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This is the Choquer Blog, a space for creativity, education and exploration. Dive into one of our articles to learn more about web development, SEO tips & tricks, and how you can grow your business through your website.

Do You Really Need A Webflow Developer in 2022?

12.1.22

Do You Really Need A Webflow Developer in 2022?

If you’re looking to build a website, you might have considered hiring a Webflow developer. 

After all, with the right developers, you can create a beautiful and functional website without having to learn any coding or web design skills. 

If you still need more details to make an educated decision, let’s take a look at some of the benefits that come with hiring experienced professionals. 

1. Get Professional Support

Experienced Webflow developers are well-versed in all aspects of web design and development. They know how to design websites that look great, load quickly, and work on all devices. 

Plus, they can help you troubleshoot any issues that arise during the development process. This means that your website will be up and running as quickly as possible—without any costly delays or errors. 

2. Understanding of UX/UI Principles 

User experience (UX) and user interface (UI) principles are key components of successful websites. 

An experienced Webflow developer understands these principles inside and out, which allows them to create a website that not only looks great but is also intuitive and easy for users to navigate. 

They know how to craft a unique user experience with minimal effort from the user, which makes it easier for visitors to find what they need on your site quickly and easily. 

3. Have More Time To Focus On Other Areas Of Your Business

When you hire an experienced Webflow developer, you free up time for yourself or other members of your team to focus on other areas of your business—such as marketing strategies or customer service initiatives. 

This means that you can get more done in less time—which is invaluable when it comes to running a successful business online.

4. Optimization

Hiring a skilled Webflow developer means they'll be able to optimize your website for maximum performance and speed. 

This means everything from optimizing images so they load faster on your site, to using caching techniques that ensure all pages load quickly when accessed by visitors. 

A well-optimized website is essential for providing a good user experience and keeping users coming back for more; something an experienced Webflow developer knows how to do best.

Final Points 

 

When it comes down to it, there are many advantages that come with hiring experienced Webflow developers for your website project. 

Not only do they have the knowledge and experience necessary to build a great looking website from scratch quickly but they can also provide support when troubleshooting issues arise or add advanced features without needing any coding skills on your end whatsoever! 

So if you need help getting your website up and running fast, contact us for a free quote. You can also look through our Webflow showcase to see websites we’ve created for our clients.

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From Figma To Webflow: A Step-By-Step Guide (2022)

Web Development

11.28.22

From Figma To Webflow: A Step-By-Step Guide (2022)

Trying to go from Figma to Webflow but don’t know where to start?

We’ve got you covered.

By the end of this blog, not only will you have all of the steps needed to go from Figma to Webflow, but you’ll also be equipped with tips for making the transition smoother!

Prepare Your Webflow Project

Before we start transferring a website from Figma to Webflow, we need to prepare our new Webflow project.

Create A Styleguide


Start by preparing a styleguide (in this article, we’ll assume you don’t have a defined styleguide for your Figma design).

A styleguide lets you set properties for elements used throughout your website. For example, you can set the default style of all your H1 headers to be a specific font, size, weight, color, etc. 

This step ensures you only need to define the properties once instead of defining them over and over for every single element on your website (and for every breakpoint!). It also ensures consistent styling throughout your website.

Here’s how to quickly make a styleguide:

  1. Create a new page in your Webflow document 
  2. Copy/clone Webflow’s styleguide to the new page (or create your own)
  3. Click the element you want to define 
  4. Click on the “Selector” field (top right) and select the purple tag containing the words “All Pages.” This ensures your styling is automatically applied every time you create this element on your website (image reference below)
  5. Repeat this step for all elements you’ll use repeatedly throughout your design

Upload Fonts

If the font you’re using isn’t on Webflow, you can easily add it to your project. 

  1. Go to “Project Settings”
  2. Click on the “Fonts” tab
  3. Select your font from the “Google Fonts” list. Select the weights you need and click “Add Font”
  4. If your font isn’t available in Google Fonts, you can upload an external font file
  5. Reload the Webflow page and the font should appear in your Webflow project

Assets

Now that the Webflow document is prepared, we can begin transferring assets from Figma to Webflow.

This starts by exporting the assets on Figma (images, icons, etc). There are 2 ways you can do this:

  1. Select all the assets you want to export. Then go to the “File” dropdown and click “Export”
  2. If you’ve already marked assets for export (using the “Exports” tab on the right sidebar in Figma), follow the same steps without selecting any assets.

Next, upload the files to the “Assets” folder on Webflow. This can be done in 2 ways:

  1. Drag and drop your files into the “Assets” folder
  2. Upload them manually into the folder

Tip #1: Use folders in Google Drive to organize the assets for each page of your design. 

Tip #2: Compress your images to reduce their size. Large images cause your website to slow down.

Layers To Divs

Now the fun part: re-creating your Figma design on Webflow!

Use The Desktop Breakpoint As Your Starting Point  

Start re-creating your Figma design on the Desktop breakpoint in Webflow. 

This is because, in Webflow, design changes flow down to smaller screen sizes but not up to bigger screens. 

After designing on desktop, switch to smaller breakpoints to optimize your website’s responsiveness. Generally, changes made on smaller breakpoints won’t be reflected on larger breakpoints.

Use A 12 Column Grid 

Secondly, we recommend using a 12-column grid on both Figma and Webflow because it optimizes the re-creation process:

  • It ensures all the elements are properly aligned across different screen sizes
  • It’s available on Figma and it’s the standard grid on Webflow. This makes it easy to re-create the design precisely 

Recreate Each Element On Webflow

Each element created on Figma has a CSS, Swift, and XML code that can be used to re-create the element on Webflow. Here’s how to access it:

  1. Click the element on the Figma file 
  2. At the top of the right side panel, click on the “Inspect” tab
  3. The “Code” section shows all the CSS properties for your selected element
  4. If you want to select an element nested in a group, hold down control/command and hover your mouse over the element. Alternatively, right-click on the element, scroll to “Select Layer” and click on the element you want to access. 

These settings can be used to accurately recreate every element on Figma to Webflow.

Tip #1: Your recreation on Webflow won’t be an exact pixel by pixel recreation. This is because elements behave differently when they’re coded vs. on design tools. 

Tip #2: Similar to Figma, you are able to make a design once and re-use it (called a “component” on Webflow). This is helpful for things like the navigation bar, footer, etc. To create a component, select the element and click “create component” at the top of the left side bar on Webflow.

QA 

Once your design is transferred from Figma to Webflow, optimized for each breakpoint, and you’ve performed your final checks – it’s time to publish your site and conduct a QA.

Your website on Webflow designer is almost identical to the published site. Because of this, it’s important to go through your website after publishing it and make sure everything looks good and works properly.

Final Points

Going from Figma to Webflow can seem like a daunting task, but approaching it in a step-by-step manner helps you stay organized and ensures the design is re-created correctly.

If the technical aspect of going from Figma to Webflow is something you don’t want to deal with, we can help. At Choquer Creative, we create SEO-optimized and responsive websites for a variety of industries

To book a free consultation about your website, contact us!

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Your Search is Over: 3 Professional Webflow Showcase Websites To Inspire You

Design

11.23.22

Your Search is Over: 3 Professional Webflow Showcase Websites To Inspire You

Whether you're a designer or a developer, you know that inspiration is key to getting the job done. 

But where do you go for inspiration? How do you get over a design rut?

To help you retrieve your creative spark, we have selected a few of our designer’s favorite Webflow showcase websites.

Pinnacle Fertility - Professional & Optimistic

First up in our Webflow showcase: Pinnacle Fertility.

As a medical business specializing in fertility, Pinnacle Fertility wanted its site to be professional, inviting, and optimistic. 

The website’s color palette features professional colors such as dark blues and greys, but it also features a bright pop of yellow to provide a happy and optimistic feel. 

The hero section features a series of video clips that reinforce the happy and optimistic feeling the website aims to achieve. 

A honey-yellow is used for the CTA in the hero section which immediately grabs the visitor’s attention.

While there is a lot going on, liberal use of white space prevents the area from feeling cluttered or overwhelming. 

Whyte Plumbing- Minimalistic 

From a design perspective, minimalism is all about stripping away the unnecessary and focusing on what's important. It's an approach that can help you communicate your message more effectively, so it's no surprise that business owners are gravitating towards its clean aesthetic.

Whyte Plumbing’s website features a minimalistic layout that’s complemented with a simple gradient color palette.

Since the website design is minimal, the CTA is able to stand out despite being the same color as the text. This is because the CTA’s placement and size ensure that it isn’t lost in the hero section.

Pedigree Painting

The last website in this Webflow showcase list: Pedigree Painting.

The hero section is the first thing your visitors see on your website. It’s an opportunity to communicate a solid value proposition, a clear call to action, and an overall brand identity in just one place.

Pedigree Painting is a great example of a business using its hero section to its full potential:

  • Establish customer trust by showcasing their awards 
  • Provide a clear and actionable call to action: “Schedule an Estimate”
  • Use a full-width hero image to show their high-quality work

Our Webflow Showcase

The 3 examples featured in this article are only some of the amazing businesses we have worked with. To view more websites our team has made, visit our webflow showcase.

For more information, or to book a free consultation, contact us.

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5 Best Personal injury lawyer SEO Tips You Need to know

SEO

11.9.22

5 Best Personal injury lawyer SEO Tips You Need to know

What is Personal Injury Lawyer SEO?

Your digital and online marketing efforts aren’t in vain. People who find themselves in work-related injuries, complex disability claims or car accidents need to find your website. With the prevalence of mobile devices and laptops, the majority of people will use a search engine (like Google) to find a personal injury lawyer who can help them. 

4.3 billion people around the world use Google - that’s roughly 3 times the population of China - and the platform processes nearly 100,000 search queries every second. 

This is where personal injury lawyer SEO comes into play. Search engine optimization (or SEO) is the process of improving your website’s chances to be seen by search traffic online. With the proper techniques in place, your website can appear on the search engine result pages (or SERPs) for your potential customers. 

Businesses across all industries need some level of search engine optimization to succeed online. This is why we’ve prepared a shortlist of our top 5 personal injury lawyer SEO tips you need to succeed. 

Keyword Optimization

Keyword optimization is the foundation for personal injury lawyer SEO. 

A keyword is any word, phrase, or question a user would put into a search bar. For personal injury lawyers, this could range from “personal injury lawyer near me” or “how much does a personal injury lawyer make?”. 

Lawyers and attorneys have notoriously expensive cost-per-click Google ads online. The term auto injury lawyer can cost you over $66 per click on search engines. 

There are tools you can use to get information about the keywords you pick (at Choquer Creative, we use SEMrush). The information you get is critical for strategy. You must consider not just a keyword’s search volume, but also competition and relevance levels. 

Keyword Search Volume

This is the amount users who search a particular search query every month. The more popular the keyword is, the higher the volume. However, high-volume keywords tend to be fairly competitive and may lack relevance. For example, it’d be extremely difficult (or impossible) to rank for “lawyer”

Search Competition

Search competition will give you insight into how difficult it is the rank for a particular keyword. 

Pro Tip: For personal injury lawyer SEO, try to go for less competitive long-tail keywords. If your website is smaller, this gives you a better chance to rank on Google. 

Search Relevance

Google organizes relevant information for searchers every day. Keywords on your webpage help Google identify what you’re offering, but you have to ensure that your content lines up too. 

For example, if you’re making a webpage about work injuries, you may talk about types of workplace injuries, out-of-pocket appointment costs, governing regulatory bodies and more. 

We know SEO strategies are tricky and take time to implement. Don’t hesitate to contact us if you need help

Local SEO

Local SEO is huge for your marketing strategy. As a personal injury lawyer, you primarily need to market your services locally and not internationally. 

Your search engine optimization strategy should target a specific city, country, state or geographic area. A keyword like “personal injury lawyer Surrey (or Vancouver)” would make a lot more sense if your office is in Surrey or Vancouver BC. 

Think of the searcher’s intent as well. It’s most likely that someone searching for a specific service in a location lives nearby, therefore they are more qualified for your services. 

You can boost your local SEO by this simply creating your Google Business Profile. This ensures Google has our updated name, address and phone number for users. 

Technical SEO

Technical SEO refers to the overall structure of your website. For personal injury lawyer SEO, this may look like a homepage, a few service pages, perhaps a blog, and a contact page. 

Google news to read (or crawl) your web pages properly to rank your website. Technical SEO includes the following elements: 

  • Your Website Security (ie: HTTPS).
  • The number of Broken Links.
  • Website speed and loading times. 
  • Mobile Friendliness (website responsiveness). 
  • Image sizes and optimization.

Pro Tip: You can check your website’s performance with Google’s free PageSpeed Insights tool.

Optimizing Text & Content 

Google has some recommendations in terms of content optimization for your web pages. They’re usually quite simple to implement but beware of black hat tactics which can be harmful to personal injury lawyer SEO. 

SEO Content to Implement: 

  • Meta descriptions so users can get a quick idea of what’s on the page via search results.
  • Headings tags: Use headings to organize your content into sections. 
  • Use relevant words in links, not anything random or “stuffed”
  • Optimize images with descriptions (ie: Alt tags). 

SEO Content to Avoid: 

  • Automatically generated content.
  • Content copied and pasted from other websites.
  • Keyword stuffing: Using one word/phrase over and over again. 
  • Using invisible text (other than alt text). 

Ensure to Measure Your SEO Results!

Check your website's Google Analytics and Google Search console metrics

Lastly, we recommend that you measure your website’s SEO performance. This way, you can benchmark your progress with free tools like Google Analytics and Google Search Console

Thankfully, search engine optimization campaigns are much easier to measure than traditional marketing channels (like TV, PR, Flyers or Radio). 

The best numbers to monitor for your personal injury lawyer SEO strategy are the following on Google Search Console & Analytics: 

  • Organic Traffic
  • Bounce Rate
  • Conversion Rate
  • Average Duration time
  • Website Clicks
  • Total Impressions
  • Clickthrough Rate
  • Average Position in Search Results

By studying and tracking this data, you can understand your target audience more and their behaviour in real-time. 

Ask an SEO Agency For Help

Every industry can use SEO to gain the upper hand in search engines. But we know a lot of business owners simply lack the time and expertise in website development, design and SEO. 

Don’t forget: if you need help with personal injury lawyer SEO for your website, you can always reach out to us at Choquer Creative, where we help legal websites thrive online.

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Webflow Vs WordPress: A Comparison Of The Two Giants

Web Development

11.3.22

Webflow Vs WordPress: A Comparison Of The Two Giants

If you're a freelancer, entrepreneur, or small business owner who's looking to get started with your own website, you may have been comparing two of the most popular options: Webflow vs WordPress. 

It's true that both platforms have their strengths—but if you're looking for something that will allow you to build a beautiful and functional website without having to know how to code, it's time to make the switch from WordPress to Webflow.

But before we get into that, let's take a look at what each of these tools has to offer:

WordPress is an open-source content management system that was created in 2003. It has a large community of users and developers who have created thousands of plugins and themes for it, which makes it very easy to customize your website and add new features.

Webflow, on the other hand, is a website builder that allows you to create responsive websites without having to worry about code or HTML. It provides you with all of the tools you need to build your website without having to write any code yourself.

Now, let's take a closer look at Webflow vs WordPress.

Webflow vs WordPress – Which One Is Easier To Use?

We know that building a website is intimidating—we hear from our customers every day that it's something they've been wanting to do for ages but never knew how or where to start. 

So, in this section, we’re going to compare which platform is more beginner-friendly.

Webflow

The thing that makes Webflow so appealing is its simplicity. It's designed for users with no coding experience, so it's easy to learn and use. 

Webflow has a built-in visual editor that makes it easy for non-techies to use without having any knowledge of HTML or CSS coding languages. With tons of features to choose from and hundreds of free templates, there are endless possibilities to customize. 

WordPress

WordPress, on the other hand, is an open-source content management system (CMS) that allows you to create a website from scratch. 

WordPress has been around for over a decade now, so there are many themes available for free or purchase—and because it's open-source, there are also many plugins available from developers all over the world who can add extra functionality to your site if needed.

However, if using plugins, you’ll need to continuously monitor your website to ensure it’s working. Since the plugins are developed by individuals, they can be removed or changed at any time. Unfortunately, this might break your website and increase the risk of hacking.

Verdict

Although both options are beginner-friendly, WordPress has a steeper learning curve than Webflow. Secondly, hiring a developer can be costly if a plugin breaks and you don’t know how to fix your website.

Verdict: Webflow is easier to use and maintain.

Webflow vs WordPress – Which One Allows Customization?

Your business is unique, so your website should be too. From typography and colors to content and images, everything on your website represents your brand.

So, when comparing Webflow vs WordPress, customization is an important area to compare.

Webflow

Webflow is a drag-and-drop website builder that allows you to make beautiful, modern websites without touching code. 

With Webflow, you can either create a fully custom website from scratch or choose from hundreds of Webflow templates. 

WordPress

To create a website on WordPress, you need to either choose a theme or code the website from scratch. 

WordPress has been around for years, so it offers many themes available for free or purchase. If you just want a website for your business and don’t mind if it may be the same as another business, this option may work for you.

However, if you have a vision of what your business website should look like, you will need to hire a WordPress developer to create a custom website.

Verdict

Both Webflow and WordPress offer customization. However, using Webflow you’re able to customize easily on your own whereas with WordPress you’ll need to know how to code.

Verdict: Webflow allows beginner-friendly customization 

Webflow vs WordPress – Which One Is Better For SEO?

After your website is created and fully customized, you need to make sure people can find it. This is where SEO comes in.

Let’s dive into our last comparison of Webflow vs WordPress: which one has better SEO?

Webflow

Webflow comes with built-in SEO tools, which means you can build a website and have it optimized for search engines at the same time. Moreover, you can easily attach Google Analytics or Google Search Console to Webflow.

WordPress

WordPress allows for SEO optimization through plug-ins. Secondly, you can also optimize code to improve SEO.

Verdict

Both WordPress and Webflow allow for SEO optimization. However, only Webflow allows for easy development of responsive websites which is important for SEO.

Verdict: Webflow is better for SEO

Our Preference 

At Choquer Creative, we prefer using Webflow. This is not just for the reasons in this article. Webflow also allows better security for our clients and more reliable hosting. Moreover, our web developers can easily add code to Webflow to ensure your website vision comes to life.

For more information on creating a website, or to book a call, contact us.

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Marketing For Accounting Firms: 6 Tips For Lead Generation

Marketing

11.1.22

Marketing For Accounting Firms: 6 Tips For Lead Generation

Marketing for accounting firms needs to utilize digital elements and foster an online presence to stand out in today’s market. 

Just like how marketers need accountants to understand how much resources can be devoted to marketing expenditures, accounting firms need marketing to attract new leads and customers. 

Here, we’ll go over 5 tips for lead generation - including important website maintenance recommendations - that can help with marketing for accounting firms. 

Think of Your Target Audience or a “Niche”

Marketing for accounting firms is difficult if you don’t know which clients you serve. Although it’s tempting to say “we serve everyone”, few companies do. 

Ask yourself and your team the following question: Do you tend to have clients in similar fields like trades, health, law, tech, eCommerce, or food & hospitality?

Your current and historical customer data can be a goldmine to determine your target audience. Try not to go for an abstract, far-fetched idea, but rather something tangible; something that already exists. Finding a pattern to this data is essential to establish who you’re selling to. 

Update & Maintain Your Website

Have you received an outside perspective look at your website before? According to Hubspot, your website is the second-most extensively used marketing channel for your firm. 

A poorly designed, developed and written website is like looking for a needle in a haystack for your customers. Websites can offer too much content since it’s tempting to post every offer you have on your homepage. The reverse is also true. Accounting firm websites can post too few details as well, not providing basic information about the business, how to get quotes or pricing information, contact information, or the location of the office. 

A good rule of thumb for marketing for accounting firms (and other industries) is to highlight the most important and popular services - usually the top 3. 

This guideline ensures you have a clean design that’s easy on the eyes and isn’t too busy. A simple summary of what your firm is about, some contact information, and a clear call to action (ie: what action you desire your customers to take) is all you need at first. Adding testimonials and other links to pages are some extra elements you may implement too. 

You can see our Webflow Showcase for some good website examples we’ve made. 

Client Referrals: Don’t Forget to Ask for Them

Despite the prevalence of new marketing technologies, you cannot overlook the power of word-of-mouth marketing. 

Word-of-mouth sales alone account for over $6 trillion of annual global spending. This means about 1 out of 8 sales is from old-fashioned word of mouth. That’s as many as 41 million people in the United States alone!

Knowing this, wouldn’t you want client referrals? You can promote this via vouchers and discount offers through a referral program, offering mutual benefits for your accounting firm. 

Social Media Marketing

Accountants aren’t exactly known for social media hype, but your firm can use certain platforms to find the right customers. 

At the very least, using social media marketing will push your company’s presence and awareness. Marketing for accounting firms can be tricky on social media. What types of posts do you make? What type of media does my firm need? Which posts will perform better than others? 

It’s worth considering the social media platform. LinkedIn has the majority of users that drive company decisions and is the largest B2B display advertiser in the U.S. Facebook has an extremely high rate of Daily Active Users. 

There will be trial and error and testing required for social media posts to see what sticks with your audience and monitor which platforms perform better than others. Consider the following metrics to track on your social media accounts: 

  • Followers and/or likes 
  • Comments (engagement)
  • Shares (engagement)
  • Mentions (tags, hashtags)
  • Engagement rate (Engagements / Likes)
  • Post Reach

In short, people around the world are using social media. If someone in your firm isn’t posting content, you can be sure your competitors are.  

Email Marketing

If you want leads and conversions, email marketing is a must-have. Email marketing is a critical component in marketing for accounting firms. 

Email collection forms had a 15% conversion rate in 2020 and over 45% of businesses with effective email copywriting have a staggering open rate of 26% or higher. 

Attention-grabbing content like your blog posts or additional accounting tips can get your audience interested, and later on, purchase from you. Don’t forget that a lot of people today view emails on mobile. Ensure your email marketing efforts use a mobile-friendly design. Try using small clips or article teasers that redirect to your website. 

Blogging & Search Engine Optimization (SEO)

A blog shows the world - and Google - that you know what you’re talking about. Marketing for accounting firms is much easier with a regularly maintained blog. Nearly 50% of companies with content marketing leverage blogging. 

Start by breaking down topics that your clients ask about. Do customers need help with taxes? Alright, then which element of taxes do they struggle to understand? Is it the amortization of assets? Filing taxes with a spouse or common-law? Or perhaps your clients are in business and they struggle with financial reporting and changes in tax laws?

As long as you can consistently keep blogging, your blog page will grant you results. Blogs directly help support and can be embedded in other digital marketing content you create like emails and social media posts. 

Search engine optimization (or SEO) for your site will be improved by blogging. Climbing up to the top of search engines like google should be an element to consider when marketing your accounting firm. 

Nuances of SEO like keywords, ranking difficulty, and keyword competition can get complicated. If you’re stuck or simply don’t have the time, consider hiring an agency to help out with SEO or blogging with marketing for accounting firms. 

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Easiest Options For Building Websites For The Not Tech Savvy

10.21.22

Easiest Options For Building Websites For The Not Tech Savvy

What are the easiest options for building websites for the not tech-savvy? We’re glad you asked!

At Choquer Creative, we know that web design projects can feel overwhelming. Today, you may be feeling the pressure of having a modernized, competitive website for your visitors and stakeholders. 

Ask yourself: Do you have the skills, time or know-how to construct and maintain a website? 

There are many web builders on the market. A few are more complicated than others, but some are the easiest options for building websites for the not tech-savvy. At Choquer, our skilled website team uses Webflow

Beginning Steps: Start with Your Content

Whether you tackle this on your own or with a certified Webflow agency, you’re going to need some content. 

Would you go set up a booth at an art convention without paintings? Would you book a venue to perform music without knowing any songs? No, you wouldn’t. 

The same goes for a website: you wouldn’t publish a website without valuable content!

Even if you’re looking for the easiest options for building websites for the not-tech-savvy, ensure you know how many pages you’ll think you’ll need. Try and organize what content you’d like on each page. For example, save nice headshots of you or your staff for the About page, whereas you’ll want product pictures for your Products page on an eCommerce website. 

You’ll need some copywriting, even if your picture is worth a thousand words. The funny thing is, Google doesn’t often see images as we do. Search engines like Google need text to read to sort and index your website. Your customers need messaging to move closer to a subscription or sale. 

You don’t need to have everything fleshed out, but it helps to have the main points outlined and have a few sentences about each page. Ensure your headlines are captivating and speak to your audience, as 80% of people only read headlines on your page

Copywriting helps drive design and they rely on each other to succeed. Save yourself the hassle and ensure you have enough written and graphical content for each section ahead of time. 

If you're interested to learn more, make sure to read about how web design and SEO (search engine optimization) work together

Consider Doing Search Engine Optimization (SEO) Upfront 

SEO on its own can be a daunting research task. However, it may pay off if you undertake it immediately, especially if your website is made from scratch. 

It’s a known fact that 68% of more of online engagements start with a person using a search engine. Isn’t it time for you to be harnessing some of that search traffic?

There are plenty of tools out there to build a list of search terms (or keywords). Our team at Choquer trusts Semrush, which is a fantastic keyword research tool that monitors website performance and search engine traffic. 

If you know your customer base, you can conduct some of your research and write in a voice that resonates with your visitors. 

When considering SEO, think about the following points: 

  • What words do people use to find your site?
  • What terms would they use to find topics relevant to your site?
  • What questions would they ask a search engine to find your website as the answer to their query?

Finding keywords and putting them in the correct places on your website is SEO 101. Thankfully, some agencies can accomplish this and dig much deeper.

Starting Web Design: A Template or a Blank Canvas?

Using website templates may hamper your ability to customize your website freely.

Even if you have little experience in web design, it’s possible to create a website in hours. There are pros and cons to using a free website template or starting on a blank page. 

If you’re curious and have the time to figure out the basics of how web design works, a template may be the way to go. Webflow offers plenty of free web design templates to choose from. They’ll give you an understanding of common web design practices. 

A downside of picking a template is that anybody else can do the exact same thing. Do you want your website to stand out from your competitors? Do you want it to be a truly unique experience with an original layout and design? If you think so, then starting from scratch may be a better idea with a web designer or Webflow agency. 

Before opting to use a template, we’d highly suggest considering these known drawbacks of website templates:

  • Not exclusive or unique
  • Limited customization options
  • Possible software required to customize
  • Need to know image optimization skills
  • May harm search engine optimization (SEO)

Conclusion: When in Doubt, Trust The Website Pros

 

Just because the easiest options for building websites for the not tech-savvy are out there, it doesn’t mean all website builders are the best options for your business. 

Website builders are great tools to familiarize yourself with website design, copywriting, SEO and more, but maintaining and growing a website properly takes large portions of your time away from your business. 

Our team at Choquer Creative offers competitive website development packages for businesses at any level (don’t forget to see our Webflow showcase of websites we’ve recently worked on). 

Sometimes, the easiest option for building websites for the not tech-savvy is contacting a qualified Webflow agency (like us) to help you out. 

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Integrated Marketing Agency: Marketing For The Modern World

Marketing

9.21.22

Integrated Marketing Agency: Marketing For The Modern World

What is an Integrated Marketing Agency?

Can you think of any brand or company that markets or advertises to you in only a single way? 

If you are still scratching your head, don’t worry! You might be scrambling for an answer just as we are. 

Before everyday people had access to the internet, brands only had to communicate to consumers in a few ways such as newsprint, signage, events, T.V. and radio. 

Modern integrated marketing includes implementing marketing plans in conjunction with online marketing channels. 

An integrated marketing agency usually has an account manager overseeing a client’s advertising channels. The goal? To reach their target audience as effectively and efficiently as possible. 

This is easier said than done! It’s daunting, confusing and time-consuming. There’s not always a clear roadmap and there are multiple ways to build an effective integrated marketing plan.

What Makes Integrated Marketing Relevant?

The days of independent and traditional content marketing are behind us. 

Sure, you still see tangible pieces of print advertising and media present today. Traditional marketing has its purpose, but it’s no longer good enough or cost-effective to reach the masses. 

Let’s suppose you’re a customer. You find a product at the local department store you frequent and you look over the product’s packaging. Now you may be curious to learn more about the product so you take out your phone and search for it. 

First, if you have a problem finding the same product or brand online, it may put doubt in your mind about the legitimacy of the product in your hands. 

Second, let's say you do find the website. However, what if the website design is clunky, outdated and looks nothing like the presentation of the product? What if the website development is poor and doesn’t adjust to fit your phone size? 

If you come across any of these problems, it’s very likely a customer will put the product down and never think of it again. 

This demonstrates that marketing campaigns are never just a single channel. This correlates to the reasons why most people may not buy your product in an online or offline store. 

Integrated marketing is also called omnichannel marketing because all of the various channels rely on one another to succeed.

Snapshot of Integrated Marketing Agency Channels

Your customers consume content from multiple platforms. Social media, streaming services, search engines, you name it! Here are some of the strengths of key integrated marketing components in a nutshell:

  • Print Marketing: Strengths include generating brand awareness, tangibility making it physically stand out, the ability to be targeted geographically, and it has high customization. 
  • Banner Ads: Any banner ad’s goal is to create awareness of your brand. They can be targeted at certain times and locations for a particular audience. 
  • Landing Pages: Grant the opportunity to give a great targeted first impression. Content can be hyper-specific based on the ad clicked and it has measurable stats and conversions. 
  • Email Marketing: Extremely customizable and convenient for qualified customers who have already signed up. Email marketing is very trackable and can help you better understand your customers, their preferences and their behaviour. 
  • Organic Search Engine Marketing: Search engine optimization (SEO) can be used to acquire more traffic to your website. It’s free traffic, but it also involves investment in creating specific and relevant content - like blogs and webpages - while targeting specific key phrases. You can read more about the process of SEO or visit our blog page
  • Paid Search Marketing: You can bid your way up search engine results through paid search marketing. It involves a similar procedure as SEO. Keywords should be deeply researched, as you only pay each time a user clicks on your ad. Make it count!
  • Direct Mail Marketing: Old-fashioned snail mail still can bring big results for the right company. You can pack business giveaways, such as branded pens or stickers, to targeted postal addresses. Of course, costs can add up quickly doing this. Selecting the correct area is key to effective direct mail. 

Advantages of Hiring an Integrated Marketing Agency

A professional integrated marketing agency follows a few key factors to ensure your business offering is reaching the right people while staying within your budget. 

As a web design and development agency which also focuses on your integrated marketing needs, Choquer Creative brings the following elements to the table: 

  • Being flexible to market conditions
  • A diverse team with specific skills
  • Consistency with your overall branding and your message
  • Consolidating integrated marketing efforts in one place

Contact us if your brand needs help from an integrated marketing agency.

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The Ultimate Social Media KPI List: Everything You Need To Boost Performance

SEO

9.20.22

The Ultimate Social Media KPI List: Everything You Need To Boost Performance

Buckle up, folks. It's time to talk about social media KPIs.

The term "KPI" stands for "key performance indicator" and it's the thing that tells you whether your marketing strategy is working—or failing. 

KPIs are one of the most important things to keep an eye on if you want to grow your business. So let's take a look at some of the most important social media KPIs for business growth.

Social Media KPIs 101

We know you’re excited to jump into the KPIs and how to use them.

But first: some quick questions and answers about social media KPIs.

What are KPIs

KPI stands for "Key Performance Indicators," which is just a fancy way of saying "what you're measuring."

KPIs provide data you can analyze to measure the success of your social media marketing efforts. There are a variety of different social media KPIs to choose from, depending on what you want to accomplish with your strategy (we’ll get to that later, don’t worry!).

Basically, if you're spending money on advertising and marketing, you need a way to measure its effectiveness. This will help ensure that your brand isn't wasting time with ineffective ads and can focus on ones that work!

KPIs simplify marketing strategies

You want to know how many people are seeing your content, how many of them are engaging with it, and how many actually buy or sign up for something as a result of reading it.

One of the most important things about KPIs is that they give you a straightforward and unbiased way to measure performance.

This objective data shows you which content is performing well and which content needs a re-vamp. From here, you can develop marketing strategies to improve success.

Your goal should be to pick a few KPIs (not all of them) and stick with them over time so that any improvements become more obvious. 

Once you have your KPIs set up properly, you can use them regularly as part of your marketing strategy review process so you can constantly improve your efforts on each channel without having any gaps in data-collection.

Where Can I Track Social Media KPIs?

We recommend using either Google Analytics or Google Search Console. 

Our biggest tip is to choose one social media KPI tracking platform. This ensures that your data is consistent and you can track changes over time.

Types of Social Media KPIs

Let’s take a deep dive into each category.

Reach

Reach is a social media KPI that lets you know how many people you’re “reaching” with your content. 

It's important to know your reach because it tells you how many people are seeing your content. It can help inform which direction to take your content, and it's an important metric for any business or person who wants to connect with others.

This social media KPI has its limitation though. While reach lets you know whether or not your content has been seen, it doesn't tell you anything about engagement with the content. We’ll discuss engagement in the next section.

Engagement

Engagement is a social media KPI that looks at how often your audience interacts with your content and how likely they are to recommend it. 

It's a way of measuring how well you are doing at engaging with your audience, and it goes beyond just measuring clicks by looking at the time someone spends on your site and whether or not they come back for more.

Because engagement has been shown to have a direct correlation with retention rates—the longer someone stays engaged with your product/service, the more likely they are to buy it or continue using it.

Conversions

“Conversions” are visitors who took the action you wanted after viewing your content.

So if you have an e-commerce site, a conversion could mean someone buying an item. If you're running a blog, a conversion could mean someone subscribing.

This social media KPI provides important insight into how effective your content is at driving desired behavior.

List of Social Media KPIs

Follower count

We've all seen it: the follower count. It's like a badge of honor, a sign to other people that you're worth their time and effort. And it definitely doesn't hurt to have more followers than your competition.

But what if we told you that this social media KPI is actually one of the least important ones?

Sure, seeing your follower count go up is a great feeling. But how many of your followers are engaging with your content? And how many followers are buying from your business?

So while it's great to increase your follower count, don't let that be your only metric for success—after all, quality beats quantity every time!

Impressions

Impressions are the number of times your content was shown to people over a given time period. 

It's a great metric for measuring the reach of your content on both Google and social media.

Measuring impressions can help you understand how many people are seeing your content and if they're engaging with it. This can help you make changes accordingly.

For example, if 70 people saw your content over the span of a week, but only 4 people engaged with it, then you may need to re-evaluate your content and target audience. This is because while your content was seen by 70 people, only 4 were influenced enough to click on it, like, comment, subscribe, etc.

Traffic 

Traffic refers to the number of visitors that come to your website from search engines, social media platforms, or other websites.

The traffic KPI helps you determine which content gets the most visitors and which one doesn’t. You can use this information when planning content strategy or developing new products or services for your business.

Traffic By Source

Traffic by source is a very useful KPI that measures where your audience is coming from. For example, did a specific user across your content through Facebook, Instagram, or Linkedin?

This social media KPI can be used to monitor marketing efforts on specific social media platforms. For example, if you just launched a marketing campaign on Instagram, you can monitor how effective it is at directing new visitors to your content. 

Social share of voice

This social media KPI measures the number of times your brand was mentioned on social media compared to how many times your competitor’s brand was mentioned.

Clicks

Clicks measure the number of times someone clicks on your website from the Google search result page. 

To optimize this social media KPI, make sure your title and meta description is intriguing and encourages people to want to read more.   

FAQs about Social Media KPIs

How do you measure social media success?

The key to understanding social media success is figuring out what your KPIs are. 

Think about it: if you don't know what you're trying to accomplish, then how can you actually know whether or not you're succeeding? You need to be able to define what success looks like so that you can see whether or not your efforts are moving towards that goal.

Once you've got some ideas about what success could look like—like increasing sales by 10% or getting 500 new followers on Twitter—you'll need to start evaluating where your efforts are falling short. That's where KPIs come in handy: they let you measure progress towards those goals and show whether or not there's still room for improvement (or if things are working well enough).

How is social media growth measured?

The most important thing to remember about social media growth is that it's not just about getting more followers.

There are many other KPIs you should keep an eye on. For example: how many people clicked on your website from the social media post or the number of people who engaged with your social media post. 

The best way to measure social media growth is by tracking a set of KPIs every month. This will let you see where you need to increase efforts, and where you’re doing well.

An example of this is if you just launched a marketing campaign. After you launch, you can use KPIs to track the effects of the marketing campaign on business growth. This will provide you with solid, consistent data on what works for your business and what doesn’t.

KPI vs Metric

KPI vs Metric is a frequent question that gets asked.

While these terms are often used interchangeably, their uses are slightly different. 

All KPIs are metrics but not all metrics are KPIs.

We understand it can get confusing so we’ve put together a simple KPI vs Metric comparison chart with examples.

Which social media KPI is most important

The most important social media KPI is engagement.

It's tempting to focus on things like total followers, but those numbers don't mean anything if your audience isn't interacting with your content. Engagement is the best indicator of whether or not your content is resonating with people.

We're Here to Help!

Choquer Creative has helped over 100 companies improve their digital presence and marketing. KPIs are an important part of our strategy. Contact us if you have any questions about KPIs and social media marketing!

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Let’s Make You Famous: A Result Driven Online Marketing Agency

Marketing

9.15.22

Let’s Make You Famous: A Result Driven Online Marketing Agency

When it comes to online marketing, there are no shortcuts. It's about generating RESULTS and helping your business grow. But what is a result driven online marketing agency? And what can it do for your business? We’ll answer all these and more!

Online marketing is a crowded field, and for a good reason. 

It’s the most effective way to reach potential customers and one of the cheapest ways to market your business. 

But how do you know which online marketing tactics will work best for you? And how do you achieve success in this very competitive arena? 

Read ahead to learn how a result driven online marketing agency can help you.

With marketing constantly evolving, it’s becoming harder for businesses to keep up with the trends.

If you are not careful, your business can fall behind and lose out on a significant number of potential customers. 

A result driven online marketing agency keeps you on top of trends beneficial for your business.

As a result, many business owners are turning to a result driven online marketing agency to ensure that their brand is getting the exposure it deserves.

A result driven online marketing agency conducts data analysis through statistical software like Google Analytics or Console; understanding what type of content works best based on previous results. 

This is where we come in. At Choquer Creative, we provide a variety of cost-effective services to help companies achieve their goals.

Here at Choquer Creative, we are a full-service digital marketing agency that offers a variety of services to help companies achieve their goals. 

Our team includes experts in website development and design, marketing, content writing, and search engine optimization. 

As a result driven online marketing agency, we use proven techniques to improve your SEO, website design, and marketing strategies. Throughout this process, we continuously monitor your website’s analytics to ensure we’re making progress. 

 We can work with you to develop a custom strategy to promote your business online and help it grow

Our result driven online marketing agency has helped over 100 businesses improve their digital marketing

Our team of experts knows that no business is identical, which is why we have a variety of services to help each company achieve its goals. 

We understand that each client has a unique set of needs. Regardless of your budget or industry, our team can help you reach your goals!

Whether you are looking for an agency that can take care of all aspects of your digital marketing efforts or if you just want some extra support from time to time, we have the tools necessary to increase ROI and build brand awareness.

Website Design

Social Media Marketing

  • Social media marketing is a great way to promote your business online.
  • It can be used to increase brand awareness, drive traffic to your website, and build relationships with your customers.
  • Social media marketing also has the potential to help you reach new audiences and build relationships with them.

SEO

Search engine optimization (SEO) is a process that helps improve the visibility of a website or web page in organic search engine results. For more information on optimizing SEO check out our blogs!

Blogging

Blogging is a great way to grow your business, build trust and authority, get referrals, and attract new customers. 

Blogging also allows you to share industry best practices with your readers. This helps you become an online resource for your clients, which can increase their confidence in working with you - and ultimately make them more loyal!

Grow your business with a result driven online marketing agency  

At Choquer Creative, we provide a variety of cost-effective marketing services to help companies achieve their goals. 

Our team of experts have helped over 100 businesses improve their digital marketing through website development and design, marketing, and blogging. Contact us today for more information on a result driven online marketing agency!

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Web Design For Family Lawyers Your Comprehensive How-To Guide

Design

9.14.22

Web Design For Family Lawyers Your Comprehensive How-To Guide

Astonishingly, 94% of first impressions are related to your website’s design. 

Although we’re taught not to judge a book by its cover, people certainly judge a website by its design. 

At Choquer Creative, we’d like to share an easy-to-follow strategy web design for family lawyers. Below is a list of parameters you’ll want to check for your family law firm's website. 

Check Your Website’s Speed & Loading Time

Did you know that increasing your website speed by a mere second increases conversions by 7%?

Speed is a huge factor in terms of User Experience (UX) and Search Engine Optimization (SEO). Mobile devices, such as tablets and phones, tend to load websites slower. Optimal websites should load in 3 seconds or less. 

Easy To Read, Skim & Navigate 

Having an easy-to-read website should be a priority when considering web design for family lawyers.

Readable websites use legible font types, font sizes and optimal line spacing. It’s known that some fonts are better than others on websites. Including whitespace to give your visitor's eyes a break is important with web design for family lawyers.

If you’re considering which pages are most important, ensure you check our blog about content for law firm websites for more information.

Mobile Friendly Design

Over half of internet visitor traffic comes from mobile devices. This means any family lawyer website needs to be mobile-friendly as well. 

Stunning websites are a plus but they need to be suited for mobile. Since 2015, Google has made mobile optimization a factor determining website ranking in SEO

Family lawyers need to ensure their websites are accessible as people begin to shift to mobile devices. By not making a website mobile-friendly, you could be making it uninviting to your customers. 

Optimal web design for family lawyers needs to take mobile-friendliness into account. 

Use a High-Quality CMS 

A great CMS will make posting and creating content a lot less tiresome and a way more efficient for your family law practice.

We’ve discussed before why Webflow is an optimal CMS. In summary, Webflow is a code-free CMS that puts design and user experience first. It is highly customizable while having rapid load times and it’s not as complicated to fix and troubleshoot for developers compared to other CMS platforms. 

For these reasons, we’d easily recommend Webflow as a CMS in web design for a family lawyer.

Use Captivating Visuals: Images, Designs & Graphics

Custom, unique designs or images are greater than generic ones. 

Contrary to expectations, custom images don’t require a lot of time or effort to obtain. Some great examples include: 

  • Photography of your family law practice, your office and staff members.
  • Stock images with some interesting text, catchphrases and overlays. 
  • Graphics such as custom charts or infographics to illustrate a concept more clearly.

Optimizing SEO Web Design For Family Lawyers 

Search engine optimization is important for every website in any industry, including family law practice!

SEO is an extensive subject, but smartly investing in SEO will gradually boost your search ranking for your services and your local law practice. 

We’ve talked about the importance of SEO extensively before, as it’s one of our main offerings. 

Some quick SEO tips include improving the following elements: 

  • Website Title and H1 Tags
  • Meta descriptions
  • Alt text & title tags to images for Google to crawl and index
  • Using bulleted lists and numbered lists
  • Compressing images to not slow down your website

Are you still having difficulty with SEO and ranking? It’s alright, we offer web design for family lawyers that include SEO services. Don’t hesitate to reach out to a professional agency if you’re struggling. 

Increasing Conversions: Making A Website That Sells

Let’s face it, you want your website to produce real leads and conversions. But how can this be implemented and tracked?

A key element to generating a website that makes sales is asking for them! 

You’d be surprised how many websites don’t include a visible call to action on their homepage. In a recent study, over 75% of lawyers on the first page on Google had at least 1 call to action button above the fold (at the very top section) on their website. 

Utilizing compelling copywriting is another key aspect of high-performing websites. In fact, around 73% of people admit to skimming content on web pages rather than reading all the information. 

Compelling copywriting paired with strong and consistent calls to action will help any family law website perform at a higher level. 

To track metrics, we recommend tools that are operated by Google to get some of the most accurate information: 

When to Hire a Professional Website Agency

Deciding when to hire a website agency to oversee your law practice entirely depends on your experience with websites and using a CMS properly. 

If you decide to DIY your website you could get it all done for less money upfront. It may be a good project if you have the time to spare working into the night and if you have technical skills. 

However, there are a lot of things - including websites - that should be left up to the experts. Consider hiring an agency if: 

  • You need the time to solely focus on your family law practice. 
  • You do not have the technical skills to build an optimized website.
  • You’ve tried building a website before, but it’s not generating the sales or revenue you’ve hoped for. 
  • You or your law firm have the budget to invest in an elevated website. 

Check our services at Choquer Creative which include professional web design for family lawyers and more.

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5 Easy Tips From Our Marketing Expert: Creating Content For Law Firm Websites

Marketing

9.12.22

5 Easy Tips From Our Marketing Expert: Creating Content For Law Firm Websites

Creating content for law firm websites is more critical than ever. Did you know that more than ⅓ of clients first start their law attorney search online? 

This means that at least 33% of people are looking for legal websites before asking friends, family or colleagues for a referral. 

In another blog post, we discuss some great reasons to have a content strategy aligned with your website. Here, we’ll show you 5 easy tips to ensure your law firm website is amongst the best family law websites out there. 

Optimal Types of Content For Law Firm Websites

  1. Ensuring Your Website is Goal-Oriented
  2. Your Law Firm’s Homepage
  3. About Your Firm Page
  4. Practice Area Pages
  5. Resources & Blog

Ensuring Your Website is Goal-Oriented

Setting goals for your law firm will give you a road map regarding the content of your law firm's website.

To increase your law firm’s awareness, you’ll need to post pages concerning your practices. The content depends on your target audience and what clients you’ll want to serve. 

Are you a corporate law firm? Having a more formal, professional tone with articulate long-form copy will be vital to your success. If you practice family law, you may want to communicate in a softer, caring tone with concise content. 

The amount of high-quality copywriting you put on your website directly affects your SEO performance (or Search Engine Optimization). A rule of thumb is to never sacrifice quality over quantity of writing, as it can negatively impact your SEO score on Google. 

Want to know more about SEO? Here are some more of our latest SEO tips you can read on and the reasons you should care about your website ranking

“Always remember your focus determines your reality” - George Lucas

Your Law Firm’s Homepage 

If you’re only a solo attorney or a part of a much larger law firm, your homepage is always important. 

Once visitors are on your homepage, only 52% of viewers want to see your “about us” section, whereas 86% want to see the most relevant information about your services.

In terms of website design, your homepage is the first impression of your business to potential clients. Content for law firm websites follows these general website guidelines:

  • Communicates what you do and the benefits you offer quickly and concisely
  • Establishes trust and credibility with your audience
  • Grabs attention with images and/or graphics
  • Encourages action from your website visitors
  • Website content helps find answers to questions 
  • The content is scannable and easy to read
  • Provides a convenient way to contact you 

Pro Tip: Demonstrating trust through quality customer testimonials quickly builds credibility on your website. Another tip is to use a FAQ section for common questions your visitors typically ask about. 

Check out the following article for more web design tips for a family lawyer

About Your Firm Page

What you do is significant, but why you do it is even more noteworthy. 

People are moved by storytelling. Your About Page is an area you can shine and differentiate yourself from other attorneys or law firms. 

When your audience is viewing your About Page, they’ll be looking for why they’d feel comfortable working with you. It doesn’t hurt to have a call to action on the page, but it shouldn’t be the main priority. 

The focus of your copywriting should be on your law practice’s story, how long you’ve been in business, what markets you serve and how you’ve built credibility.  

Practice Area Pages

Customers want one thing, and that’s a solution to their problem.

When creating content for your law firm website, provide details about the services you provide to whom. 

The practice area pages and content for law firm websites should be focused and cover only one practice at a time. 

For example, if you practice personal injury, you’ll want to have a separate page for Truck Accidents, Car Accidents, and Motorcycle accidents rather than a page with all three.

Main Takeaway: Cover only one practice area at a time to not overwhelm the visitor and for better SEO. 

Law Firm Resources & Blog Page

A well-written resources or blog page can help drive qualified traffic to your website and help your SEO.

Your resources and blog page is essential content for your law firm. 

Did you know companies that blogs receive 97% more links to their websites and that over 75% of internet users read blogs?

Whether you specialize in personal injury, business law, or bankruptcy a blog is a perfect way to demonstrate your expertise to your visitors. 

You may ask, where do you even start with blogs? Some great blog titles and subjects include some of the following statements: 

  • List Format (like this article)
  • How-to or step-by-step guides on a complex process
  • Questions your customers commonly ask you about

By not having a blog, your law firm could be missing out on website traffic, links and indexed pages. 

Having fewer indexed pages = fewer chances at being ranked in Google = less traffic for your law firm.

Get Experts to Help You Create Exceptional Content For Your Law Firm Website

Understanding five fundamentals for content on law firm websites is one thing, but implementing them is another. 

That is where we can help you. 

Whether you need help posting on your blog page or even updating the design of your entire law firm’s website, we can do it at Choquer Creative. 

Contact us today if your company needs a hand with content for law firm websites. 

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10 Ways To Optimize Images For Web

Design

8.26.22

10 Ways To Optimize Images For Web

Image Optimization Defined

The premise of image optimation is around reducing the file sizes of your website’s pictures to keep your website fast, all while maintaining image quality for your visitors. 

This is done for several reasons by website owners and web agencies. The idea is the keep the overall “image weight” of your website low to optimize the experience for customers. It’s studied that even a 2-second delay in page load speed can double your bounce rate.

Below, we’ll share 10 methods you can use to optimize images for websites. 

  • Image Names: Short & Sweet
  • AssignImage Alt Attributes & Tags
  • Image Dimensions & Product Angles
  • Downsizing High-Quality Images 
  • Choose Correct Image File Formats
  • Thumbnail Images 
  • Use Image Sitemaps For Web Crawlers
  • Don’t Use an Abundance of Decorative Images 
  • Content Delivery Networks (CDNs) May Harm SEO
  • A-B Image Testing On Your Website

Image Names: Short & Sweet

When you use a camera, it randomly assigns an image name to it. A common, novice mistake is not to change the image’s name. Search engine optimization (SEO) cannot read your images properly, rendering them nearly useless in supporting your website text.

Let’s consider you’re posting an image of an indoor office plant, such as a snake plant. 

Instead of sticking with the default image name (IMG40556789.jpg), it’d be better to assign the image based on a product customers may search for (home-office-indoor-snake-plant). 

Assign Image Alt Attributes & Tags

Alt tags and attributes contribute to your website’s SEO. They are the text alternative to images (since browsers cannot properly read them). Again, adding proper keywords to what visitors search for is the bread and butter for alt tags. This is one of the best ways for eCommerce or blog images to show up on Google image search when you optimize images for websites. 

Here are some go-to rules for alt tags: 

  • Use simple language 
  • Use serial numbers/model numbers (if applicable)
  • Do not keyword stuff alt tags (ie: office-plant-plant-office-snake-plant-snake)
  • Don’t use alt tags for every image, such as decorative images

Image Dimensions & Product Angles

Ask yourself, when did you buy an online product you’ve never seen before with only a single image?

It’s best to use multiple product or service angles to optimize images for web results. If we consider snake plants as an example, showing them in different sizes, next to other plants, and depicted in different locations will help sell the product. 

You can then modify your image alt tags for each separate picture (targeting different keywords for SEO). 

Downsizing High-Quality Images 

If you have images with slow load times your website is losing prospective customers. Did you know that Google considers page load time as a website ranking factor

To optimize images for websites, a rule of thumb is to decrease your image file size. This can be done with tools such as Adobe PhotoShop, PicMonky, PIXLR, Canva and other image editing software. 

While using image software, make sure to pay attention to image settings such as:

  • File Format
  • Quality
  • Colour
  • Optimization
  • File Size

Choose Correct Image File Formats

Poor loading times are usually a symptom of file size and format type. When you optimize images for websites, there are 3 common file types to use, all with their benefits and drawbacks. 

  • PNG: These offer much higher quality than GIF or JPEG files. The only problem is they’re often too large for websites. They excel at more detailed images such as complex designs or infographics. If your visitors want to zoom in on particular images, PNGs are your best bet. 
  • GIF: These are excellent for animated images. GIFs are spectacular for social media, small thumbnails, and animated pictures but are poor for your high-quality product or website images. 
  • JPEG: In the majority of cases, JPEGs will be the best choice. Like the image file cousin to the MP3 audio file, they provide the best quality for smaller file sizes. They offer a great balance of quality and size and are great for eCommerce products.  

Make sure to see our other Choquer Blog on image optimization for more information. 

Thumbnail Images 

Thumbnails are useful to show plenty of products at once. Placed without care, however, they are detrimental to page loading speeds. 

Ensure that your thumbnail image file sizes are small. It’s okay to sacrifice a bit of image quality for a better page load speed here. You don’t want to confuse Google with too much alt text on one page or by making duplicated alt text on these small photos (it may be okay to skip alt text). 

Use Image Sitemaps For Web Crawlers

A submitted site map ensures website crawlers, like those from Google, can read your web pages. Thankfully, Google has provided some core guidelines for image publishing to help your website rank higher. 

Submitting your sitemap won’t guarantee all of your images will be indexed by Google, but it’s a critical step for SEO nonetheless. 

Don’t Use an Abundance of Decorative Images 

Any image that’s not product or service related would be considered a decorative image. It’s not recommended to go overboard with these images when you optimize images for websites. This could add unnecessary file size to your web pages, thus slowing them down. 

Try using a flat or transparent background colour on your website. Another tip is to use coloured areas on your site instead of images to save space. While selecting colours, make sure they compliment your brand theme and image while using colours that don’t clash with other areas. 

Content Delivery Networks (CDNs) May Harm SEO

Content Delivery Networks (or CDNs) host web images and media files to increase your page speeds. Although this sounds optimal, this can also hurt your website’s SEO by not having as many backlinks. A CDN may use their domain on the image, which means visitors who click on the image go to the CDN’s website. 

If your website is getting limited traffic (ie: under 1,000 visitors/day) then not having a CDN is a better call. 

A-B Image Testing On Your Website

When you make changes to optimize images for websites, make sure you have a method to measure results. 

Since your image optimization endeavours, did any of these KPIs increase?

  • Higher conversions or conversion rate
  • Reduced bounce rates
  • Increased clickthrough rates

Make sure to run A-B tests to see what customers prefer in terms of images per page, product angle shots, etc. 

If you need assistance with your website’s strategy and optimizing images for the web, make sure to connect with us today so our team can help you. 

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3 Reasons Mobile Website Design is Important for Your Business

Design

8.26.22

3 Reasons Mobile Website Design is Important for Your Business

Your business is mobile, so why should your website be stuck in the past?

If you have a business but do not have a user-friendly mobile website design, it’s time to think about it seriously. In 2022, it was reported over 5.22 billion people have mobile devices and use them to make purchases. If that didn’t convince you, here are 3 more reasons you need to consider mobile website design for your business.

Improves SEO Ranking

A responsive mobile website design is crucial to your business. Since 2015, it has been reported that Google's SEO ranking includes optimization for mobile devices. 

If you want people to find your website on Google, you need to increase your SEO ranking.

SEO is a powerful tool for businesses to improve their search rank and increase visibility on search engines. Most people would not venture to your website without a search engine, so it's important to make sure that you are showing up in the top results. Choquer Creative specializes in improving SEO ranking. Contact us today for an evaluation of your business.

Expand Customer Base

For years now, the web has seen a shift from desktop-based websites to mobile websites. As more and more people access the internet from their phones, businesses need to ensure their website is compatible with any device.

A responsive mobile website design gives customers a personalized experience that caters to the device of their choice. A fully responsive site is also capable of adapting to fit different screen sizes and responding to changing conditions such as network speed or bandwidth capability. This means that users get the content that they want in an easy, intuitive format no matter what type of smartphone, tablet or computer they use.

Stay Ahead Of The Competition 

Ensuring a great mobile website design is a must for your business. In fact, if you’re not optimizing for mobile devices, your competitors are. That means it’s more likely that they’re getting more visits from prospective customers and a higher conversion rate than you.

Your mobile website design is a vital part of an online marketing strategy to help you target potential customers on the go.

Getting Started Is Easy!

At Choquer Creative, our web developers use Webflow to create a fully responsive site. This means that your website will look great regardless of the device used to access it. Mobile web design has never been easier! Contact us today to book a consultation.

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3 Things to Look for When Searching for a Vancouver Webdesign Agency

8.26.22

3 Things to Look for When Searching for a Vancouver Webdesign Agency

What's your company's biggest need?

Is it a new website, or an update to the one you already have? Maybe you just want to make sure that your current site is optimized for search engines and mobile users. Or maybe you're looking to take your business digital but don't know where to start.

Whatever the case may be, finding the right Vancouver webdesign agency can seem like a daunting task. But with a little bit of research and a few key questions, you'll be well on your way to finding the perfect fit for your business.

Here are three things to look for when searching for a Vancouver webdesign agency:

Experience

You want to work with an agency that has experience in your industry. An experienced agency will be able to give you more value in the long run, because they will already know how to handle issues that arise with your project and they will be able to offer ideas on how to improve it. 

Choquer Creative is a Vancouver webdesign agency that has worked with a variety of industries before. Whatever your goal may be, we can help you achieve it.

Creativity

The best web development agencies are not just good at designing websites—they're also good at marketing them as well! A creative marketing strategy is necessary for getting traffic and sales online. This can include social media posts, SEO strategies, responsive web design, and more! So when selecting a Vancouver webdesign agency, look for one that can help you develop creative strategies for marketing your website as well as designing it.

As a Vancouver webdesign agency, we know that a well-developed website is not enough – customers need to be able to find it as well! In addition to creating a great website, we also use SEO-friendly features and content to drive more traffic. 

Good Communication Skills

If the creative team at a Vancouver webdesign agency doesn’t communicate well with each other or with the clients, then it will be difficult for them to create a high-quality product. Look for agencies that give you periodic updates on your website and take your feedback and needs into consideration.

At Choquer Creative, our creative team works in-house. With weekly project meetings, daily updates, and coworkers within reach, communication is seamless for every project we work on.

We’re Here To Help

Searching for a Vancouver webdesign agency can be difficult. We’re confident we can meet and exceed your expectations. If you have any questions or want samples of past projects, please contact us

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A Simple Guide to Web Design for Family Lawyer

Design

8.26.22

A Simple Guide to Web Design for Family Lawyer

What’s your biggest struggle in reaching more clients?

Well, according to the American Bar Association, you can find a lot of them on the internet. In fact, 50% of Americans turn to the internet to find a lawyer when they need legal help.

So if you're looking for new clients—and who isn't?—then having a website is a must-have for any family lawyer. 

A website creates a place where people can find out about your services, contact you with questions, or even just learn more about you as a family lawyer.

We've outlined 3 simple strategies for web design for family lawyers. Stay tuned until the end of the article because we've included FAQs asked by lawyers!

Build A Brand Image 

As a family lawyer, you know that the legal process can be messy and cause a strain on families. That’s why many clients look for a lawyer who is not only good at what they do but can also empathize with their situation. 

Creating a website with great web design as a family lawyer allows you to show clients both sides of you. You can show them your knowledge and successes in addition to letting them know you are personable and empathetic to their situation. 

With the right web design for family lawyers, you can create a brand image catered to your target clients.

Focus on SEO

A great web design for a family lawyer includes SEO-optimized web pages and content that will propel you to the front page of any search engine. As you know, most people rarely click past the second page of search results. As a family lawyer, you don’t want your website to disappear into the internet’s abyss. 

Our team of web developers and copywriters will help you create a website that not only looks great, but also improves your SEO ranking, drives more traffic to your site, and converts the traffic into leads.

Establish Trust

Clients want to know that if they hire you as a family lawyer, you’ll be knowledgeable. The best way to show this is through creating content in the form of blogs for your website. Writing about a variety of topics as a family lawyer can help you gain recognition from clients and increase authority in your field

Your goal in creating family law blogs is to show you know your craft and instill confidence in clients.

We know that writing blogs can be time-consuming. That’s why we offer blog services where our creative team writes SEO-focused blogs on a variety of topics. Our experienced team has worked with law firms in the past and is familiar with many topics. 

We offer blogs and SEO-focused content in our web design packages for family lawyers.

We can help!

The Choquer Creative team is experienced in web design for family lawyers. Not only do we create a great website for family lawyers, but we also create SEO-friendly content so your firm appears on the first page of search engines. Contact us to find out what we can do for your business.


Web Design for Family Lawyer FAQ

Does SEO Work For Law Firms?

Absolutely!

SEO works for any industry that needs to market and attract clients. In fact, SEO can help your law firm stand out from the crowd.

It's true that law firms are not typically thought of as being in the same category as restaurants or retail stores. But law firms are businesses, and they do want to attract new customers—which is the purpose of marketing!

So, in short, SEO works for law firms. 

SEO for law firms is a marketing strategy that, once implemented, will pay off for years. 

What Should I Put On My Law Firm Website?

Your law firm website is an opportunity for you to create a brand image. As mentioned in the blog, 50% of Americans turn to the internet when finding a lawyer.

This means their first impression of your law firm will be your website.

Your law firm website can include your accomplishments, contributions to the community, reviews from clients, areas of expertise, SEO-optimized blogs that show your expertise, and ways to contact you.

Your law firm website is a reflection of you and your law firm’s brand. Include anything that will show the clients what that is. 

Do Lawyers Need SEO?

If you're a lawyer, you know how important it is to get your name out there. You need people to know who you are, why they should hire you, and how much experience you have.

SEO is a great way to do all of this. It allows you to get on the first page of Google's search results for keywords that potential clients might be searching for.

If someone is looking for a lawyer in their area and your law firm has a strong SEO campaign going on—you'll likely show up on the first page of their search results!

The question then becomes: How does one go about using SEO for lawyers? Well, there are many different approaches lawyers can take when deciding how best to market themselves using SEO. We’ve written a lot of blogs on SEO strategies (both beginner friendly and a bit more advanced). Check them out to learn more!

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The Science Behind Customer Connection

Marketing

8.26.22

The Science Behind Customer Connection

If you want to sell something, then you have to give your customers the opportunity to feel important—and it all starts with customer connection.

The reason for this is simple: Everyone has a deep-seated need to feel as though they matter. When we're connected to something, we feel like our opinions and thoughts are important.

When you connect with your customers, they will be more likely to do business with you again. They'll also tell their friends about their experiences with your company or brand—which means even more sales for you!

This article will dive into the science behind customer connection. It will outline everything you need to know to create meaningful connections with your consumers. 

Market Segmentation

Who's your audience? In the world of marketing, this question gets asked a lot. And for good reason!

Identifying your target audience is a crucial step in customer connection. This step helps you find who you’re trying to reach, what they want, and what they need. With this knowledge, you can target content and marketing strategies toward people who have the highest chance of buying your products or services. 

So, how do you identify your target audience? Market segmentation.

Market segmentation is a strategy used by successful brands such as Volkswagen, Kellogg’s, and Coca-Cola. The basis of this strategy is that not all potential customers have the same needs or interests. Because of this, target audiences are divided into 4 categories. 

  • Demographic: based on gender, age, ethnicity, religion, family size, occupation, and income
  • Geographic: where the customer resides provides important information on needs, interests, and language
  • Psychographic: based on the psychology behind customer behaviour (personality traits, values, interests)
  • Behavioural: analysis of customer buying patterns and decision-making (time of purchases, the reason behind purchases) 

By dividing customers into segments, you can create various marketing and customer connection strategies catered to each category.

Successful customer connection is based on how well you know your target audience. A broad marketing campaign does not feel as personable as curated marketing.

Emotional Connection Score (ECS)

The Emotional Connection Score (ECS) measures the percentage of customers who are emotionally connected to your brand. 

ECS is a valuable tool to gauge if your customer connection techniques are working. Emotional connections can dramatically increase the number of customers your business has. To put this into perspective:

When customers are emotionally connected to a business, the business sees a 50% to 100% increase in customers 

In other words, implementing ECS into your marketing is simple and well worth your time. 

For your convenience, we broke down ECS research and implementation into 3 steps:

The first step is acquiring a data set focused on emotional motivators for customers in your industry. These motivators can include:

  • A sense of freedom
  • Feeling secure
  • A sense of belonging 
  • Success 
  • … and many more

The second step is to analyze motivators that led to a big spike in purchases. These emotional motivators are the most profitable. 

Lastly, incorporate these emotional motivators in your marketing campaigns and customer connection strategies. 

Techniques to Improve Customer Connection 

Now that you’ve identified your target audience and their emotional motivators, it's time to implement this information in building a great customer connection.

To help you get started, we included a couple of options below:

The first way you can improve customer connection is by curated marketing. Once you’ve performed market segmentation, analyze the emotional motivators for each segment. Then, incorporate the motivators to create marketing materials for customers in each segment. This process might take longer than a broad marketing campaign, but it is more successful at creating a meaningful customer connection. 

The second way you can improve customer connection is by keeping track of the ECS after each marketing campaign. This will provide you with a quantitative value of the success of your marketing to build a good customer connection. 

We Can Help!

Analyzing data, researching your target audience, and creating custom content take time away from growing your business. 

We recognize that and want to help. 

The team at Choquer Creative is experienced in the science behind customer connection. For every client we help, we use updated data and SEO techniques to reach potential customers. Not only can we help your brand build a great customer connection, but we can also build brand trust and loyalty. 

Contact us today to learn more about how we can help increase customer connection for your business. 

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4 Ways a Lead Generation Agency Will Boost Sales

Marketing

8.26.22

4 Ways a Lead Generation Agency Will Boost Sales

Did you know that generating high-quality leads is a priority goal for nearly 80% of businesses?

This number shouldn’t be surprising! Considering that over two-thirds of businesses admit they struggle with procuring leads, it may be worth considering a lead generation agency. 

Lead generation works by utilizing a standard marketing sales funnel Awareness, Interest, Desire and Action (or AIDA). 

The essential step involves getting traffic, or people, to your website. The next step involves persuading that traffic to engage your content and to take action with you. Let’s explore some methods a lead generation agency uses to get traffic to your website and boost sales. 

Social Media: LinkedIn, Facebook, & Youtube

LinkedIn

This platform is the most well regarded to target business decision-makers. LinkedIn states about 80% of its users make and drive business decisions at their respective companies. 

Arguably any lead generation agency will tell you LinkedIn is worth your time when you’re in B2B marketing. 

The in-house Lead Gen tool on LinkedIn helps autofill users’ contact details in the interface for quality leads. The tool helps reduce sign-up friction and abandonment of your products and services. 

Facebook

Facebook is decent at generating leads for both B2C and B2B marketing campaigns. 

The social media giant has developed a similar tool to LinkedIn called Facebook Lead Ads. These can operate as “lead magnets” for your potential customers, offering desirable content to engage and take action on such as: 

  • Newsletter signups
  • Coupons and Deals
  • Product testing or demonstrations
  • Interest Generation Forms

Youtube Videos

Research suggests including the word “video” in the email subject line can improve clickthrough rates by over 7%

A lead generation agency will use videos to distribute content to your audience. Video content can be completely repurposed. For example, a once-live webinar could become on-demand videos that customers can register to view later. 

Blogging & SEO

Does your business want to generate authentic, organic traffic? If so, then look no further than blogging. 

A recent study suggests that over half of organizations claim blogs deliver exceptional marketing results. A knowledgable lead generation agency understands the importance of blogging. Blogs that perform well follow these basic principles:

  • The content is user-friendly and easy to read for the target audience
  • Have a specific yet captivating title
  • Make use of images and visuals throughout
  • Are well proofread, updated and edited
  • Are strategized and tied into a website’s (and organization’s) big picture

Now, every blog is different. Oftentimes, businesses struggle with the trade-off of longer, high-quality content and a considerable number of blogs. 

Most experts suggest writing between 2-4 times weekly, if not once per week at a minimum. However, it’s important not to sacrifice your blog’s quality content solely for more volume. This will affect your bounce, engagement and clickthrough rates negatively. 

Similar to Youtube videos, blogs can be continually used in other marketing campaigns. Do you have a lead generation agency working on an email marketing campaign? Why not link the blog or produce a blog snippet as content in the email? Blogs also make effective social media embeds on your active channels. 

Check out this Choquer Creative article about the SEO sales funnel for more information.  

Email Marketing

Email marketing is still considered to be the most effective way to acquire leads. Any lead generation agency would agree that email marketing plays an integral role in the overall lead generation goals for a company. 

It’s estimated that 90 billion emails are sent daily around the world. Emails are so effective because they can be personalized for a segmented audience of customers. Targeted campaigns based on hobbies, interests, location, age, or other variables to ensure your brand is exposed to an already curious audience. 

Paid Search: Pay Per Click Ads (PPC)

If you’re still having issues ranking on search engines organically, another solid option is using Pay Per Click ads (PPC). 

Google Adwords is a tool to ensure you find customers quickly. Starting a PPC campaign with Google will ensure your business is noticeable on search, Youtube and across the web. 

However, you may need guidance from an experienced lead generation agency when selecting your keywords. Keep the following aspects in mind if you’re considering PPC ads:

  • Your Ad Copywriting needs to be engaging to your audience. It can require extensive A-B testing and hours of optimization.
  • Your keyword research should be thorough. Remember, each click costs you money. You need to ensure you attract the right people to your ad. 
  • Your PPC bidding strategy and budget ought to be extrapolated beforehand. 
  • You need an effective landing page to convince. It’ll need to cultivate leads into buyers and convey your brand’s value. 

If your business needs assistance with any of the above lead generation strategies, we’re here to help you. Our experience as a lead generation agency rests in website design, copywriting, blogging, SEO, email marketing, Google Ads, Social Media and much more. 

Don’t hesitate to reach out to us today to start increasing your online sales!

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Top 3 Benefits Of A Digital Strategy Agency

Marketing

8.26.22

Top 3 Benefits Of A Digital Strategy Agency

If you're not using a digital strategy agency, you're losing business.

Digital strategy is the key to success in today's business world. It's what separates companies that are thriving from those that are struggling. We can support this claim with a statistic from Forbes:

Companies with digital strategies have a 64% higher chance of achieving their business goals

A digital strategy is a set of actions, plans, and specific goals to help you develop your digital presence. The ultimate goal is to make your digital content more compelling so your business can reach new customers and increase sales.

Read on for 3 reasons you should hire a digital strategy agency.

Grow Your Business

The internet is an ever-changing and competitive landscape. You can't just set up a website and expect to get the results you want—you have to be on top of your game at all times. 

So what do you do? You hire a digital strategy agency that knows how to navigate the ins and outs of online marketing and sales. 

It's not just about social media or advertising—digital strategy is about understanding how all of these things work together and then using them to create a cohesive brand identity that allows you to reach the people most likely to buy from you.

A good digital strategy agency can help you build a loyal following, increase sales, and improve customer service. It also helps you stay ahead of the competition by anticipating trends before they happen!

Meet Business Goals

Investing in a digital strategy agency will help you achieve your business goals. If you need more convincing, we included another statistic from Forbes:

According to executives, investing in a digital strategy improved operational efficiency by 40%, time to market by 36%, and improved their ability to meet customer expectations by 35%

But how exactly does a digital strategy agency help you meet goals? Since the answer to this is complex and multi-faceted, we’ve broken it down into bullet points:

  • The agency works with you to develop a digital strategy that leads to better results and higher conversions 
  • Your website will be optimized so users can find what they’re looking for quickly and easily
  • The agency will create effective digital ads to increase traffic
  • They’ll ensure your social media accounts are engaging and active

The bottom line: A digital strategy agency will ensure that every interaction customers have with your brand is positive, personalized, and meaningful. When customers feel they’ve received the best possible experience from your brand, they’ll come back for more!

Reduce Expenses

As a business owner, you don't want to waste time and money on business tactics that don't work. 

A digital strategy agency will make sure every business decision is a good one. They’ll ensure that you are not wasting time or resources on things that don't matter.

In other words, while you may think a certain opportunity may be good for business, a digital strategy agency can provide you with data and research that either supports your strategy or shows you it’s a waste of time and money. 

Similarly, a digital strategy agency will ensure you don’t miss out on opportunities to advance your brand. Remember: a digital strategy agency is committed full-time to finding good opportunities for your business. They will come across opportunities you may not have considered. 

Reach Out To The Experts

A digital strategy agency has the expertise to help you develop and implement a digital marketing strategy that will give your business the boost it needs to grow.

Choquer Creative has helped hundreds of businesses like yours build their brands with cutting-edge digital strategies. We have experience with all types of industries including retail, manufacturing, healthcare, technology, and legal. Contact us today to learn how we can help your business.

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Develop your Brand Story with Custom Website Development

Web Development

8.26.22

Develop your Brand Story with Custom Website Development

What kind of story does your website tell?

No, we’re not talking about what products you sell, their features, and how they work. Brand storytelling goes deeper than simply the blogs you post or the content you create for your company. 

In this article, we’ll discuss what a brand story is and how custom website development can be used as an instrument to reinvigorate your company with your customers. 

What is A Brand Story Anyway?

Storytelling is one of the oldest and most fundamental forms of communication. 

Don’t you often feel connected and synchronized to the story's subject when you read or hear a captivating story?

Think of large companies which have used brand stories, such as Disney or Apple. Although these brands use custom website development to enhance them, their brand stories provide the framework for their websites and everything else they do. 

The brand story embodies the feelings, emotions and facts that you want to be associated with your business. It goes far beyond product specifications or company history, but brand stories guide those elements and give your company authenticity, voice, purpose, and an ideal way to connect with customers. 

Brand Voice

Before crafting or fine-tuning your brand story, ask yourself: “What do I want to sound like to my customers? What do I want them to think and feel when they see or hear my company name?”

Consider the potency of brands like Apple or Disney. There’s a reason why people quote Disney movies, know their songs, and even dress up in costume as their characters. 

According to their brand identity, Disney represents family-friendly and wholesome fun for all ages. Their company values are optimism, innovation, storytelling, and community. 

Apple on the other hand exhibits traits like accessibility, education, inclusion & diversity, innovation, creativity, and even supplier responsibility. 

Brand voice is reflected in the brand story and influences future custom website development decisions down the road. 

Creating a Brand Story

Have you created a brand story which resonates with customers?

A typical mistake is when companies identify themselves as the main character of their brand story. If this happens, it’ll make your company feel distant and drive poor custom website development decisions. 

Remember, the primary goal is to connect with your customers. Creating the main character that is more relatable to the target customer or brand persona is infinitely more effective in storytelling than using the company. 

Keeping your brand story simple will engage your audience more than a long, drawn-out epic. The brand story is composed of 3 basic steps: 

  • Beginning (Problem): Explain the problem the main character (customer) is experiencing and that you set out to solve. 
  • Middle (Solution): Describe how you solve their problem. (Products, services etc). 
  • End (Success): Show success to the problem and drive future excitement. 

This is a relatable story structure that people expect. Customers want to be in and buy themselves into the story, not just buy the product for the sake of itself. 

In your storytelling, try using the following phrases in writing: we relate to you, we understand, and we are like you. 

The type of customer you want for your business is the customer who desires to be in the spotlight of your story.

How to Show Your Brand Story Through Custom Website Development

After completing your brand story and brand design, then you can consider thinking about how custom website development can bring it all to life online. 

Understanding Colours 

Consider the effects of colour on your audience in custom website development. Colour influences how people experience and feel about your brand. 

Dominant colours that correspond to or compliment your logo is a go-to method of web design. Using an eye-catching colour on your headlines and subheadings will captivate your readers, whereas subtle shades are best used for navigation bars, tabs and menus. 

Understanding colours and choosing the correct combination grants your audience insight into your company. 

Fonts & Copywriting

Fonts can say a lot about your website. There are so many styles, from old-fashioned serifs, script, and modern sans serifs, that it can be overwhelming. 

Ensuring to simplify fonts with just the right amount of variety will help readers stay focused on your key messaging. Too much font variety during custom website development will make your audience confused and overwhelmed. Choosing the wrong font and improper copywriting altogether could detract from your brand story and erode trust. 

At Choquer, we help websites with copywriting and choosing the best fonts to represent you.  See our guide on selecting the best fonts for your website

Adding Distinct Visuals 

Custom website design contains a plethora of visual tools to help illustrate your brand’s story. 

Using powerful custom website design tools such as Webflow, we can add stunning visuals to websites without writing code. From adding compelling background videos to play on your homepage, making intuitive website navigation, making mobile optimized layouts, to editing colours, 

At Choquer creative, we use Webflow to build mesmerizing websites which are customer-centric. 

Is your website not captivating audiences along with your brand story? Let us know if you need help with your website.

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Content Strategy Agency: The Secret Sauce for Boosting Sales

Marketing

8.26.22

Content Strategy Agency: The Secret Sauce for Boosting Sales

Content strategy is the hot new buzzword. But what is it, really? How do you know if your business needs a content strategy agency? And how can it help increase sales? We’ll discuss all of this and more.

If you're reading this, chances are you've heard about content strategy and are wondering if it's something you should be doing for your business. 

To help you come to a decision, we’re going to ask you this question:

Do you know what the most important part of your business is?

Your audience.


Content creation is the most effective way to reach your target audience and show them why they should invest in your products and services. Without an audience of potential customers, your business sales will struggle.

Read ahead to learn more about what a content strategy agency is and what we can do for your business. 

What Does A Content Strategy Agency Do?

How do you know if your content is optimized for the right audience, at the right time? And how do you know what type of content will work best for your business?

The answer is simple: You need a content strategy agency.

A good content strategy agency will work with you to develop an effective marketing plan that includes everything from web design to blog posts to social media posts to email marketing campaigns

They'll help you understand who your audience is and what they want—and then they'll create tailored messages that speak directly to them. That way, when potential customers visit your website or see one of your ads, they'll feel like the company understands them and has something important to say.

Does Your Business Need A Content Strategy Agency?

As a business owner, you know your products and services inside and out. You’re passionate about your business and you’re confident it can benefit your customers. 

But the fact is: attracting customers and making sales takes more than simply being passionate and knowledgeable about your business.

You need to know where your target audience is going online, what they're looking for when they get there, and how to reach them in the most effective way possible

After all, if no one knows about your product or service, then your product won’t sell!

If this sounds like something that could be holding back your business, then you should look into hiring a content strategy agency. We can help steer your target audience to your website, show them how great your products and services are, and increase your sales.  

What Are The Benefits Of Content Creation?

Content creation isn't just a buzzword. It's a valuable tool for any business that wants to succeed in the digital world.

Content creation is a way for you to connect with your audience, build trust and loyalty, and stand out in a crowded marketplace. When you're able to do this, people will be more likely to buy your products or services.

It also has another big role: content is the foundation of any SEO strategy. It’s what drives people to your site, and it’s what keeps them there. Without quality content that is relevant to your audience, your company will never be able to stand out among the crowd—and that’s why it’s so important to make sure that you know how to create it.

Content creation is one of the many things a content strategy agency can help you with. For more information, contact us.

So Do You Really Need A Content Strategy Agency?

If you feel confident in the technical details, tools, research, and data behind content creation, then no!

But, if you're like most business owners, you probably don't have enough time to figure out a content strategy – or where to even start. And that's why we're here!

We can help you develop a content strategy that will get your business more traffic and more customers (without having to turn into a content marketer yourself). 

We can help you develop a social media strategy that will get your company more followers and more engagement (and better results than just posting links). 

We can help you develop a newsletter strategy that will get your subscribers excited about what they're getting each time they open their email inboxes. 

And we can even make sure your content is properly optimized for search engines so it shows up when people search for related topics or keywords on Google.

Basically, as your content strategy agency, we make sure everything about your business's digital presence is working as well as possible so that both current customers and potential ones have every reason to give you their money—and their attention.

For more information on what a content strategy agency can do for your business, contact us for a free consultation!

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Why You Should Care About Your Website Ranking

SEO

8.24.22

Why You Should Care About Your Website Ranking

Every day, non-digital methods of searching and finding information are becoming more outdated. Although we still have newspapers, books and other forms of traditional media, the majority of people reach for their phones or a computer to surf the net, using powerful search engines like Google to find an answer to their questions. 

With the increase in traffic, it’s imperative to care about your website ranking on search engines. Your ranking can be found with several tools on the internet such as Google Search Console, Ahrefs, Moz, or Semrush. Here at Choquer, we offer clients a complimentary website audit as well. 

Website Ranking And Search Engine Growth

The Google search engine is used internationally by over 75% of all users on desktops. This proves that billions of people worldwide are using search engines, making businesses reliant on their site’s content quality to rank on Google. 

As expected, the majority of internet users choose sites that appear on the first page of the search engine results pages (or SERPs). These results are generated via specific keywords the user inputs. Note that the chances of users finding your site reduce as you sit further down along the SERPs. 

Website Ranking & Search Engine Optimization (SEO)

Search engine optimization (SEO) is essentially the complex inner workings of website ranking. Having solid SEO conveys a better-performing website organically, which means less spending on paid Google or marketing ads. 

Though very simple on the surface, businesses invest thousands of dollars and countless hours into ensuring superior SEO over their competitors. SEO is a long and complex process for medium to long-term business results. Although there’s no silver bullet solution, a multi-faceted approach using the following methods does improve SEO and website ranking over time:

  • Website Content: Ask yourself how useful is your website content to visitors? Having poor web content will negatively affect your website ranking. Texts like website copy and blog posts should be targeted toward users on your site, mentioning certain keywords naturally in the text. 
  • Technical Onsite Optimization: This addresses processes which enable Google’s bots to effectively crawl and index your website. Aspects such as useless code, slow website speed, and a high bounce rate due to poor content changes will hinder your website ranking. 
  • Link Building: Acquiring links for your website via backlinks from other sites and your internal linking helps improve your website ranking on SERPs. Note that the quality of the links is more important than the quantity. Ensure the links relate to the content on your pages for better SEO. 

If you’re curious to learn more, we have posted another recent blog regarding five tactics to improve your website’s SEO.

Benefits of Higher Website Ranking

It’s reported that the top 3 websites on SERPs share 61% of the traffic for a particular search query. The first placed website receives a whopping 42% of traffic, the second site 11%, and the third 8%. If your website is on page 7, you’re missing 90% of search traffic compared to being in a top listing. 

If you work in marketing, you know that inbound leads from organic results cost virtually nothing. Top SERP positions will significantly reduce advertising costs for ads such as pay per click. The only caveat is that it’s an upfront investment that won’t see a return immediately. Your small business can compete by having proper keyword research. For example, your website is more likely to rank for mid to long key phrases which are highly specific and targeted, compared to generic keywords like “shoes”, “computers” or “cars”. 

Having a higher website ranking also improves your company’s image and authenticity. Your audience will see your business as authoritative and genuine if it’s in the top 10 search results. This will give your business a psychological edge over your competitors and drive more qualified traffic to your website. 

We Help to Improve Website Ranking

Website ranking and SEO is a precarious and time-consuming endeavour for all business owners to grasp. This is exactly why we offer SEO solutions from design, development and content to improve your website ranking in Google results. 

Does your website need an SEO overhaul? Don’t hesitate to check our packages and reach out to us so we can help your business thrive online.

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How to Grow Online Business: Working with Choquer Creative a Surrey Web Design Agency

Web Development

8.24.22

How to Grow Online Business: Working with Choquer Creative a Surrey Web Design Agency

Your website is your business' first impression.

So when it looks like a 1990s internet start-up, you're not just missing out on new customers—you're losing the ones you already have.

That's where Choquer Creative comes in. We are a web design team in Surrey that has been working with businesses like yours for years. We know how to create engaging, unique designs that will help your website stand out from your competitors. Read ahead to find out what our web design packages can do for your business.

Web Development

We know your business is unique, so your website needs to be too.

Our web development experts create bespoke solutions for your company. We’re not interested in cookie cutter solutions or “stock” themes—we want to get under the skin of what makes your business tick and then create a website that reflects that vision. 

As a trusted name in Surrey web design, we have developed and launched hundreds of websites for large businesses, start-ups, and individuals. From simple informational sites to complex ecommerce solutions, our Surrey web design team can help your company succeed by building custom websites that achieve your desired results.

We promise to help your business thrive- no matter what stage it’s at.

Web Design

Design is a powerful tool for your business. 

It allows you to communicate with your audience in a way that’s visually pleasing, engaging, and meaningful. Web design can help elevate your business because it has the power to shape how people perceive your products, services, and brand.

Our Surrey web design agency is not a templating service—we're strategic and creative thinkers who are experts at crafting great experiences for your audience and connecting their emotions to the brand and the product. Our web design packages can help your business create an online presence that’s unique to your company and perfectly aligned with your business goals.

Your website is the first impression of your business. In today's digital age, it’s more important than ever for companies to have an online presence and a strong web design can help elevate your business.

SEO Optimization

SEO is the best marketing tool you can use for your website. We can support this statement with statistics:

80% of mobile searches resulted in purchases
76% of these purchases happened on the same day as the search
63% of these purchases happened within a few hours of the search

These statistics emphasize the importance of ensuring your business is visible on a search engine results page (SERP). However, this can be difficult in a crowded (and still growing!) online marketplace. In addition, Google continuously evolves its SEO ranking system and it can be hard to keep up. 

We recognize this dilemma so we made sure to include SEO optimization in all of our web design packages. Our Surrey web design team makes sure to keep up with SEO tactics.

Using expert keyword research, SEO optimized web design, and carefully curated content, we will place your website among the top search results.

Maintenance 

Your website is your digital home, and its online presence is essential to the success of your business.

Maintaining an active presence on the web requires regular maintenance that includes updating content and images, troubleshooting errors, improving navigation, analyzing traffic, and more.

An outdated and unmaintained website sends a message that you no longer care about the company or your customers. 

Your website is the face of your business. That’s why Choquer Creative offers ongoing maintenance plans and support. Our web design team in Surrey will make sure your website is maintained and represents the most up-to-date vision of your company 

We’re Ready to Help!

Our process begins with a discovery session with you. Our Surrey web design agency will work with you and discuss what makes your business unique and how our expertise can help make it shine on screen.

Our goal is to help you stand out from competitors, establish brand identity, and make the most of online buying opportunities — regardless of the industry or size of your company.

We’re proud to be a trusted web design agency in Surrey, so you can rest assured we will use all of our tools to help your business grow.

If you have any questions about what our web design packages can do for you, please contact us!

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The Importance of Organizational Culture

Marketing

8.24.22

The Importance of Organizational Culture

Work and organizational culture is a buzzword across North America, but what is it exactly? Why do so many businesses need to grasp it or completely miss the mark while implementing it? 

Over two-thirds of Human Resource leaders think their organizations lack positive workplace culture to drive their businesses forward. Although the need for improvement is understood, a whopping 85% of organizations fail to change their organizational cultures sufficiently. 

In this article, we’ll dive into some dialogue and possible solutions to improve your organizational culture at your business. 

Organizational Culture - What is it?

Before we discuss how to improve it, we should understand what organizational culture embodies. The word culture means to tend or cultivate. Organizational culture is hard to put on paper since it’s defined by the intangible values, attitudes, and behaviours of leaders and employees in a company. Note, this should be not confused with a mission statement or company goals (although they can help shape culture). 

Think of organizational culture like a garden. In your company, there are different plants with different strengths, and needs for water or sunlight exposure. The garden needs to be tended to survive and thrive under variable conditions and seasons throughout the year. Your goal may be to “ensure the garden grows by 20% annually”, but this doesn’t define your tactics or behaviours in achieving that goal. 

Organizational Culture is not created through documents or PR statements, but through authentic, natural behaviours. You may see company culture reflected positively or negatively depending on how the CEO reacts to a business problem, how the team initially reacts to using new software, or how a manager corrects an employee's mistake. 

Types of Organizational Cultures

Although there are even more specific cultures that develop, there are 4 main cultures based on two competing values: Flexibility vs Structure and Internal vs External Focus. 

  • Adhocracy Culture: Dynamic and entrepreneurial. Startups and companies like Google & Apple are generally this way. These companies care less about policies and structure and prefer constant innovation and challenging the status quo. Issues may include future ethical/compliance problems from being too fast-paced. 
  • Clan Culture: Collaboration and people-oriented. This culture embodies a strong common interest and they have supportive work environments. Team collaboration puts members on equal footing and these companies have superior customer service. Issues include that this culture may not be scalable as the business grows. 
  • Hierarchy Culture: This is a very structured culture and is the typical corporate North American culture. Job duties are clear and streamlined, and risk is mitigated through standard operating procedures. Examples include oil/gas, security, health insurance, government and financial institutions. Issues include a lack of market responsiveness and inflexibility. 
  • Market Culture: Results-oriented and competitive. Organizational cultures in this category are externally focused on customer satisfaction and on internal profit margins. There is constant demand to be creative and push new products before competitors do. Examples include Amazon, Tesla and General Electric. Issues include employee burnout due to constantly high expectations and lack of employee satisfaction. 

Why Organizational Culture is Important 

Would you be surprised if we told you that organizational culture affects your entire business? 

When the work culture aligns with employees, they resonate with your company and feel supported and valuable. It’s also one of the best methods to attract the greatest talent for your company. Over 75% of job seekers consider organizational culture before applying to a position. Long-term employee satisfaction is also increased in conjunction with culture. Almost two-thirds of employees stay at their jobs due to positive organizational culture alone. 

Signs of Great Organizational Culture

There are a few telltale signs of exceptionally positive organizational culture. Note that every company is different, so you may not see every single aspect on this list. However, ensure you hear back from your employees and see if there are any of the following qualities: 

  • Goal Alignment: Employees are motivated to push for the same goals towards a single, clear mission or vision. 
  • Appreciation: Offering a public thank you, a promotion or a bonus or wage increase recognizes employees for their hard work.
  • Trust & Integrity: Employees can rely on each other in times of need and express themselves. Honestly and transparency aligns with trust as well. 
  • Performance: Employees motivate each other to excel in their areas of expertise which improves productivity and profitability. 
  • Teamwork & Collaboration: While fostering communication, teamwork and respect, employees will feel happier doing tasks and get more accomplished. 
  • Safety: Not just physical safety, but psychosocial safety makes employees feel more open to sharing their individual ideas. This way, more ideas can be contributed to the table and organizations can avoid the dreaded “Group Think”. 
  • Innovation: Applying creative, outside-the-box thinking will help your company gain more from technology, resources and markets. 

Steps to Build Exceptional Organizational Culture At Your Workplace

Creating an organizational culture that’ll drive your business ahead is a complex task. Here are a few steps to ensure you have a roadmap for positive, long-term work culture results: 

  1. Recognize Contributions
  2. Enable Employee Voice
  3. Follow Through On Your Company Values
  4. Connect Team Members 
  5. Focus on Employee Learning & Development 
  6. Personalize The Experience For Each Employee
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Aesthetic Font: A Powerful Psychological Marketing Strategy

Design

8.24.22

Aesthetic Font: A Powerful Psychological Marketing Strategy

A picture is worth a thousand words is an old recognizable saying. Many ideas, sentences and even feelings can be formed by examining a single image. But could someone say the same about a font? 

The answer is a resounding yes!

Aesthetic fonts are used in marketing and have a remarkable psychological effect on the brain. Here, we’ll discuss exactly what we mean by that and how that may influence your website design choices. 

The Perception Of Aesthetic Fonts 

Let’s think back a moment to a large brand we’ve all grown up with: Disney.

It’s argued Walt Disney doesn’t have an easy-to-read brand name. The “D” and the “Y” both appear to be different letters (a reverse G and a handwritten P respectively). However, this proves the substance of a font is more significant than its legibility. 

So why may you ask does Walt Disney advertise to children with overly complicated, difficult-to-read script font? This leads to the design theory known as the Gestalt Principles of Design. Essentially, similar to a movie marquee with lights, a person perceives the sum of a design as being greater than its parts. As such, it appears lights travel along a theatre display marquee although the lightbulbs are merely sitting in place and are timed to illuminate. 

Are children reading each letter of the aesthetic font of Disney? No. They look at the entire word as a whole and place meaning behind it. Meaning such as curiosity, adventure, laughter, family, nostalgia and other emotional values we hold dear. 

Using The Correct Aesthetic Font For My Marketing

Any font style is broken into 2 meanings: 

  • Visual Language: The meaning that is perceived visually by the typeface.
  • Verbal Language: What the words typed mean. 

These two meanings support one another while creating marketing copywriting and messages. Below, we’ll break down an introduction to some basic font styles and how they are perceived by society. 

Serif

Serifs are aesthetic fonts embodied in tradition and heritage. While reading serif fonts, audiences feel that the writer is traditional, reliable, practical, and respectable. The readers feel comforted as these fonts are easy on the eyes and are commonly used in printed materials, titles logos, and some website text bodies. Examples include Georgia, Times, and Baskerville.

Sans Serif

The mood emitted from sans serif fonts is straightforward. To readers, sans serifs are clean, simplistic and modern. Brands who use these fonts generally speak for themselves, are objective and have nothing to hide behind. 

At our agency, we find sans serifs are the most legible and are commonly the best for website design. Great examples are Product Sans, Futura, and Helvetica. 

Script 

The graceful script fonts are pleasing when your brand emits elegance and affection. Scripts are fittingly found on Valentine’s Day cards in stores (Scripts are also called handwritten fonts for a good reason). Wedding products and services especially use Script as an aesthetic font for invitation cards or even for wedding planners. They give off warm, delicate personalized and even expensive characteristics. Beautiful Script fonts include Buttermilk, Edwardian, and Snell Roundhand. 

Make sure to check out our other blog for more advice on selecting the correct fonts.

Which Aesthetic Font Should I Use For My Company?

Ask yourself, what does your company want to communicate to your target audiences? It’s important to come up with a list of brand personality traits for your company before selecting your font style. Here is a list of questions you can answer to help you decide which aesthetic font to select. 

  • What message are you conveying?
  • How do you want your brand/copywriting to come across? Formal, colloquial, straightforward, trustworthy, graceful etc.
  • What emotions do you want your reader to feel?
  • What’s the goal of your writing message? Is it leading to a sale or to informing your audience? 

Trust A Webflow Agency To Get Your Aesthetic Font Design Correct The First Time

You may still be having some trouble selecting a font. Not to worry - we get it - there are an overwhelming number of options. That’s why at Choquer Creative, we offer competitive website packages for enterprises of various sizes to benefit from a newly designed website. 

If you’re looking for some examples of what websites our team has worked on, we’re proud to showcase our previous work to you. We also demonstrate individual website improvements on our new Website Wednesday series on Youtube. 

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Thinking of Using a Traffic Bot? This Article is For You

Marketing

8.24.22

Thinking of Using a Traffic Bot? This Article is For You

Isn’t it strange that about 40% of all internet traffic is not humans? No, we’re not saying your pets are getting intelligent enough to use Google search (but it’s funny to picture). 

Traffic bots are useful for services such as Google Assistant, Siri, and Amazon Alexa. However, some bots are malicious and can be used to scrape data, stuff credentials, and cause click fraud. 

What is a Traffic Bot? 

Any traffic activity on your website or app not related to humans is performed by traffic bots. These bots are developed to perform mundane, repetitive tasks on the internet under automated software. They aren’t necessarily a good or bad thing, it all depends on the purpose of said bots and what they’re created for.

Unfortunately, about 30% of all web traffic comes from bad traffic bots. These bots are designed to steal web content, scalp inventories and pocket user account information. Even when these immoral attacks are unsuccessful, they still fill your web servers and hinder your website’s performance, possibly making it inaccessible to real people. 

Good Traffic Bots

There are a few examples of good traffic bots which try to make your website more visible and accessible to users. Unlike bad bots, these bots are designed with good intentions to enhance website performance and search engines. 

Search Engine Bots

Some of the most prevalent bots are owned by search engine providers like Google or Bing. They are designed to crawl the massive amount of content on the internet to show human users who search for it. These traffic bots are the best of the bunch: they help you get on the search engine results pages (SERPs) and in front of customers!

Partner “Vendor” Traffic Bots

These bots are used when you or a website agency checks your website’s SEO performance. Good examples are Ahrefs, SEMrush and Moz, which check your traffic, keyword performance and more. 

They do offer a variety of useful services. It’s best to limit the number of requests on these websites during any large events that you hope to measure afterwards. 

Commercial Bots

Similar to vendor bots, commercial bots belong to companies that collect online content. These traffic bots may fit into a “neutral” category, as they are not helping or harming your business. The following examples are commercial bots: 

  • Aggregator Bots: They find relevant content for other sites/platforms (usually without consent). They can boost your content reach however. 
  • Price Comparison Bots: These are typical with merchandise and are similar to aggregator traffic bots. Any quick price comparison tool for flights or hotels uses these bots. 
  • Copyright Bots: These traffic bots have good intentions to ensure nobody is illegally claiming copyrighted content. They scan images, videos, and other creative works. These come from reputable sources (Google, Youtube, Bing etc.) and follow site policies.

Bad Traffic Bots

These bots pose as human users with malicious intent. They will perform disruptive and harmful tasks and can permanently damage your website. 

Signs of Bad Traffic Bots

There are a few symptoms and signs to observe if your website is attracting traffic bots. 

Bounce Rate & Website Traffic

Are you noticing a sudden increase in your website’s bounce rate and traffic numbers? Usually, if it’s at the same time, it’s a sign of bad traffic bots. Traffic increases could mean bad bots coming to your site and the bounce rate would indicate the bot isn’t exploring your other pages' content. 

The same can be said with a suspiciously low bounce rate as well. If your bounce rate is too low, it could indicate bots could be scraping and stealing your content. 

A Drop in Page Loading Speed

If you haven’t made any big website changes to your website, your page load speed shouldn’t fall. Again, there are plenty of reasons for this, such as image resolution and web host plugins. It could also mean that bad traffic bots are entering your site at the same time. 

It’s worth noting down if the page load speed was sudden or gradual, as the former could indicate bad bots.  

SEO Performance

Search engine optimization (or SEO) is a gradual metric for website owners, but keep an eye on your website's keyword search ranking. 

A sudden drop in SEO performance could indicate bad traffic bots duplicating your content. A good way to prevent this is to set up canonical tags on your pages and blog posts so Google knows your articles are canonical. 

Unavailable Inventory/Products

If customers begin calling or emailing you about being unable to buy your products, it may be scalper bots. These bad traffic bots are designed to make rapid purchases of products online to then scalp later at a higher price to customers. 

Conclusion On Using Traffic Bots

So, is it good to use traffic bots? The answer is sometimes. Many traffic bots are already used to help your website, but there are plenty of malicious bots to watch for. 

If you’re worried about your site’s analytics or performance, we monitor your website’s analytics regularly at Choquer Creative. This way, we can inform you of any strange activity transpiring on your site.

Curious to learn more? Don’t hesitate to check out what we offer in terms of website packages for you. 

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Top Tips from Our Landing Page Designer

Design

8.23.22

Top Tips from Our Landing Page Designer

It’s always good to make a positive first impression in business. Since only some business is done in person, why not do the same thing with your website for your online customers?

When considering landing page design, remember that most people are wired to remember poor experiences more than good ones. Your business may not have a dedicated landing page designer for your website. That’s why we’ll be sharing some of our top tips from our landing page designer here at Choquer Creative that you can use as a reference point for your company. 

What is a Landing Page?

A webpage that is purpose-built for a specific product, service or marketing campaign is considered a landing page. 

Landing page designers build these pages specifically for conversion purposes. In a marketing campaign, a link is used in a Google ad, QR code, social media or another post to navigate the customer to the company landing page. Technically speaking, any page can be deemed as a “landing page”, but it needs to be designed to convert leads into customers. 

Consider What Your Customers Are Looking For

Strong headers and page copy is fundamental for your landing page design. You may make a landing page that looks good but speaks to nobody without knowing what your company offers. 

Your Offer, Your Target Audience, Your Solutions To Their Problems

Knowing who your audience is and what your unique offer is to them is crucial for an effective landing page. Any landing page designer, copywriter, web developer or website strategist needs to know this critical information. 

Why is this important? Understanding your target audience will help writers create targeted, persuasive copy for those specific customer groups. 

A common issue is when businesses relay features but not solutions to customers. It’s important to communicate why your product features solve a customer's problem. Consider our Choquer Creative homepage. We believe business owners struggle in website design because they cannot rank high enough on Google, they don’t have time anymore to tend to their website, or their websites don’t bring in enough leads.  

Rather than thinking from the business’ point of view, think about what your target audiences expect to see when they open your website. Consider the following questions in landing page design:

  • Right away, what questions does the landing page answer for customers?
  • How do customers know they’ve made it to the correct place?
  • What calls to action (CTAs) and headlines can you include to captivate them?
  • What does your page look like t compared to your competition?
  • How do you prove the value of your products/services to your customers?

Stunning Landing Page Design Elements To Implement

After your foundation with your target audience is determined, let’s discuss some captivating ways to attract your target audience and make your website stand out. 

Micro & Scrolling Animations

GIFs hero animations are more engaging than a blank background. Mirco animations should be small and highlight an area of the landing page related to a call to action.

Landing page designers create unique micro animations to make your business memorable. Consider using wheels and even scrolling animations to make your website unforgettable to customers. 

Scrolling animations are a disruptive UX landing page design concept. They’re remarkable for landing page design because they capture the user’s attention while serving the function of adding more photos, and copywriting while decluttering the website. 

Ensure to explore both vertical and horizontal scrolling animations for landing page design inspiration.  

Illustrations as Hero Images

Artistic illustrations on your landing page are a great way to allow your business to stand out. Usually, these illustrations are smaller file sizes, giving your business an advantage in terms of load speed and even search ranking. 

Fun illustrated characters your audience can relate to are a trend in 2022. You can even integrate an animated character into your call to action, making it more fun and less forceful.

You can also explore our other blog for more advice on optimizing your website images.

Add Videos To Your Landing Page

Video helps showcase your brand story while being interactive and memorable for your customers. 

Video is becoming a more reliable method to increase business revenue. A staggering 86% of marketers say that video helped them generate leads, and over 80% believe videos directly increased sales. 

Ensure to include a brief video on your landing page. A 1-2 minute video is best to get your message across without losing your customer’s interest. Consult with a landing page designer for video ideas such as a featured product, testimonial reel, or a demonstration. It’s best to embed it via Youtube or Vimeo to not slow your page’s loading speed. 

If you need a team to work on your website, including a dedicated landing page designer, don’t hesitate to reach out to us for a consultation

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Redesign your website to optimize SEO with Choquer Creative

Design

8.23.22

Redesign your website to optimize SEO with Choquer Creative

You've spent crazy amounts of time and money on that beautiful website you have. But sadly, you discover it doesn't pull in the same following you hoped for. What do you do now? Do you just live with it? Or, if you can, do you start over?

Choquer Creative can help you fix this dilemma. Our professional web design team and copywriters can redesign your website to optimize SEO (Search Engine Optimization). We take care of everything from writing SEO-friendly content to improving the site on Webflow to optimize SEO. Our experts will do a careful audit of your website and suggest changes to redesign your website to increase your search engine rank.

What is SEO?

SEO is a very useful tool for business. It will help you to make your website more visible to search engines. One of the key components to growing your business is how well you optimize your web page so that large search engines, such as Google, will pick it up.

Search engines can scan your webpage and index the content onto their database. For example, if you had a webpage of a toy store, they would include your webpage in their database of toy shops. As a result, whenever someone is looking for a place to buy toys or even sell toys at their location, they will see your site and many others like it with comparable products for sale.

If the website that you have is not optimized for search engines, it might rank on the 3rd or 33rd page of a search engine. This will prevent your website from getting the exposure you want. However, if you redesign your website with better-optimized pages, you'll be able to increase traffic to your site and earn more money by attracting more customers.

Search engines are incredibly smart these days, so you'll need to catch up or risk being left behind. The best place to start is to redesign your website.

Web Design and SEO

There are so many new trends that are coming into play, that it can be overwhelming when you redesign your website. You may wonder if you should include more keywords in your content, or maybe you want to learn about Google's latest updates to impact search results for mobile-friendly websites. There are many facets of search optimization that need to be considered when you redesign your website, which makes the process a bit challenging.

Choquer Creative will take care of everything from creating an easy-to-navigate site to integrating SEO tactics into your site to increase traffic. We can help you redesign your website by building a responsive web design that will work seamlessly on both mobile and computer websites.  To fully optimize a webpage requires a holistic approach that encompasses each piece of content as well as its design. Choquer Creative specializes in this.

The Next Steps

Are you interested in undertaking a redesign for your website but are not sure what the next steps are? Contact us for answers to any questions you may have. Choquer Creative will help you get maximum exposure for your website and engage a larger audience by increasing organic traffic. With our design services, we can redesign your existing website or create an entirely new one that is search engine friendly and user-friendly.

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We Have To Change The Way We Look At A SWOT Analysis

Marketing

8.23.22

We Have To Change The Way We Look At A SWOT Analysis

While working on your business plan, a school project, or if you’re generally looking into marketing buzzwords, you’d find that a SWOT analysis is widely acclaimed. Let us explain why. By definition, a swot analysis is a comprehensive external and internal evaluation of a company’s strengths, weaknesses, opportunities, and threats.  Keep in mind that this is quite the traditional approach. This tool is meant to analyze company strengths and weaknesses as well as current and possible marketing actions to determine which opportunities it can best pursue. 

The Traditional SWOT Analysis - A Marketing Staple

Most marketers and businesses have used this as a tool to analyze their current and prospective markets to find attractive opportunities. But with opportunities, come threats. The only drawback of this framework is that it doesn’t factor in the dynamic nature of the business world. But we’ll get to that in a hot minute. The traditional framework though, to its merit, does allow for a thorough study of your business and is a fantastic place to start.

Above, the traditional framework considers a company’s strengths, weaknesses, opportunities, and threats. Pretty linear stuff.

Problems With The Traditional SWOT Analysis

  • It Does Not Consider Cognitive Biases

This strategic analysis leaves room for social bias, memory bias, probability bias, decision bias, to name a few. The forward-viewing parts of the framework; such as the opportunities and threats can be met with unverified claims and subjective social hierarchies. 

  • You Need More Data To Back It Up

Most SWOT analyses are not conducted with a reliable collection of data from intelligence gathering about the world on hand. With SWOT, business owners are essentially trying to anticipate the future (risks and opportunities) and what they can do to ensure financial benefit. This is in turn based on the competitive landscape (vis-à-vis strengths and weaknesses) which is based on their impression of the company. This can be a bit...unidirectional. The business landscape is dynamic and future trends, disruptive tech, and competitor profiles are what can help you navigate through today’s cut-throat landscape.

  • It Does Not Take Internal Politics Into Consideration

SWOT analysis is usually done within an organization and involves a fair bit of self-criticism. You’re forced to point out openly what you like and dislike about your own business. People put in this position are more likely to self-censor and riddle their analysis with inaccurate information

Reimagining SWOT for a Dynamic EcoSystem

Diagram of new SWOT courtesy of Harvard Business Review:

The business world is dynamic and smaller players end up giving larger firms a run for their money. Case & Point: GymShark. Started by a lad in the UK who ran inventory in his bedroom, this underdog fitness apparel brand is now worth a billion dollars and holds a significant market share. GymShark poses stiff competition to household brands like Nike, Adidas, Puma, and similar big-league brands. This proves that other’s weaknesses and strengths can affect your SWOTs. Meaning, in some cases, large corporations’ strengths can be opportunities for smaller businesses. Nike’s large brand name and major market share drove independent brands to center stage, owing to multiple internet trends, sustainability issues, and sweatshop manufacturing rumors.

When Determining Strengths

Strengths encompass internal aptitudes, resources, and positive work environments. These determinants ideally help the company serve its consumers and achieve its quarterly/annual goals.

If you own a boutique, consider what would happen if local brick and mortar businesses shut down due to unavoidable circumstances (Like good ol’ COVID-19) and where your store would stand in the e-commerce space? Or if you’re looking into your personal brand, state how your unique sense of humor would make your content stand out on the infinite, content-jammed feeds of Instagram. No matter what field you’re in, question your strengths enough to anticipate your weaknesses.

When Determining Weaknesses

Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance. Factors such as a hiring deficit, poor employee retention, questionable manufacturing practices, etc. The idea here is to figure out what you’re dealing with. Knowing your company’s weaknesses allows your public relations and marketing departments to anticipate any positive or negative developments that come to light.

So, how do you accurately define what your brand’s weaknesses are? There are two important considerations:

  • Get in the shoes of a weary buyer. If you were a customer, what would deter you from buying this product? Would you avoid engaging with this business because of their values? What would make you abandon your website’s checkout page?
  • What is it like to work for you? Step out of your authority and look at the inside, out. What do you think could hinder your employees’ ability to get the job done? Is there anything at the office that needs fixing? What can you do to boost morale and improve your output?
  • What areas are you least profitable? Ask yourself where your business lacks certain resources, or what costs you the most time and money. Whether it’s equipment, manufacturing costs, logistical issues, etc., make sure you note down every single detail. Be sure to take inputs from colleagues and employees in different departments. They will likely see weaknesses you hadn’t considered. That’s the magic of perspective.

When Determining Opportunities

Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage. Usually, you’d be able to find weaknesses that could be an exciting opportunity. When determining opportunities, asking yourself the following questions; What technologies would make business hassle-free? How do I reach a new target audience? How can my business stand out with tech? Is there something our customers complain about while making a purchase?

Weakness and opportunity go hand in hand. Once you’ve made a list of weaknesses, it should be easy to create a list of potential opportunities that could arise if you find creative ways to work around your weaknesses. Case & Point: SpaceX. SpaceX went up against space tech giants such as Boeing and Lockheed Martin. Their weaknesses were their lack of experience and financial resources. However, those apparent weaknesses have led the organization to develop a series of low-cost, efficient innovations. They successfully reduced costs by using cheaper consumer electronics in their rocket components.

When Determining Threats

Threats are unfavorable external factors or trends that may present challenges to performance. The recent turn to sustainability has pushed several businesses to identify environmental threats. Plus, the current political climate has brands struggling to ensure fair, inclusive messaging without pissing off the next internet activist. So the traditional framework does not account for this. But your analysis doesn’t have to be incomplete. With a little elbow grease, you could make this an insightful tool. Analyze and understand the social, technological, economic, ecological, and political trends that might impact the future that the SWOT is trying to anticipate. 

In the aviation industry, for example, it might be grim at the moment due to the effects of COVID-19 worldwide, causing a decline that’s never been seen before in the history of this sector’s existence. But some airlines like Air Canada are hopeful to be distributors of the COVID-19 vaccine like they are with PPE across Canada. This opened up an entirely new segment that was initially a threat to them and their competition.

Now Determine Your Competition’s Strengths and Weaknesses

Now, the idea that your competitor’s weaknesses present an opportunity to you can be found everywhere. In Krav Maga, a self-defense system created by the IDF, for example, teaches you how to neutralize an opponent twice your size by just using their weight against them. The same goes for the Japanese martial art, Judo. 

A great example is Pepsi taking on the bevy giant, Coke. Pepsi introduces a much lower price, a price that was hard for Coke to compete with because of their already established pricing. Pepsi also appealed to the younger crowd as opposed to Coke’s more heartland approach.

Remember, the traditional SWOT framework is focused on your business but you need better insights to truly anticipate the good, the bad, and the ugly when you start out. Business is changing if it’s not booming. You just have to keep up.

If you have any questions, contact us!

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Why did Webflow's user base increase by 67%?

Web Development

8.23.22

Why did Webflow's user base increase by 67%?

Nowadays, there's an abundance of web design platforms. But how do you know which one is best for you?

Webflow vs Wordpress is a hot debate among developers. The purpose of both platforms is the same: they both provide a platform that lets you build, improve, and maintain your own website without any coding experience.

But statistics show that users are flocking to Webflow. In fact, Webflow's user base increased by 67% over the last year.

To get to the bottom of this, we've created a head-to-head comparison of Webflow vs Wordpress.

WordPress

To start our comparison of Webflow vs WordPress, we’ll discuss WordPress.

WordPress is a free and open-source program based on PHP and MySQL. It allows users to create and edit their own web pages, blogs, and websites.

WordPress is a popular content management system (CMS). But what many people don’t know is that WordPress has some serious drawbacks for web development projects.

WordPress is not designed to be a CMS. It was originally created as a blogging platform and many of its core features are geared toward that purpose. This means that when you use WordPress for your next web development project, you’ll find yourself fighting against the platform’s design to make sure everything works correctly.

WordPress is also notoriously difficult to customize and extend beyond its default capabilities. This makes it difficult to develop new features or functionality on your own without having access to highly-skilled developers who know how they can tweak the codebase itself so they can work around these limitations (which can be costly!).

Webflow

Next in our comparison of Webflow vs WordPress: Webflow.

If you're a web developer, you may have heard of Webflow. Webflow is a design platform that allows people of all skill levels to build responsive websites.

Webflow is a visual website builder that allows you to design your site without any coding knowledge or experience. Just drag and drop the elements you want on your page, and WebFlow will make it possible for those elements to do exactly what they need to do. That means that you can create sites faster than ever before, and with less risk of making mistakes.

And when you're ready to add some code into the mix? No problem! You can easily integrate JavaScripts, CSS frameworks, and HTML files into your site—and it's all done automatically. You don't need any programming experience at all.

Overall, when it comes to Webflow vs Wordpress, Webflow is better because it gives you the ability to create your own custom templates, which means you don't have to go through the tedious process of learning how to code when starting a new project.

Choquer Creative’s Recommendation

Choquer Creative is a web development company that specializes in building websites with Webflow. When it comes down to Webflow vs WordPress, we believe that Webflow is the best platform for creating websites because it allows us to focus on designing the website instead of having to worry about coding the site from scratch.

We've seen first-hand how powerful Webflow is for our clients' businesses and we'd love for you to see what it can do for yours! Contact us today to find out how we can improve your business.

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Create A Website that Builds Awareness

Web Development

8.23.22

Create A Website that Builds Awareness

It’s no easy feat to create a website that’s crafted to enhance your brand awareness. 

Brand awareness is the degree to which customers associate your brand with a product or service. There are large companies which are perfect examples of this. Consider the following list of scenarios when thinking about fundamental products or services: 

  • When considering how to get home when you’re out with friends, did you think “We’ll just Uber back” or “Let’s get a rideshare back?”
  • At a restaurant, did you or your friend order a Coke, Pepsi or just a cola? 
  • When shopping for new running shoes, did you ever specifically think to get Nike, Adidas, or Reebok branded shoes?
  • When searching for something on the internet, did you think/say “I’ll search for it” versus “I’ll Google it?

The list goes on, but you get the point. If you create a website as a smaller business, it’s fine if your brand can’t reach the eponym level of Kleenex. There are smaller ways to highlight the success of your brand awareness, such as:

  • Customers who Google search your branded terms or business name in search queries.
  • Customers are selecting your brand over cheaper competitors.
  • Target customers have general knowledge of who you are and what you do. 
  • A social media user who follows your page knows your next post will be funny.

The second list has more achievable elements. In this blog, we’ll share some sound advice to help you create a website for brand awareness building. 

Write Compelling Blog Content 

Business owners often have too much unnecessary knowledge for their customers. The Curse of knowledge is a cognitive bias which assumes customers have the same level of expertise to understand you. Thankfully, blogs can help you with this problem.

Business owners share their knowledge in long-form writing while sharing blog posts. The positive aspects are continuous and scalable as you create a website. Blog posts are a method to establish credibility and give information to foster customer trust. While writing frequently, businesses remain in the spotlight while educating new and current customers about their competencies. 

How frequently should you blog? Most experts agree at least once a week, but to retrieve the best return, blogging about 11 times a month hits the sweet spot. Make sure you don’t sacrifice blog quality just for the result of more blogs. 

Additionally, blogs are another method to enhance Search Engine Optimization (SEO). To create a website with proper SEO, a strategy needs to be devised first, involving keyword research, traffic and search intent. More can be read about this in our SEO Tactics blog

Create a Website With Well-Designed Infographics

Are you drawn to pictures rather than words? Infographics represent information in a format that’s easy to digest at a glance. They involve engaging readers, breaking up text and even for compiling shares on social media. 

Infographics are prime methods build brand awareness. If you create a website with infographics, ensure your brand name and logo are somewhere attached to the graphic. When it’s shared on the internet, it’ll be like a poster for your business. Since it can be referenced, it’ll also grow trust and credibility for your organization. Infographics can be useful for backlinks to your website as well. 

Produce Useful DLC  (Downloadable Content)

Downloadable content is similar to an infographic and a blog post. A very common example is a case study, white paper, a guide pamphlet, or another high-valued PDF. It can be used for qualified and interested clients who are already intrigued by your offering. They’re also trackable and are a useful tool to push leads into paying customers. 

Downloadable Content is often free and is given simply by the customer giving their name and/or an email address. As long as you’re careful not to send too many irrelevant emails, you can use their email address to nurture a lead into a future customer. 

You don’t need just one type of DLC either. Do you have multiple buyer personas? If so, what information do you think they desire most from your website? While you create a website with DLC, ensure you consider all of your buyer personas and even including multiple downloadable options based on what information they want. 

Use Your Social Media Channels

Brand awareness and social media go hand in hand. Customers will follow your brand to see what posts and content you create. Social media outlets, like facebook, instagram and twitter, have methods to boost posts to capture wider audiences. These platforms often have filters to fine tune targeting options for you customers, helping you market more efficiently. When you create a website, don’t forget to have your social media channels linked to it and vice versa. 

If you have any questions, contact us!

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Cool Websites That Will Inspire You In 2022

Design

8.22.22

Cool Websites That Will Inspire You In 2022

Haven’t you ever been super impressed by a jaw-dropping website? As a business owner, haven’t you wished your website looked just as compelling and functioned as your favourite sites?  Like your brand, so many other companies are vying for people’s limited amount of attention. Creating a trendy, cool website is a daunting task that’s difficult to measure. 

This is why we’ve compiled a list for you of websites in 2022 that we deem as unique and inspirational. Finding cool websites for your audience just got easier for you! Here’s our shortlist of sites you’ll want to navigate to and get some ideas. 

A Consistently Cool Website - Apple

Few companies can stand up to design as much as Apple. Due to their resonate branding, you’ve likely seen their website before as a customer. Using their insights for user-friendliness, Apple aligns itself with a minimalist design approach paired with eye-grabbing visuals and colours. They also use pictures and just the right number of moving menus without becoming too disorienting, which are used to build engagement. 

Note Apple’s use of photographs. They use sleek, high-quality images and shoot their photos at quirky angles. They do this for a reason, as with their Macbook Air, to illustrate how thin it is from the side. If you sell products on your website, ensure you experiment with photography as well. Try not to make every image look the same for every product on your homepage. If you want to use fun angles like Apple, try to come up with a reason for it that illustrates genuine value for your customers. 

A Well-Defined Cool Website - Pinnacle Fertility

In the grand scheme of cool website design, the impactful visuals have to be accompanied by thoughtful text. This is what Pinnacle Fertility does remarkably. With simple visuals and animations, this website focuses on its language and its goals with high-quality information. Their homepage clearly defines what Pinnacle does as a fertility clinic and why to choose them over other clinics. 

Their images across the website depict values and traits such as fulfillment, support, and happiness. Pinnacle effectively communicates these feelings to its visitors' page after page. In their about section, their core values are communicated concisely, along with symbols which support them. This avoids wordiness and clutter and helps Pinnacle stand out amongst the competition. 

An Impactful Cool Website - Wealth Shown To Scale 

It’s entertaining to market your brand message in a fun, engaging way. This cool website design demonstrates the wealth of Amazon’s founder uniquely and it drives its point home while scrolling for minutes. It’s more common for these numbers to be simply written out as text however, they lose their value and any lasting impact. Seeing to scale real comparisons of data, like the earnings of an average doctor, or the cost to grant clean drinking water to every person on the Earth has an immense impact on the reader. The humanitarian impact of this cool website has a message which isn’t diluted. Of course, this type of design wouldn't be optimal for all websites. If you’re looking to make an impact as a nonprofit, this could be some solid inspiration for you. 

An Engaging Cool Website - FIKSE Wheels

If you like visuals, brand communication and visitor engagement, FIKSE wheel is a superb candidate for one of the best cool websites out there. The company is a North American wheel seller in Surrey, BC. Right away on their home page, you have a Porsche photo at a striking angle. Alongside the high contrast text, this communicates the brand’s quality work right away. 

What makes this website stand out is its use of consistent photos, scrolling and hover animations. As you scroll down to their timeline, they use a scrolling animation to spin the wheel in front of you. The use of this animation draws the human eye and encourages the visitor to continue scrolling down. Beyond that animation, the wheel product photos are shown below. As you hover with a mouse or touchpad, the animation changes from a side view to a face-on view, emphasizing the interactive elements and encouraging you to click. Checking out the FIKSE wheels showroom allows you to view more striking photos of performance vehicles with their products shown in use. 

The captivating thing about this practice is that they’re positioning the product in with the customer’s lifestyle. This way, your website visitors can more easily imagine what their lives would look like with your offering. 

How Does Your Website Compare?

There’s our shortlist of cool websites we find modern for different reasons. What does your website look like in comparison? Do you see some areas in which you’re doing well or are there other areas that need improvement? 

If so, we’d love to help. Don’t hesitate to schedule a site audit or reach out to us

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Your Business May Need a Webflow eCommerce Website

Marketing

8.22.22

Your Business May Need a Webflow eCommerce Website

Does your business have an eCommerce Website that has the opportunity to grow? It’s no secret that eCommerce has seen a steep rise during and after the pandemic. In the United States alone, sales on eCommerce websites grew by over 50% in 2020. Sales continued to climb in 2021, as they grew by an additional 14.2%. It illustrates that in our modern era, we have a heightened competitive landscape focused on customer convenience. 

If you’ve been reluctant to invest more in your eCommerce website, worried that you won’t get a return on investment, then look no further. We’d like to discuss the significance of an effective, user-focused eCommerce website and how this will allow your company to grow. 

The Importance of an Ecommerce Website Today

There are countless reasons why your business should have an effective eCommerce Website. You might be wondering what benefits are there for you as a business owner. Luckily, we’ve narrowed it down to a shortlist of significant benefits to remember. 

Extending Your Customer Reach

If you own a brick-and-mortar store, you can be limited to that location. With an eCommerce website, that’s never the case. You can put yourself right into the hands of shoppers, whether they’re using a laptop or mobile device. If you own a startup or even a larger corporation, your site can act as a branch to extend into other markets. There are almost always new potential customers. 

Opportunities to Sell 24/7

You can keep the doors of your eCommerce store open since the internet is virtually always up and running. As long as you and your customers have access to data or wifi, they can access your eCommerce website anytime. This could be during the day or the night, and even in an opposing timezone. This is a huge advantage over having just a physical location that’s open for a few hours during the day. An eCommerce website allows your business to make sales while you sleep. 

Run Your Business From Wherever You Want

Do you like the idea of being a laptop entrepreneur or manager? With an eCommerce website, you have the flexibility of running your business pretty much from anywhere. As long as you have reliable internet, you can run your own freelance business or help manage a larger business from home, the office, or anywhere in between. 

If you own physical stores, a hybrid management system can be extremely beneficial. Managers can grow more specialized to work on the eCommerce website or at physical locations. This can give yourself and your workers increased flexibility and efficiency with assigned tasks. 

Building Customer Email Lists 

Have you ever heard the term that it’s less expensive to sell to an existing customer than a new customer? With email lists, this is entirely possible. Selling to customers on a website means you collect contact information, such as their email address, physical address and phone number. With the customer’s consent, you are allowed to send marketing promotions, exclusive discounts and new product announcements via email. This is a remarkably cost-effective method to grow revenue and deliver customer service. 

In a physical marketplace, it’s harder and more expensive to get repeat customers. You don’t always obtain behavioral information as you can online. Email marketing is easily measurable. It’s possible to track how effective your campaigns are based on open and clickthrough rates. It’s also easier to track what products certain customers buy more frequently, allowing you to cater offers to specific customer segments. 

Why Have a Webflow eCommerce Website?

Okay, so you understand why having an eCommerce website is important for your company. It begs the question: why use the Webflow platform?

Fundamentally, Webflow is a company that provides software as a service. They assist with website building and hosting, and focus on responsive web design, visual, and code-free elements to make the process simpler. 

Webflow has tools specifically for eCommerce Websites. Here are a handful of key reasons to consider Webflow for your eCommerce Website:

  • Provides a platform to sell virtual or physical goods
  • Offers streamlined & custom delivery options
  • Various and secure customer payment options
  • Fully customizable cart and checkout system
  • Sophisticated order tracking system
  • Scalable and extendable web platform with app integrations

Migrating & Creating your eCommerce Website is Tricky. At Choquer Creative, We Can Help.

You may feel overwhelmed if you’ve thought about the possibility of doing this yourself. Whether you’re getting your eCommerce business up and running or you have an established but older website, we can guide you towards growth.

Do you want a hands-free process in establishing, upgrading or migrating your eCommerce website to Webflow? At Choquer, we can offer you a thoroughly designed and developed eCommerce website on Webflow with our team of experts. If you’re interested, check out our packages or even contact us today for a complementary site audit. 

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Free Website Templates Should Be Avoided: Here’s Why

Web Development

8.22.22

Free Website Templates Should Be Avoided: Here’s Why

One of the most significant goals of your business is to have a fully functional and visually appealing website.  You’ve done your research and you have come across several free website templates to build your website from scratch. You may be asking the following questions: 

Is it really worth it to launch your website for free? Are there any hidden costs to worry about? And is it all too good to be true? 

Here at Choquer Creative, we’ll help inform you why free website templates may not be the best option for your organization long-term. 

Free Website Templates Don’t Satisfy Your Business Needs

Website design requires careful thought and planning. “By failing to prepare, you’re preparing to fail,” these are words Benjamin Franklin once said, and the same message echos true for your website. 

The website template is the foundation of a website. A solid foundation with customizable design themes, fast loading times, and optional design elements you can add quickly will vastly accelerate your business. On the contrary, many free website templates don’t offer everything in a single package. They often have free mock-ups, but designs are limited. Some web hosts use external templates that hinder load times and hurt your site’s search engine optimization (SEO). 

Consider the following elements before selecting a free website template. Items such as your budget, your website’s type and purpose, the level of customization needed, designs that reflect your brand, and if the template is responsive.  

Lack of Responsiveness 

Responsiveness can make or break your website to rank on Google. In 2021, mobile traffic accounted for nearly 49% of all web traffic in North America. A decade ago, it was nice to have a responsive website, but today it’s a must-have. 

The majority of free website templates are marketed as being responsive, but many elements can still be unresponsive. These layouts include text and images that do not adapt to screen width on tablets and mobile devices. Other items like a fixed navigation bar can become a hassle to use.

To ensure proper responsiveness, try resizing your browser windows on these free website templates and observe what happens. Do pictures resize with the text? Do navigation bars remain fixed or adjust with the window? 

Sluggish Loading Speeds & Poor Template Coding

Did you know that at least 25% of shoppers abandon a webpage that doesn’t load within about 4-6 seconds? It goes to show that loading times are a big issue today.

You need to be especially cautious of this on free website templates. These platforms use plugins and features which can slow loading times down to a crawl and unfortunately, they cannot be removed. They tend to contain long DOM (Document Object Model) and take up large amounts of space. This makes HTTPS requests longer and your website becomes slower as a direct result of this. 

Branding on Free Website Templates 

Using free website templates may be adequate quality, but they can come across as unprofessional. They often display logos and ads on your website of the website builder platform. Most of these builders have their name in your actual domain name unless you pay for your own domain. 

Lack of Customization & Not Standing Out

If you want your website to be unequivocal and unique, you might as well not even bother with free website templates. It should be of no surprise other businesses are browsing the same templates as you. A blog post written on Squarespace confirmed that around 100 photographers were using the exact same template. Their websites looked decent individually, but they didn’t stand out when they were compared to each other.

Poor Website Design Practices 

People today with limited or no coding or design skills can build a website. Free website templates on their own are often professionally designed. However, it can do more harm than good when this design is altered by the user.

Statistics show that visitors only take under 3 seconds to focus on a key area of a website and that 94% of first impressions are design-related. Design practices follow guidelines surrounding navigation, visual hierarchy, and consistency. Drastically adding and adjusting colours, fonts, tools and graphics on free website templates can greatly harm a website’s consistency, accessibility, and conventionality.

Free Websites Templates Are Not Free 

The ironic truth is that free website templates aren’t free in the long run. As your intuition may have guessed, there are often catches associated with these builders. Only certain website types may work well for free website templates, such as a personal blog or artist page. There are usually restrictions put in place so you cannot sell goods, make any transactions, or use them for any business purposes at all. 

Avoid The Headaches of Free Website Templates

Now you can understand the common issues and mistakes business owners make with free website templates. These builders often look attractive, but having a professional agency build and maintain your website is usually the better approach. 

Are you interested in investing in a website that grows with you? Take a look at our website packages at Choquer Creative today.

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Top 4 Reasons to use the Webflow Website Builder instead of Wix Website Maker

Web Development

8.22.22

Top 4 Reasons to use the Webflow Website Builder instead of Wix Website Maker

There’s an old saying that goes: if it ‘ain't broke, don’t fix it. But what if we told you that old phrase does not always apply to websites?

We argue this point because there are so many elements to a website, like SEO and image optimization, that it’s difficult to tell if it’s broken on the surface. 

In another blog, we discuss why you should avoid free website builders. Here we’ll solely focus on why the Wix website builder should be avoided for some enterprises. 

Wix Website Maker SEO Limitations

One of Wix’s main shortcomings is its poor SEO foundation. You may or may not be aware of SEO, or search engine optimization. SEO is the level at which your website is found by search engines like Google. 

If the internet were a library, search engines would be the librarians. Google crawls, indexes and ranks your website on the search engine results page (or SERP).  

It gets more complicated than that, but Wix, unfortunately, doesn’t allow Google to read your site easily. Websites are built with code and the Wix website builder uses unneeded web code.

It’d be like a librarian checking a book with numerous small words on its back and cover. How would they know what the story is about, what it’s called or who it’s written by?

The same concept applies to websites. Google doesn’t always care about how good your design looks, but more about how the website is constructed. If your website’s code looks messy to Google, it won’t be sorted properly. This correlates to not ranking in search results and fewer people finding your website. 

Your Brand Seems Frugal & Unprofessional

Wix is affordable but using it can result in a low-grade website.  The Wix website builder is marketed to people who need a free or extremely cheap website. While creating your website on Wix, you limit yourself to a collection of website templates which lack customization. You’ll also be provided with a generic URL with yourbussiessname.wix.com. You can connect your website to remove the Wix name from your domain, but you’ll have to pay for it. 

Migrating Your Wix Site is Problematic

Business owners like the idea of starting for free and then moving over their content later. This is possible however, it isn’t easy with the Wix website builder. The method that Wix allows you to build your website makes it impossible to simply export the website and migrate it to a better platform. Unfortunately, if this is the case for you, you’ll likely have to start again from scratch with your website. 

Pro Tip: If you start with a website development agency, you can avoid this trap altogether. 

Hidden Costs With The Wix Website Maker 

Wix attracts customers by marketing a free website maker option. And it’s true; it’s a decent website option for beginners or a mockup site because of the free offering. But as expected, there are quite a few limitations to the free Wix website builder. The largest costs incurred tend to be hidden charges. 

Paid Packages Offer Only So Much

Some of the package offerings have hidden costs as your site traffic grows. The first paid package does display Wix ads and comes with only 500MB storage and 1GB bandwidth. To put those numbers into perspective, if you get 500 visitors a day and they open 1-2 pages, you’ll need about 30GB of bandwidth.

So when your customer numbers scale, you’ll have to pay additional amounts for larger packages. Additional monthly website charges will increase for eCommerce, booking and shopping features. 

Sluggish Web Speed

Another caveat is the Wix website builder makes sites sluggish. Web pages that take only 1 second longer to load can see conversion rates plummet by 70%. Slow speeds hurt the performance of your website and your search engine rankings. Google penalizes slow-responding websites, giving them poor SEO results.

It’s known that Wix websites have some of the lowest FCP (First Contentful Paint) compared to other platforms such as Webflow. In summary, slow loading pages using a Wix website builder will simultaneously harm your user experience and your Google rankings. 

Missing out on potential sales is the number one hidden cost of the free Wix website builder. Ask yourself, how many more sales do you think you’d make if you appeared in the top 10 of a search result in Google?  

Invest in Your Website From the Beginning

Understanding the drawbacks of the Wix website maker will allow you to make an informed decision when creating your website. If your organization does intend to grow and thrive, then investing in your website will help you and your current and potential customers. 

Webflow is an exceptional platform used by us at Choquer Creative. We prefer this tool because it makes clients' websites unique with plenty of customization options, mobile device friendliness, and rapid loading times compared to other popular platforms. 

If your business is interested in creating or migrating to the Webflow website builder, be sure to visit our packages section for more information. 

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Demystifying Typography: Choose the Best Fonts for A Website

Design

8.22.22

Demystifying Typography: Choose the Best Fonts for A Website

With so many web fonts to choose from, it can feel a bit overwhelming to pick the best fonts for a website. Fonts are important because they tell a story through the visuals they provide. Fonts are used to create a sense of comfort, engagement, and trust. By using fonts correctly, you can give your website a specific type of feel to reach your target audience. This article will explain the basic typeface characteristics and when to use them, and how to use fonts to make your site more readable. 

Typefaces

To start, let’s demystify the different categories of typefaces and their characteristics. There are five classifications of typefaces: serif, sans-serif, script, monospace, and display. Each typeface is used for different article features and evokes a different response from the audience. Understanding the different typefaces is important when choosing the best fonts for a website.

Serif

  • What it is: A serif is a stroke added to the beginning or end of a letter 
  • Communicates: Traditional and sophisticated 
  • Used for: headings, titles, logos, and body text
  • Examples: Georgia, Times New Roman

Sans-Serif

  • What it is: “Sans” is French for “without.” Therefore, Sans-serif fonts are typefaces without strokes added to the beginning or end of the letter. 
  • Communicates: Clean, minimal look
  • Used for: headings, titles, logos, and body text
  • Examples: Arial, Helvetica, Product-Sans, Poppins

Script

  • What it is: Imitates the natural strokes of handwriting. It can range from casual to formal
  • Communicates: decorative effects
  • Used for: headings 
  • Examples: Papyrus
  • Use sparingly

Monospaced

  • What it is: Every letter occupies the same width on the screen. Monospaced typefaces include both serif and sans-serif fonts 
  • Communicates: Originally used on typewriters. Therefore, it evokes a vintage feel.
  • Used for: Today, it’s mostly used to display code. 
  • Examples: Lucida Typewriter, Courier

Display

  • What it is: Decorative, novelty fonts. Font appearance varies widely 
  • Communicates: Unique feel
  • Used for: titles
  • Examples: Nexa-Rust, Monoton

Font Size

Font size is very important when creating web content. In addition to making content legible to the reader, font size is also used as a way of communicating with the reader. For example, the following are situations when you may consider increasing the font size:

  • Create a sense of importance and draw the reader’s attention
  • Know your audience: will they need a larger font to read the material?

When choosing the best fonts for a website, make sure to view the font in different sizes. Not all typefaces are suitable for body and headings. Some fonts are only legible at a larger size and should be reserved for headings. 

The following are tried and tested font size guidelines that Choquer Creative uses for our content:

  • Title size: 34 pt. This should be the biggest size on the page
  • Body text: 17 pt (default)
  • Links: 17 pt
  • Secondary text: 15 pt (2 pt smaller than the default size)
  • Captions: 13 pt

Text Hierarchy: Putting It All Together 

Now that we have the basics down to choose the best fonts for a website, let’s dive into the text hierarchy. To improve navigation and make your content more digestible, the text should be broken up into sections with headings. Text hierarchy allows readers to easily distinguish between headings and content. The reader should be able to scan the body of text and know which section to read by using the heading. 

Text hierarchy is implied with font sizes and font styles. However, to create a visually appealing and cohesive web page, limit the number of typefaces. We recommend using no more than two typefaces. For example, you can create a text hierarchy with only one font and increasing sizes. 

Generally, the following format should be used for a text hierarchy: The title should be the biggest size on the page. Following the title, there should be headings of increasing specificity and decreasing size (Heading 1, Heading 2… etc).  

Article Take-Aways

At this point, you should know the different typefaces and when to use them, font sizes, and when to use different sizes and implement the text hierarchy. The biggest takeaway from this article is that there’s more to choosing the best fonts for a website than deciding on a serif or sans-serif typeface. You also need to consider when it’s best to use these fonts on your webpage, and what the right style and size are for your website. Choosing the best fonts for a website is important to create a professional and engaging virtual presence for your audience. At Choquer Creative, we use research-backed by Google and Apple to help businesses optimize their typography. Contact us today to optimize your website!

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20 Innovative Marketing Agencies in Phoenix 2022 You Need To See

Marketing

2.8.21

20 Innovative Marketing Agencies in Phoenix 2022 You Need To See

Best Marketing Agencies For Brand Awareness & Digital PR

  1.  Markitors 

A marketing firm takes pride in its expertise and aims to mobilize small businesses into the digital space. They offer digital PR services that prioritize external backlinks, brand mentions, and brand awareness online. Their case studies also display an impressive track record of successfully doubling website visits and creating a unique on-brand social media presence for their clients.

Based in: Scottsdale, AZ

Services Offered: SEO, Digital PR, Technical SEO & Local SEO

  1. YouTech

Founded in 2002, this full-service marketing firm combines the best in digital and traditional marketing to give their clients notable results. 

Based in: Chicago, IL, with offices in Scottsdale, AZ.

Services Offered: Web & App Design, Web & App Development, Social Media Marketing & Advertising, SEO, Influencer Marketing, Graphic Design, Content Marketing, Media Buying

  1.  Striventa

With their detailed research-based approach, Striventa’s award-winning work has named them one of the top digital marketing services (2020) by Clutch, Expertise & Wimgo.

Based in: Glendale, AZ

Services Offered: Web Design, SEO, Content Marketing Services, Paid Advertising, Social Media Marketing

Best Marketing Agencies For Niches & Specialties 

  1. Avintiv Media

Founded in 2016, this boutique marketing agency serves luxury labels and brands. Their client roster includes Scottsdale Ferrari, VAI Wellness, Maserati, etc. Plus, their website is functional & stunning! A highly recommended firm if you’d like to work with a small group with big plans.

Their award-winning work has named them one of the top digital marketing services (2020) by Clutch, Expertise & Wimgo.

Based in: Scottsdale, AZ

Services Offered: Branding, Logo & Style Guide Services, Product Design & Development Services, Web Design, SEO, Content Marketing Services, Video Content Creation

  1. Phoenix Online Media

Based in Gilbert, AZ, this full-service web design & marketing agency offers its services to small businesses, media, and IT. This firm stood out to us in particular because they provide a unique service that’s a pain to find; google trusted photographers. They can provide your audience or searchers a virtual tour of your business – inside and out. Their award-winning work has named them one of the top digital marketing services (2020) by Clutch, Expertise & Wimgo.

Based in: Gilbert, CA

Services Offered: Web Design & Development, SEO, Medical Practice Marketing, Social Media Marketing, Local SEO, Google Trusted Photographers

  1.  Signa Marketing

Trusted by Planned Parenthood and Woodlee’s, this full-stack agency strives to make each part of a business’ online strategy clear & original. A commendable, inclusive service is its Hispanic consumer marketing services to cater to Latin Americans’ growing population in the US. Big ups, Signa!

Based in: Phoenix, AZ

Services Offered: Web Design & Development, SEO, Content Marketing Services, Paid Advertising, Social Media Marketing, Ecommerce Marketing, Automotive Marketin

  1. Nuanced Media

This full-stack digital marketing agency firm, founded in 2010, specializes in amazon marketing services and building pathways for customers to come to you. Their team of digital innovators has been committed to helping clients understand Amazon & multi-channel eCommerce marketing in this day and age.

Their award-winning work named them part of the Top 1% of companies by Clutch in 2020. 

Based in: Phoenix, AZ

Services Offered: Review Monitoring, Local SEO, National SEO, Website Development, Social Media, Video Production, Graphic Design, Local Search Marketing

Best Marketing Agencies For Social Media & Influencer Marketing 

  1. SocialSEO

This firm specializes in SEO, PPC & Social Media. Its team of nearly 70 employees has been committed to helping clients rank on search engines and guiding them through new SEO strategies. 

Their sought-after award-winning work has named them Best Advertising & PR Firm (2017) and Best in Business (2019) by the Colorado Springs Business Journal.

Based in: Scottsdale, AZ

Services Offered: Local SEO, National SEO, Ecommerce SEO, Social Media, PPC, Video Production, Email Marketing, Amazon Digital Marketing, Influencer Marketing.

  1.  RevLocal

This full-stack marketing agency hopes to create personalized digital marketing strategies to help small & medium-sized businesses excel. Their award-winning work & workplace has named them a 2019 UpCity Excellence Award Winner and a Top Workplace by Columbus CEO Magazine.

Based in: Phoenix, AZ

Services Offered: Local Search Marketing, Review Marketing, Paid Advertising, Social Media Marketing, RevSites, Marketing Analytics

  1.  Vivial

This ground-breaking marketing technology firm focuses on providing small businesses with a full range of customer engagement tools to scale their businesses. Their award-winning work has named them one of the top 10 apps for local businesses by Forbes.

Based in: Phoenix, AZ

Services Offered: Mobile Messaging (including SMS, MMS, etc.), Social Media Marketing, Full-service SEM & SEO, Website Design and Development, Online Reputation Management.

Best Marketing Agencies For Web Design & Development

  1. Zion & Zion

Based In Tempe, this full-stack digital marketing agency is not only a great service provider but also a great place to work. They don’t have corporate hierarchies and focus on making sure every good idea is heard and not lost in translation in a management chain. Their myriad of award-winning services makes them the perfect one-stop integrated marketing provider.

Based in: Tempe, AZ

Services Offered: Branding & Campaigns, SEO, Content Marketing, Market Research, Marketing Automation, Marketing Strategy, Media, Paid Search, PR & Social Media, UX/Web Development

  1.  KitelyTech

This full-service tech consulting and web design firm delivers projects worldwide for startups & SMBs to Fortune 500 companies. 

Based in: Offices in downtown Chicago, New York City, Atlanta, Detroit, Austin, Charlotte, Phoenix, and Miami.

Services Offered: Web Design & Development, Mobile App Design & Development, Software Development, SEO, Graphic Design, Quality Assurance, Salesforce, Reporting & Data Analytics 

  1.  My Biz Niche

Their MO is learning all they can about your business and industry, then equipping you with the right tools to do the work. They regularly help clients in niches in the home servicing, law, and medical fields. 

Based in: Scottsdale, AZ

Services Offered: Web Design & Development, SEO, Paid Marketing Services, Social Media Marketing

Best Marketing Agencies For PPC Services

  1.  Megethos

This marketing firm offers robust media audits and data-driven PPC campaigns. You can get a FREE audit of your PPC accounts to see how you can boost your sales in 6 months. 

Based in: Phoenix, AZ

Services Offered: PPC Management, CRO, Paid Media, AdWords Management

  1.  Paracore

Paracore offers the best data-driven solutions and power-packed PPC campaigns to give you a competitive advantage. The firm uses advanced analytics to gather specific, accurate data that shows real ROI to aid your strategic decisions.

Based in: Phoenix, AZ

Services Offered: ECommerce Marketing, Remarketing Services, SEO, Facebook Marketing Services, Social Media Marketing

  1. Diamond Arrow Digital Marketing Agency

This firm specializes in leveling up your internet presence with out-of-the-box, data-driven solutions to make your brand stand out. Its team of nearly 70 employees has been committed to helping clients rank on search engines and guiding them through new SEO strategies.

Their award-winning work has named them one of the Top 5 area marketing firms (2016) by the Phoenix Business Journal.

Based in: Mesa, AZ

Services Offered: Review Monitoring, Local SEO, National SEO, Website Development, Social Media, Video Production, Graphic Design, Local Search Marketing

  1. Flying V Group

Founded in 2016, their HQ is in sunny Irvine, California, with offices in Phoenix, Arizona. They focus on bringing leads to you. 

Their award-winning work has named them one of the top digital marketing services (2020) by Clutch, Expertise & Wimgo.

Based in: Irvine, CA

Services Offered: Web Design, SEO, Content Marketing Services, Paid Advertising, Social Media Marketing

Best Marketing Agencies For SEO & Content Marketing

  1.  Cloud LGS

Founded in 2001, the ten in-house experts specialize in SEO & content marketing. They also optimize popular e-commerce and cms website platforms. Their award-winning, transparent services have named them a Top Pro (2020) by Thumbtack and Top SEO Agencies (2019) by Upcity.

Based in: Tempe, AZ

Services Offered: Web Design, SEO, Content Marketing Services, Paid Advertising, Social Media Marketing, PPC Services

  1. Digital Current

Founded in 2003, this firm helps clients boost their ROI and make sure their digital marketing pays for itself. There are no ‘packages’ to avail their services, just custom data-driven strategies to give you the best results.

Their award-winning work has named them one of the Top 5 area marketing firms (2016) by the Phoenix Business Journal.

Based in: Phoenix, AZ

Services Offered: SEO, Content Marketing Services, Link Building, CRO & PPC

  1.  Etched Marketing

Founded in 2014, this firm focuses on teaching SEO, making it easier to understand. Run by Rachel, her personalized and data-driven approach is backed by her notable 2-decade long career in marketing.

Based in: Phoenix, AZ

Services Offered: SEO, Content Marketing

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5 SEO Tips For Web Designers in 2022

Design

2.1.21

5 SEO Tips For Web Designers in 2022

Make Your Site Navigation Search Engine Friendly

The idea is to be as clear-cut and structured as needed for search engines to index and rank your website. It’s also important that visitors can easily browse through your website. The homepage must show a visitor the big picture with its significant details broken down into sub-pages. 

Let’s say you’re building a website for your jewelry store, your home page can lead to separate category pages for earrings, rings, necklaces, etc. Each of those category pages can have more subpages of its own. However, don’t go overboard or Google might have trouble crawling all of them. If visitors can’t find a page by following links, chances are search engines won’t either. 

PRO TIP: Design Crawlable URL’s

URLs play a big role in SEO, so make sure all your pages have short, structured ones. They must highlight the content of the webpage as clearly as possible. If its on the longer side, break it up with hyphens and try to use a keyword or two. 

Bad: https://example.com/golflessons4beginnersandboredpresidents

Good: https://example.com/beginner-golf-lessons

A bit of hyperbole, but you get it.

Use Structured Content

Okay, you’re probably seeing a pattern here too. Like #1, this is structuring the contents within each webpage. Titles, headers, and metadata are important aspects of SEO you just cannot miss. Every webpage must have a unique <title> tag, so make sure you don’t duplicate your title tags. Similarly, include <h1> tags on your webpages to structure its content. For title and h1 tags, include a keyword or two that’s relevant to the page’s contents. Avoid keyword stuffing. Meta descriptions are a great tool to get more eyes on your content. If you’re unsure, meta descriptions are the blurbs under the links on a search engine result page (SERP). So make sure it’s clear, concise & thoughtful.

PRO TIP: Understand A Searcher’s Intent

Excellent web design addresses multiple stages of user intent, from landing to checkout. Keywords are obviously, key. They represent ideas, subject matter and people, around which content is created. Remember that if someone is searching for something, the question is usually conversational when they’re looking for tips, suggestions, or a specific item. They tend to be less conversational and clear-cut when the searcher tries to look for specific information like an address for a store or store timings. Google Search Console is a fantastic tool to use when trying to find the keywords that can drive traffic to your website. Keep your friends close but your users closer.

Google Primarily Indexes A Website’s Mobile Version 

As of March 2018, Google rolled out mobile-first indexing in response to the growing online traffic from mobile devices. To meet the rising needs of these mobile users, Google now prioritizes your mobile site. From an SEO stance, your site speed on mobile can impact your google ranking. That’s where responsive web design comes in. It creates a fluid, hassle-free experience that adapts to various screens and devices, ticking the right boxes on google’s ranking factors. You can also check how friendly your current site is with this free tool by google

PRO TIP: Google Analytics Can Come In Handy

Google Analytics is a fantastic free tool that gives you handy insights into your audience’s behavior and preferences. It also tells you which devices they use, along with the kind of content they interact with the most.

Watch Out For Image Optimization

While Google has found ways to effectively read and rank text, it’s not quite there yet with images. That’s why it is imperative you pay attention to alt texts and the nomenclature of your images. 

Alt text makes your images are accessible not only to more viewers but also lets a search engine know what the contents of your image are. This recognition can help you rank higher in google images too! 

PRO TIP: Watch Our For File Sizes

Bigger files like png’s can cause your sit to slow down. So stick to .jpg and .svg formats for better load times.

Block Unusable Pages From Being Indexed 

This is more important than you think. We talked about structure being one of the most important things for Google to distinguish your content from others. That being said, unusable pages that aren’t properly linked to the rest should be blocked from being indexed. Before we tell you how, let’s get the basics out of the way.

Crawling: the process of following a page’s hyperlinks to discover new content/pages

Web Spider: does the crawling

Googlebot: Google’s web spider

Indexing: the process of a search engine organizing and storing every webpage in a massive database

Crawl Budget: the number of pages Google will crawl on your site on any given day

Google says that having many low-value URLs can negatively affect a site's crawling and indexing.

“Wasting server resources on pages like these will drain crawl activity from pages that do actually have value, which may cause a significant delay in discovering great content on a site.”

While google mentions that if your site has less than 1000 URLs, they will be indexed efficiently, it wouldn’t hurt to ensure your site’s usability.

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Are You Ready For The New Year? SEO Trends To Watch Out For in 2022

SEO

1.25.21

Are You Ready For The New Year? SEO Trends To Watch Out For in 2022

Long-Form Content, Here We Come!

According to a study by SEMRush, long-form content with a hefty word count of over 3,000 words gets three times more traffic and four times more shares. To top it off, they also manage to achieve 3.5 times more backlinks than articles of the average length of 901 to 1,200 words. However, the larger the word count, the more engaging your content has to be to keep your readers hooked. Start focusing on long-form content to achieve higher search rankings. Also, if your content is, or has the potential to be educational, don’t miss out on a chance to show it off to students looking for answers, reference studies, etc. Long-form content that is data-driven has infographics and great internal linking tends to have the lion’s share of eyes and views. The goal is to provide users with shareable information that keeps them engaged and wanting more. 

PRO TIPS:

  • Break up long blocks of texts with appropriate H2 & H3 subheadings. This makes this easier to read for readers and search engines alike. This is especially crucial to mobile sites. 
  • If your blog post consists of news stories, facts, or other reference articles, ensure that you link to relevant, authoritative sources with a solid authority score.
  • Finally, ensure your content is easy to share. Include obvious sharing links and CTAs.

Voice Search Will Have A Notable Impact on Search Rankings

At home assistants and innovations like Google Assistant, Apple’s Siri, and Amazon’s Alexa, are increasingly popular and will only get bigger. According to Google, 72% of people who own voice-activated speakers, claim that these devices are integrated into their daily routine. Voice search technology has indeed come a long way. In fact, TechCrunch predicts that 55% of households are predicted to own a smart speaker by 2022. 

You get the idea. Hence, to optimize for voice search, carefully consider your keywords. Try to identify the longer phrases that people would use in everyday conversation. The longer and more natural colloquial sounding phrasing it is, the better. This is very different when people type as they tend to abbreviate. For example, a person might voice search, “What are the best SEO strategies for 2022” but, they will type the words, “SEO strategy 2022.

Mobile-Friendly Sites Are Never Going Out Of Style

In June 2019, Google rolled out mobile-first indexing, which means that Google predominantly uses the mobile version of your content/website for indexing and ranking accordingly. Usually, the index used the desktop version of a page's content as the primary reference when evaluating the relevance of a page to a user's query. Since the majority of users now access Google Search with a mobile device, Google announced that the Googlebot will now primarily crawl and index pages with the smartphone agent going forward.

Furthermore, starting July 1, 2019, mobile-first indexing is enabled by default for all new websites, whether they are new to the web or previously unknown to Google Search. For older or existing websites, Google will still continue to monitor and evaluate pages based on SEO best practices. 

This change makes the most sense, given that projections state 73% of internet users will access the internet solely via mobile devices by 2025. Check how effective your mobile site is with Google’s free mobile-friendly test. Next, take a peek at the “mobile usability” report in Google Search Console.

PRO TIP:

  • You must ensure that Google can crawl your URLs to make your site mobile friendly, so make sure you don’t have a “disallow directive”.

Googlebot won’t load content requiring user interactions, like clicking or swiping. Stray away from placing content on sliding panels. You have to make sure Google can see this so-called lazy-loaded content. Finally, ensure you use the same meta robots tags on the desktop and mobile sites.

Artificial Intelligence To Play A Much Bigger Role

Artificial intelligence (AI) is changing the way we interact with each other and content online. Google’s AI algorithm deserves an honorable mention. Historically, marketers have slogged away trying to crack the algorithm that could lead to a promising world of mass visibility. The algorithm called RankBrain plays an essential role in Google’s content indexing and ranking. RankBrain is not a new algorithm though. However, it is getting better and you need to up your SEO game too!

So, the million-dollar question is, how do you optimize your SEO for RankBrain, the AI? While Google won’t share details, experts believe that excellent user experience is the key determinant. These could include factors from click-through rate, bounce rate to time spent on-page. You need to captivate your readers with engaging, on-brand content. Online tools such as SEMrush can help you assess your webpages’ strengths-based on factors like backlinks, readability, and more.

Optimizing Video Content Is Now An SEO Staple

With content being rolled out daily by video giants like Netflix and youtube, it now seems that online video seems to be the way forward, in terms of visual content. YouTube has more than 2 billion logged-in users. But here’s the kicker, 70% of what people watch on youtube is from the ‘Recommended’ section. Still not on board? According to Cisco, video content is projected to surpass all else in terms of media consumption.

So, how can you optimize your video content? Firstly, ensure you optimize your channel’s name and description. Use keywords that describe your niche or what you do, but make sure you don’t stuff the description with too many keywords! The idea is to provide a quick, painless overview of what your channel is all about.

You can also make good use of Youtube’s autocomplete feature if you need a bit of a push in the right direction. Simply start typing in your video's topic and see what pops up in the search field. This is essentially a list of suggested keywords, generated by youtube, telling you exactly what people on YouTube are searching for (related to that topic).

Learn & Implement the EAT Concept

In SEO terminology, EAT is short for Expertise, Authority, and Trustworthiness. These factors are promptly mentioned in Google’s Search Quality Evaluator Guidelines. Google mentions that they use third-party Search Quality Raters globally that are highly trained to provide feedback. This helps them understand what changes could make Google’s Search more useful. 

PRO TIPS:

  • Produce professional, industry-standard documents with regards to your market or niche.
  • Acquire backlinks from high authority domains.
  • Hire professional writers who can help deliver quality, fact-checked content.
  • Update content and photos on your website.
  • Get as many reviews on Google as possible. Think about incentivizing your customers to leave a positive review.
  • Get a Wikipedia page and showcase your expertise to Google.

Schedule a call with us if you’d like us to help. Our fool-proof framework, dedicated specialists, and incredibly affordable price points are just a few of the many perks that come with getting a website designed professionally.

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Are Redirects Bad for SEO? 7 FAQs about Search Engine Optimization

SEO

1.18.21

Are Redirects Bad for SEO? 7 FAQs about Search Engine Optimization

Are 302 Redirects Bad for SEO?

The short answer to this is, not really. First, let’s make the difference between 302 redirects and 301 redirects. Redirects are simply a way to send both users and search engines to a different URL from the one they originally requested. 

302 redirects are temporary redirects. These redirects are perfect for when you’re redesigning your website or adding new webpages. This lets Google know that the original page remains indexed in Google and no value (link equity) is transferred to the new, temporary URL because Google knows this is just temporary. Hence, when a redirect is used properly, your SEO remains unbothered and you will retain any rankings, traffic value, and authority that page might have.

Where problems tend to arise is when people don’t know the difference between a 302 and a 301. 301 redirects, simply put, are permanent redirects. It sends the message to search engines, letting them know that your website or webpage has been moved permanently. This would be around a year or longer. After a year, check to see if people are still being redirected to your site. If they are, figure out where they’re coming from and try to fix the source before you cancel the redirect. 

For example, people who use this type of redirect often purchase other, slightly different domains that they use to redirect users to their primary domain. These slight domain variations include misspellings and variations of a brand or other relevant domains with high “Domain Authority”.

PRO TIP: Use a 301 redirect when establishing which domain is your default site: “www.yourbiz.com” or just “yourbiz.com”. In most search queries for a website, people tend to omit the “www” when typing out website names. Hence, a permanent redirect there would guarantee they end up on your site anyway.

Are H1 Tags Important for SEO

The golden rule of blog content management is structuring content. Blogs with H1 Tags are easily identifiable by Google and by users alike. Adding structure to long blocks of text, especially long-form content can not only make this easier to read, but it can also improve your search ranking and how Google indexes your content. So yes, although it isn’t the absolute best thing you can do for your SEO, it is still essential. 

CONTENT PRO TIPS:

  • Hire professional writers who will help you produce professional, industry-standard documents with regard to your field of work, market, or niche.
  • Acquire backlinks from high authority domains.
  • Update content and photos on your website.
  • Get as many reviews on Google as possible. Think about incentivizing your customers to leave a positive review.
  • Get a Wikipedia page and showcase your expertise to Google.

Are iFrames Bad for SEO

If you’re not aware already, an iframe is simply a frame in a frame. This tool allows you to insert content from other sources onto your webpage. An iFrame is a powerful element if you want more engagement on your site. It is entirely possible that when used correctly, they can contribute to better SEO. for your visitors. Ideally, an iFrame should be part of the content that you make, not as an integral part of your website. Beware that using iFrames excessively can increase load times. So tread with caution!

Isn’t it a security threat?

Some folks say it could be a security risk, but it is perfectly safe to use now. These attacks have reduced over the years and it only takes a bit of precaution to rid your worries. Ensure you pay attention to your sources while adding an iFrame and avoid linking from an untrusted website. The apprehension stems from the surge of iFrame code injection attacks back in 2008. ABC News was a victim among many others! The attack would redirect visitors to a malicious site, then install a virus to the visitors’ PC or attempt to steal sensitive information. Hence, is not recommended to include iFrame as an integral part of your website. But we use iframes all the time.

Do Images Help SEO

Images and video content, when optimized can bring in much more traffic than you think. So yes, Images do help SEO, and here’s how. You can also check out our extensive guide to optimizing the images on your website here.

Google can identify text extremely well, but it is still a bit iffy in terms of images. So you must make sure your image nomenclature is intact and easy to understand. Alternative text, commonly known as alt tags gives search engines a basic idea of what each image is about. Therefore allowing search engines to index images accordingly. However, they are not visible to your average visitor. Alternative text is a big win for website accessibility since it also helps visually impaired visitors navigate your site with audio-based software. This can be a godsend in terms of SEO. The more accessible your site is, the higher the ranking and the more traffic your site will bring in.

PRO TIP: 

  • Google indexes SVGs, the same way it does PNGs and JPGs, so you don’t have to worry about SVGs hindering your SEO efforts.
  • For the sake of faster load times, SVGs can be your trump card since they are traditionally (not always) smaller in file size than PNGs or JPGs.

Do Keywords Help SEO

Yes, yes, and yes. Content is king and if your content had all the relevant keywords in place, rest assured, your website will have a lot more eyes on them than you think. This does not happen overnight though. Consistent, high-quality blogs that have been optimized for their respective content can gradually help your visibility. Keywords are one of the main elements of SEO. Simply put, you need to study and understand how people are looking for desired products, services, or information that you can offer. This is keyword analysis. There’s a myriad of tools out there to help with keyword analysis and research such as SEMRush, Ahrefs, Keywords Everywhere etc.

The idea is to make it easy for an audience to find you as opposed to landing on one of the countless other websites on the internet.

PRO TIP: 

  • Google recognizes content written by a person and a bot and indexes them accordingly. So make sure you do not keyword stuff or have atrociously repetitive metadata.
  • Make sure the Alt Text for images on your site have relevant keywords in place to make them identifiable to Google.

Does Linking to Other Sites Improve SEO

Internal and external linking is one of the cornerstones of SEO. Outbound linking to relevant, informative sites, is a great way to provide important clues about the relevance of your page to search engines. Getting good backlinks (inbound links)from a high authority domain is a sure shot to more eyes on your pages too. Ultimately, search engines in general, want users to find the information/content they are looking for. So, when you include links to helpful content, you are doing them a favor.

The more links a page receives from other sources, the more popular it appears. This sends positive signals to search engines and can boost a page's rank in search results, meaning that more searchers will click and view the content.

How Do You Measure SEO Success

Google Analytics will be your best friend during the process. Remember that measuring SEO success requires analyzing multiple sets of data and using relevant metrics to understand engagement on your site. 

Here’s a quick overview of our Recommended FREE SEO tools:

  1. Google Analytics
  2. Website Grader 
  3. Moz Open Site Explorer (Free Version)

Recommended Premium Tools:

  1. SEMRush
  2. Yoast SEO (Ideal for WordPress)
  3. Ahrefs.com
  4. KWFinder (Ideal for keyword analysis for blogs)

Contact us today to find out how we can help your website's SEO!

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How to Choose the Best Fonts for Your Website

Design

11.30.20

How to Choose the Best Fonts for Your Website

Make Sure Your Chosen Font Reflects Your Brand’s Voice, Tone & Aesthetic 

Fonts are an irreplaceable, important part of your brand. If you’re a wedding planner, you’d use a very easy-on-the-eyes, clean, slightly feminine font. No, not giving fonts gender roles. But the idea is, you need to communicate your brand’s voice. The cute femme font would work better than a rugged, thick font you’d see a wildlife conservatory use on their website. It would be odd to find the CRA’s website in comic sans. Similarly, fonts dictate your brand’s tone. Whether you’re cutthroat, professional, or an amateur dodgeball league. Your fonts dictate who you are.  

PRO TIP: Avoid tacky, loud fonts. Loud fonts can sometimes be unreadable and cluttered. Plus, they do not offer any versatility.

Know Your Font Classification

Typography is not just limited to how content looks like. It extends to text alignment, spacing, contrast, consistency, color, and hierarchy. With so many aspects in mind, it can be a bit overwhelming to decide where to start. So here’s step numero uno: Pick between the three main classifications of type:

  • Serif: Serif fonts are those font types that include a small line at the end of a stroke in a letter or symbol. Times New Roman, Georgia, and Merriweather and examples of serif fonts. These fonts are found commonly in print media. They are formal and old school.
  • Sans Serif: These font types are quite minimal in nature and do not have a small line at the end of the stroke. These fonts are clean, edgy, and modern. Their popularity skyrocketed as people soon came to realize that it is the best fit for web design. Calibri, Arial, Nunito, Roboto are a few examples of sans serif fonts.
  • Script: Script fonts almost look like freehand writing. They were made to mimic cursive techniques to give you a very feminine, whirly aesthetic. We wouldn’t recommend using script fonts in chunks of text, but rather just for titles. Pacifico, Caveat, Lobster, and Lucida are examples of script fonts. Use them very carefully.

Choose Complementary Fonts for Your Font Hierarchy

Never use more than three fonts on your website. When you pick out these fonts, create a hierarchy, and allot different levels of importance to each font. This allows for a clear sense of hierarchy, giving you a primary font, a secondary font, and an optional accent font.

Your primary font will be your star. It is the most visible one and should be used on the headers, titles, and maybe the logo of your website. This font will be the visual representation of your brand, despite it not being used throughout the site. But this allows the primary font to be more distinct than the rest of the fonts on your website.

Your secondary font will be used for all things content, including paragraphs, descriptions, blog articles, newsletters, reviews, and more. Since your primary font is the unique eye-catcher, your secondary font serves to be your highly legible font type. Fonts that are too chunky, twirly, and ornate are harder to read when applied over paragraphs of content.

And finally, your accent font will be used for one very specific purpose. It will be reserved for calls-to-action, drawing the eye to your most important, make or break button on the page. Your logo font can be the same as an accent font too.

Yes, White Space Can Make Your Content Look Good

White space is formally defined as an empty area between two design elements. These design elements can be buttons, panels, images, text, etc. So sit a little further away from your screen and go through each of your pages and think about where you can add a bit more space. This goes a long way. If you have an extremely comprehensive blog, a good amount of white space can make it more readable as opposed to stuffing as much text as you can in one space. Now, if your content still looks super hard to read despite you picking the best fonts, rest assured there’s a solution; margins. By creating a slightly wider margin between columns of texts, helps make the page seem less cluttered.

Make sure there is a little bit of extra space between headlines and subtitles, paragraphs, and images and a paragraph. It can make your webpage look a lot cleaner.

Using more white space is an easy, low effort high reward technique that instantly improves your visitors’ user experience.

Choquer Creative’s Picks for Best Fonts

We’re always striving to find what suits our clients’ needs with our comprehensive website analyses. One of our favourite things is typography and hence, we’ve selected a few fonts worth mentioning.

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5 Remarkable Ways to get blog subscribers

Marketing

11.30.20

5 Remarkable Ways to get blog subscribers

Make It Easy To Enter An Email Address

In simple words, the less demanding your form is, the higher the likelihood someone fills it out for you.

Don’t make it a chore. While some marketers debate about having two fields; first name and email address, it isn’t mandatory. The pro of having two fields is that the first name does allow for customization of newsletters. But by removing the first name field, you will be able to grow your list much faster.

If speed is what you want, consider removing all fields except the email address. Fewer the steps, the better. You can always get more information when you’ve started a conversation or transaction with them.

Put Your Top Blog Posts On Display

If you already have a blog and you’re noticing that a few of your blog posts have much more traffic than others, it can be used to your advantage.

So fret not, figure out which ones have the most traffic and have them featured on your blog’s home page. Your top blog posts might be getting a lot more traffic (from organic search, social media, etc.) than your regular blog post. This, you can reap the benefits of that traffic by adding convenient subscription CTAs. Remember, a strategically placed CTA is a good CTA.

PRO TIP: Ask nicely with your CTA’s. On certain websites, you’ve probably noticed certain passive-aggressive CTA’s that are something on the lines of:

  • Yes, Count me in! // No, I like being out of the loop
  • Yes, Help me lose weight // No, I’d like to remain this way

This can be quite off-putting. In an effort to be different, don’t sound pushy or manipulative. Your brand is the girl next door, not the crazy ex. Be nice.

Engage New Subscribers Pronto

When a visitor now becomes a subscriber, make it worth their while. Also, enticing visitors to become said subscribers with discount codes or free downloadable PDF’s is also a great way to reel them in.

Once a visitor has subscribed, try not to welcome them to your brand’s community with a plain thank you page. Throw in some photos from your Instagram feed, add stories that describe what your company is. Give your audience an idea of what’s coming and what’s exciting about your brand. This allows them to get to know your brand a little.

For example; do you want to be the brand of the people? Then include relatable content and the story of how your brand/company aims to help everyone who needs your services. Whether it’s a founder’s tale or a glowing testimonial, get creative and experiment! 

PRO TIP: Add a referral program to your thank-you page. Your confirmation page can double up to be a subscriber generating page. Offer value to those to get other people to subscribe to you.

Use Social Media To Invite Subscribers

As opposed to what a lot of people think, email marketing is not dead.

You can invite people following you on various social media platforms to join your email newsletter. Describe the perks of receiving your newsletter and how it adds value to their lives. Then create a signup landing page specifically for those followers.

And finally, post or tweet the link to the signup page. If done well, you’ll see a satisfying increase in the number of subscribers. You can even use your social media accounts to host a product giveaway in exchange for contact information like an email address and the usual liking and sharing. Encourage the participants of your giveaway to click through to your website and sign up using their email address for your newsletters. You could also get creative and even brand your mailing lists as a “membership club”. Brands that employ this method include Sephora, HnM, etc. 

PRO TIP: If your product or services are very visual, include visual content on Pinterest as a way of getting people to subscribe to more content. If you offer painting services, you can include Pinterest boards of all the houses your company has helped paint. Everyone loves a good ‘before & after’ and it really shows how your services can turn a space into something truly valuable.

Seize every good opportunity to get the word about your brand out there and you are guaranteed results.

Make Use of Email Previews

Back in the day, you couldn’t really preview an email without clicking through. But now on Gmail and outlook, you can preview past the subject line. While the space isn’t particularly large, it is still a very useful screen real estate. There are always ways to optimize anything in the digital space and this tiny space is one of them.

First off, make sure your subject lines are catchy and avoid using sale jargon. You don’t want your subscribers to think you’re sending them lazy ads, which then leads to them marking your emails as spam. So a good way to go about this is to write your subject line as if it were a tweet. 

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20 Things to Do Before Hitting the Publish Button on Your Site

Web Development

11.30.20

20 Things to Do Before Hitting the Publish Button on Your Site

  • Cross Your T’s & Dot Your I’s: While this may sound basic, it is incredibly important to proofread and spell check your content. Finding unflattering typos can repel people from your brand and its messaging. If you’re a small business that cannot afford to hire a content manager for your site, you’ll probably have to deal with the leg work. But thank god for Grammarly. If you need well-crafted content, you may seek out a freelance writer on one of the several writers for hire boards all over the internet.
  • Check On Your Favicons - At the top of your search bar, by each tab, you’ll notice the tiny icons that are usually logos or images about that website. They’re quite essential but they’re also one of the finer details that most people can sometimes overlook. Having fun seasonal, on-brand favicons is a great little detail to make your website stand out.
  • Design A Custom 404 Page - A 404 error page shouldn’t be an inconvenience when it’s got the potential to be an awesome navigation tool. Encourage your viewers to stick around by having useful navigation buttons. It can make or break user experience so stop what you’re doing and get that done pronto if you haven’t!
  • Design A Custom Mobile Menu - Mobile design is a BIG deal. Read our article about responsive design and nose dive into the wonderful world of breakpoints. Long story short, a great menu can be a massive asset. If your viewer can’t navigate between.
  • Custom Social Media Previews - Your website is an essential part of your company’s digital trail and if a viewer wants to share your work, make that possible by all means. Ensure you create custom Facebook and Twitter previews as well. Oh, and don’t forget social images that are inviting and appealing.
  • Create a Good Privacy Policy - If you’re offering newsletters or asking people for data to sign up for services, it is advised to have a well-rounded policy. While most people don’t read through T&C’s, people who know anything about GDPR will know that your site is just a gutsy DIY. While there’s nothing wrong with that either, it’s best to cover your bases and avoid setbacks.
  • Ensure Your Footer Has A Copyright Declaration: While rules vary around the world, generally in Canada, the work you’ve created is automatically protected by copyright. But you can also register your work at the Canadian Intellectual Property Office where you will receive a certificate proving your intellectual property ownership. The copyright declaration usually consists of three parts: The symbol ©, or the word "Copyright" or "Copr."; The year of first publication of the website; and the name of the owner of the copyright.
  • Don’t Forget Contact Info: While most websites have a contact us tab, its best to have a quick mention at the footer of your website. Don’t make contacting you a chore.
  • Set Up Google Analytics: Google Analytics is a great free resource that can give you valuable insights on your website’s performance. You’ll be able to track the growth of your website and its online traction. While WordPress has a handy plug-in that sets up analytics, Squarespace has integrated analytics tools that can come in very handy.
  • Check your links and CTA’s: Leave no stone unturned and leave no links broken. Ironing out your website before it goes live is crucial as it greatly affects user experience and search engines are quick to notice when users have a hard time on a certain website.
  • Double-check your images: Test out webpages and see to it that your images translate well on all the platforms you’ve designed for. Optimize images on your website by avoiding BMP or TIFF images and stick to JPEGs. Make sure your images aren’t too bulky since that also affects load time. And we all know what happens when a page takes too long to load, you leave it to watch videos of cats on Instagram.
  • Ensure You Have Alt-Texts In Place: Alt text lets a search engine know what your images are all about. This helps your site’s SEO massively. So gather your images and have it ready to go with alt texts that include relevant keywords. PS. You don’t have to write alt text for images that serve a design’s purpose. Pictures of your products or blog post images can benefit from alt text.
  • Review Your Widgets: With all the crazy widgets you can add to your website on WordPress, Squarespace, etc, it's easy to get carried away. Remember that they take up a fair amount of real estate on your website. So you might want to reconsider having your twitter feed on your website when you only really tweet once a month. Get rid of random widgets and always make sure the ones you stick with serve a purpose.
  • Leave Out The Fluff: People want clear, honest messaging. Nobody has the time for meandering content that serves no purpose. Place all your cards on the table and let them know from the get-go what your services and products are without it being gimmicky. Don’t bother sounding salesy. If you’re making claims about your product, nail down the facts, and provide relevant statistics or reinforcing proof to back it up. Your brand is loved by the locals? Add testimonials that stand out.
  • Check Your Homepage’s Relevance: Your Homepage is the online face of your brand. First impressions are everything. Hence, you have to see to it that the content on your homepage is relevant and not stuffed with too many sections that overwhelm your visitor.
  • Keep Your Contact Forms Simple: Nobody likes filling out lengthy forms especially when you’re on an unfamiliar website. Keep it minimal because with more information you ask for, the more you repel your visitor. They don’t trust you well enough to hand you that info. So don’t expect them to. Allow them to have a hassle-free experience with very few, nonthreatening fields to fill out.
  • Formulate Your Unique Selling Point and Put It On Display: When people land on your website, they need to know instantly what makes you different from other companies before they scurry off into the internet’s abyss full of competition.
  • Plan Your Outreach Before Launch: You have to get the word out there once your website launches. Grab hold of your friends and family to check out your website. If there’s something wrong, mother dearest would point it out instead of a ticked off customer/viewer. Additionally, look up bloggers and writers and organize pre-launch interviews. They can help you create great backlinks and buzz about your website.
  • Set Up An Advertising Budget: Lay down these fundamental digital marketing practices and organize your ad schedules and budgets. Will you be doing pay-per-click campaigns? Paid Reviews? Youtube Ads? It’s best to make sure you have all of that planned out for when you launch.
  • Set Up Your Marketing Arsenal: Ensure you have handy tools like Hootsuite, Mailchimp, or equivalent. Keeping track of your leads and ensuring timely communication is key in customer relationship management. MAnaging your brand does not stop at launching your website. This is only just the beginning.
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