you think you’d make if you appeared in the top 10 of a search result in Google?
Invest in Your Website From the Beginning
Understanding the drawbacks of the Wix website maker will allow you to make an informed decision when creating your website. If your organization does intend to grow and thrive, then investing in your website will help you and your current and potential customers.
Webflow is an exceptional platform used by us at Choquer Creative. We prefer this tool because it makes clients' websites unique with plenty of customization options, mobile device friendliness, and rapid loading times compared to other popular platforms.
If your business is interested in creating or migrating to the Webflow website builder, be sure to visit our packages section for more information.
Demystifying Typography: Choose the Best Fonts for A Website
With so many web fonts to choose from, it can feel a bit overwhelming to pick the best fonts for a website. Fonts are important because they tell a story through the visuals they provide. Fonts are used to create a sense of comfort, engagement, and trust. By using fonts correctly, you can give your website a specific type of feel to reach your target audience. This article will explain the basic typeface characteristics and when to use them, and how to use fonts to make your site more readable.
To start, let’s demystify the different categories of typefaces and their characteristics. There are five classifications of typefaces: serif, sans-serif, script, monospace, and display. Each typeface is used for different article features and evokes a different response from the audience. Understanding the different typefaces is important when choosing the best fonts for a website.
- What it is: A serif is a stroke added to the beginning or end of a letter
- Communicates: Traditional and sophisticated
- Used for: headings, titles, logos, and body text
- Examples: Georgia, Times New Roman
- What it is: “Sans” is French for “without.” Therefore, Sans-serif fonts are typefaces without strokes added to the beginning or end of the letter.
- Communicates: Clean, minimal look
- Used for: headings, titles, logos, and body text
- Examples: Arial, Helvetica, Product-Sans, Poppins
- What it is: Imitates the natural strokes of handwriting. It can range from casual to formal
- Communicates: decorative effects
- Used for: headings
- Examples: Papyrus
- Use sparingly
- What it is: Every letter occupies the same width on the screen. Monospaced typefaces include both serif and sans-serif fonts
- Communicates: Originally used on typewriters. Therefore, it evokes a vintage feel.
- Used for: Today, it’s mostly used to display code.
- Examples: Lucida Typewriter, Courier
- What it is: Decorative, novelty fonts. Font appearance varies widely
- Communicates: Unique feel
- Used for: titles
- Examples: Nexa-Rust, Monoton
Font size is very important when creating web content. In addition to making content legible to the reader, font size is also used as a way of communicating with the reader. For example, the following are situations when you may consider increasing the font size:
- Create a sense of importance and draw the reader’s attention
- Know your audience: will they need a larger font to read the material?
When choosing the best fonts for a website, make sure to view the font in different sizes. Not all typefaces are suitable for body and headings. Some fonts are only legible at a larger size and should be reserved for headings.
The following are tried and tested font size guidelines that Choquer Creative uses for our content:
- Title size: 34 pt. This should be the biggest size on the page
- Body text: 17 pt (default)
- Links: 17 pt
- Secondary text: 15 pt (2 pt smaller than the default size)
- Captions: 13 pt
Text Hierarchy: Putting It All Together
Now that we have the basics down to choose the best fonts for a website, let’s dive into the text hierarchy. To improve navigation and make your content more digestible, the text should be broken up into sections with headings. Text hierarchy allows readers to easily distinguish between headings and content. The reader should be able to scan the body of text and know which section to read by using the heading.
Text hierarchy is implied with font sizes and font styles. However, to create a visually appealing and cohesive web page, limit the number of typefaces. We recommend using no more than two typefaces. For example, you can create a text hierarchy with only one font and increasing sizes.
Generally, the following format should be used for a text hierarchy: The title should be the biggest size on the page. Following the title, there should be headings of increasing specificity and decreasing size (Heading 1, Heading 2… etc).
At this point, you should know the different typefaces and when to use them, font sizes, and when to use different sizes and implement the text hierarchy. The biggest takeaway from this article is that there’s more to choosing the best fonts for a website than deciding on a serif or sans-serif typeface. You also need to consider when it’s best to use these fonts on your webpage, and what the right style and size are for your website. Choosing the best fonts for a website is important to create a professional and engaging virtual presence for your audience.
At Choquer Creative, we use research-backed by Google and Apple to help businesses optimize their typography. Contact us today to optimize your website!
The Benefits of Working With a Webflow Design Agency
The most enduring part of any digital space is a website.
It houses all of the key information and updates your audience is searching for. From any company press releases to product announcements, your content needs a stable place to live. A Webflow Design Agency offers you all of this.
Sure, social media is a great marketing tool, and it serves many benefits like building trust; however, it doesn't provide you with autonomy in navigation and user experience. As an organization, you need full control of the user interface and experience. Websites are the only, entirely customizable part of the online world.
Websites have been around for decades; so what's next? Nothing can really beat the power of a website, however, there are opportunities to elevate the experience that you offer your users. One of the most popular and effective ways to improve your website is to make it responsive across all screen sizes, platforms, and devices.
Web Design Process Collaboration Made Easy
In any collaborative effort, there are fears of miscommunication and tricky software that doesn't adapt to multiple users online at the same time. For this reason, a Webflow site development strategy is required to create a scalable Webflow project. Therefore, a Webflow web development agency enables you to share feedback during the development process.
It is important that you have control over your business strategy. Many Agencies offer you website templates that are not fully editable, while a Webflow agency with Webflow experts can make any custom design that you want. Before start building, the team will craft some custom designs so you can choose one to begin crafting your site and its landing pages.
Once the website gets to the staging phase, the agency is able to curate the website's editing so that clients can voice their comments and see real-time updates. You won't miss anything during the Webflow design process!
Thanks to Webflow's different editing modes, we can provide our clients with Editor access to create and edit content directly on the website. This is far easier than the traditional WordPress flow, which requires more back and forth between the agency and the client. For help deciding if WordPress or Webflow is better for your business, read our head-to-head comparison.
Craft A Unique Webflow Website Development, One-Of-A-Kind Experience For Your Audience
Staying modern matters more than anything in the online space. It's not about reinventing the wheel, as much as it is about refining the current experience to be seamless and optimized for the user.
User experience is critical for conversion. If your website fails to intrigue your audience, you won't receive much attention. Not only that, but your website needs to function similarly across all platforms, screen sizes, and devices. Slow loading speeds, misaligned layouts and hidden text can be all the difference between a prospective consumer reaching out or leaving the website.
It may look simple but it involves many things to make a website successful. Starting from the site plan to the design phase, it takes ages to build a website without an agency. Besides this, you need to develop your brand presence, something that few agencies will do for you.
With a team of expert developers and marketing specialists, an agency can take your vision and make it a reality when designing your user experience. Animations and design offer different avenues for communicating your brand. With our team and your ideas, we can create a one-of-a-kind experience for your audience.
CRO and SEO
A Webflow Website requires digital marketing services and optimization. Before choosing a web development and SEO agency, there are two important additional things to know; one of them is called CRO (conversion rate optimization) and the second is SEO (Search Engine Optimization).
You can get a beautiful Webflow site, but that's not the only thing you want, you also need traffic and sales going to it. At Choquer Creative Webflow Agency, you will get not just a beautiful site, but also a Web design that converts into sales.
For example, our website stands out by being user-friendly and mobile responsive. Webflow gives us the opportunity to provide an amazing customer service experience without saying a word.
Our CRO delivers results in a short period of time. The best thing about this is that you don't have to hire different agencies to do the CRO and SEO work, we will include all of this within the same monthly packages.
Besides this, our clients are constantly growing their Google rankings. Our SEO strategy can push measurable results.
With Expertise, The Opportunities Are Endless
Other web design platforms, such as WordPress, require a lot of technical fixes and updates to keep the website running properly. Webflow offers a stable and fast experience with great responsiveness without the need for coding. Webflow also has the ability to integrate the website with multiple platforms such as ZapierZapierZapierZapierZapierZapierZapierZapierZapierZapierZapierZapierZapierZapierapieraapi.
Even though a Webflow design seems to be easier, it still requires some technical skills and marketing knowledge to create something attractive for customers. Here is where a Webflow development company will help you to scale and accomplish your company business goals.
No one service can fit all of your expectations. That's why it's important that you work with an agency that has the knowledge and expertise with third-party applications like Zapier, which can greatly automate your internal processes.
Third-party programs add a layer of unique features to Webflow, which can greatly benefit your internal team in their marketing and registration processes. Through Zapier, you can automate several processes so that you're being given all of the information that you need, with form submissions, email newsletter signups, and file downloads. Webflow and Zapier are powerful when paired together.
You can review more about the different integrations and options that you have with Webflow. Our developers can make any of these integrations functional.
Streamlined Project Planning
A Webflow plan sets out the roadmap for design and development. Utilizing a platform that is consistently evolving provides a web design agency with the tools to create monthly, quarterly and yearly roadmap expectations for our clients.
Our team of designers will create quality options before we begin your Webflow development. This will allow you to use your budget efficiently and bring more ideas for our designers to the table.
There are almost no agencies that provide a full service for your site. It is important to have one single place that will do everything for you, from building your design idea to retaining and attracting new customers.
You can check out the Webflow expert's showcase and also some of the packages.
Webflow Increases Accessibility Options
In recent years, we've seen much more of an emphasis on accessible design, particularly in colours, text sizing, and alt descriptions. Users like customizability with their web experience and e-commerce functionality. What you see on your desktop is not exactly what you'd expect to see on your mobile device. It doesn't stop there, compliances are major for any organization looking to collect user data of any sort. We're able to add GDPR consent to your site so that you are safely operating under the legislation.
Websites are critical to communicating the unique value of your brand to the online audience. By working with Webflow, we have the opportunity to elevate the traditional site experience to feature more possibilities with automation, animations, and graphic design.
We have built different projects from scratch, integrating multiple tools to optimize and improve website performance. Most Webflow agencies will ask you to pay for the whole project upfront; however, our Webflow agency has created different affordable subscription packages. You will see your website grow while paying monthly, and besides that, we will do all your marketing too.
In short: We aim to get the best out of your investment.
Scalable Webflow Project with Search Engine Optimization
Webflow is a clean no code builder. This allows search engines to crawl your website easily preventing indexing issues and slow page access. Therefore, you don't have to worry about fixing technical issues all the time, you only need to keep optimizing your website for search engines.
Webflow development requires a Webflow marketing expert to plan your business growth ahead. It is important to have an agency that knows how to increase your web presence in Webflow. This is not something that anyone can do, it requires experience to make it happen.
Webflow landing pages are the main focus of growing your business. At Choquer Creative, we have an experienced marketing team that will increase your website traffic. Each custom domain has a unique plan and approach. Our team has worked with more than 50 different industries to understand how to make a functional marketing strategy for your business.
We create quality and unique content with the ability to rank quickly on Google's first page to increase your web presence. Our Webflow experts will create pages that convert those leads into sales.
We will fully optimize your SEO after your website is completed. This involves all the planning and strategizing to make the site grow within the first three months. You will have monthly reports and quarterly sessions to discuss the website's performance and strategy for the upcoming months.
Our team has more than 5 years of experience growing businesses across the US and Canada. We developed solid SEO strategies for Webflow websites, which gives our clients the confidence they need to take advantage of their online opportunities.
Get Your Business Website Built By A Responsive Web Design Agency Part of the Webflow Community
Choquer Creative specializes in Webflow web design. As a Webflow-certified agency, we have been verified by Webflow as having the expertise necessary to deliver top-tier websites using the platform.
The benefits of Webflow include its seamless collaboration opportunities, the added emphasis on user experience, and stronger security in the process. The Webflow community keeps increasing day by day and is helping businesses grow fast.
There is no one better than the customer to know about their business. Before we launch any website, we ask our customers to review it. We like to connect and make sure everything goes as planned.
We want to become your ideas a reality. We have a full team of experts with the capabilities to make your site not just beautiful but also a great opportunity to make sales.
Let us grow your business.
Contact us today for more information!
Why You Should Avoid Free Website Builders
No product is for everyone even when they’re free. Surfing the web, you may notice there is an abundance of ways to build a website. Some services you pay professionals for, like a web design agency, other services offer complimentary web hosting. No matter what phase you’re in with your company’s website, whether you’re just starting out or even thinking about migrating some content from a free website builder to another platform, discussing these pitfalls of free website builders will inform you of the caveats of these enticing platforms.
Are Free Website Builders Too Good to be True?
When something is free, a common instinct is to think: what’s wrong with it?
The same goes for free website builders. Like all products, these platforms are not for everyone. For example, if you’re a student needing a mockup website for a project or a hobbyist that doesn’t intend to grow their business, then they may be fine.
Consider that free website builders start as complementary, but when other features are desired, they quickly become more expensive. Do you need to post high-definition website images or videos? Do you want to have your own custom domain name without the web builder tool mentioned? Do you want to perform secure booking and credit card transactions on your website? Do you want to rank high on Google? If any answer is yes, or eventually yes, then it’s worth paying for a professionally built website. In the end, these platforms run a business too, and they want you to eventually pay for them. It’s imperative to keep that in mind when signing up for these services.
Discussed here are numerous pitfalls of free website builders that will affect long-term aspects of your website.
Slower Shared Servers
You understand that a slower server means slower speed, but how does this affect your website otherwise? There might not be an immediate concern on the surface, but there are some key issues with shared servers that come with reduced bandwidth.
Users are Accustomed to Fast Information
In our modern era, most people have become accustomed to fast loading speeds. Slow web pages on free website builders are proven to drive people away, as load times have a direct relationship to bounce rates. Did you know that at least 32% of users bounce if your load time is 7 seconds or more? Research suggests people expect load times to be below 3 seconds and that upwards of 40% will click away if it takes longer. These numbers directly hinder your sales, subscriptions and any type of call to action on your website.
If any of these terms were confusing to you, check out our blog post outlining common SEO terms.
Negatively Affects Search Engine Optimization (SEO)
Laggy load times also hinder your ability to rank on Google and other search engines. Google uses web crawlers to identify, index and rank your site. Slow pages are assorted at the bottom of Google’s stack, which means your pages might never get identified.
From an even more technical standpoint, SEO coding on free website builders can be unfriendly to Google. Some builders don’t allow you to update or change image alt text, meta descriptions, or even headers to pages. If you’re unable to make these critical changes, your site will remain in the dark for future customers. Various web builders feature plugins and widgets to help SEO, but these often can make the site run even slower, further punishing your Google rankings.
Do you have sensitive information collected on your website? Another problem with shared servers is they can leave your website open to breaches and hackers. A shared server hosts other websites as well as yours. Your website is at risk even if one of them is hacked on the server. Ensuring you have a private server will negate this problem.
Lack of Website Freedom & Expansion
It’s difficult to expand a website if it’s not directly owned. Sometimes, the website’s code belongs to the free website builder. If you’re ever interested in making additional functionalities to your website, you’re often limited to their tools and systems. It’s possible to migrate a website off their platform, but it can be difficult and time-consuming. Sometimes the site may need to be rebuilt from scratch when migrating to a private server, costing you additional resources.
If you didn’t pay for your domain, you're likely using an unprofessional domain name. When your website says ‘yourbusiness.webbuildername.com’, it can be viewed negatively by visitors and future customers. It’s often an easy fix to pay for and change your domain, but keep in mind that it isn’t free.
Free Website Builder Support is Limited
Customer support is usually provided with free website builders but it’s likely stretched thin. Let’s suppose your site goes down at a crucial sales period. Your customers are perplexed, impatient and going to competitor sites while your own team is struggling to reach someone who can help. You or a member on your team in this scenario would be on hold for a support agent - assuming you can even phone them - or on email and chat diagnosing the issue.
This pain point can easily be avoided by having a professional web design agency build your site, like Choquer Creative. Let us know if you’re leaning towards asking us for help on continually building, designing, and developing your company’s website.
SEO H1 Tags Best Practices
In the digital age, it's crucial for organizations of all sizes to establish an online presence. However, simply having a website isn't enough. To attract and retain visitors, website owners must follow SEO H1 tags best practices and optimize their sites for both search engines and user experience. One critical aspect of website optimization is using H1 tags effectively. By including the primary keyword in the H1 tag and using descriptive and compelling language, website owners can improve their website's search engine visibility and user engagement.
H1 elements, which identify a webpage's principal heading or title, are crucial for both user engagement and search engine optimization (SEO). While badly optimized H1 tags can result in high bounce rates and a bad user experience, properly optimized H1 tags can boost a website's ranking in search results and draw in and engage users.
The default size of H1 tags, the use of H1 tag checkers, optimizing body content for SEO, and the significance of crafting appealing H1 tags to lower bounce rates and raise user engagement are all topics we'll cover in this article.
This article is for website owners and developers who want to enhance the SEO and user experience of their websites. You may enhance the functionality of your website and draw in more organic visitors by comprehending the significance of H1 tags and how to optimize them successfully.
H1 Tags For SEO
The heading tag is used to logically layout your webpage. Consider it a guide to your content, it’s able to break down chunks of body text and make it easier to read. The primary header is your H1 tag or level one tag, this is typically your title. You definitely want to include your primary keyword in your H1 tag. The H1 tag is very important for SEO. The heading structure is composed of supplementary headers following your H1 tag are referred to as H2, H3, H4, and so on. You don’t need to worry too much about optimizing these if you can do so but really prioritize the H1 tag.
Default Size Of H1
Depending on the browser and the device being used to view the website, the H1 tag's default size may change. The size of an H1 tag is normally larger than the size of the body text and the other heading tags (H2, H3, etc.). This is so that the reader will notice the H1 tag, which is intended to function as the page's primary heading or title.
Although there isn't a set size for the H1 tag, it is advised to use a font size that is larger than the body text without being too large to look out of place or uncomfortable. With the H1 element, a font size of 24–36 pixels is a decent place to start because it is sizable enough to draw the reader's attention while not taking over the entire page.
It's important to keep in mind that, while the H1 tag's size can have an influence on the user experience, it is not the only aspect that affects how beneficial the tag is for SEO. Critical elements include the tag's content and its applicability to the information on the rest of the page. In order to effectively depict the content of the page and include the main keyword, it is crucial to concentrate on creating a descriptive and pertinent H1 tag.
In conclusion, a font size of 24-36 pixels is a decent starting point for most websites even if the default size of the H1 element can differ based on the device and browser. The H1 tag's content and relevance, rather than just its size, are what matter more for SEO and user engagement.
SEO H1 Tag Checker
In order to make sure that the H1 tags on a webpage are optimized for both SEO and user experience, website owners and developers can utilize an H1 tag checker. These tools can assist in finding H1 tag problems include missing or duplicate tags, improper formatting, or tags that are either too long or too short.
A website's overall user engagement and search engine visibility can both be enhanced by using an H1 tag checker. Website owners can raise their website's rating in search results and increase organic traffic by making sure that H1 tags are properly structured and pertinent to the content of the page.
Website owners and developers can assess their H1 tags using a variety of free and commercial online H1 tag checker tools. A few of the well-liked H1 tag checker tools are:
- Screaming Frog SEO Spider: A free and paid SEO tool that crawls websites and analyses various SEO factors, including H1 tags.
- SEO Site Checkup: A free SEO checker that analyses several aspects of a website's SEO, including H1 tags.
- SEMrush: A popular SEO tool that includes an H1 tag checker as part of its suite of SEO analysis features.
- Google Search Console: A free tool provided by Google that helps website owners monitor and optimise their website's presence in Google search results. As one of its analytical features, the programme has an H1 tag checker.
SEO For Body Content
Body content refers to the content below your H1 and H-tag titles. These are the portions of text below your headers where you can also perform SEO. There is no minimum or “magic” number, but Choquer Creative’s general rule of thumb is that every 100 words per page should incorporate the primary keyword at least 2 to 3 times. You want to have enough text for Google’s algorithm to pick your page, find a middle ground of not too much and not too little content for your website pages. Avoid keyword stuffing and adding filler text to increase your word count. Add your keyword synonyms and LSI keywords when you can and always read it out loud before publishing to make sure that it sounds coherent.
The Importance of Writing Compelling H1 Tags to Reduce Bounce Rates and Improve User Engagement
The H1 tag is essential to the user experience since it acts as the primary heading or title of a webpage. In addition to aiding search engines in comprehending the content of the page, a fascinating and detailed H1 tag draws in and engages users, enticing them to stay on the website and explore more.
By making a website appear uninteresting or unprofessional by using a generic or dull H1 tag, users may become disinterested and leave the site. This could lower the website's overall ranking in search results and raise bounce rates.
But, a well-written H1 tag can draw the user in and encourage them to continue reading. Website owners can develop trust with their audience and maintain their interest by utilising language that is descriptive, pertinent, and accurately expresses the information of the page.
Also, by making the material simpler to navigate and understand, an effective H1 tag can enhance the user experience overall. Users may easily read and find the information they're looking for by segmenting the content of the page into sections with distinct titles, which decreases frustration and increases satisfaction.
In conclusion, adopting H1 tags that are captivating and descriptive is essential for lowering bounce rates and boosting user interaction with a website. Website owners can increase their site's performance in general and get more organic traffic by writing H1 tags that accurately summarise the page's content and capture the user's attention.
For website owners and developers who wish to raise their website's search engine exposure and user engagement, enhancing H1 tags is essential. Website owners can develop trust with their audience and keep them interested by utilising appealing language that accurately describes the page's content and incorporates the main keyword. Also, using H1 tag checkers can assist in identifying H1 tag problems and enhance the overall performance of the website in search results.
Also, it's crucial to keep in mind that improving H1 tags is really one component of website optimization. Also, website owners must concentrate on optimising the body content, employing LSI keywords and synonyms to avoid keyword stuffing and adding filler text, and inserting the primary keyword at least 2-3 times per 100 words.
At Choquer Creative, we recognise how crucial it is to optimise H1 tags and other essential SEO components for both small and large enterprises. Our in-house SaaS SEO specialists can assist you in enhancing the functionality of your website and increasing organic traffic generated by your online presence.
Thank you for reading our blog on website optimization. Choquer Creative is dedicated to helping businesses of all sizes improve their online presence through web design, search engine optimization, online marketing, and lead generation. If you're interested in learning more about our services and how we can help you grow your business, please visit our Package Page.
How To Create Title Tags & Meta Descriptions That Improve Your SEO
Understanding how title tags and meta descriptions work will help increase your website’s optimization. These features will increase the visibility of your website by pushing you up in the rankings for your primary keyword.
How Title Tags Work
Title tags are arguably the most important aspect of on-page optimization, they offer the least amount of work but provide the most reward. A title tag is like the sign at the front of a physical store, it aims to pull people in and turn them into leads.
Your title tag will look like this:
<title> How To Create Title Tags & Meta Descriptions </title>
This title will be the first thing people will see when they find you on Google, it appears on the search results page in the little blue ink. It is also displayed on the top of the user’s browser on your website’s tab.
The title tag must be within 65 characters according to Google and has a max-width of 600 pixels. If it’s more than 65 characters, it will cut off the rest of the title and an ellipsis will appear, this is known as a truncated title. Some people dislike truncated titles, but it’s important to note that Google will always look at all the keywords in your title tag, no matter the length, so it’s really just a personal preference.
Google also reserves the right not to use your title tag and come up with its own. If they feel like another piece of writing in your content is more relevant, they will grab a snippet of text and use that instead.
For more information on the importance of title tags, read our blog post.
Creating Your Title Tag
When users perform a Google search, they are generally scanning the results on the screen. This is why it’s a good idea to place your primary keyword as close to the front of the title as possible. For more information about keywords and SEO, read our comprehensive guide to keyword research.
While we talk a lot about methods to increase your rankings, we want to remind you that you should be writing for users and not for robots. Don’t just try to please the search engine, make sure your writing makes sense.
If your title tag is the store sign, your meta description is the sample dinner menu posted out front. At the beginning of this blog post there is a meta description, a short written overview of the content in this post, typically 1 to 2 sentences long. Google will bold the keyword and its variations if the user searches for that term.
Users spend approximately one second on one result, so ensure to be compelling and try to reel them in. Meta descriptions will get truncated at 160 characters, so we suggest that you aim for a meta description length of between 40 and 160 characters. Google says that meta descriptions don’t impact search rankings but they do impact click-through rates. We know that click-through rates do impact search rankings, meaning that meta descriptions have an indirect impact on search rankings.
For a guide on SEO analytics and their definitions, read our blog post.
Similar to title tags, Google reserves the right to change your meta description and choose something more relevant.
Title tags and meta descriptions are key components of SEO and here at Choquer Creative, we have in-house SaaS SEO experts that can help you with your website.
We are a SaaS SEO agency specializing in website packages for small businesses and businesses of any size. You can leave the title tags and meta descriptions to us, as we help you grow your company through your online presence. Contact us for more information!
Getting overwhelmed with website development management? Whether you're in Canada or the US our development team can help you!
Confused about Semrush Authority Score? A Simple & Helpful Guide on Page Authority
The Authority Score on SEMrush is a common point of confusion. However, understanding it is crucial for ranking higher in search engine results.
This article will provide a comprehensive breakdown of the Authority Score on SEMrush (in simple language!)
Introduction to SEMrush Page Authority Score
When it comes to digital marketing, SEO (Search Engine Optimization) is essential.
Page authority is a major aspect in determining the success of your website's SEO. Essentially, a high Domain Authority score is like winning in a “ranking contest” compared to other websites.
Now imagine a huge website, like Apple. A large company website should have a very robust link profile. Apple may acquire several high-quality links a day, making it more difficult for other websites to have the same page authority (or to catch up). For this reason, it’s not difficult to see that increasing your Page Authority score from 10-30 is much easier than growing from 60-80.
The SEMrush Authority Score is one of the most used tools for gauging the credibility of a web page. Nonetheless, many people remain unsure of what it signifies and how it is computed, despite its widespread use.
“What is my SEMrush Authority Score?” This is a frequently asked question. To what extent does it vary from other measures like Domain Authority (DA)? Can it be the only meterstick for evaluating a page's credibility?
Read on as we dismantle page authority and the SEMrush Authority Score. We'll go down what Authority Score is, how it's determined, and what elements play a role in it. We'll highlight the strengths and weaknesses of SEMrush Authority Score and compare it to measures like Page Authority and Domain Authority. We'll also go over some best practices to follow and tactics to use to increase a page's authority.
With the knowledge you get from this article, you'll be able to leverage page authority and the SEMrush Authority Score to your advantage when optimizing your website for search engines.
What Does It Mean To Have Page Authority In SEO?
Page authority in SEO is crucial for ranking higher in search engine results. From a basic standpoint, you can increase your page authority score by link building.
Page authority is measured on a few factors including document relevance, link building and earned media. It is the next pillar of SEO and is what we call, off-page optimization. Broken down, it is the way in which you can prove your page is more popular than others and we will give you a few tools and SEO tips to do that. Authority means different things to different search engines. To some search engines, views, downloads, comments or sales may mean more to them when determining authority than links.
Page authority in SEMrush is measured with 3 factors:
- Link Power: The quality and quantity of backlinks on your website.
- Amount of Organic Traffic: the estimated monthly traffic that finds your website organically (ie: Though search results, not ads).
- Spam Content: Having no (or less) spam content, including suspicious links, results in a higher authority score.
Pro Tip: These three factors that determine your website’s authority score are weighted differently. This means the best thing you can do is focus on your Link Power first.
Page Authority Metrics
A system called PageRank used to be used to rank search results and create page authority on Google but it no longer exists. However, authority is still extremely important to Google for its growth. It’s mainly determined by links, specifically by links from other sites back to yours. There are a couple of rules that we at Choquer Creative suggest you follow to increase your authority.
- The more high-quality links, the better
- Links from relevant sites > links from irrelevant sites
- High authority site links > low authority site links
- One link from many sites > many links from one site
- Only include links in your body content, not in the header, footer or sidebar
You can use a third-party tool to find authority metrics as search engines no longer publish their metrics. Choquer Creative uses SEMrush to analyze page authority metrics because they give us an authority score for the domain, a page authority score and a SEMrush authority ranking. Third-party tools like SEMrush will measure the following to determine a site’s authority:
- Backlinks - the total number of links to the page
- Linking root domains - the total number of domains with at least one link to the page
- Keywords - the total number of unique keywords the page is ranking for
- Anchor text - the text used in the links pointing to the page
- New & Lost - the links that were recently discovered or lost since the last crawl
How Do Search Engines Determine Page Authority In SEO?
Your site page will have to be analyzed in order for the search engine to decide where to put it on the search results. A site page will be evaluated based on these three factors:
A website with more links from reputable sources will be deemed more authoritative.
A site with links to high-authority sites will do better than a site with lots of low-authority links. Quality over quantity in terms of links
A site with more relevant links will be more popular than a site with high authority but non-relevant links. This makes websites trustworthy and less “spammy”.
Link building and increasing your page authority in SEO can boost the number of organic searches your website has. Page authority is an essential SEO component that affects how well your website performs.
The SEMrush Authority Score must be understood if you want to raise the position of your website in search engine results. Link building, document relevance, and earned media are all ways to raise page authority scores. You should concentrate on the quantity and quality of backlinks on your website, organic traffic, and spam content if you want to increase page authority. The link authority, the volume of organic traffic, and spam content used to calculate SEMrush Authority Score are all weighted differently.
Here at Choquer Creative, we can implement link building directly into your website pages and your blog posts with our in-house SaaS SEO experts and Copywriters. As the leading web design agency in Surrey, we offer website packages for small businesses that will help improve your website’s SEO.
20 Innovative Marketing Agencies in Phoenix 2023 You Need To See
Best Marketing Agencies For Brand Awareness & Digital PR
A marketing firm takes pride in its expertise and aims to mobilize small businesses into the digital space. They offer digital PR services that prioritize external backlinks, brand mentions, and brand awareness online. Their case studies also display an impressive track record of successfully doubling website visits and creating a unique on-brand social media presence for their clients.
Based in: Scottsdale, AZ
Services Offered: SEO, Digital PR, Technical SEO & Local SEO
Founded in 2002, this full-service marketing firm combines the best in digital and traditional marketing to give their clients notable results.
Based in: Chicago, IL, with offices in Scottsdale, AZ.
Services Offered: Web & App Design, Web & App Development, Social Media Marketing & Advertising, SEO, Influencer Marketing, Graphic Design, Content Marketing, Media Buying
With their detailed research-based approach, Striventa’s award-winning work has named them one of the top digital marketing services (2020) by Clutch, Expertise & Wimgo.
Based in: Glendale, AZ
Services Offered: Web Design, SEO, Content Marketing Services, Paid Advertising, Social Media Marketing
Best Marketing Agencies For Niches & Specialties
Founded in 2016, this boutique marketing agency serves luxury labels and brands. Their client roster includes Scottsdale Ferrari, VAI Wellness, Maserati, etc. Plus, their website is functional & stunning! A highly recommended firm if you’d like to work with a small group with big plans.
Their award-winning work has named them one of the top digital marketing services (2020) by Clutch, Expertise & Wimgo.
Based in: Scottsdale, AZ
Services Offered: Branding, Logo & Style Guide Services, Product Design & Development Services, Web Design, SEO, Content Marketing Services, Video Content Creation
Based in Gilbert, AZ, this full-service web design & marketing agency offers its services to small businesses, media, and IT. This firm stood out to us in particular because they provide a unique service that’s a pain to find; google trusted photographers. They can provide your audience or searchers a virtual tour of your business – inside and out. Their award-winning work has named them one of the top digital marketing services (2020) by Clutch, Expertise & Wimgo.
Based in: Gilbert, CA
Services Offered: Web Design & Development, SEO, Medical Practice Marketing, Social Media Marketing, Local SEO, Google Trusted Photographers
Trusted by Planned Parenthood and Woodlee’s, this full-stack agency strives to make each part of a business’ online strategy clear & original. A commendable, inclusive service is its Hispanic consumer marketing services to cater to Latin Americans’ growing population in the US. Big ups, Signa!
Based in: Phoenix, AZ
Services Offered: Web Design & Development, SEO, Content Marketing Services, Paid Advertising, Social Media Marketing, Ecommerce Marketing, Automotive Marketin
This full-stack digital marketing agency firm, founded in 2010, specializes in amazon marketing services and building pathways for customers to come to you. Their team of digital innovators has been committed to helping clients understand Amazon & multi-channel eCommerce marketing in this day and age.
Their award-winning work named them part of the Top 1% of companies by Clutch in 2020.
Based in: Phoenix, AZ
Services Offered: Review Monitoring, Local SEO, National SEO, Website Development, Social Media, Video Production, Graphic Design, Local Search Marketing
Best Marketing Agencies For Social Media & Influencer Marketing
This firm specializes in SEO, PPC & Social Media. Its team of nearly 70 employees has been committed to helping clients rank on search engines and guiding them through new SEO strategies.
Their sought-after award-winning work has named them Best Advertising & PR Firm (2017) and Best in Business (2019) by the Colorado Springs Business Journal.
Based in: Scottsdale, AZ
Services Offered: Local SEO, National SEO, Ecommerce SEO, Social Media, PPC, Video Production, Email Marketing, Amazon Digital Marketing, Influencer Marketing.
This full-stack marketing agency hopes to create personalized digital marketing strategies to help small & medium-sized businesses excel. Their award-winning work & workplace has named them a 2019 UpCity Excellence Award Winner and a Top Workplace by Columbus CEO Magazine.
Based in: Phoenix, AZ
Services Offered: Local Search Marketing, Review Marketing, Paid Advertising, Social Media Marketing, RevSites, Marketing Analytics
This ground-breaking marketing technology firm focuses on providing small businesses with a full range of customer engagement tools to scale their businesses. Their award-winning work has named them one of the top 10 apps for local businesses by Forbes.
Based in: Phoenix, AZ
Services Offered: Mobile Messaging (including SMS, MMS, etc.), Social Media Marketing, Full-service SEM & SEO, Website Design and Development, Online Reputation Management.
Best Marketing Agencies For Web Design & Development
Based In Tempe, this full-stack digital marketing agency is not only a great service provider but also a great place to work. They don’t have corporate hierarchies and focus on making sure every good idea is heard and not lost in translation in a management chain. Their myriad of award-winning services makes them the perfect one-stop integrated marketing provider.
Based in: Tempe, AZ
Services Offered: Branding & Campaigns, SEO, Content Marketing, Market Research, Marketing Automation, Marketing Strategy, Media, Paid Search, PR & Social Media, UX/Web Development
This full-service tech consulting and web design firm delivers projects worldwide for startups & SMBs to Fortune 500 companies.
Based in: Offices in downtown Chicago, New York City, Atlanta, Detroit, Austin, Charlotte, Phoenix, and Miami.
Services Offered: Web Design & Development, Mobile App Design & Development, Software Development, SEO, Graphic Design, Quality Assurance, Salesforce, Reporting & Data Analytics
Their MO is learning all they can about your business and industry, then equipping you with the right tools to do the work. They regularly help clients in niches in the home servicing, law, and medical fields.
Based in: Scottsdale, AZ
Services Offered: Web Design & Development, SEO, Paid Marketing Services, Social Media Marketing
Best Marketing Agencies For PPC Services
This marketing firm offers robust media audits and data-driven PPC campaigns. You can get a FREE audit of your PPC accounts to see how you can boost your sales in 6 months.
Based in: Phoenix, AZ
Services Offered: PPC Management, CRO, Paid Media, AdWords Management
Paracore offers the best data-driven solutions and power-packed PPC campaigns to give you a competitive advantage. The firm uses advanced analytics to gather specific, accurate data that shows real ROI to aid your strategic decisions.
Based in: Phoenix, AZ
Services Offered: ECommerce Marketing, Remarketing Services, SEO, Facebook Marketing Services, Social Media Marketing
This firm specializes in leveling up your internet presence with out-of-the-box, data-driven solutions to make your brand stand out. Its team of nearly 70 employees has been committed to helping clients rank on search engines and guiding them through new SEO strategies.
Their award-winning work has named them one of the Top 5 area marketing firms (2016) by the Phoenix Business Journal.
Based in: Mesa, AZ
Services Offered: Review Monitoring, Local SEO, National SEO, Website Development, Social Media, Video Production, Graphic Design, Local Search Marketing
Founded in 2016, their HQ is in sunny Irvine, California, with offices in Phoenix, Arizona. They focus on bringing leads to you.
Their award-winning work has named them one of the top digital marketing services (2020) by Clutch, Expertise & Wimgo.
Based in: Irvine, CA
Services Offered: Web Design, SEO, Content Marketing Services, Paid Advertising, Social Media Marketing
Best Marketing Agencies For SEO & Content Marketing
Founded in 2001, the ten in-house experts specialize in SEO & content marketing. They also optimize popular e-commerce and cms website platforms. Their award-winning, transparent services have named them a Top Pro (2020) by Thumbtack and Top SEO Agencies (2019) by Upcity.
Based in: Tempe, AZ
Services Offered: Web Design, SEO, Content Marketing Services, Paid Advertising, Social Media Marketing, PPC Services
Founded in 2003, this firm helps clients boost their ROI and make sure their digital marketing pays for itself. There are no ‘packages’ to avail their services, just custom data-driven strategies to give you the best results.
Their award-winning work has named them one of the Top 5 area marketing firms (2016) by the Phoenix Business Journal.
Based in: Phoenix, AZ
Services Offered: SEO, Content Marketing Services, Link Building, CRO & PPC
Founded in 2014, this firm focuses on teaching SEO, making it easier to understand. Run by Rachel, her personalized and data-driven approach is backed by her notable 2-decade long career in marketing.
Based in: Phoenix, AZ
Services Offered: SEO, Content Marketing
5 SEO Tips For Web Designers in 2023
Make Your Site Navigation Search Engine Friendly
The idea is to be as clear-cut and structured as needed for search engines to index and rank your website. It’s also important that visitors can easily browse through your website. The homepage must show a visitor the big picture with its significant details broken down into sub-pages.
Let’s say you’re building a website for your jewelry store, your home page can lead to separate category pages for earrings, rings, necklaces, etc. Each of those category pages can have more subpages of its own. However, don’t go overboard or Google might have trouble crawling all of them. If visitors can’t find a page by following links, chances are search engines won’t either.
PRO TIP: Design Crawlable URL’s
At Choquer Creative, we know URLs play a big role in SEO, so make sure all your pages have short, structured ones. They must highlight the content of the webpage as clearly as possible. If its on the longer side, break it up with hyphens and try to use a keyword or two.
A bit of hyperbole, but you get it.
Use Structured Content
Okay, you’re probably seeing a pattern here too. Like #1, this is structuring the contents within each webpage. Titles, headers, and metadata are important aspects of SEO you just cannot miss. Every webpage must have a unique <title> tag, so make sure you don’t duplicate your title tags. Similarly, include <h1> tags on your webpages to structure its content. For title and h1 tags, include a keyword or two that’s relevant to the page’s contents. Avoid keyword stuffing. Meta descriptions are a great tool to get more eyes on your content. If you’re unsure, meta descriptions are the blurbs under the links on a search engine result page (SERP). So make sure it’s clear, concise & thoughtful.
PRO TIP: Understand A Searcher’s Intent
Excellent web design addresses multiple stages of user intent, from landing to checkout. Keywords are obviously, key. They represent ideas, subject matter and people, around which content is created. Remember that if someone is searching for something, the question is usually conversational when they’re looking for tips, suggestions, or a specific item. They tend to be less conversational and clear-cut when the searcher tries to look for specific information like an address for a store or store timings. Google Search Console is a fantastic tool to use when trying to find the keywords that can drive traffic to your website. Keep your friends close but your users closer.
Google Primarily Indexes A Website’s Mobile Version
As of March 2018, Google rolled out mobile-first indexing in response to the growing online traffic from mobile devices. To meet the rising needs of these mobile users, Google now prioritizes your mobile site. From an SEO stance, your site speed on mobile can impact your google ranking. That’s where responsive web design comes in. It creates a fluid, hassle-free experience that adapts to various screens and devices, ticking the right boxes on google’s ranking factors. You can also check how friendly your current site is with this free tool by google.
PRO TIP: Google Analytics Can Come In Handy
Google Analytics is a fantastic free tool that gives you handy insights into your audience’s behavior and preferences. It also tells you which devices they use, along with the kind of content they interact with the most.
Watch Out For Image Optimization
While Google has found ways to effectively read and rank text, it’s not quite there yet with images. That’s why it is imperative you pay attention to alt texts and the nomenclature of your images.
Alt text makes your images are accessible not only to more viewers but also lets a search engine know what the contents of your image are. This recognition can help you rank higher in google images too!
PRO TIP: Watch Our For File Sizes
Bigger files like png’s can cause your sit to slow down. So stick to .jpg and .svg formats for better load times.
Block Unusable Pages From Being Indexed
This is more important than you think. We talked about structure being one of the most important things for Google to distinguish your content from others. That being said, unusable pages that aren’t properly linked to the rest should be blocked from being indexed. Before we tell you how, let’s get the basics out of the way.
Crawling: the process of following a page’s hyperlinks to discover new content/pages
Web Spider: does the crawling
Googlebot: Google’s web spider
Indexing: the process of a search engine organizing and storing every webpage in a massive database
Crawl Budget: the number of pages Google will crawl on your site on any given day
Google says that having many low-value URLs can negatively affect a site's crawling and indexing.
“Wasting server resources on pages like these will drain crawl activity from pages that do actually have value, which may cause a significant delay in discovering great content on a site.”
While google mentions that if your site has less than 1000 URLs, they will be indexed efficiently, it wouldn’t hurt to ensure your site’s usability.
SEO Trends To Watch Out For in 2023. Are you ready this year?
Long-Form Content, Here We Come!
According to a study by SEMRush, long-form content with a hefty word count of over 3,000 words gets three times more traffic and four times more shares. To top it off, they also manage to achieve 3.5 times more backlinks than articles of the average length of 901 to 1,200 words.
However, the larger the word count, the more engaging your content has to be to keep your readers hooked. Start focusing on long-form content to achieve higher search rankings. Also, if your content is, or has the potential to be educational, don’t miss out on a chance to show it off to students looking for answers, reference studies, etc.
Long-form content that is data-driven has infographics and great internal linking tends to have the lion’s share of eyes and views. The goal is to provide users with shareable information that keeps them engaged and wanting more.
- Break up long blocks of texts with appropriate H2 & H3 subheadings. This makes this easier to read for readers and search engines alike. This is especially crucial to mobile sites.
- If your blog post consists of news stories, facts, or other reference articles, ensure that you link to relevant, authoritative sources with a solid authority score.
- Finally, ensure your content is easy to share. Include obvious sharing links and CTAs.
Voice Search Will Have A Notable Impact on Search Rankings
At home assistants and innovations like Google Assistant, Apple’s Siri, and Amazon’s Alexa, are increasingly popular and will only get bigger. According to Google, 72% of people who own voice-activated speakers, claim that these devices are integrated into their daily routine. Voice search technology has indeed come a long way. In fact, TechCrunch predicts that 55% of households are predicted to own a smart speaker by 2023.
You get the idea. Hence, to optimize for voice search, carefully consider your keywords. Try to identify the longer phrases that people would use in everyday conversation. The longer and more natural colloquial sounding phrasing it is, the better. This is very different when people type, as they tend to abbreviate.
For example, a person might voice search, “What are the best SEO trend strategies for 2023” but, they will type the words, “SEO strategy 2023."
Mobile-Friendly Sites Are Never Going Out Of Style
In June 2019, Google rolled out mobile-first indexing, which means that Google predominantly uses the mobile version of your content/website for indexing and ranking accordingly. Usually, the index used the desktop version of a page's content as the primary reference when evaluating the relevance of a page to a user's query. Since the majority of users now access Google Search with a mobile device, Google announced that the Googlebot will now primarily crawl and index pages with the smartphone agent going forward.
Furthermore, starting July 1, 2019, mobile-first indexing is enabled by default for all new websites, whether they are new to the web or previously unknown to Google Search. For older or existing websites, Google will still continue to monitor and evaluate pages based on SEO best practices.
This change makes the most sense, given that projections state 73% of internet users will access the internet solely via mobile devices by 2025. Check how effective your mobile site is with Google’s free mobile-friendly test. Next, take a peek at the “mobile usability” report in Google Search Console.
- You must ensure that Google can crawl your URLs to make your site mobile friendly, so make sure you don’t have a “disallow directive”.
Googlebot won’t load content requiring user interactions, like clicking or swiping. Stray away from placing content on sliding panels. You have to make sure Google can see this so-called lazy-loaded content. Finally, ensure you use the same meta robots tags on the desktop and mobile sites.
Artificial Intelligence To Play A Much Bigger Role
Artificial intelligence (AI) is changing the way we interact with each other and content online.
Google’s AI algorithm deserves an honorable mention. Historically, marketers have slogged away trying to crack the algorithm that could lead to a promising world of mass visibility. The algorithm called RankBrain plays an essential role in Google’s content indexing and ranking. RankBrain is not a new algorithm though. However, it is getting better and you need to up your SEO game too!
So, the million-dollar question is, how do you optimize your SEO for RankBrain, the AI? While Google won’t share details, experts believe that excellent user experience is the key determinant. These could include factors from click-through rate, bounce rate to time spent on-page. You need to captivate your readers with engaging, on-brand content. Online tools such as SEMrush can help you assess your webpages’ strengths-based on factors like backlinks, readability, and more.
Optimizing Video Content Is Now An SEO Trend Staple
With content being rolled out daily by video giants like Netflix and youtube, it now seems that online video seems to be the way forward, in terms of visual content. YouTube has more than 2 billion logged-in users. But here’s the kicker, 70% of what people watch on youtube is from the ‘Recommended’ section. Still not on board? According to Cisco, video content is projected to surpass all else in terms of media consumption.
So, how can you optimize your video content? Firstly, ensure you optimize your channel’s name and description. Use keywords that describe your niche or what you do, but make sure you don’t stuff the description with too many keywords! The idea is to provide a quick, painless overview of what your channel is all about.
You can also make good use of Youtube’s autocomplete feature if you need a bit of a push in the right direction. Simply start typing in your video's topic and see what pops up in the search field. This is essentially a list of suggested keywords, generated by youtube, telling you exactly what people on YouTube are searching for (related to that topic).
Learn & Implement the EAT Concept
In SEO terminology, EAT is short for Expertise, Authority, and Trustworthiness. These factors are promptly mentioned in Google’s Search Quality Evaluator Guidelines. Google mentions that they use third-party Search Quality Raters globally that are highly trained to provide feedback. This helps them understand what changes could make Google’s Search more useful.
- Produce professional, industry-standard documents with regards to your market or niche.
- Acquire backlinks from high authority domains.
- Hire professional writers who can help deliver quality, fact-checked content.
- Update content and photos on your website.
- Get as many reviews on Google as possible. Think about incentivizing your customers to leave a positive review.
- Get a Wikipedia page and showcase your expertise to Google.
Schedule a call with us if you’d like us to help. Our fool-proof framework, dedicated specialists, and incredibly affordable price points are just a few of the many perks that come with getting a website designed professionally. Keep up with SEO trends and have jaw-dropping website design!
If you're getting tired of updating your own website - or just don't know how to - contact our web development team. We service all across Canada and North America.
Are Redirects Bad for SEO? 7 FAQs about Search Engine Optimization
Are 302 Redirects Bad for SEO?
The short answer to this is, not really. First, let’s make the difference between 302 redirects and 301 redirects. Redirects are simply a way to send both users and search engines to a different URL from the one they originally requested.
302 redirects are temporary redirects. These redirects are perfect for when you’re redesigning your website or adding new webpages. This lets Google know that the original page remains indexed in Google and no value (link equity) is transferred to the new, temporary URL because Google knows this is just temporary. Hence, when a redirect is used properly, your SEO remains unbothered and you will retain any rankings, traffic value, and authority that page might have.
Where problems tend to arise is when people don’t know the difference between a 302 and a 301. 301 redirects, simply put, are permanent redirects. It sends the message to search engines, letting them know that your website or webpage has been moved permanently. This would be around a year or longer. After a year, check to see if people are still being redirected to your site. If they are, figure out where they’re coming from and try to fix the source before you cancel the redirect.
For example, people who use this type of redirect often purchase other, slightly different domains that they use to redirect users to their primary domain. These slight domain variations include misspellings and variations of a brand or other relevant domains with high “Domain Authority”.
PRO TIP: Use a 301 redirect when establishing which domain is your default site: “www.yourbiz.com” or just “yourbiz.com”. In most search queries for a website, people tend to omit the “www” when typing out website names. Hence, a permanent redirect there would guarantee they end up on your site anyway.
Are H1 Tags Important for SEO
The golden rule of blog content management is structuring content. Blogs with H1 Tags are easily identifiable by Google and by users alike. Adding structure to long blocks of text, especially long-form content can not only make this easier to read, but it can also improve your search ranking and how Google indexes your content. So yes, although it isn’t the absolute best thing you can do for your SEO, it is still essential.
CONTENT PRO TIPS:
- Hire professional writers who will help you produce professional, industry-standard documents with regard to your field of work, market, or niche.
- Acquire backlinks from high authority domains.
- Update content and photos on your website.
- Get as many reviews on Google as possible. Think about incentivizing your customers to leave a positive review.
- Get a Wikipedia page and showcase your expertise to Google.
Are iFrames Bad for SEO
If you’re not aware already, an iframe is simply a frame in a frame. This tool allows you to insert content from other sources onto your webpage. An iFrame is a powerful element if you want more engagement on your site. It is entirely possible that when used correctly, they can contribute to better SEO. for your visitors. Ideally, an iFrame should be part of the content that you make, not as an integral part of your website. Beware that using iFrames excessively can increase load times. So tread with caution!
Isn’t it a security threat?
Some folks say it could be a security risk, but it is perfectly safe to use now. These attacks have reduced over the years and it only takes a bit of precaution to rid your worries. Ensure you pay attention to your sources while adding an iFrame and avoid linking from an untrusted website. The apprehension stems from the surge of iFrame code injection attacks back in 2008. ABC News was a victim among many others! The attack would redirect visitors to a malicious site, then install a virus to the visitors’ PC or attempt to steal sensitive information. Hence, is not recommended to include iFrame as an integral part of your website. But we use iframes all the time.
Do Images Help SEO
Images and video content, when optimized can bring in much more traffic than you think. So yes, Images do help SEO, and here’s how. You can also check out our extensive guide to optimizing the images on your website here.
Google can identify text extremely well, but it is still a bit iffy in terms of images. So you must make sure your image nomenclature is intact and easy to understand. Alternative text, commonly known as alt tags gives search engines a basic idea of what each image is about. Therefore allowing search engines to index images accordingly. However, they are not visible to your average visitor. Alternative text is a big win for website accessibility since it also helps visually impaired visitors navigate your site with audio-based software. This can be a godsend in terms of SEO. The more accessible your site is, the higher the ranking and the more traffic your site will bring in.
- Google indexes SVGs, the same way it does PNGs and JPGs, so you don’t have to worry about SVGs hindering your SEO efforts.
- For the sake of faster load times, SVGs can be your trump card since they are traditionally (not always) smaller in file size than PNGs or JPGs.
Do Keywords Help SEO
Yes, yes, and yes. Content is king and if your content had all the relevant keywords in place, rest assured, your website will have a lot more eyes on them than you think. This does not happen overnight though. Consistent, high-quality blogs that have been optimized for their respective content can gradually help your visibility. Keywords are one of the main elements of SEO. Simply put, you need to study and understand how people are looking for desired products, services, or information that you can offer. This is keyword analysis. There’s a myriad of tools out there to help with keyword analysis and research such as SEMRush, Ahrefs, Keywords Everywhere etc.
The idea is to make it easy for an audience to find you as opposed to landing on one of the countless other websites on the internet.
- Google recognizes content written by a person and a bot and indexes them accordingly. So make sure you do not keyword stuff or have atrociously repetitive metadata.
- Make sure the Alt Text for images on your site have relevant keywords in place to make them identifiable to Google.
Does Linking to Other Sites Improve SEO
Internal and external linking is one of the cornerstones of SEO. Outbound linking to relevant, informative sites, is a great way to provide important clues about the relevance of your page to search engines. Getting good backlinks (inbound links)from a high authority domain is a sure shot to more eyes on your pages too. Ultimately, search engines in general, want users to find the information/content they are looking for. So, when you include links to helpful content, you are doing them a favor.
The more links a page receives from other sources, the more popular it appears. This sends positive signals to search engines and can boost a page's rank in search results, meaning that more searchers will click and view the content.
How Do You Measure SEO Success
Google Analytics will be your best friend during the process. Remember that measuring SEO success requires analyzing multiple sets of data and using relevant metrics to understand engagement on your site.
Here’s a quick overview of our Recommended FREE SEO tools:
Recommended Premium Tools:
- Yoast SEO (Ideal for WordPress)
- KWFinder (Ideal for keyword analysis for blogs)
Contact us today to find out how we can help your website's SEO!
How to Choose the Best Fonts for Your Website
Make Sure Your Chosen Font Reflects Your Brand’s Voice, Tone & Aesthetic
Fonts are an irreplaceable, important part of your brand. If you’re a wedding planner, you’d use a very easy-on-the-eyes, clean, slightly feminine font. No, not giving fonts gender roles. But the idea is, you need to communicate your brand’s voice. The cute femme font would work better than a rugged, thick font you’d see a wildlife conservatory use on their website. It would be odd to find the CRA’s website in comic sans. Similarly, fonts dictate your brand’s tone. Whether you’re cutthroat, professional, or an amateur dodgeball league. Your fonts dictate who you are.
PRO TIP: Avoid tacky, loud fonts. Loud fonts can sometimes be unreadable and cluttered. Plus, they do not offer any versatility.
Know Your Font Classification
Typography is not just limited to how content looks like. It extends to text alignment, spacing, contrast, consistency, colour, and hierarchy. With so many aspects in mind, it can be a bit overwhelming to decide where to start. So here’s step numero uno: Pick between the three main classifications of type:
- Serif: Serif fonts are those font types that include a small line at the end of a stroke in a letter or symbol. Times New Roman, Georgia, and Merriweather and examples of serif fonts. These fonts are found commonly in print media. They are formal and old school.
- Sans Serif: These font types are quite minimal in nature and do not have a small line at the end of the stroke. These fonts are clean, edgy, and modern. Their popularity skyrocketed as people soon came to realize that it is the best fit for web design. Calibri, Arial, Nunito, Roboto are a few examples of sans serif fonts.
- Script: Script fonts almost look like freehand writing. They were made to mimic cursive techniques to give you a very feminine, whirly aesthetic. We wouldn’t recommend using script fonts in chunks of text, but rather just for titles. Pacifico, Caveat, Lobster, and Lucida are examples of script fonts. Use them very carefully.
Choose Complementary Fonts for Your Font Hierarchy
Never use more than three fonts on your website. When you pick out these fonts, create a hierarchy, and allot different levels of importance to each font. This allows for a clear sense of hierarchy, giving you a primary font, a secondary font, and an optional accent font.
Your primary font will be your star. It is the most visible one and should be used on the headers, titles, and maybe the logo of your website. This font will be the visual representation of your brand, despite it not being used throughout the site. But this allows the primary font to be more distinct than the rest of the fonts on your website.
Your secondary font will be used for all things content, including paragraphs, descriptions, blog articles, newsletters, reviews, and more. Since your primary font is the unique eye-catcher, your secondary font serves to be your highly legible font type. Fonts that are too chunky, twirly, and ornate are harder to read when applied over paragraphs of content.
And finally, your accent font will be used for one very specific purpose. It will be reserved for calls-to-action, drawing the eye to your most important, make or break button on the page. Your logo font can be the same as an accent font too.
Yes, White Space Can Make Your Content Look Good
White space is formally defined as an empty area between two design elements. These design elements can be buttons, panels, images, text, etc. So sit a little further away from your screen and go through each of your pages and think about where you can add a bit more space.
This goes a long way. If you have an extremely comprehensive blog, a good amount of white space can make it more readable as opposed to stuffing as much text as you can in one space. Now, if your content still looks super hard to read despite you picking the best fonts, rest assured there’s a solution; margins. By creating a slightly wider margin between columns of texts, helps make the page seem less cluttered.
Make sure there is a little bit of extra space between headlines and subtitles, paragraphs, and images and a paragraph. It can make your webpage look a lot cleaner.
Using more white space is an easy, low effort high reward technique that instantly improves your visitors’ user experience.
Choquer Creative’s Picks for Best Fonts
We’re always striving to find what suits our clients’ needs with our comprehensive website analyses. One of our favourite things is typography and hence, we’ve selected a few fonts worth mentioning.
Do you have the correct fonts but still are having issues with SEO? Don't forget to see our other blog if your confused about SEMrush Page Authority.
5 Remarkable Ways to get blog subscribers
Make It Easy To Enter An Email Address
In simple words, the less demanding your form is, the higher the likelihood someone fills it out for you.
Don’t make it a chore. While some marketers debate about having two fields; first name and email address, it isn’t mandatory. The pro of having two fields is that the first name does allow for customization of newsletters. But by removing the first name field, you will be able to grow your list much faster.
If speed is what you want, consider removing all fields except the email address. Fewer the steps, the better. You can always get more information when you’ve started a conversation or transaction with them.
Put Your Top Blog Posts On Display
If you already have a blog and you’re noticing that a few of your blog posts have much more traffic than others, it can be used to your advantage.
So fret not, figure out which ones have the most traffic and have them featured on your blog’s home page. Your top blog posts might be getting a lot more traffic (from organic search, social media, etc.) than your regular blog post. This, you can reap the benefits of that traffic by adding convenient subscription CTAs. Remember, a strategically placed CTA is a good CTA.
PRO TIP: Ask nicely with your CTA’s. On certain websites, you’ve probably noticed certain passive-aggressive CTA’s that are something on the lines of:
- Yes, Count me in! // No, I like being out of the loop
- Yes, Help me lose weight // No, I’d like to remain this way
This can be quite off-putting. In an effort to be different, don’t sound pushy or manipulative. Your brand is the girl next door, not the crazy ex. Be nice.
Engage New Subscribers Pronto
When a visitor now becomes a subscriber, make it worth their while. Also, enticing visitors to become said subscribers with discount codes or free downloadable PDF’s is also a great way to reel them in.
Once a visitor has subscribed, try not to welcome them to your brand’s community with a plain thank you page. Throw in some photos from your Instagram feed, add stories that describe what your company is. Give your audience an idea of what’s coming and what’s exciting about your brand. This allows them to get to know your brand a little.
For example; do you want to be the brand of the people? Then include relatable content and the story of how your brand/company aims to help everyone who needs your services. Whether it’s a founder’s tale or a glowing testimonial, get creative and experiment!
PRO TIP: Add a referral program to your thank-you page. Your confirmation page can double up to be a subscriber generating page. Offer value to those to get other people to subscribe to you.
Use Social Media To Invite Subscribers
As opposed to what a lot of people think, email marketing is not dead.
You can invite people following you on various social media platforms to join your email newsletter. Describe the perks of receiving your newsletter and how it adds value to their lives. Then create a signup landing page specifically for those followers.
And finally, post or tweet the link to the signup page. If done well, you’ll see a satisfying increase in the number of subscribers. You can even use your social media accounts to host a product giveaway in exchange for contact information like an email address and the usual liking and sharing. Encourage the participants of your giveaway to click through to your website and sign up using their email address for your newsletters. You could also get creative and even brand your mailing lists as a “membership club”. Brands that employ this method include Sephora, HnM, etc.
PRO TIP: If your product or services are very visual, include visual content on Pinterest as a way of getting people to subscribe to more content. If you offer painting services, you can include Pinterest boards of all the houses your company has helped paint. Everyone loves a good ‘before & after’ and it really shows how your services can turn a space into something truly valuable.
Seize every good opportunity to get the word about your brand out there and you are guaranteed results.
Make Use of Email Previews
Back in the day, you couldn’t really preview an email without clicking through. But now on Gmail and outlook, you can preview past the subject line. While the space isn’t particularly large, it is still a very useful screen real estate. There are always ways to optimize anything in the digital space and this tiny space is one of them.
First off, make sure your subject lines are catchy and avoid using sale jargon. You don’t want your subscribers to think you’re sending them lazy ads, which then leads to them marking your emails as spam. So a good way to go about this is to write your subject line as if it were a tweet.
Several bloggers and marketers use guest posting to increase readership. Guest posting on a relevant website or blog might introduce your business to new readers.
Start guest writing by finding industry-related websites or blogs. After finding a few decent options, pitch the website owner or editor your guest post proposal.
Make your guest post engaging and informative. A brief author bio with a link to your website or blog can help readers find and follow you.
Guest blogging can help you become an industry expert, connect with other bloggers and influencers, and grow your email list. .
20 Things to Do Before Hitting the Publish Button on Your Site
- Cross Your T’s & Dot Your I’s: While this may sound basic, it is incredibly important to proofread and spell check your content. Finding unflattering typos can repel people from your brand and its messaging. If you’re a small business that cannot afford to hire a content manager for your site, you’ll probably have to deal with the leg work. But thank god for Grammarly. If you need well-crafted content, you may seek out a freelance writer on one of the several writers for hire boards all over the internet.
- Check On Your Favicons - At the top of your search bar, by each tab, you’ll notice the tiny icons that are usually logos or images about that website. They’re quite essential but they’re also one of the finer details that most people can sometimes overlook. Having fun seasonal, on-brand favicons is a great little detail to make your website stand out.
- Design A Custom 404 Page - A 404 error page shouldn’t be an inconvenience when it’s got the potential to be an awesome navigation tool. Encourage your viewers to stick around by having useful navigation buttons. It can make or break user experience so stop what you’re doing and get that done pronto if you haven’t!
- Design A Custom Mobile Menu - Mobile design is a BIG deal. Read our article about responsive design and nose dive into the wonderful world of breakpoints. Long story short, a great menu can be a massive asset. If your viewer can’t navigate between.
- Custom Social Media Previews - Your website is an essential part of your company’s digital trail and if a viewer wants to share your work, make that possible by all means. Ensure you create custom Facebook and Twitter previews as well. Oh, and don’t forget social images that are inviting and appealing.
- Ensure Your Footer Has A Copyright Declaration: While rules vary around the world, generally in Canada, the work you’ve created is automatically protected by copyright. But you can also register your work at the Canadian Intellectual Property Office where you will receive a certificate proving your intellectual property ownership. The copyright declaration usually consists of three parts: The symbol ©, or the word "Copyright" or "Copr."; The year of first publication of the website; and the name of the owner of the copyright.
- Don’t Forget Contact Info: While most websites have a contact us tab, its best to have a quick mention at the footer of your website. Don’t make contacting you a chore.
- Set Up Google Analytics: Google Analytics is a great free resource that can give you valuable insights on your website’s performance. You’ll be able to track the growth of your website and its online traction. While WordPress has a handy plug-in that sets up analytics, Squarespace has integrated analytics tools that can come in very handy.
- Check your links and CTA’s: Leave no stone unturned and leave no links broken. Ironing out your website before it goes live is crucial as it greatly affects user experience and search engines are quick to notice when users have a hard time on a certain website.
- Double-check your images: Test out webpages and see to it that your images translate well on all the platforms you’ve designed for. Optimize images on your website by avoiding BMP or TIFF images and stick to JPEGs. Make sure your images aren’t too bulky since that also affects load time. And we all know what happens when a page takes too long to load, you leave it to watch videos of cats on Instagram.
- Ensure You Have Alt-Texts In Place: Alt text lets a search engine know what your images are all about. This helps your site’s SEO massively. So gather your images and have it ready to go with alt texts that include relevant keywords. PS. You don’t have to write alt text for images that serve a design’s purpose. Pictures of your products or blog post images can benefit from alt text.
- Review Your Widgets: With all the crazy widgets you can add to your website on WordPress, Squarespace, etc, it's easy to get carried away. Remember that they take up a fair amount of real estate on your website. So you might want to reconsider having your twitter feed on your website when you only really tweet once a month. Get rid of random widgets and always make sure the ones you stick with serve a purpose.
- Leave Out The Fluff: People want clear, honest messaging. Nobody has the time for meandering content that serves no purpose. Place all your cards on the table and let them know from the get-go what your services and products are without it being gimmicky. Don’t bother sounding salesy. If you’re making claims about your product, nail down the facts, and provide relevant statistics or reinforcing proof to back it up. Your brand is loved by the locals? Add testimonials that stand out.
- Check Your Homepage’s Relevance: Your Homepage is the online face of your brand. First impressions are everything. Hence, you have to see to it that the content on your homepage is relevant and not stuffed with too many sections that overwhelm your visitor.
- Keep Your Contact Forms Simple: Nobody likes filling out lengthy forms especially when you’re on an unfamiliar website. Keep it minimal because with more information you ask for, the more you repel your visitor. They don’t trust you well enough to hand you that info. So don’t expect them to. Allow them to have a hassle-free experience with very few, nonthreatening fields to fill out.
- Formulate Your Unique Selling Point and Put It On Display: When people land on your website, they need to know instantly what makes you different from other companies before they scurry off into the internet’s abyss full of competition.
- Plan Your Outreach Before Launch: You have to get the word out there once your website launches. Grab hold of your friends and family to check out your website. If there’s something wrong, mother dearest would point it out instead of a ticked off customer/viewer. Additionally, look up bloggers and writers and organize pre-launch interviews. They can help you create great backlinks and buzz about your website.
- Set Up An Advertising Budget: Lay down these fundamental digital marketing practices and organize your ad schedules and budgets. Will you be doing pay-per-click campaigns? Paid Reviews? Youtube Ads? It’s best to make sure you have all of that planned out for when you launch.
- Set Up Your Marketing Arsenal: Ensure you have handy tools like Hootsuite, Mailchimp, or equivalent. Keeping track of your leads and ensuring timely communication is key in customer relationship management. MAnaging your brand does not stop at launching your website. This is only just the beginning.
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