With 3.5 million users worldwide, Webflow has emerged as a popular website builder. Traits like high page speeds, intuitive design, flexible CMS, and much more attracts around 4 million visitors a month. But building a website in Webflow is half the battle. What about the other half? It is Webflow SEO. So, how do you do SEO in Webflow? Is there a different blueprint to it? Does Webflow help in increasing your brand visibility?
These are some common questions when you use Webflow for website development. With years of experience as a Webflow SEO expert, we will uncover all the answers and explore the best SEO practices for your Webflow website.
Is Webflow Good for SEO?
Weblow is a robust website builder that gives you complete control over SEO. It is an intuitive platform that allows you to do all the fine-tuning without needing any plugins or an engineer. It has various traits that make it a wise choice for search engine optimization and brand visibility.
1. High-Speed Sites
High page speed is crucial for achieving a favorable ranking, and Webflow recognizes this significance. The platform goes above and beyond by offering streamlined behind-the-scenes coding and turbocharged servers, ensuring that most Webflow websites outpace the competition in terms of speed.
DoorLoop CEO David Bitton says, “A speed test on a blank Webflow webpage yields a perfect 100% score. This level of performance stands out because even blank pages struggle to reach scores above 85%.”
2. Flexible CMS
Webflow's flexible content management system (CMS) empowers users to organize and present content effectively. Whether it's a blog, portfolio, or e-commerce site, the CMS adapts to your needs, fostering a dynamic and SEO-friendly content structure.
3. Easy-to-use Editing Tools
With a user-friendly interface, Webflow's editing tools empower you to make quick and effective changes to your websites. This ease of use ensures that keeping content fresh and relevant—a key SEO consideration—is hassle-free.
4. Simple Redirects Management
With Webflow you don’t need a developer for managing redirects. Changing the slug automatically adds a redirect for the main pages. For the CMS pages, you add redirects available in site settings under the Publishing section. Proper redirects contribute to a positive user experience and prevent SEO issues associated with broken links.
5. Hassle-free Addition of Meta Tags
Adding meta tags is a breeze with Webflow's straightforward interface. Users can efficiently incorporate meta tags(meta description and meta title), ensuring that each page provides the necessary information for search engines and users.
6. Easy to Add Schema Markup
Adding schema markup code is not a hassle with Webflow’s editor. You don’t have to juggle around a thousand lines of code, just copy and paste the code into the editor dedicated to each page.
7. User-friendly Interface
One of Webflow's standout features is its ability to facilitate responsive designs. In an era where mobile compatibility is necessary, Webflow ensures that your website seamlessly adapts to various devices, contributing to a positive user experience—a critical factor in SEO.
8. Search-friendly URLs
Webflow’s ability to automatically generate URLs for main pages makes it a highly recommended platform. You can also add custom URLs to have more keyword-oriented and user-friendly URLs.
9. Easy Optimization of Images
Visual appeal is complemented by Webflow's built-in image optimization features. Users can compress images without sacrificing quality, while descriptive filenames and alt tags enhance the overall SEO value of visual content.
10. Using Subfolders or Sub-domains:
Unlike many other platforms, Webflow allows you to use subdomains or subdirectories. It organizes the pages accordingly.
Webflow SEO Checklist: Best Practices for 2024
Let’s uncover the best SEO practices for 2024 if you have a Webflow website:
1. Responsive and User-Friendly Design
A March 2023 report by Similar Web found that 65.64% of traffic generated came from mobile devices. This means if your website fails to be responsive on mobile devices you are losing more than half of your potential users. Search engine crawlers prioritize websites that provide a seamless experience across devices. With an increasing number of users accessing the internet through mobile devices, having a responsive design is non-negotiable. Webflow makes it easy to create responsive designs, ensuring your site looks and functions well on smartphones, tablets, and desktops.
2. Consistently Creating and Updating Quality Content
“Content is the king”.This might have started sounding like a cliche but it always will be paramount to SEO. With AI and Google’s generative search features forcing website owners to look for new strategies, making quality content still stands at the top. Use Webflow's content management system to regularly update your blog, add new pages, or refresh existing content. This keeps your audience engaged and signals to search engines that your website is active and relevant.
3. Optimize Page Speed
The average load time for a website was 2.5 seconds in 2023, according to a paper published by Hubspot. Page speed is a critical factor for both user experience and SEO. Search engines favor fast-loading websites, and users tend to abandon pages that take too long to load. Webflow’s functionality allows your website to comply with page speed requirements. However, you must ensure that all your images and videos are optimized. Regularly check your website's loading times and make adjustments as needed.
Note: Google Pagespeed Insights will help you determine the speed of your website.
4. Keyword Research and Integration
Effective on-page SEO begins with thorough keyword research. Identify relevant keywords and phrases related to your content and industry. Finding keywords with high search volume and low difficulty is essential. However, focusing on the search intent is the key to creating compelling and user-oriented content. Webflow allows you to seamlessly integrate these keywords into your website's metadata, headers, and body content.
Note: Focus on the natural incorporation of keywords to enhance user engagement and visibility on search engines.
5. Craft Compelling Meta Titles and Descriptions
Customize titles and meta descriptions for each page, making them descriptive, engaging, and containing keywords. Craft meta titles that entice clicks and meta descriptions that convey the value of your content on the organic search results page.
6. Optimize Images for SEO
Visual content is essential, but large, unoptimized images can slow your website down. Use Webflow's image optimization features to compress images without sacrificing quality. Additionally, utilize descriptive filenames and alt tags to provide search engines with context about your images.
7. Create SEO-Friendly URLs
Craft clear, concise, and descriptive URLs that include relevant keywords. Avoid using generic or auto-generated URLs that lack context.
8. Implement Proper Header Structure
Headers not only contribute to the visual hierarchy of your content but also play a role in SEO. Structure your content with H1, H2, and H3 tags to indicate the hierarchy and importance of information. Use keywords in your headers to reinforce the relevance of your content to search engines.
9. Build Quality Backlinks
Quality backlinks are still a significant factor in SEO success. Use Webflow to create valuable, shareable content and actively seek opportunities for backlinks from reputable websites within your industry. Guest posting, influencer outreach, and content partnerships can help you build a strong backlink profile and will ultimate boost the page authority.
10. Monitor and Analyze Performance
Webflow allows you to integrate your website with various analytics tools. Regularly monitor your website's performance using tools like Google Analytics and Google Search Console. Track key metrics such as traffic, bounce rate, and conversion rates. Use this data to identify areas for improvement and refine your SEO strategy accordingly.
The Bottom Line
When finding your perfect website builder, Webflow is a solid choice. With fast-loading page speed, intuitive designs, and ease of doing Webflow SEO, the platform allows you to create a website that engages people and search engines. However, to consistently see results from the website, you must implement the right SEO strategies.
Book a Free Audit with The Right Webflow SEO Expert - Choquer Creative
With years of experience as a Webflow SEO expert, Choquer Creative guarantees a 20% increase in organic traffic in the first quarter of SEO. From real estate to eCommerce, our SEO packages serve different industries. Book a free consultation and an audit of your website to discuss the growth opportunities. Stay abreast of industry trends and search engine algorithms with our Webflow SEO strategies. Contact us to maintain a competitive edge in the dynamic digital landscape.